Sunday, December 16th, 2012
By Myra Lee Adams Goff
I’m writing about iconology, the study of icons. The word “icon” has been stretched thin over the years. Originally it referred to “a painting of religious personages on a wooden panel in the Eastern Church”. In advertising, we have icons for almost everything. Christmas icons are the symbols that make us think of Christmas.
Go all the way back to the 1844 emigrant landing on the coast at Indianola. Soon after, at Christmas time, a coastal oak tree was procured and covered with candles. The lighted tree as an important icon lives on. Protestant Reformer Martin Luther is given credit for the lighted tree when he noticed the brilliance of the stars peeking through the snow-covered trees. He rushed home to put candles on his fir tree.
The Puritans were against decorations, including trees, but when German and Irish emigrants arrived in America, the Puritan legacy was stamped out by long-standing ethnic traditions. Meanwhile in the Texas Hill Country, the only tree that came close to resembling the fir tree was the “don’t touch me, I have stickers” juniper. Christmas trees changed from juniper, to imported fir trees, to artificial trees.
Candles were the only tree lights until electricity was invented around the turn of the 20th century. Those early electric lights were problematic; if one globe went out, the whole string went out. Much time was spent looking for that one burned-out globe. With time, that problem was solved and now we have LED lights.
Decorations, too, have changed over the years. The Sophienburg has some glass globes brought from Germany. Fast forward to the 1920s, before children chewed on trees, some very dangerous decorations appeared on the scene. For example, there was spun glass called angel hair, tinsel icicles made of lead, and globes made of mercury glass.
In America the most iconic symbol of children’s Christmas is Santa Claus. Long before the big guy dressed in red and was made famous by an illustration by Haddon Sundblom for Coca Cola, a similar character appeared in Europe. He was Saint Nicholas and his story was brought by the settlers from Germany. The more judgmental Nicholas filled stockings hung somewhere in the house on Dec. 5th with candy and fruit for good children and a switch or a potato or a piece of coal for a “bad” child. But “bad or good” there was hope for all children because there was still two weeks to straighten up before Santa Claus came.
Locally, Bill Vollmar was given much credit for bringing Santa Claus to New Braunfels. Vollmar owned a local 5 and 10 cent store. The picture shows Santa arriving on a train. Hearsay says he also arrived in an airplane and, of course, the vehicle of choice was not a reindeer, but a fire truck.
Gift giving has always been a big part of the holidays. Here’s a short list of advertised gifts: a Kodak camera at Voelkers Drug Store (1898); Tigress, Woodhue, and Tabu perfumes plus Tangee lipstick (1940s); hand carved dolls and marbles (ancient cultures).
Stores had toys for sale, but the first toy store was Tante Amelia’s Christmas Store next to Henne Hardware. Tante was a sister to the Hennes and the toy store was only open for two weeks. When it wasn’t a toy store, it held kitchen supplies.
Church activities dominated the Christmas season. The Germans celebrated Christmas Eve with a light supper and then gift opening. In the old days the tree was closed off to children until the gift opening ceremony. This was the first time that children saw the tree and gifts. A midnight candlelight church service followed.
In the Catholic Hispanic community, Dec. 24th was a time for friends and neighbors gathering together at one home. They would have a rosary by the nativity scene at the home and place the baby Jesus in the empty crib to remain there until Feb. 2nd. Another tradition was Las Posadas (the Inns), an old ceremony commemorating the journey of Mary and Joseph as they sought lodging preparing for the birth of Jesus.
As more and more Americans moved to New Braunfels, traditions gradually blended together. New Braunfelsers have their own icons of German, Hispanic, and American origin. Tamales, chili, poinsettias, sausage, cookies, pralines, divinity, toffee, piñatas, bells, all blend together, so–
Fröliche Weihnachten, Feliz Navidad, and a New Braunfels Merry Christmas to all!

Santa Claus arrives in New Braunfels on a train in 1938.
Tags: 1844, 1898; perfumes, 1920s, 1938, 1940s, 20th century, 5-and-10-cent, advertising, airplane, America, American origin, angel hair, artificial trees, baby Jesus, bells, Bill Vollmar, birth, candles, candy, Catholic, children, chili, Christmas, Christmas Eve, church activities, Coca-Cola, cookies, crib, divinity, dolls, electricity, emigrants, Feliz Navidad, fir trees, fire truck, Fröliche Weihnachten, fruit, German emigrants, glass globes, Haddon Sundblom, Henne Hardware, Hill Country, Hispanic, holidays, iconology, Icons, illustration, Indianola, Irish emigrants, Joseph, juniper trees, kitchen supplies, Kodak camera, Las Posadas, LED lights, lodging, marbles, Martin Luther, Mary, mercury glass, Merry Christmas, midnight candlelight church service, nativity scene, New Braunfels, oak tree, of Jesus, piñatas, poinsettias, pralines, Protestant, Puritans, reindeer, rosary, Saint Nicholas, Santa Claus, sausage, tamales, Tangee lipstick, Tante Amelia’s Christmas Store, tinsel icicles, toffee, toy store, train, Voelkers Drug Store
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Tuesday, May 29th, 2012
By Myra Lee Adams Goff
In 1867 when cotton was “king”, Andrew Jackson Hunter bought a tract of land in eastern Comal County for the purpose of raising cotton. He lived nearby on York Creek. In 1880 when the IGN Railroad came through that area, the small settlement was called Hunter. As you drive out past Gruene, you’re on Hunter Road and one of the oldest businesses in Hunter is Riley’s Tavern.
