By Simon V. Simek —

Considering the rainy days we had last week after such a long dry spell, we thought it relevant to help tell the history of New Braunfels’ eternally erratic weather, and our long-standing feud with rushing water. Diving into the archives, we found some tremendous accounts of how our predecessors fared in their own times against the elements.

The drought of the 1950s is one of the worst, if not the worst, recorded in New Braunfels history. New Braunfels was still largely agricultural, and without modern water solutions, local farmers and ranchers struggled to yield crops and raise livestock. Caroline Stange sat down in 1982 as part of our ongoing Reflections program, a local ongoing oral history effort from the Sophienburg since 1976, to tell her story and detail her experience of the ‘50s drought and the flood of 1972.

Mrs. Stange moved here a little later in life, when she finally agreed to follow her soldier son who was stationed nearby in 1955. At first, she found New Braunfels to be exceptionally clean and friendly, but also incredibly dry and hot, even in January. She had come from California, where the flowers bloomed and the weather was fair, and Texas seemed like an arid land devoid of her beloved flowers. Day after day it was dry, and her ranching neighbors had taken jobs in town to make ends meet. She regretted her move and prayed that it would rain for just five minutes. Even Landa Park and Comal Springs dried up. Finally, in 1957, the rains came, in the form of a flood, but nonetheless Mrs. Stange was thrilled to see flowers and green.

1957 was not the only flood that Mrs. Stange experienced in her adopted home. She remembered vividly the 1972 flood that happened just a decade prior to the recording. It began with a 2:00 AM call from her neighbor, who fought the loud drops on her tin roof for attention. The neighbor had heard the police come by and order residents to evacuate their homes, a warning Mrs. Stange didn’t hear. They wondered where to go, maybe to her son’s home in McQueeney, but they believed it too far. This was for the best, as that day his home would get 18 inches of water inside of it. They tuned in to the radio to hear Herb Skoog notify them that shelter was available at the civic center. The electricity had gone out in the neighborhood, but they were able to navigate their way to the lights at the civic center. While there, they saw the damage that the flood had already caused, like the mother who had her baby swept from her arms and the elderly woman wrapped in blankets who had just stood on her kitchen sink in neck-high waters to be rescued through the kitchen window. They stayed the night and returned home the next day to find Camp Warnecke’s tea towels littered about in the trees. News would stream in the next few days of others who were lost, some of them friends and neighbors. Mrs. Stange’s home was undamaged, but the flood had already wrecked its havoc on her life.

Caroline Stange and her story help visualize the seeming cycle of floods and droughts that our piece of Texas endures constantly. The Torrey mills experienced a form of this cycle as well in the previous century, although the determination to defy nature is a little more surprising.

For whatever reason, fire, air, and finally water all plotted against the earth and stone of John Torrey’s riverside plot at the juncture of Comal Creek and Comal River. Today, this is the tube chute, but it was the Torrey family who built the first dam for power. John Torrey and his brothers hailed from up North but came to Texas as entrepreneurs who sold merchandise to incoming Texas settlers. Following their success, John Torrey acquired the doomed plot of nearly two acres in 1848. He built a gristmill (grain) and sawmill, and later added a factory that made goods for the home like doors and blinds. On November 14, 1861, the first disaster struck and the entire complex burned down.

He quickly replaced these losses with a four-story stone building. Soon after, machines for cotton spinning and looms were added to the top floor. This became the first cotton factory in Texas, and it began production in 1865. In 1869, a warning came, and a flood damaged the building and some machinery, but production could continue. Just two months later, a tornado ripped through town, and the Torrey mill’s top floor was destroyed along with all the machinery.

Rebuilding was underway for three years, and in 1872, just weeks before operations could resume, the mill was struck for the last time. The summer torrent came, as it so often does, and Mrs. Trappe recalled the incident in 1945: She was only sixteen, and it had rained over 12 inches the night before, washing away the newly built iron bridge over the Comal. She watched as John Torrey and four others tried to move some of the machinery and materials from the first floor to the second. But the dam had gone, and the water pushed the building off its foundation. As it was readying for its collapse, the five men made it to the roof and looked for any escape. The only option was to grab on the telegraph wires which crossed the river. All five successfully took hold, and were able to swing towards land, jump, and ultimately save themselves. It is said that Mr. Torrey bore his losses without a murmur of despondency, but soon after he left New Braunfels for good and started again in Hood County.

New Braunfels and her residents have long been afflicted by volatile weather and overflowing riverways. That is not going to change. It is up to us, current residents of Comal County, to find the solutions, whatever those may be, to ensure our homes are here to stay for future generations.

Sources: New Braunfels Herald-Zeitung, John F. Torrey and Brothers by Susan Morrison, Around the Sophienburg by Myra Lee Adams Goff, Reflections 287 (Caroline Stange).

“Around the Sophienburg” is published every other weekend in the New Braunfels Herald-Zeitung.

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By Tara V. Kohlenberg —

Have you ever experienced a Christmas where you thought you would get nothing from Santa?

I am sure that there are several good children that have worried about getting gifts due to their parents’ circumstances. During the Great Depression, it was the generosity of angels that helped out needy children in New Braunfels.

The U.S involvement in World War I lasted from 1917-1919. During that time, everything went to the war effort to support our soldiers, causing restrictions (read shortages) of meat, wheat, sugar, eggs and more. Once the war was over, with a short readjustment, the economy rebounded with gusto. Oil was flowing, business was booming, new construction was up and all was well again for nearly a decade. Texans were looking to the future, that is, until the stock market crashed on October 29, 1929.

