This article will be published in the March 26, 2013, edition of the New Braunfels Herald-Zeitung.

By Myra Lee Adams Goff

Like so many young men, Ernst Gruene had heard the exciting stories of Texas, a Republic in its own right. He was ready to leave Germany and take his mother with him. Freedom was the driving force in his decision; freedom from demands of the aristocracy, freedom from conscription, and freedom from excessive taxation. Little did he know that in 100 years, he would have a settlement here in Comal County with his family name.

Gruene was engaged to a young woman, but she broke off the engagement when she heard of his Texas plans. He consulted a “marriage broker” who made an appointment with Antoinette Kloepper. They married and soon after in 1845, the couple, his mother, and two servants left for Texas. After his stepbrothers bought out his family interests, he had ample funds. He carried about $5,000 in gold coins sewed in his vest. When he was almost washed overboard (gold can be quite heavy) he gave half of the coins to Antoinette who sewed them in the hem of her skirt.

They arrived on the coast and migrated to New Braunfels on May 15, 1846. So begins the amazing story of Gruene, Texas.

Ernst and Antoinette Gruene settled in Comaltown on Rock St. (building still standing) where three children were born. He continued to buy land. In 1872 he bought the land east of the Guadalupe River called Goodwin. This is where his second son, Henry D. would build a home and start a business and this would become Gruene.

Cotton was the #1 cash crop at that time and H.D. advertised for sharecroppers interested in growing cotton. Twenty to 30 families moved onto his land and each was assigned from 100 to 200 acres. Small three or four room farm houses were built for tenants and a school provided.

The first mercantile store in the area was built where tenants could buy groceries, implements, and hardware supplies and could buy them less expensively and on credit until the harvest came in. With the mercantile store, a lumberyard was set up. Because of the success of the store, Gruene constructed a large two story building (now an antique store). It held a working bank, holding mortgages and farm financing.

Soon a cotton gin was constructed powered by water pressure from the Guadalupe River. (This first gin burned down in 1922. It is the site of the present Grist Mill Restaurant.)

The IGN Railroad built a freight and passenger depot about a mile west of the community

in the 1880s and MKT built another in 1901, allowing Gruene to export cotton and grain and import goods for his mercantile store. What is now known as the Gruene Mansion became the home of Mr. and Mrs. H.D. Gruene in 1872. It started as a one story residence and a second story was added in 1886.

A dance hall with saloon was built in 1878. That was Gruene Hall, the communities social center. H.D. Gruene became Goodwin’s first postmaster in 1890 operating out of the mercantile store. This store was on the original north & southbound stagecoach route. Gruene became a stopping point for the Tarbox Stagecoach Line.

The settlement changed its name from Goodwin to Gruene as the whole town rotated around the Gruene family. When H.D. retired in 1910 he turned over the management to his two sons, retaining that Gruene tradition. His daughter resided in Gruene and eventually his parents did also. At one time Gruene had visions of subdividing but the project never got off the ground and when he died in 1920, thoughts of the development came to a halt.

By 1924 a Chrysler agency opened its doors across the street from the big mercantile store, the site of the first store.

The boll weevil stripped the cotton crop and the tenants were hit hard and many moved away. After recovery of the cotton crop, the Great Depression hit. This brought on a decline in cotton production and an end to the tenant system. A result was the closing of the mercantile store. The two railroad stations closed and the depots were destroyed. Various businesses inhabited the buildings, but the one business that never closed during these tumultuous times was the dance hall and saloon.

Gruene has a very prestigious historic designation; it has been placed on the National Register of Historic Places as the Gruene Historic District, the only National Register Historic District in Comal County. In addition there are several buildings with Texas Historical Commission designations: Gruene’s Hall, Gruene Mansion, Erhardt Neuse House (now Gruene Haus Country Store), Original Gruene Mercantile (now Gruene General Store) and the H.D. Gruene Mercantile (now Gruene Antique Company). There are also two THC subject markers titled Gruene Cotton Gin (outside of the Grist Mill Restaurant) and Gruene. Additionally, there are City of New Braunfels historic designations on several properties. Gruene is a prime example of “Historic Tourism”.

