Posts Tagged ‘Sophie’s Shop’

Joe Sanders has impact on tourism

Sunday, April 7th, 2013

By Myra Lee Adams Goff

On May 8, 1914, the New Braunfels Herald’s front page story announced that “a model federal highway was to be built from Austin to San Antonio”. This Federal Post Road was a forerunner to IH 35. The same year that the road was completed in 1916, a young man from Ohio named Joe Sanders arrived in New Braunfels. He would have a huge impact not on the highways but on the backroads of Comal County.

State legislator S.V. Pfeuffer considered this new highway the most important project ever started anywhere in Texas. He believed it would inaugurate an era of road building that would never stop. The old Post Road from Austin to San Antonio had deteriorated badly over the years with some sections having no topping and some sections muddy.. Crossing over the Cibolo Creek was often flooded.

Joe Sanders’ story has to do with roads, automobiles, and tourism. Because of a bout with typhoid fever, a doctor suggested that he move south. Choosing New Braunfels, he brought with him a natural knowledge of the newly invented automobile. He took a job locally with Hippolyt Dittlinger, a local successful businessman.

Around the turn of the century the automobile had made its debut in New Braunfels.The first automobile dealership in town was Walter Gerlich Auto Co. opened in 1912. Gerlich sold Buicks and Model T Fords. By 1916 other auto dealers in town were: Hamilton Zipp selling Hudson and Dodge; Zoeller, Voigt & Bornemann, dealers selling Oakland High Speed Motor Cars; Baetge Auto Cycle Co. selling Willys-Knight autos; D. Stahl & Son selling Studebakers; Gruene Bros. Auto Agency at Goodwin selling Velie and Maxwell cars; C.H. Bruemmer Auto Shop selling Crow & Elkhart and Velie. Source: (Sesquecentennial Minutes, Nuhn and Skoog)

The touring car was the most popular car. It was an open car and the public had the idea that this car was safer. As a touring car, more could be seen on a tour from an open car. Of course, dust was a big problem because early roads were dirt. Traditionally drivers wore long coats and goggles to protect from the dust. They had to scramble to put up the top when it rained. The gas tank was under the front seat and had to be removed to fill the tank. Car lights operated with gas or carbide generators and sometimes kerosene oil lamps. The car had to be cranked to get it started. Flat tires were a big problem.

Now with the highways everyone had access to transportation. The Red Ball bus lines from San Antonio to Austin were nothing more than touring cars that could carry six passengers.

By the 1920s tourist courts popped up along the highways and served as rest stops .By 1927 Texas had 18,728 miles of highways with only 9,271 hard-surfaced. Source (Jasinski)

Back to Joe Sanders. When he arrived in NB in 1916, the circumstances were ripe for his abilities and interests. He loved the highways and roads, the mechanics of the new automobiles,the touring cars, the backroads and the Dittlinger family.

Hippolyt Dittlinger , a very successful businessman, hired Joe to work on all of his cars and be his chauffer. Dittlinger owned three Franklin cars, air-cooled with a wooden frame, the “Cadillac” of the time. Most cars in NB were Model T’s, much more affordable than the Franklin.

Sanders became acquainted with all the roads in Comal County by “touring” the back roads. He often came across motorists who were lost. He decided he would make road signs from wood painted white and lettered with black stencils.The Texas Highway Dept. posted state and federal route signs by 1929 but there were no signs for the backroads.

This was quite an undertaking on Joe’s part and when he was elected commander of the local American Legion, their members helped to install the signs. As if Joe wasn’t busy enough, he designed an illustrated map of these roads showing tourist destinations .This 1933 map listed every road and village and gave mileage between various points. 5,000 copies were made to give away. Other maps followed and he issued a series of editions until his last map in 1960.

With time, more and more roads were constructed in the County and a beautification program during the 1936 Texas Centennial (spearheaded by Mrs. H. Dittlinger) helped the local tourist industry and helped to establish historical markers.

Laurie Jasinski wrote the book “Hill Country Backroads” honoring the accomplishments of her grandfather, Joe Sanders. Her book which includes three maps can be purchased at Sophie’s Shop at the Sophienburg. Jasinski’s book contains much more information than I could ever put in this column. It’s a good read.