Texans were not initially affected by the downturn. In fact, they were optimistic that it was a little recession, a short-lived blip on the radar. The cotton crop was already harvested and sold at very good prices. The population had grown by 25 percent. New Braunfels’ new building projects were still being built in 1931. Then reality hit. The battered economy caught up to New Braunfels.

Many people did not have money to spend. Business suffered. The one-year-old Montgomery Ward store closed along with others. Men were out of jobs. Some lost their farms. Some lost their homes. Women went to work doing what they could. Many people were hard pressed to survive. Some went to the poor house with their family. Others reached out to charities for help with food and clothing. In 1931, Christmas joy was a faraway memory for many.

To lessen the heartache of a Christmas without presents for the children, the Lions Club joined with New Braunfels firemen to collect toys. The Lions Club of New Braunfels (chartered April 1925) was founded on the basic tenets of loyalty and service to community, state and nation. The Lions jumped right in to make Christmas better for the children of the less fortunate with a city toy drive.

Unlike the toy drives of today, (think KENS-5 Bill’s Elves or Marines’ Toys for Tots), they were not asking for new toys or monetary donations. They wanted old, used, castaway toys. The idea was for the Lions to do the collecting and the firemen to repair and refurbish the toys.

The wheels may be turning in your head thinking, “my child would flip out if they got a broken toy.” Perhaps, but toys were made differently in the ‘20s and ‘30s and were not generally considered disposable. They were made to last. We are talking metal scooters, tricycles, pedal cars, velocipedes, kiddie-cars, doll buggies, mechanical toys and wagons (these are all of those wonderful things that catch your eye in the big antique stores). Replacing a wheel or putting on a new coat of paint made it all new again.

Calls went out for old toys beginning in November. The toys were collected by Lions Club members and dropped off at Central Fire Station (now the New Braunfels Fire Department Museum on Hill Avenue). Why partner with the fire department? At that time the New Braunfels Fire Department was made up of approximately seven to eight paid men located in three stations with 60 on-call volunteers. The paid men were basically confined to the fire station premises during their shift when not on a call. After daily chores were completed, they had some down time to work on repairing and painting the toys. Paint was furnished by Louis Henne Company and Jacob Schmidt & Son provided cloth for new doll dresses, which were made by Mrs. Walter Staats, wife of the fire chief. The campaign was deemed a success as there was an incredible number of toys turned over to Associated Charities for delivery to identified needy families.

As the Depression dragged on, the Lions and Fire Department continued their Christmas Toy Drive. In 1932, the Lions and Fire Department were already organized and ready for the toy campaign. They enlisted cloth donations from Eiband and Fischer and paint donations from Cameron Lumber Company.

By 1933, the firemen were not only repairing toys, they were also in on the delivery of the toys with Santa (the best part). That year, Santa named Chief Staats and his firemen as Special Agents to Santa Claus, meaning that the toys, along with apples and oranges provided by the American Legion Auxiliary, were loaded up on a big red firetruck for special delivery to each and every recipient.

In 1934, the firemen rode the big hook-and-ladder truck to make deliveries themselves to those children identified by the Comal County Relief Board. By 1935, the recipients were identified from relief rolls along with input from the elementary school principals. Each year, the Lions Club provided new toys to help meet the demand of needy children.

The toy drive continued through 1936. In 1937, the fireman’s and Lions Christmas toy program was postponed when an investigation determined that there was no longer a need. However, in late December of 1937, an urgent plea went out to the public from the Junior Chamber of Commerce for old toys.

So, here we are. It is December. The economy is rocky. Inflation is high. Food prices are high, and people are struggling. I hope that you will follow the lead of the Lions Club and New Braunfels Fire Department to do something good for your fellow man and for the community. If you have a little extra in your pocket, be an angel, pay it forward to a non-profit organization or something that warms your heart … and theirs.

I love that New Braunfels is a generous community. The number of people that volunteer their time, talents and money to non-profit organizations in New Braunfels proves it. We take care of each other. I wish you joy this Christmas season!

Sources: Sophienburg Museum and Archives; Handbook of Texas History Online.

“Around the Sophienburg” is published every other weekend in the New Braunfels Herald-Zeitung.

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By Myra Lee Adams Goff — (Originally published December 13, 2006)

I am sure you have seen our beautiful lighted Comal County Courthouse. The Grand Dame of Main Plaza buildings is 125 years old. In December 1898, the courthouse was inspected and given the seal of approval by the Commissioners Court. A translation of an article in the Neu Braunfelser Zeitung, done by Robert Govier, Ph. D., for the Sophienburg, states:

“On Christmas Eve a splendid picture was made by our new Courthouse whose many rooms were lit by electric lights in such a manner that the warm glow emanated from its many windows, reaching far into the night from the three-story building.”

From that same translation you can get a fair picture of what downtown New Braunfels was like at Christmas time. Druggist Bruno Voelcker, on the corner of San Antonio and Castell (Red Stag), had the latest gift — a Kodak — for sale. He stated, “You can get pictures with it.” Then you could hop over to the Phoenix Saloon and buy fresh pig’s feet. You could then finish up your day by watching the New Braunfels Fire Department Band marching “snappily” down the street and listen to their concert on the plaza.

Much later, in 1936, Bill (Willie) Vollmar, proprietor of Vollmar’s 5¢ to $1 Store, located where the Art League is now, is given credit for first bringing Santa Claus to town. Santa Claus arrived not by sleigh but by train! He was welcomed at the station by a crowd of hundreds made up of parents and children. After a formal appearance on the plaza, the jolly old guy made his headquarters inside Vollmar’s store. It was a huge marketing success for Vollmar and the other downtown businesses also profited from his vision.

