By Myra Lee Adams Goff

A Texas Historical Marker honoring Eiband & Fischer store is being cast at the foundry in San Antonio, soon to be installed at the site of the one-time famous mercantile store. You or your family may remember this store if you were in New Braunfels before 1959.

The big store on Main Plaza burned down in 1947 but limped along with what was left, trying to survive. When it was just a hole in the ground, Wurstfest inhabited it from 1963 to 1966. During that time it became a joyful place to be, with music and lights and fun. But it was an eyesore downtown the rest of the year. Finally the property was sold in 1969 to local investors and eventually to NBU.

At first a store owned by Gustavus Conrads was located on this spot on the Plaza and in 1864 he sold it to Ernst Sherff. Sherff enlarged the store, even adding a campground out back for those who came to town from the country. This store was bought by George Knoke and George Eiband and became Knoke & Eiband.

In 1907 the store was sold to Ernst Eiband (brother of George) and Emil Fischer. Eiband and Fischer opened a modern establishment in 1910. Their beautiful modern building sported a skylight in the middle of the roof and a grand staircase to the mezzanine. An interesting thing about the mezzanine is that gift items and fine clothing were located there. For some reason, the clientele would not go up the beautiful stairs for purchases. Soon after the opening, these gift items were moved to the basement. Apparently people would walk down but not up.

The fateful fire happened March 2, 1947. Beginning in the basement, the fire raged undetected during the night until the early morning hours when a salesman called on Naegelin’s Bakery next door and noticed smoke. But by this time the damage was done. The cause is still unknown but there was speculation of a defective small motor in the grocery department. The basement was also where hunting goods, guns, and ammunition were sold and when the fire reached this stash, there was quite a racket that could be heard for miles.

A small part of the store was spared because it was separated from the main building by an alley-way. This is the part of the store that became the “after fire store”. It managed to stay open until 1959.

For 16 years the hole gaped with only a wooden enclosure at ground level for safety reasons. In 1975 after the Wurstfest years (63-66), the city bought the remaining business building and the burned-out corner. San Antonio Public Service had their offices on the San Antonio St. corner since 1929. The basement was filled in and became a parking lot.

I remember the inside of the store before the fire. First, outside on the sidewalks were glass blocks embedded in concrete giving light to the basement. Enter the front door on Seguin St. to the main floor. There in the front of the store were women’s clothing and on the right side were men’s clothing and all shoes. In the back of this floor was the grocery store. On the mezzanine was the cashier’s office that controlled the “cash caddies” that carried cash up and down on wire cables. The basement held the china and crystal.

Behind this building was the annex housing a cotton exchange. Upstairs in the annex was a dance hall used for dance lessons and functions. The camp yard was in the back extending to Comal Street. Farm equipment and feed were sold there. There were outhouses, horse stalls, and places for farmers to park their wagons and spend the night. Way in the back of this area was a statue of J.I. Case eagle on top of the world, a logo of that tractor company. Some may remember this.

The Sophienburg has quite a few items from before the fire. One is a collection of books called the Eiband & Fischer Cookbooks. Written in German, recipes were thought to be by the Women’s Civic Improvement Club. The first edition was in 1915. Here’s a sample of some of the recipes: Roasted Flour Soup (good for the sick), Beer soup, Turtle Soup, Wine Soup with Snow Dumplings, Blood Sausage, Meat in Beer, and the old favorites, noodles, sweetbreads, Koch-Käse. Yum! Roll out the barrel.

Marijane Stafford has spent years researching Eiband & Fischer store. She is a direct descendant of the Fischer family. Her father was Carlo Fischer, the last family member to own the store. Placement of the historical marker will once again remind us of the mercantile store that it used to be.

In 1917 members of the New Braunfels Fire Dept. pose in front of the Eiband & Fischer store on Main Plaza. Thirty years later this building burned to the ground.

Eiband & Fischer Store

By Myra Lee Adams Goff

Are you one who thinks that John Meusebach led the group that founded Fredericksburg up Fredericksburg Road, out Highway 46 and then straight on to Fredericksburg? I know that’s what I thought, but it’s not true.

I ran across evidence that this more recent pathway from New Braunfels to Fredericksburg wasn’t the way the group traveled. I enlisted directional help in interpreting Dr. Ferdinand Roemer’s description of the early 1840s route from retired TxDOT archaeologist Al McGraw. Roemer states that there was only one possible road to Fredericksburg from New Braunfels due to the accessibility of water for the animals and because of geographic conditions for wagons.