Joe Sanders and his road signs. (Laurie P. Sanders collection)

Joe Sanders and his road signs. (Laurie P. Sanders collection)

City’s “soul searching” program helps understand history

Sunday, November 18th, 2012

By Myra Lee Adams Goff

They walked (some rode on golf carts) through the Comal Cemetery at the City’s Parks Department “Soul Searching” program. About 360 people met eight “souls” who were buried in the cemetery. The land for this cemetery originally belonged to John F. Torrey and was managed by trustees Ernest Gruene, J.J. Gross, J. Goldenbagen and John Torrey, who transferred the cemetery to the city in 1887.

To add a little mystery to the affair, participants met at Cypress Bend Park where those who could, were transported by hay wagon to the cemetery entrance.  This year’s emphasis was on the 150th anniversary of the Civil War. It is estimated that there are about 200 Civil War Veterans in Comal Cemetery.

Several members of the local Sons of Confederate Veterans were there in full regalia to help with the program, some portraying “souls” and some presenting the flags of the Confederacy and the Union.

In Sophie’s Shop at the Sophienburg there are two books about Comal County’s participation in that war: War Between the States-Participants from Comal County, Texas by Wilfred Schlather and War Between the States Comal County Texas in the Civil War compiled by Francis R. Horne.

After arriving at the cemetery’s entrance, the group walked carrying flashlights. The first “soul” searched was Peter Worff. He came to Texas from Germany with his parents and sister in 1845.  His mother died soon, leaving the father to care for his two children. They lived in the Schmitz Hotel because that’s where their father worked. His involvement in the Civil War was with Hoffman’s Co. B, 7 Reg. Texas Cavalry. He died in 1913.

The next “souls” were that of Oscar Nebergall, a 15 year old child, William Harvey (1840-1891) and Ida Arnold Nebergall (1848-1920).   This couple was convincingly portrayed as visiting the grave of their son nearby. The boy was killed in a wagon accident while coming down Fredericksburg Road. The Nebergalls were married in 1865 after William, a Union soldier, was stationed here after the Civil War.

Louise Mittendorf Benner (1820- 1913) was the next “soul” visited. She came to New Braunfels with her parents from Germany and married Adolph von Benner who had arrived with Prince Carl and was in charge of the Commissary for the Adelsverein. When Adolph died in 1857, Louise took his place as postmaster.   She was the first woman postmaster in NB and Comal County but was relieved of her duties after the Civil War because she served under the Confederacy.

This next “soul”, Hermann Jonas (1836-1912) is one that really struck a note of recognition with me. Hermann was born in Prussia. I knew his grandson, Gus Krause.  Gus and Ricky Fischer Krause lived in the stone house and ranched the almost 2,000 acre ranch. I first met the Krauses in the 1960s when my dad, Marcus Adams, was on a hunting lease at their ranch. My husband, Glyn, took his place on the lease in 1970. We were very fond of the Krauses.

I can picture this very historic house - a four-story, 24-inch-thick limestone and it is as it was when Hermann Jonas built it in 1865. The house was large and unusual for its time.  The Comanche Indians were still a threat in such a remote place. Family legend states that there was a lookout on the roof and the older boys took turns standing watch in times of danger.

The first floor of the house was the kitchen, second floor were bedrooms and the third floor was used as a dance room and community reunions. The top floor was storage and occasional sleeping place for children.

Incidently, three of the Jonas brothers served in the Union and three in the Confederacy.

Another “soul” visited was that of Wilhelm Seekatz (1825-1910). Seekatz played an important part in the Civil War because he started the Saltpetre Mfg. Co. in 1863.  Saltpetre was used in making gunpowder. His kiln is located off Fredericksburg Road in Landa Park.

Perhaps the most famous soldier in the Civil War was Gustav Hoffman (1817-1889). He had been the first mayor of New Braunfels. He was trained in the military in Prussia and he fit right into the Confederate leadership role. As a captain, Hoffman organized the Co. B of 7th Regiment Texas Cavalry and served from 1861 through 1865. He was promoted Major and Colonel. He died in San Antonio in 1889 but was buried in Comal Cemetery.