Vollmar was born and raised in Seguin, and he and his wife Alice moved to New Braunfels in the early ‘20s. First, he was a shoe salesman at Jacob Schmidt and Son and then was manager of the Values Store. By 1932, he had saved enough money to buy the store from his employers, and he opened Vollmar’s 5¢ to $1 Store.

The Vollmars had no children of their own, but they loved them. The Christmas season was special to “Uncle Willie.” My friend, Pat Langston (was Patsy Harmon), who lived downtown in her early years, shared with me her first visit to the “real” Santa at Vollmar’s at the age of five. Having seen only pictures of the fat, jolly elf in magazines and books, she was shocked by a six-foot very thin version. Oh well, he brought presents.

Langston told me other memories she had that related to Vollmar’s Store. How many of you remember perfumery like the “over-the-hill” Tigress, Woodhue, and Tabu? Then there was that remarkable Tangee lipstick that came in pink only, but turned different colors on different people. Pat described the wonder-inducing candy cases at the front when you entered the store with their array of tempting sweets and chocolates. During the summer, she was allowed to buy a new tin bucket with a shovel for her family’s annual vacation to the coast.

Some people just make you laugh and Willie Vollmar was one of them. He could tell comical stories for hours and was president of just about every club in town. He eventually sold his variety store and started working for Krueger Motor Co. At Christmas, he would dress up in a Santa costume and go deliver new cars. After work, he would visit children and grandchildren that he knew from the past — still dressed as Santa, of course.

Christmas in old New Braunfels was wonderful and magical. Hope your Christmas this year was just as precious.

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By Tara V. Kohlenberg —

I often think about living in New Braunfels and how fortunate we are to have wonderful century-old buildings everywhere. I don’t necessarily think about that when I am trying to dodge tourists crossing the streets of downtown or hurrying to be on time to some destination, but I do think about it. I love how the downtown buildings have evolved over time and taken in new businesses. A recent visit to Myron’s Steakhouse on North Castell Avenue reminded me of visits to the same building many years before, piquing my curiosity about its history and how my memories match up.

The sleek stucco building was built in 1924. The Palace Theatre, owned by A.J. Loehman and John H. Stahl, was one of several movie and entertainment houses in New Braunfels. The partnership dissolved by October of 1925, but Stahl continued to run the theatre for a few more years. By June of 1932, the building was sold to R.B. Gode to satisfy debts. Clearly, I was not around in 1924, but we need to back up even further to pick up the details of what came after the theatre.

Just before the turn of the century, a young girl named Milda Richter moved to New Braunfels with her mother. Money was scarce, so the girl began doing housework for the Gruene family at a very young age. She later worked for a restaurant in town. In 1912, Milda met and married a young man and they set about their life’s journey.

There was an establishment at that time, on the corner of San Antonio Street and North Castell Avenue (where Callahan’s stands now), that sold wine, liquor and cigars, otherwise known as a saloon. If patrons wanted food, they were directed through the saloon to a restaurant connected in the back. There was also a door facing Castell Avenue. The young couple bought said restaurant from Mr. Edmund Runge, the owner, for $175.

The couple opened their new business under the name Fritz Bloedorn’s Restaurant. It was hard work. Everything was cooked on a wood-burning stove. No gas or electric ovens. No microwaves. Plus, they had two children to care for. Fritz soon left. When they divorced in 1921, Milda retained the restaurant. Milda lived above the restaurant, raised her children and ran the restaurant by herself. Milda was friendly, outgoing, and compassionate in caring for her customers. She earned the name “Ma” from Walter Faust, Sr. and the name stuck. She built a great reputation; she built a great business; and she survived the Great Depression.

By the end of 1932, Milda had a terrific opportunity to rent the much larger space right next door in the former Palace Theatre. The building renovations allowed enough space for the restaurant and one other tenant, the Central Meat Market, owned by A.G Startz and Erwin Startz. Bloedorn Café opened in the renovated Palace Theatre building on February 1, 1933. It eventually became known as just “Ma’s Café”.

Restaurants in New Braunfels were a little different than today. There were a lot of people who lived in a boarding situation. In other words, they rented a room with no kitchen, so they had to take their meals at a café. Every meal. Ma cooked breakfast, lunch and dinner. There was usually a special of the day with limited choices. Many of the patrons ate there several times a day.

Ma was an innovative cook. She bought fresh vegetables from farmers who came to the back door. Fresh chickens were delivered on Fridays, LIVE, which then had to be plucked and butchered to cook for Sunday dinner. On one occasion, someone brought soft-shell turtles to the back door and she made turtle soup.

When Prohibition was repealed in 1934, Ma’s was one of the first restaurants in New Braunfels to get a beer license to better serve her customers. Before that, beer was only consumed in saloons.

Food was rationed during World War II. The purchase of meat, sugar, coffee, and butter required ration stamps. Restaurants were required to take their menus and the sales book for the month in order to obtain food stamps for the coming month. Ma survived many hardships — single motherhood, the Great Depression, and World War II — and yet was very generous with others. She never turned away a hobo, but she would give them something to do to earn their food. Ma was known to open the café to boarders on Christmas Eve. On New Year’s Eve, she would start her day early in the morning, preparing the day’s meals as usual, before hosting a huge New Year’s Eve dinner and after-dance meals. There were a lot of people that even showed up during intermission from a nearby dance for a bite to eat. Then she would start all over again at 5 a.m.

Milda’s children Arthur and Erna helped their mother a lot. She operated the café for 47 years until her death in 1961. Her son, Arthur, and his wife, Louise, ran it for 19 more years. People are more likely to know Arthur by “Schimmel”, which in German means “white horse.” He was given the nickname because as a child he had very white blond hair. I remember Schimmel as a gregarious man who served the biggest, best hamburgers ever.