The road ran in a southwesterly direction from NB toward Fredericksburg just past the Cibolo along the Old San Antonio Road. The route includes a portion of old Nacogdoches Road that is designated as a National Historic Trail of the Camino Real. At this point it takes a straight northwesterly course intersecting and then following an old Indian trail running northward from San Antonio called the Pinto Trail (Pinta). The route continues to the valley of the Salado and then to a higher elevation and several miles above this point to Meusebach’s Comanche Springs. One would then descend into the Guadalupe valley to the banks of the Guadalupe River near modern Sisterdale where wagons could cross. Finally, travel to a high, broad plateau and continue north to Fredericksburg.

The route has few rough places or steep inclines, and is free of swamp and muddy river crossings. Apparently the Adelsverein helped maintain this route, as Roemer notes that he met a crew of 20 Adelsverein men working on the road near the Salado.

After resigning from the Adelsverein, Meusebach settled at Comanche Springs (now in the vicinity of Camp Bullis), established a livestock operation and an inn. The date is thought to be before 1852. Later when the route to Fredericksburg changed to the north, Meusebach sold his land at Comanche Springs and moved to Loyal Valley on Cherry Springs near Fredericksburg.

Today if you would travel the same general route, you would take Hwy. 482 from NB, continue on the Nacogdoches Road towards San Antonio, go past Rolling Oaks Mall, turn west onto 1604 and then take IH10 towards Fredericksburg.

Texas early roads often followed Indian trails. Some people think that these trails were created by long 12 foot tent poles dragged behind horses as they moved their tents from one spot to another. When the Spanish explorers moved into Texas, they reported seeing large herds of wild animals roaming the trails. The Spanish brought horses of Arabian stock and mustangs were their descendants. With time, the Comanche in particular had mastered the mustang for traveling the trails. Later, the Caminos were roadways blazed by expeditions connecting towns and missions.

When Comal County was created in 1846, the Commissioners Court had the power to lay out new roads and discontinue old ones. The court appointed local overseers to supervise maintenance of the roads. It required all able-bodied males between 21 and 45 to perform road duties several days a year. Also all people convicted of misdemeanors and those who owed unpaid fines were compelled to work out the amount in roadwork.

Laurie Jasinski in her book “Hill Country Backroads”about the origin of Comal County roads, stated that the commissioners declared Seguin and San Antonio Sts. to be the first highway roads in the county. By the latter 1800s some established routes were Smithsons Valley-Boerne Rd., Cranes Mill Rd., Bear Creek Rd .,Boerne-San Antonio Rd., Purgatory Rd., and Mountain Valley Rd.

By the turn of the century, in the United States, two million miles of roads stretched across the country, but most were pitted rocky trails or soggy mud-holes. Jasinski found that in 1895, there were four autos registered in the US, and by 1899, three thousand.

In 1907, Harry Landa was one of the earliest auto owners. Change was taking place. As more autos were being purchased, local merchants converted the farmer wagon yards to parking lots. Hitching posts were removed.

Around 1910, crews improved city streets by a process of graveling called macadamizing, which was a process of packing down the roads with layers of progressively smaller rocks until the top layer consisted of crushed stones called screening, no larger than two inches in diameter. The roads caused so much dust that a sprinkling cart had to sprinkle down the roads every day.

1850s map of early route to Fredericksburg

View Larger Map

…

In the next column we will look at how touring cars contributed to the tourist industry and Joe Sanders helped that happen.

By Myra Lee Adams Goff

Would you like to know what was on the property on which our present Comal County Courthouse sits? If so, read on.

When Nicholas Zink laid out the town of New Braunfels, with its main plaza and streets leading to it, he was given the town lot #32 by the Adelsverein for his efforts. Town lot #32 is the lot on which our present courthouse is built. Zink built a house on this lot in 1845. In 1847, the year that Zink and his first wife were divorced, he began selling his property in New Braunfels and eventually left altogether.

Zink sold lot #32 to Samuel Millet dated January 21st, 1847, who used the house as a hotel. Millet, in turn, sold the house in 1852 to Dan Wheeler and Wheeler sold it to Karl Floege in 1866. (Source: County Clerk’s office, book A, deeds p. 35) The family moved to a farm outside of Seguin.

Samuel Millet who was originally from Maine has a Texas Historical Marker at his gravesite in Guadalupe County. It states that he had come to Texas in 1827 and died in 1863. Records show his birth as 1801. He came to Texas as a member of Stephen F. Austin’s colony. During the Texas Revolution, he took part in the battle of San Jacinto.

In 1833, he married Clementina Bartlett and they had nine children. She was also with Austin’s colony and from Tennessee. She married her teacher, Samuel Millett, who was a graduate of Bowdoin College. Family tradition claims that Clementina at age 90 could recall early history of the Republic and those who were instrumental in its founding.