H.D. Gruene Mercantile built in 1904. Patricia S. Arnold, artist.

By Myra Lee Adams Goff

The Zuehl Family Book at the Sophienburg contains a rather well-known story to local historians. It was written by Wilhelm Zuehl when he was in his 70s as he recalled coming to Texas with his family as an 18-year-old in 1846. His family was on a brig going from Galveston to Indianola.

When the brig would get stuck on a sand bar, the 60 emigrants would have to run from one side of the ship to the other until the vessel was again buoyant.

They landed at Indianola at the time when “northers” were making life miserable and cholera was rampant. Freezing rain tore apart their makeshift tent. The family was stuck on the beach, as there were no means of transportation. Wilhelm and his brother Fritz took on a temporary job aboard an English surveying vessel. Six weeks later when they returned to Indianola, their parents had left for New Braunfels, leaving instructions for the boys to make their way.

A young man named Adam Wuest was delivering mail from New Braunfels to Indianola and told the boys that they could come along with him on his return trip. Fritz left the two at Peach Creek and Wuest and Wilhelm finally arrived in New Braunfels in the middle of the night. Wuest had a small one room house without room for Wilhelm so Mrs. Wuest made him a bed of cedar logs and he slept out in the street.

This spot where the Wuest house was located on Seguin St. later became the site of the Homann Saddlery and finally the location of the subject of this article, the New Braunfels Coffee Company (across from Naegelin’s Bakery).

If Wilhelm Zuehl could have looked into the future, he would have seen what became of that property; a saddlery and eventually a two story building in which Otto Vogel operated a coffee company.

In 1921, brothers Arthur and Gilbert Zipp purchased the New Braunfels Coffee Co. from Vogel. The business moved in 1940 to the corner of 315 W. San Antonio St. next to the railroad track. The New Braunfels Coffee Company ended its business in the basement of the San Antonio St. building, finally closing forever in 1950.

Coffee beans were purchased in 100 lb. bags from Brazil, Columbia, and Mexico and roasted in a large steel tumbler. Then the beans were ground and sold in one and two pound bags. Their Model A truck delivered the coffee to local merchants and restaurants like Ma’s Café, Reimer Grocery, and Valley Fruit Stand. At its height, the company sold 60,000 pounds a month.

The Zipp brothers sold their 100 percent pure coffee under the name “Zipp’s fancy Peaberry” and “Rio”. Then in 1933 they decided to have a contest to name their new blend of coffee. One could enter the contest by filling in a blank enclosed in every package of coffee. Karl Zipp, son of Gilbert has a metal box containing the entries - 385 of them. And the winner was Mrs. Adolph Forke with “Cup-O’Joy”. She won a ten dollar gold coin. Don’t laugh; think of how much that gold coin would be worth today.

Here are some of the entries that attracted my attention, not necessarily good, but interesting:
Remember it was 1933, so some had political connotations like: “Depression”, “Roosevelt”, “New Deal”, “Daily Need”, “Roosevelt’s Prosperity” and “Liberty Bell”.

Others were “Beatsall”, “Howazat Coffee”, “Want More”, “Zipp’s Super Stimulant”, “10 Shun Please”, “Talk of the Table”, “Zipper”, “Zipperior”, and “Wake Up”.

In their heyday, the Zipps had quite an advertising campaign. In 1939, Zipp’s Cup O’ Joy was sent to Gov. W. Lee O’Daniel when the 133rd Field Artillery Band from NB went to Austin to give a concert in honor of the governor. At Gruene Hall, one can still see a sign advertising “Zipp’s Cup-O’Joy” and “Peaberry Coffee” on the left side of the dance floor. Now I think I’ll have a “Cup-O’Joy”, thank you.

New Braunfels Coffee Company - Brothers Gilbert and Arthur Zipp next to a photo of the coffee roaster and grinder. The New Braunfels Coffee Company building in 1934 at 136 S. Seguin. (National Archives, Historic American Buildings, Texas, Volume I, 1979)