It was during Schimmel’s time at the helm that a group of men began meeting after work to discuss the affairs, events and politics of the day. This group was composed of local bankers, businessmen, doctors, dentists, lawyers, and salesmen. Their camaraderie developed into a Stammtisch table. For those who do not actually know what a Stammtisch is (even though you might see the word as a heading above the events in the Herald-Zeitung) it is a “regulars’ table”. Twenty-six men routinely met at Ma’s to enjoy discussion and a round or two of adult beverages. Besides meeting regularly, the group took a page out of Ma Bloedorn’s playbook and sponsored a yearly feast for the people who worked downtown. Ma’s generous soul fed the community for many years from downtown New Braunfels.

Sources: Sophienburg Museum and Archives; Dennis Schwab.

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By Tara V. Kohlenberg —

I blink my eyes and the town is growing, changing, faster than ever before. That is why I’m drawn to write about the houses and downtown buildings that were old and classic when I was a child. These buildings have connections to people. I want others to know the importance of those connections and for the history to be recorded. Today, we also talk cars.

If you were to look around our ever-expanding New Braunfels today, one could count approximately seven car dealerships. Back in 1949, when the community was much, much smaller, there were actually thirteen dealerships. The Chrysler Dodge dealership was begun in New Braunfels by the Becker family ninety years ago.

August B. Becker, originally from Frelsburg, Texas, moved his family to Seguin in 1921 to run a dairy farm. While in Seguin, he worked for Seguin Motor Company. Becker Motor Company, known then as Becker Chevrolet, was founded on November 16, 1928, by August and his son-in-law, Louis Niemeyer. It was originally the holder of the Chevrolet dealership, which they bought from Jess Sippel. Becker Chevrolet was located in the Forshage Building at 474 W. San Antonio St. Earlier in the year, I told you about the historic Holz-Forshage-Krueger building on W. San Antonio St. and the long line of automobile dealerships that filled its spaces. Becker was there for five years.

August Becker did well with the Chevrolet brand, but he did not like that General Motors required all financing be done through them. He also took issue with GM’s practice of sending cars to the dealer whether they wanted them or not. In 1932, Chevrolet shipped sixty new cars just as the new 1933 model was coming out. The Becker sales staff went door to door in a thirty-mile radius of New Braunfels until all the units were sold. It was the last straw for August Becker and the Chevrolet franchise was sold to the Kruegers in September of 1933.

When the Beckers were trying to decide what franchise to seek out, the agent for the Dodge Division of Chrysler Corporation loaned them a demonstrator for a week, which sealed the decision for Dodge. Upon taking the Dodge franchise, Becker Motor Company moved to the Baetge Garage on South Seguin Avenue. It was located where the Wright Building now stands across from Naegelin’s Bakery.

In 1935, Becker Motor Company moved down the street to 300 South Seguin Avenue, which is now a parking lot for First Protestant Church. About this same time, Niemeyer was bought out by August Becker’s son, Walter. Sometime later, August’s other sons Leroy and George also joined the partnership. The building that they occupied on the corner of South Seguin and Coll Street was owned by Marvin Jarisch. At the end of World War II, Jarisch obtained the Kaiser/Frasier franchise (predecessor of Jeep) and wanted his building back.

Property was purchased at 547 South Seguin Ave. from Mr. Silvers. Being 1945 and the end of the war, building materials were hard to come by. They constructed the new Dodge dealership out of material salvaged from the demolition of two warehouses at the Landa Mill’s property adjacent to Landa Park. Concrete blocks were not available, so they were made at the building site. Who would ever suspect that sparkling white/gray stucco building was made from salvaged materials? The basic design of the building was sound and has served well for more than 75 years.

The dealership continued to change and grow. In 1946, returning veteran George E. Becker bought into the business. In 1957, August Becker, the founder, passed away. In 1959, they added the DeSoto franchise, but by 1961, it was out of production. In 1966, Walter and George E. Becker bought out their brother, Leroy.

Becker obtained the Chrysler/Plymouth franchise when Ruppel Auto Co. (just a couple of doors down from them) went out of business in 1972. In 1973, the partnership reorganized as a corporation with Walter Becker, brother George Becker and Walter’s son, Arno. After Walter retired, his daughter Cora Jane Becker Welsch and her husband Fritz Welsch became stockholders.

Becker Motor Company has grown, survived a couple of fuel crises and the near bankruptcy of Chrysler Corporation. Yet, it was still consistently a recipient of the Five Star Achievement Award for 34 years. On October 22, 2001, after 73 years, Becker Motor Company signed a Buy-Sell Contract with Kahlig Enterprises.

On March 4, 2002, Bluebonnet Chrysler Dodge opened their doors in the Becker building. They embraced the community, the history, and even the iconic blue and white neon sign greeting customers. They have continued to grow, taking over the old dental office next door and filling the showroom floor with office cubicles. Bluebonnet has even continued the tradition of super achievements, ranking number one in RAM truck sales nationally. Now it is their turn to move. Bluebonnet Chrysler Dodge RAM has purchased ten acres between I-35 and Old 81 to continue what the Becker family began.

I hope the old WWII era building and its iconic blue and white sign will still be loved after they leave.

Sources: Sophienburg Museum & Archives; Wes Studdard, Bluebonnet Motors.

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By Tara V. Kohlenberg —

A 90th birthday is an event well worth celebrating. My beautiful friend was born in 1933, the same year as Willie Nelson and Carol Burnett. It was the worst year of the Great Depression, when twenty-five percent of the labor force was unemployed, the U.S. bank system failed, and the Texas Rangers brought down Bonnie and Clyde. It was also the year that Adolf Hitler became absolute dictator of Germany. It was a tough time to be brought into this world.