Harry Landa, in his memoirs “As I Remember” writes that his father, Joseph Landa, made this statement about the hotel: “Old lady Millett, mother of the well-known cattleman, Alonzo Millett, was operating a boarding house at the corner where the Comal County Courthouse now stands. The Landas boarded for a few months at Mrs. Millett’s establishment until they bought the adjoining property on the Plaza”.

Alonzo Millett, one of Samuel Millett’s sons, made a name for himself in the ranching business. In “The Traildrivers of Texas”, Alonzo Millett is described as spending his boyhood days in Bastrop County and Seguin where he attended school. When the Civil War broke out, he and his brothers volunteered in the Confederate army. Alonzo was only 16 and his twin brother, Leonidas, was killed. After the war, the surviving brothers returned to Texas and over the years that followed, gained wealth by accumulating ranches in several states. “Misfortune came and their wealth was swept away”.(Traildrivers…)  Alonzo persevered and when he died, he owned a large ranch in San Juan Valley, Colorado. He was killed by being thrown by a horse and then buried in San Antonio. Thirty-five miles south of San Antonio was a small settlement named “Millett” after Alonzo. Many local and Seguin Milletts are descendants of Alonzo Millett and his wife, Arlene Wilson Millett.

Now back to the present courthouse: Early on, Comal County conducted its business in rented rooms, then to a privately owned building on Seguin St. (Elks parking lot). In 1860 the first two-story courthouse was built on the corner occupied by Chase Bank. In 1999 the present courthouse celebrated its 100th birthday. (For more information about this courthouse, log on to Sophienburg.com, Jan. 20, 2009)

Our present courthouse was originally designed to sit in the middle of the Main Plaza with four easy accesses. When that plan fell through, the present location was chosen. The jail was added later, obscuring two entrances and another closed to add more office space. When this present restoration is complete, the original four entrances will once again be usable.

Nothing is left of the Millett Hotel, as the building was torn down shortly before the new courthouse was started. Behind the present courthouse where a parking area was located by the jail, a water well was discovered. The Texas Historic Commission evaluated the dry well and said that it pre-dated the Courthouse.  The well would have been in the right spot for use by the hotel. It was recently filled in with sand to protect its integrity and to prevent a cave-in. The last remnant of an era.

The Millett Hotel is shown in the top photograph left under the trees. The bottom photograph shows the area before the courthouse was built. The large home in both photos is the Landa House. Late 1800s photos courtesy of the Sophienburg Museum and Archives.

By Myra Lee Adams Goff

What’s happening to the old house at 230 W. Mill St? I found out. Jeff and Denise Mund have bought the old Georg Pfeuffer house and they are restoring it. Records show that this is the sixth time that there have been major additions and renovations.

Ownership of the lot on which the house stands was conveyed to Johann Georg Pfeuffer in 1852 and it is assumed that the house was built shortly thereafter. It is one of the early houses in New Braunfels built with fachwerk walls, a custom brought from German architecture. One can see fachwerk construction in present day Germany. Casement windows with unique latches can be seen upstairs. Hand-hewn cedar beams throughout the house and wide cedar beams were used in the ceiling. The full basement contained the kitchen and has a brick floor. In the downstairs area are two original black walnut doors, a wood that was plentiful along the banks of the Guadalupe.

Johann Georg Pfeuffer was born in 1799 in Bavaria. He married Barbett (Barbara) Broschel in 1829 and six children were born to the couple.

Pfeuffer was a tanner and owned several tanneries in Germany. He was quite a prosperous businessman. The children were all educated and servants tended to their needs.

The family does not know why in 1845 Pfeuffer sold all his tanneries, uprooted his family, and signed up with the German Emigration Company to come to Texas. They were among the second group of emigrants and arrived in Galveston in November of 1845. From there the family took a schooner to Indianola.

A near tragedy occurred when they were put on an overloaded schooner. It sank in the bay outside of Indianola. The lives of the family were saved but most of their possessions were lost. Now they were virtually penniless and were stranded on the coast along with the hundreds of other emigrants. They didn’t arrive in New Braunfels until 1848. The 1850 Comal County census lists Georg as 51, Barbett as 44, Valentine as 18, Christopf as 16, Daniel as 12, Barbette as 9, and Anna Marie as 6. The oldest son, also named George, was 20 years old and wasn’t listed in this census. He was known to have moved to Corpus Christi at the time.