There were about 60 people in the settlement of Hunter when its namesake lived there. Businesses sprang up. About 10 years after the railroad came through, Gustavus A. Schleyer opened a general store, post office and saloon. There was a blacksmith, a church, a barbershop, meat market and school. The population soon grew to 200.
Andrew Jackson Hunter died in 1883 and his acreage and holdings were divided among his children. In 1894 Hunter’s daughter and son-in-law, Edward M. House, organized the Hunter Cotton Gin Co. and went into business with Harry Landa of New Braunfels. Six mule wagon teams hauled cottonseed from the Hunter Gin to the Landa Cotton Oil Mill on Landa Street. Eventually Landa bought out House’s interest in the gin and the House connection to the community of Hunter was no more.
Let’s look more into the background of Edward Mandel House. His father, Thomas William House, was a wealthy landowner from Houston who also owned sugar plantations and was eventually mayor of Houston.
As a young man, Edward House went to boarding school and was always interested in politics. He entered Cornell University and stayed there until his father became ill. He went home to Houston to take care of him. When his father died, House married Louise Hunter of Hunter, Texas. The couple honeymooned in Europe and then returned to Houston to supervise the extensive landholdings of the family.
In 1885 the couple moved to Austin to be nearer the cotton plantations. In Austin, House entered the political scene and helped several governors achieve the governorship. He wintered in New York and gradually moved to the east permanently. He became involved in national politics by participating in the presidential campaigns of Woodrow Wilson and later Franklin Delano Roosevelt. Hunter died in 1938. (Source: Handbook of Texas Online, Charles E. Neu)
But let’s get back to the small town of Hunter. When another railroad, the MKT, built a line through the area in 1901, the populations was still about 200. When the cotton industry declined, businesses began closing. By 1947 both railroad depots closed. The little one-room school was consolidated with the NBISD and the final blow was the closing of the post office in 1953.
Riley’s Tavern was alternately a house and tavern. It was at one time Galloway Saloon, and then the home of the Bernardino Sanchez family. Along the way, the house and tavern was rented to the Riley family and then finally sold to James Curtis Riley in 1942.
A tavern or saloon is a “beer joint” and Prohibition dealt it a mighty blow. In 1933 when prohibition ended, 17 year old J.C. Riley drove to Austin with his uncle in a Model T to get a permit for a liquor license. They arrived early and waited on the steps of the capitol for the doors to open. They were the very first in Texas to get a permit to get a liquor license.
Some of you may remember that Hays County was a “dry” county and all up and down the county line between Hays and “wet” Comal County were saloons. Riley’s Tavern was active. Once Hays voted “wet” in 1977, business was not as active.
When Riley died in 1991, his wife sold the saloon to Rick and Donna Wilson. Eleven years ago Riley’s Tavern was purchased by long-time Hays County resident, Joel Hofmann. His clientele are sometimes third generation customers. The tavern is open seven days a week and boasts a band every night.
Hofmann is working towards an application for a Texas Historical Commission marker for Hunter and Riley’s Tavern. Cotton is gone, the cotton gin is no more, the school is gone, the depots are gone, but Riley’s Tavern lives on. York Creek trickles along through Hunter.

Seventeen year old J.C. Riley and his uncle waited on the capitol steps for the doors to open. 1933. Artist: Patricia S. Arnold.
Tags: 1883, 1885, 1894, 1901, 1938, 1947, 1953, 1977, 1991, Andrew Jackson Hunter, Austin, barbershop, beer joint, Bernardino Sanchez, blacksmith, boarding school, businesses, capitol, Charles E. Neu, church, Comal County, Cornell University, cotton, cotton plantations, cottonseed, daughter, Donna Wilson, dry county, Edward M. House, Edward Mandel House. Thomas William House, Europe, Franklin Delano Roosevelt, Galloway Saloon, general store, governors, Gruene, Gustavus A. Schleyer, Handbook of Texas Online, Harry Landa, Hays County, house, Houston, Hunter, Hunter Cotton Gin Co., Hunter Gin, Hunter Road, IGN Railroad, J.C. Riley, James Curtis Riley, Joel Hofmann, Landa Cotton Oil Mill, Landa Street, landowner, liquor license, Louise Hunter, mayor of Houston, meat market, MKT Railroad, Model T, mule, national politics, NBISD, New Braunfels, New Braunfels Independent School District, New York, one-room school, permit, politics, population, Post Office, Prohibition, Rick Wilson, Riley's Tavern, saloon, school, son-in-law, sugar plantations, tavern, Texas Historical Commission marker, wet county, Woodrow Wilson, York Creek
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