My friend was raised in New Braunfels by loving family and friends, who worked to provide the very best for her. As she grew, she focused on learning as much as she could about her community. Her studies allowed her to become a skilled artisan and storyteller, weaving the threads of history into a beautiful tapestry for all to see. She has contributed greatly to her beloved community, becoming an important figure in the public eye. With age, she has amassed many treasures, which she promises are not for herself, but are heirlooms to share with her family. She loves to tell the story about how she was named after some great-aunt, a princess of some kind, but in my contacts, she is simply listed as Sophie N. Burg. She is a grand lady who lives on the Hill and this month she is 90 years old.

The Sophienburg Museum and Archives, in many ways, is a living breathing entity with so many secrets to share. While I know she is not human, the story of her birth is still pretty cool. German immigrants arrived in 1845 under the auspices of the “The Society for the Protection of German Immigrants in Texas” or the Adelsverein. Prince Carl of Solms-Braunfels, Commissioner General of the Verein, named the acreage after his homeland — New Braunfels. He set up camp on a little hill above the newly formed colony. On that same hill he built a log cabin structure and named it Sophienburg (Fort Sophie) in honor of his betrothed, Princess Sophie of Salm-Salm. The property continued to be known as Sophienburg Hill long after the land was sold to satisfy debts. The Sophienburg Hill has been the subject of many early artists.

In 1925, H. Dittlinger traveled with his family to Rome to participate in the Jubilee of 1925, called by Pope Pius XI. They also visited the ancestral castle of Prince Carl. There, the Dittlingers received a portrait of Prince Carl with the request that it be placed in our city’s museum. The Dittlingers graciously agreed to keep it until a museum could be built.

On February 18, 1926, fourteen community organizations along with local government officials met with the purpose of discussing the building of a museum. The Central Committee appointed one representative from each organization. They included Lions Club, Chamber of Commerce, Women’s Civic Improvement Club, American Legion, Legion Ladies’ Auxiliary, Child Welfare, Boy Scouts, Protestant Frauenverein, Catholic Mothers’ Society, Echo Singing Society, Echo Home Association, Methodist Missionary Society, New Braunfels Band, New Braunfels Choral Club, Mayor Blumberg, County Judge Carl Roeper, Fire Chief Walter Staats and the local press. S.V. Pfeuffer was elected president; George Eiband, Vice-President; B.W. Nuhn, Treasurer and Louis Scholl, Secretary.

In the months between February and July of 1926, the Central Committee negotiated to purchase portions of the Sophienburg Hill property. Mrs. Runge, wishing to just complete the sale, discounted the $7000 price and settled for $5000. The Central Committee worked very hard to secure subscriptions (pledged funds) from New Braunfels residents to support the project.

Project instigator S.V. Pfeuffer died and the museum project languished. Then, 1929 struck a blow to anything requiring money, as no one had any. Progress seemed to just stop. The Committee picked up speed again when new officers were elected in October of 1930. Early in 1931, the Committee worked on drafting by-laws and designing a building plan. By 1932, the mayor granted permission for temporary use of the City Hall basement to display relics and artifacts of pioneer days.

On March 10, 1933, the Executive Committee, along with Constitution and By-laws, Finance and Building committees, consisting of members R. Wagenfuehr, R. S. Jahn, B.W. Nuhn, Emil Fischer, Mrs. G. Eiband, Mrs. H. Dittlinger, John Faust, Martin Faust, I.A. Ogden, M.C. Hagler and Rev. Charlton, passed a Resolution of Incorporation for the Sophienburg Memorial Association, Inc. The resolution further specified the purpose as perpetuating the memory and spirit of the pioneers of New Braunfels, to encourage historical research and to erect suitable structures to preserve places made historic by the founding and development of the city. By-laws were accepted and Board Officers were elected on April 5, 1933.

Later that same month, the Board accepted a bid of $4,563.60 submitted by W.C. Long. The cornerstone was laid in May of 1933 with the official public cornerstone ceremony held in June. The fortress-like building was designed by local architect Jeremiah Schmidt. Design specs called for irregular rock, a fireplace, two front columns and flagstone front steps. One room of the museum was to be designated a library. The whole community took ownership of the project, bringing treasured rocks to contribute to the building’s exterior, including petrified wood, fossils, geodes, crystals, honeycomb rock, granite and more. On October 8, 1933, the Sophienburg Museum was dedicated and opened to the public.

The Sophienburg Museum and Archives is 90 years old. Special birthday exhibits and events will be coming throughout the summer. We will celebrate the 90th anniversary of the dedication and opening of the Museum on October 8, 2023. I hope that you and yours will celebrate with us this year. Our Sophie is a very grand lady, and she sits like a jewel perched on the edge of Sophienburg Hill. What a treasure!

This edifice may rightfully be termed an expression of the citizens of this community … Let us dedicate this memorial to the memory of the pioneers of the past who made our beautiful city possible; to the living of the present, that they may enjoy it, and to the generations of the future as a reminder of a noble heritage.

— R. Wagenfuehr, President of the Sophienburg Memorial Association, 1933.

Sources: Sophienburg Museum and Archives.

Photo caption: June 12, 1933 Cornerstone Ceremony.

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By Keva Hoffmann Boardman —

Last week, David Hartmann, the present-day unofficial historian of New Braunfels, brought some old telegrams to the Sophienburg Museum. In case some of you don’t know what that is, a telegram is a written message transmitted by using an electric device called a telegraph. The message was carried from its origin along wires to its destination and then written or printed out for hand delivery to the addressee. Or something like that; I sent and received telegrams from friends in England in the 1970s. The cost of the telegram was based on the number of words in the message. This once important and widely used technology was developed as early as 1836, but became commercially viable in 1839. The Western Union transcontinental telegraph cable was laid by 1867, the transatlantic line was established by 1866 and the completion of the Pacific line was in 1902. Telegrams could then be sent quickly around the world. Basically, a telegram is what we had before a fax or email.