Sometime between 1852 and 1860, the elder Georg Pfeuffer began a tannery in the basement of his home on Mill St.( Source: “Texas and Texans”,1914 translation). Inquiring about the process of tanning, I asked Al Ludwig, the g-g grandson of Georg Pfeuffer and owner of Ludwig Leather Co. on Seguin Street. He said that the process was done by soaking the hide in tannin extracted from oak trees to produce leather that was soft and durable. The word Tanne is an old German word for oak or pine trees (hence the word Tannenbaum). How did this family survive with the tannery in the basement?

Family records state that Georg Pfeuffer was very opinionated about the politics of the day. He signed the petition in Comal County calling for secession. Four sons fought in the Civil War.

About that time the young Georg Pfeuffer returned to New Braunfels from Corpus. This Pfeuffer son became the most prominent in the family, as he was a Texas Senator and responsible for the capitol in Austin being constructed of Texas Granite. Later he became president of Texas A&M College. To read more about him, log on to Sophienburg.com Nov. 26, 2008.

Johann Georg Pfeuffer (Sr.) died in 1886. Thereafter the house was conveyed to the Baetge family. In 1942 Arthur Baetge as executor of the Baetge estate sold the house to Annie Lehman who, in turn, conveyed it to her son Leroy Lehman in 1954.

Leroy Lehman and his wife Agnes raised one son and four daughters in this home. Some changes were made to the home to accommodate their growing family. The August Koch map of 1881 shows the house without the side porch that the Lehmanns added. Ernest Lehman, son of the Leroy Lehmans, recently brought the original pillars to the Munds.

The City of New Braunfels designated the house as a historic landmark. All of us in New Braunfels benefit from restoration projects like the Munds have taken on.

Johann Georg Pfeuffer

By Myra Lee Adams Goff

An outstanding early citizen of New Braunfels and one who contributed much to the culture of the community was a man named Stefan Haelbig. Haelbig organized many of the early musical groups and was the music instructor of hundreds of children and adults alike in voice as well as musical instruments. He generally made music a big part of the community. His studio was moved to Conservation Plaza and open for all to see.

Stefan Haelbig emigrated to New Braunfels from Germany through Indianola in 1868 at age 40. His obituary states that he worked in the woolen mills and resided at the Waisenhaus (orphanage) for a year and a half, giving music instruction from there. He instructed piano, French horn, cello, violin, cornet, clarinet and voice.

Haelbig had received extensive musical training in Germany. He had been the bandmaster of a Regimental band in the Austrian Army, and had played Wagnerian (Richard Wagner) music while Wagner himself was the conductor. With a few local musicians, he was able to put together an orchestra to perform the finest of classical music. Those local musicians were listed as Father Blum, Hermann Schimmelpfennig, Mr. Wenzel, Bose and Eberhard. They, however, were amateurs but Haelbig exhibited the greatest patience and persistence, thereby guiding them into playing the classics. Many fine musical events were held in the old Matzdorff’s Halle and Seele’s Halle on the Guadalupe. Concerts were also held at the Seekatz Opera House, featuring the Haelbig orchestra and selected singers.

Not only in instrumental music was he a leader, but also in vocal music. He founded and became leader of the Maennerchor and Concordia Mixed Chorus. He organized the New Braunfels Music Club and its orchestra. Mrs. Lottie Faust was the pianist for this orchestra. In addition he gave lessons several times a week in San Antonio.

When Haelbig was 83, a celebration was given in his honor. Joseph Faust and A.C. Coers told of his abilities and called him the soul of music in New Braunfels. They raised their glasses and gave a toast, “Er lebe hoch, Er lebe hoch, Er lebe hoch”.When the glass was raised, the salute was given in this manner, showing high admiration The literal translation is “He lives high”.

Before being moved to Conservation Plaza, Haelbig’s studio was located on Seguin Street. After he vacated it, the building became Voigt’s Shoe Repair and that’s how I remember it. There was after all a time when people had their leather shoes repaired instead of replaced. Putting on a new sole or a new heel could add years more service to a shoe. The building was moved to Conservation in the early 1980s and the lot became the site of Pizza Hut and is now Taqueria El Tapatio.

There are some interesting things inside the Haelbig studio at Conservation Plaza. You would expect a piano, although it is not Haelbig’s. Paul Jahn’s cello stands up against the wall. Al Schnabel’s trumpet, the “wiggle and wobble with Al Schnabel” orchestra leader and student of Haelbig. There are pictures of former students, names familiar from the past like: Bading, Fischer, Gerlich, Gruene, Heidrich, Naegelin, Marckwardt, Koebig, Jahn, Oelkers, Voelcker, Coreth, Altgelt, Schultz .There is a tiny trumpet, no longer than 8 inches called a piccolo trumpet. Used in classical music, this instrument plays tones higher than a regular trumpet.