“A grave, wherever found, preaches a short and pithy sermon to the soul.” (Nathaniel Hawthorne). This annual respectful program does much to keep our historic “souls” alive.

Gustav Hoffman

Gustav Hoffman

Seele’s tale of murder gruesome

Tuesday, February 7th, 2012

By Myra Lee Adams Goff

“Have you heard? Old Squire Moeschen is dead!” So begins Hermann Seele’s narrative of a murder here in New Braunfels in 1855. Seele spun this true, gruesome tale in his book, “Die Cypress” available at Sophie’s Shop.

Here’s the background: Christof Moeschen, born in 1806 in Thuringia, came to Texas along with his wife Johanna, and a nine-year-old daughter, Friederike. The year was 1844. Seele says their small log cabin built in 1845 was on the Comal Creek and consisted of one room and a porch surrounded by a fence of cedar posts.

For all one knew, the family of three lived a quiet life, but all that changed in 1854 when the Moeschen’s only child, Friederike, married the shoemaker Carl Riebeling. The mother approved of the son-in-law, but the father did not. Hermann Seele had actually performed the wedding and the young couple lived with her parents. Unaccustomed to outdoor work, Riebeling became sick. Moeschen believed the son-in-law was just lazy.

When a baby was born to the young couple and died, Moeschen was so distraught about the death that any harmony that had come about because of the baby disappeared. Moeschen became abusive towards his family. The daughter no longer loved her father. She resented his abusiveness towards her mother and husband. As a result, Mrs. Moeschen and the Riebeling couple contrived a plot to get rid of the old man.

On the day of the murder in early September, 1855, the father returned home exhausted, called his son-in-law a loafer and then fell asleep in a drunken stupor. In the dark of evening, the daughter provided a light, and her husband and mother killed the old man with an ax. All that could be heard was the autumn wind wafting the withered leaves from the trees and a few raindrops.

The mother laid the father whom she said was “kaput” on a mattress and sewed him into a bedspread so that no one could see him. The ax was dropped to the bottom of a pond formed by the creek.

Day dawns. Outside, Mrs. Moeschen called to her neighbor G. Holzmann a laborer going to work. She tells him her husband has died and gives him a string to give to Gerhard who is to make the funeral arrangements. The string is the length of the body.

Gerhard went to the Moeschen home to make some arrangements and asked to look at the body. The family refused because they said he had already been sewed into a shroud. Upon returning to town, Gerhard said to Justice of the Peace Hermann Seele that he was suspicious and Seele called for a coroner’s inquest because of the sudden death.

Funeral arrangements continued and friends began to arrive at the house for the funeral. Present were Pastor Eisenlohr of the German Protestant Church where the family were members, the choral society, many townspeople and the carriage with the empty coffin. .

Inside the inquest was performed.. The corpse was unwrapped from a dark brown checkered bedspread (shroud) and then carried outside and put on a large table. Drs. Remer and Koester prepared for an autopsy. (Yes, right there) Since it was getting dark, lanterns had to be brought from town. After the autopsy, it was determined “The old man has been murdered. Arrest the people.” The three family members were put under arrest.

Through the dark woods, a ghastly procession carrying the casket, proceeded to the sheriff’s home in town. In the Spring of 1856, the trial found all three guilty punishable by imprisonment with hard labor for nine years each.

Additional information to Seele’s narrative was written by Everett Fey in his research about the First Founders of New Braunfels. Volunteer Tom Call researched the trial and found that Johanne Moeschen died in prison and that Friedrike was paroled in 1860 and Carl Riebeling paroled in 1862.

Picture this: The funeral is at the home, the body is brought outside under a tree, an autopsy is performed right there and all the while, family, friends, jury, doctors, singing society are all witness to the whole macabre scene. Forensic science has come a long way.

1845 ax from Hoffmann Company and 2 lanterns made in the early 1850s from Henne’s Tin Sheet Iron Ware, 270 W. San Antonio St. Typical items of this period from the Sophienburg collection.

1845 ax from Hoffmann Company and lanterns made in the early 1850s from Henne’s Tin Sheet Iron Ware, 270 W. San Antonio St. Typical items of this period from the Sophienburg collection.