Three old telegrams and a letter, all dated in October 1931, were contained in David’s gift to the Sophienburg. All were addressed to Albert Kirchner at 560 N. Houston Street. Albert was a retired local carpenter.

While telegrams, in-and-of-themselves, are cool to me, what was in these was truly interesting. Albert had entered a contest and won his choice of a brand-new Plymouth, Ford or Chevrolet! Even today that would be a big deal, but in 1931, just two years into what we know of as The Great Depression, it was really something.

Albert had entered the Certified Cremo “Give-a Car-a-Day” competition. “Cremo” was a five-cent cigar manufactured by the American Cigar Company. It was developed, partly, because of Vice President Thomas Riley Marshall’s witty, tongue- in-cheek response to Senator Joseph Bristow’s long-winded speech about the needs of the nation. These were the days of long speeches and grandstanding. Senator Bristow had begun each sentence with “What this country needs —” and then named the thing needed. After sitting and listening for a good while, Marshall is reported to have leaned over to his secretary and said in a stage whisper, “Bristow hasn’t hit it yet. What this country needs is a really good five-cent cigar.” His comment, borrowed from a popular cartoon character, made headlines. Cigar companies rushed to meet his challenge. It was reported that Marshall received as many as 20,000 five-cent cigars from various manufacturers as a thank you from the cigar industry. The quote became synonymous for a sensibly affordable item.

Albert Kirchner was one of thousands across the United States who entered the contest which was announced on the Cremo Cigar radio program. Back in the day, companies sponsored radio shows to advertise their products. Radio shows were the equivalent of commercials prior to television. The Cremo Cigar program was heard at 7:15 every evening except Sunday on WBAC-CBS in conjunction with Bing Crosby. His recommendation for Cremo Cigars made them a leading seller for many years.

Cremo decided to give away 150 new Plymouths, Fords or Chevrolets, one-a-day, between June and November in 1931. Contestants had to create a 20-word statement that described the quality and merits of Cremo Cigars. Each word had to be written on a Cremo Cigar band — one word to each band — with the bands numbered one to twenty. Alternatively, a contestant could create twenty facsimile bands and do the same thing. All were sent to the New York City main office of the American Cigar Company for judging. An article in the Santa Monica Outlook for January 6, 1932, made a quick study of the winners and discovered that of the 150 winners, twenty-two were salesman, eight were housewives and two were reporters; the article doesn’t reveal what the other 118 folks did for a living.

Pretty terrific investment strategy if you already smoked cigars or knew someone who did.

Albert’s winning twenty-word statement was, “Acquire the habit of thrift and health protection by smoking Certified Cremo, a real innovation in sanitation, quality and economy.” It has a real ring to it, doesn’t it — but, It. Won. A. Car.

Albert Kirchner was the 123rd winner of the Cremo contest. The New Braunfels Herald also received a telegram to post the winner in the newspaper. Kirchner’s name was announced on the radio show and used in Cremo publicity. Most importantly, he got to choose his new car from the Gerlich Auto Co. (Ford), Becker Chevrolet Co. or Lee Francis Motor Co. in San Antonio (Plymouth). He chose to buy local and went with a Chevy from Becker’s.

A new exhibit at the Sophienburg will highlight historical local cigar makers. Tools of cigar making, cigar boxes and artifacts made from recycled cigar box wood will be exhibited beginning in March.

Sources: Sophienburg Museum Archives, New Braunfels Herald and Neu Braunfelser Zeitung collections; Santa Monica Outlook, Jan 6, 1932; https://worldradiohistory.com; http://cigarhistory.info/Cigar_History; http://www.cremocigars.com.

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By Keva Hoffmann Boardman —

Decorations for Christmas are up at the Sophienburg Museum and Archives. This year we are highlighting 20th century Christmas décor of the 1920s–1960s. You will be wonderfully transported back to your childhood. We also discovered several large boxes with Christmas lights which led me to look into the history of Christmas tree lights.

Candles were the first lights used on Christmas trees. Using tiny Christmas lanterns in the 1870s, counterweighted holders in the 1890s and clip-on holders after 1900, people would light their trees with candles for a brief moment of wonder. Live flames and dry fir or cedar was a dangerous combination, so a bucket of sand or water was kept nearby for expected emergencies. A heavy rug was placed under the tree to catch dripping wax; the rug morphed into the modern-day Christmas tree skirt.

Thomas Edison invented the first practical light bulb in 1879. In 1882, his associate Edward Johnson used that technology to electrically light the Christmas tree in his home. It created quite a stir since the tree also used electricity to rotate and blink on and off.

An electrically lighted Christmas tree was displayed in the White House in 1895. This brilliant exhibit fueled the public’s growing fascination with electrically lighted trees. In response, the General Electric Co. (GE) offered, for the first time, sets of pre-wired carbon filament lights for Christmas trees in 1903. At a time when the average wage was 22 cents a day, a $12 box of 24 pre-wired lights was very pricey. In 1906, Germany and Austria introduced electric figural Christmas lights to the increasingly interested American consumer.

GE launched new Christmas light outfits using the Mazda bulb in 1916. The Mazda was a globe-shaped bulb with a tungsten filament. Other manufacturers of stringed lights paid to use GE’s new Mazda bulbs in their sets. GE replaced the globe-shaped bulb with a flame-shape or cone-shape light bulb in 1919 and it, then, became the industry standard up into the 1960s. By the 1920s, all American lighting manufacturers had converted to tungsten filament bulbs.