Remember that Haelbig once played Wagnerian music in Germany with Richard Wagner as conductor? Hanging on the wall are three pictures from the operas, “Ring of the Nibelung”, a collection of fantasy-filled operas of Norse Mythology. The first picture is the Rhine Maidens, the second is Siegfried Slaying the Dragon, and the last is Brunhilde, all characters from the four Ring operas. Glorifying ancient war heroes in mythology, Wagner operas became controversial at different times in history.

Stefan Haelbig died at age 90. His obituary ends with, “Here in the beautiful city of New Braunfels, he made an impression which is more beautiful and more lasting than any monument of marble - the love and appreciation of music”. Er lebe hoch, hoch, hoch!

Stefan Haelbig, early musician and teacher. Sophienburg photo.

By Myra Lee Adams Goff

The Zuehl Family Book at the Sophienburg contains a rather well-known story to local historians. It was written by Wilhelm Zuehl when he was in his 70s as he recalled coming to Texas with his family as an 18-year-old in 1846. His family was on a brig going from Galveston to Indianola.

When the brig would get stuck on a sand bar, the 60 emigrants would have to run from one side of the ship to the other until the vessel was again buoyant.

They landed at Indianola at the time when “northers” were making life miserable and cholera was rampant. Freezing rain tore apart their makeshift tent. The family was stuck on the beach, as there were no means of transportation. Wilhelm and his brother Fritz took on a temporary job aboard an English surveying vessel. Six weeks later when they returned to Indianola, their parents had left for New Braunfels, leaving instructions for the boys to make their way.

A young man named Adam Wuest was delivering mail from New Braunfels to Indianola and told the boys that they could come along with him on his return trip. Fritz left the two at Peach Creek and Wuest and Wilhelm finally arrived in New Braunfels in the middle of the night. Wuest had a small one room house without room for Wilhelm so Mrs. Wuest made him a bed of cedar logs and he slept out in the street.

This spot where the Wuest house was located on Seguin St. later became the site of the Homann Saddlery and finally the location of the subject of this article, the New Braunfels Coffee Company (across from Naegelin’s Bakery).

If Wilhelm Zuehl could have looked into the future, he would have seen what became of that property; a saddlery and eventually a two story building in which Otto Vogel operated a coffee company.

In 1921, brothers Arthur and Gilbert Zipp purchased the New Braunfels Coffee Co. from Vogel. The business moved in 1940 to the corner of 315 W. San Antonio St. next to the railroad track. The New Braunfels Coffee Company ended its business in the basement of the San Antonio St. building, finally closing forever in 1950.

Coffee beans were purchased in 100 lb. bags from Brazil, Columbia, and Mexico and roasted in a large steel tumbler. Then the beans were ground and sold in one and two pound bags. Their Model A truck delivered the coffee to local merchants and restaurants like Ma’s Café, Reimer Grocery, and Valley Fruit Stand. At its height, the company sold 60,000 pounds a month.

The Zipp brothers sold their 100 percent pure coffee under the name “Zipp’s fancy Peaberry” and “Rio”. Then in 1933 they decided to have a contest to name their new blend of coffee. One could enter the contest by filling in a blank enclosed in every package of coffee. Karl Zipp, son of Gilbert has a metal box containing the entries - 385 of them. And the winner was Mrs. Adolph Forke with “Cup-O’Joy”. She won a ten dollar gold coin. Don’t laugh; think of how much that gold coin would be worth today.

Here are some of the entries that attracted my attention, not necessarily good, but interesting:
Remember it was 1933, so some had political connotations like: “Depression”, “Roosevelt”, “New Deal”, “Daily Need”, “Roosevelt’s Prosperity” and “Liberty Bell”.

Others were “Beatsall”, “Howazat Coffee”, “Want More”, “Zipp’s Super Stimulant”, “10 Shun Please”, “Talk of the Table”, “Zipper”, “Zipperior”, and “Wake Up”.

In their heyday, the Zipps had quite an advertising campaign. In 1939, Zipp’s Cup O’ Joy was sent to Gov. W. Lee O’Daniel when the 133rd Field Artillery Band from NB went to Austin to give a concert in honor of the governor. At Gruene Hall, one can still see a sign advertising “Zipp’s Cup-O’Joy” and “Peaberry Coffee” on the left side of the dance floor. Now I think I’ll have a “Cup-O’Joy”, thank you.

New Braunfels Coffee Company - Brothers Gilbert and Arthur Zipp next to a photo of the coffee roaster and grinder. The New Braunfels Coffee Company building in 1934 at 136 S. Seguin. (National Archives, Historic American Buildings, Texas, Volume I, 1979)