Weihnachtsmarkt is coming to town

Tuesday, November 15th, 2011

By Myra Lee Adams Goff

Now everybody sing:

“You better watch out, you better not pout,

“You better not cry, I’m telling you why,

“Weihnachtsmarkt is coming to town.”

Yes, indeed, Weihnachtsmarkt begins Friday morning at New Braunfels Civic Convention Center. The local Christmas Market, patterned after those in Germany, is the major fundraiser for the Sophienburg Museum and Archives. In addition to grants and donations, Weihnachtsmarkt keeps the Museum and Archives afloat.

The history of these markets in Germany goes way back in time when merchants would set up their outdoor booths before Christmas. Locally, the market has a history beginning in 1989.

Weihnachtsmarkt is more than a commercial enterprise. It celebrates the creativity and artistic ability of those who put it together. The atmosphere inside the civic center will put you in the mood for the Christmas season. Not only do merchants compete in decorating their booths, but the whole center is decorated.

Three years ago, I said I thought Prince Carl must have invented Weihnachtsmarkt because of his connection to the Sophienburg Museum and Archives. But now, after seeing Jane Mauldin’s poster, I think Santa Claus invented the market. First of all, Santa is coming to town. Think about it — presents, shopping, decorations, trees, food.

Mauldin’s poster highlights Santa in traditional red coat and since he must be a Texan, he has on black cowboy boots. He has landed in Landa Park, which is celebrating its 75th birthday. Santa has his bag bursting full of toys, and around him are little boys and girls hoping to be the recipients of something. Behind Santa is the Pioneer statue showing a family of emigrants and also the gazebo on Landa Lake. Off in the distance is the miniature train rounding the bend. Mauldin’s poster is advertising Santa, so I’m sure he invented Weihnachtsmarkt.

Coca-Cola is given credit for how we picture Santa Claus. The rotund, happy man in red is a long way from his ancestor, St. Nicholas, who looks rather ghostly in brown burlap threatening children to be good or be the recipient of switches, potatoes, or sausage.

If Santa and Prince Carl both show up at Weihnachtsmarkt, maybe we can have a political debate and solve this issue of who began Weihnachtsmarkt for once and for all.

Mauldin’s poster will be featured on the shopping bag everyone will receive. It’s not your ordinary shopping bag — it’s a keeper. Posters from the last three years can be purchased at Sophie’s Shop at the market. Collect all three from 2009, 2010 and 2011. Frame them, and hang them during the Christmas season. They will appreciate in value.

Speaking of Sophie’s Shop, I would like to tell you about all 80 booths, but since there’s no room, I will tell you about the Sophienburg’s booth. Nancy Classen, manager of the museum’s shop, Teresa Johnson and Sarah Reeves have been to market and have come back with some amazing items for Christmas. Some ornaments are strictly New Braunfels ornaments, including a replica of our Comal County Courthouse that is being remodeled and the three Plaza Bandstands.

In all this shopping madness, let’s not forget the first Christmas celebrated on the coast in 1844, when the first emigrants arrived. The Rev. Ervendberg held the first Communion and Christmas service there. A live oak tree was decorated with candles and small gifts for the children, and Prince Carl presented a silver chalice, a communion pitcher, and a wafer plate to the pastor for use at the first church in New Braunfels, the German Protestant Church.

A duplicate chalice resides in the ancestral home of Prince Carl in the castle of Braunfels as a reminder of our connection. (Source: “Journey in Faith”; Gregory and Goff)

Join us at Weihnachtsmarkt Nov. 18-20 and help the Sophienburg Museum and Archives keep alive the history of the settlement of New Braunfels.

Weihnachtsmarkt - Sophienburg President Tammy Albrecht, artist Jane Mauldin and Sophienburg Executive Director Linda Dietert stand in front of Founders’ Oak in Landa Park.

Weihnachtsmarkt - Sophienburg President Tammy Albrecht, artist Jane Mauldin and Sophienburg Executive Director Linda Dietert stand in front of Founders’ Oak in Landa Park.

More about Weihnachtsmarkt…

Myra Lee Adams Goff writes a biweekly column about the Sophienburg Museum and Archives for the New Braunfels Herald-Zeitung.