The Tri-Plug was invented in 1921 by Lester Haft and allowed several strings of lights to be connected; this was a game changer for the industry. The many companies jumping into the lighting game compelled the Underwriters’ Laboratories (UL) to publish quality standards in 1921, and by 1929, lighting sets carried the UL tag.

In 1924, GE and Westinghouse replaced the smooth cone-shaped lamps with smaller ribbed bulbs. The National Outfit Manufacturing Association (NOMA) was formed by 15 lighting companies; the trade association eventually merged into the NOMA Electric Corporation and became the largest Christmas lighting company in the world.

No Christmas lights were manufactured during 1941-1945 due to WWII although companies sold out their back stock. In 1946, NOMA introduced the Bubble Light, which became the world’s best-selling Christmas light set. Other companies followed with their own bubbling light designs. Cloth-covered lighting wires were also changed to vinyl, plastic and rubber coverings following the war.

Italy introduced Americans to the Fairy Light or miniature lights in 1950. First produced with the bulbs wired directly into the light string, these gradually became the familiar plastic base push-in lamps now in use. Twinkling Lamps, units built with a flasher bulb, first made their appearance in 1955, an innovation still widely popular today.

In 1959, the Aluminum Specialty Company first introduced the aluminum Christmas tree The Evergleam and marketed it as a permanent tree not an artificial tree. (I see what they did there.) Since aluminum is highly conductive, electric lights then on the market could not be used with these new trees and the only way to light them was with a spotlight or rotating color wheel. The aluminum tree craze lasted until 1965 when “A Charlie Brown Christmas” aired on CBS which likened the metal tree to out-and-out commercialism.

Massive importation of light sets from places like Japan and Hong Kong severely impacted and caused the collapse of many American lighting companies. By the 1970s, Americans were almost exclusively lighting their trees with imported miniature lights.

Thought you might enjoy this description of the mini lights most of us use.

Mini lites truly have a mind of their own. As soon as they are removed from the box when new, they cling together in a “hive”, resisting any attempt to free them. Shaking them annoys the mini lites very much. It makes them cling even tighter, until the only method of untangling is a pair of scissors. Should you be lucky enough to actually free them, the strands fall to the floor, immediately running for cover under your feet. (This is witnessed by the sound similar to cracking a walnut.) Once the lights are untangled, the cat becomes VERY interested in them. I believe it is the tuna flavored wire that they use. No matter, because before they can get to the tree, the cat will have chewed through the cord in 6 places. Well! You made it this far! The lights somehow make it to the tree. You of course pre-tested them, so they will work. What you fail to realize, is that the mini lites are not going to fail until they are on the tree. — Chris Cuff

You can visit the Sophienburg Museum Tuesday through Saturday from 10 a.m.-4.p.m. (Please note that the Sophienburg will be closed for Thanksgiving November 24-26, 2022.) Or, you can bring your little ones to see St. Nicholas on Monday, December 5 for $5 per family. Reservations are required for this event; call 830.629.1572.

Sources: Sophienburg Museum and Archives collections; www.oldchristmastreelights.com.

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By Myra Lee Adams Goff —

Soon it will be the annual Comal County Fair which had its first event in 1894.

When I was doing the research at the Sophienburg for the book It’s Fair Time for the Fair Association, there was one particular era in its development that intrigued me. It was the period beginning in 1923 for about 10 years. It was a period of extreme success, followed by almost complete failure and then success once again. To me, it showed the tenacity of the directors to keep this “the largest County Fair in Central Texas”.

Here’s how it happened: After some slack years, the Fair Association reorganized into a corporation in 1923, bought more land, put up more buildings, repaired the grandstand and then the unexpected happened; a fire totally destroyed the new grandstand. The choice was to rebuild or close up; they rebuilt. Then they took out rain insurance, and as luck would have it, rain came on Friday and Saturday. On Monday the insurance adjuster handed over $5,000 and with the additional gate receipts that year, the fair was in good shape financially.

The success of this fair spurred on spending for the next few years. Additional buildings were built and the land was improved. Write-ups in the New Braunfels Herald showed an overall optimistic spirit. Two gigantic pageants were held at the fairgrounds, the biggest with over 300 performers was called “The Gypsy Rover”.

The first fair queen, Alvina Vogel, was crowned in 1929 with much pomp, circumstance, and expense. The parades were getting bigger and so were the carnivals and rodeos. Slowly the Great Depression crept south but the local economy was looking good (so they thought) and the Fair Association decided to hold the 1931 fair despite economics. The depression was having a bigger effect than they realized and unfortunately, the fair went in the hole to the tune of $2,250, a big amount at that time.

Now here’s where they showed their tenacity. The FA decided to make some drastic changes in order to hold a fair in ’32. First they sent a letter to all those winners who would have received cash prizes in ‘31 stating that they were sending a certificate that could be redeemed “only after we have the money”. Secretary Edwin Staats suggested that they might want to consider just donating the unpaid certificate as many others had done. Then they cut out all activities that cost big bucks, like the queen’s contest. Elsie Meyer in ‘31 was the last fair queen until 1967. In addition, as much home talent as possible was used.

Of course, the carnival had to be engaged and a professional rodeo had to be hired. For entertainment, the arena was converted into a western ranch with ponies, steers, and broncos. Then there was a home talent rodeo in which only Comal Countians could participate.

Pageants that had become a big draw were eliminated. They called on the community to provide free entertainment, like the NB Unicorns football game and polo games. There was even a burlesque polo game on donkeys as a comedy act. On this team were Ernst Stein, Charles Scruggs, Paul Jahn, Pete Nuhn, Coach Rode, Red Babel, Barney Koepp, Dr. Rennie Wright, and Jack Eiband. There were no cash prizes for anything.

By far, the biggest innovative change was the practice of giving gate passes to exhibitors in order to attract large crowds. This practice has been carried on ever since. The strategy worked! The fair not only kept afloat, but it made a whopping profit of $150. When all was done, a Herald reporter observed,”No depression that ever existed can depress the fair spirit in Comal County”. If you would like to know more about the history of the fair, purchase their book It’s Fair Time at the fairgrounds or the Sophienburg.

(This article first appeared SEPTEMBER 18, 2007)

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Keva Hoffmann Boardman –

Soda pop? Soft drink? Soda water? My family just says “soda.” Whatever you call it, the soft drink industry is huge. When did New Braunfelsers first get a taste for the sugary yet satisfying beverage?

As early as 1872, Otto and Theo. Simon were bottling ice cold soda at their home. They bought a new ice machine in 1875 and, with partner L. Paggi, they opened and ran an ice cream/soda water parlour until 1881. Imagine how amazing an ice cold soda was back in the days of no air conditioning and dusty streets.

Others soon jumped into the increasingly popular drink business. Dr. Grube teamed up with Bruno Voelcker to start their own soda water factory in 1881 but it was short-lived.

Eduard Naegelin Sr. (Naegelin’s Bakery opened in 1868) added soda water, candies, cigars and ice to his bakery enterprise in 1883. According to his grandson, C. F. “Buddy” Naegelin, Eduard also had a license to produce wine. He used 50-gallon barrels and sold one gallon bottles for 25 cents to 50 cents. Now we’re talking!

Naegelin bottled “Squeeze” brand soda waters and IronBrew. IronBrew tasted a bit like a full-bodied cream soda and sported a label of a man with his arm raised showing off his bicep. Several New Braunfels doctors are said to have prescribed IronBrew to their anemic patients. I can’t verify its efficacy.

“Squeeze” brand syrups, used in Naegelin’s soda water, were mainly citrus and fruit flavors like lemon, lemon-lime and orange. A case of bottled soda sold for 40 cents. Naegelin made his own ginger flavor to bottle ginger ale. In those days, ginger ale was a seasonal drink for the Christmas and New Year’s holidays.

Naegelin handed the bakery/bottling business over to his son, Edward Jr., in 1924. The bottling business was kept until the building was remodeled in 1937.

Back in 1886, John Sippel opened St. John’s Bottling Works. No one remembers why, but people called John Sippel, St. John, and so the company got that name. Sippel bottled soft drinks of all flavors and a seltzer (sparkling water) called Sippel’s Water. St John’s Bottling Works was first located on the property where the old Main Fire Station stands. Sippel also acquired the Anheuser-Busch beer franchise for the area.

In 1894, St John’s Bottling was put up for sale. Robert Posey bought it at auction in 1903. He sold the business to the Neuse brothers in 1906 who moved it to the corner of Castell and Church (Coll) streets. At this time, there were three bottling works in New Braunfels: St John’s, Naegelin’s and Feltner’s Comal Crown.

Albert Staats bought St. John’s from the Neuse’s and turned around and sold it to his brothers Edwin and Walter in 1914. The Staats’ sold soda and seltzer water. (Seltzer water could be bought and taken home to make your own flavored soda or ice cream sodas.) Trade was brisk. They were selling to 20 local saloons. Their top flavors were “Cherry Blossoms” and “Orange Julep”. Naegelin’s was selling “Orange Squeeze”. Feltner had sold Comal Crown to Hugo Weidner who had franchised “Orange Crush.” Apparently, orange was popular.

The Staats brothers obtained the coveted Coca Cola franchise in 1915. Basically, soda water is a flavoring syrup mixed with carbonated H20 which is capped to keep in the fizz. Edwin Staats reported that in the first year he bottled Coca Cola, he used less than one 55-gallon drum of syrup; by the time he sold the bottling business in 1972, he was using three 55-gallon drums of syrup each day. In 1921, the company was moved to 203 S. Castell. Edwin bought out his brother Walter in 1932; Walter became NBFD fire chief and fire marshal.

Lucky for me, a born and raised Texan, the Weidner’s Orange Crush Bottling Works obtained the franchise for Dr Pepper and became the Dr Pepper Bottling Works. They bottled that “nectar of the gods” for New Braunfelsers. In 1963, Edwin Staats also bought this franchise and boosted his soda water sales by 30 percent that year.

Edwin Staats provided a few aneccdotes to the NBHerald in 1966. Staats would take orders for ginger ale prior to the holidays. Harry Wagenfuehr (Pearl Beer distributor) would delay returning empties to the brewery and loan the bottles to Edwin for use. These were picked up after the holidays and returned to Wagenfuehr and THEN back to the brewery in San Antonio.

Staats also explained about the old bottles. A spring stopper was attached to the bottle and was put into place when the bottle was filled (so you could refill it). The popping sound it made when opening inspired the term “soda pop”.

And speaking about “pop” … My kids made root beer once. All the filled capped bottles went into the pantry cupboard to process. Several weeks later, what sounded like a gunfight came out of the pantry. The entire experiment ended up coating the two bottom shelves with a sticky brown liquid.

At least it did taste like root beer.

Sources: “Reflections” oral history recordings: #80 – Buddy Naegelin; #209 – Preston Staats; #180 – Homuth “Lops” Weidner 100th Anniversary edition of the New Braunfelser Zeitung, Vol. 100, No. 53; NB Herald – Dec 29, 1966, “Edwin Staats Celebrates 50 Years of Coca Cola”.

Photo Caption: Robert Posey, right, looks over damage to St. John’s Bottling Works after severe freeze on Feb 13, 1905.

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