By Keva Hoffmann Boardman —

Last week I took on the challenge of finding out about City Lot 89. It is located on the corner of South Seguin Avenue and Coll Street, across from the First Protestant Church. We know it today as the location of Johnson Furniture Co and their lovely, landscaped corner.

This prime real estate was first drawn by lot from the Adelsverein’s land grant by Aloys Rosser in 1848. Rosser sold it to Jacob Winkler in 1850, who quickly flipped it to H. Bevenroth. By 1854, Bevenroth’s estate had sold Lot 89 to Charles Rossy and his wife, and they sold it to Carl Floege. Six owners in six years — I’m guessing that maybe they wanted farmland not city property or perhaps saw a quick way to make some cash.

Carl Floege, a cabinetmaker by trade, immigrated to Texas in 1849. After obtaining Lot 89 in 1854, he built a home and his first general store on the property. He built a much larger, two-story business on Main Plaza (location of Utilities building) and a larger home off Market Plaza. Impressive! More impressive, he used his carpentry skills and know-how to build the first low-water bridge over the Comal at West San Antonio Street (1856), the Torrey Mill bridge on the Comal at Bridge Street (1867) and a new high-water bridge over the Comal (1873) at the location of his former low-water bridge after it had washed away.

Mr. Floege also used his trade to work on the first Comal County Courthouse (1856), a new 66-foot river ferryboat (1859), add rooms to the New Braunfels Academy (1867), deal with city streets and drainage issues (1873-1874), and build numerous stores and homes. Carl could truthfully say he built a lot of old New Braunfels with his two hands.

Carl Floege sold Lot 89 to Rudolph DuMenil in 1858, after the completion of his larger store and home. DuMenil had emigrated from Germany in 1850, and first lived in Hortontown where he ran a meat market for about eight years. In 1858, he moved into the old Floege home and set up his own general merchandising business in the old Floege Store. DuMenil literally sold everything but the kitchen sink — Hungarian grass, bois d’arc saplings for living fence lines, whiskey and brandy, clothing, dry goods, lead and percussion caps, hardware, tobacco products, paint, stoves and kitchenware. Maybe he did sell the sink! Rudolph also sold an ambulance, pianos and did freighting as well as being involved in local education as a trustee at the New Braunfels Academy.

In 1875, DuMenil auctioned off his store inventory and rented the store building to Carl Floege’s son Herman to use as a wagon business. When Herman Floege moved his business elsewhere in 1881, the store was rented to Homans Saddlery/Leather shop.

Lot 89, with the old Floege home and store, was sold by the DuMenils to Cuno “C.J.” Ludewig in 1902. Mr. Ludewig and his brothers had started a furniture business in 1887 at the location of the old Krueger Chevrolet building (across from Granzin Bar-B-Q). C. J. Ludewig took over the business from his brothers and moved it to the Seguin Street property in 1905. The family lived in the old home and ran the furniture company out of the DuMenil store. In 1929, a new “modern” brick building was built next to the old DuMenil store. It had the first elevator in any building in New Braunfels. Almost 3,500 townspeople attended the new store opening event where souvenir ashtrays featuring Charles Lindbergh’s face were distributed. The building was just one of several “modern” buildings built just prior to the market crash of 1929: Travelers Hotel (Faust) 1927, Comal Power Plant (Landmark) 1926, Greyhound Bus Station (Celebrations) 1929, Booker T. Washington School 1929, and the old City Hall 1929, to name a few.

All three of Ludewig’s sons helped in the store. Local competitors included Jahn Furniture Co., Lack’s Furniture & Automotive, and Starke’s Furniture in Seguin. Ludewig’s sold all kinds of high-quality manufactured furniture that included kitchen, living and bedroom pieces. To promote their company, C.J.’s son, Monroe F. “Fatty” Ludewig, began giving out “little Lane cedar chests” to graduating senior girls in New Braunfels. I still have mine!

When the Ludewig fam­ily de­cided to get out of the busi­ness, they leased the 1929 fur­ni­ture build­ing and the old Du­Me­nil store to Wal­lace and Dorothy John­son in 1966, who con­tin­ued to run the busi­ness un­der the name John­son Fur­ni­ture Co. In 1972, the John­sons bought the prop­erty out­right. In 1984, the old Du­Me­nil Store was sold and moved to Gruene (Hunter Junc­tion) where it sur­vives.

Wal­lace and Dorothy’s daugh­ter Carol pur­chased the prop­erty from her par­ents in 1989 and runs the John­son Fur­ni­ture store to­day. She con­tin­ues the legacy of pro­vid­ing qual­ity fur­ni­ture and decor to New Braun­fels cit­i­zens that be­gan on Lot 89 over 120 years ago.

If you have never been in­side this his­toric fam­ily busi­ness, you have a chance to prac­tice yoga in it on Thurs­day, Oc­to­ber 10, 2024, from 5:30–7 p.m. The $15 fee ben­e­fits the So­phien­burg Mu­seum & Archives. Fol­low­ing prac­tice, a bev­er­age and his­tory talk will let you ex­plore the build­ing.

If you are not into yoga, drop by the store, say hello and check out all the good stuff. Carol’s got a chair, bed or table that is bound to have your name on it.

Sources: Sophienburg Museum & Archives: Ludewig, Floege and DuMenil family histories; Reflections program #918-Monroe C. Ludewig; New Braunfels Herald and Neu Braunfelser Herald newspaper collections.

“Around the Sophienburg” is published every other weekend in the New Braunfels Herald-Zeitung.

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By Tara V. Kohlenberg —

When I was in junior high school, I sometimes would tag along with my dad when he drove my Oma to Comal Cemetery. She tended my Opa’s grave twice a month. While they were scraping the dirt and replacing the flowers, I would wander through the gravestones. It may sound goofy, but I loved the way that they were perfectly aligned, each with their own color and design according to the personality of the person laid beneath them. I rarely made it down to the “really old” part of the cemetery before we had to go, but I loved seeing the “cemetery trees” (Italian cypress and cedar bushes) that had long ago outgrown their originally intended landscape purpose. It was not until much later that I came to love Comal Cemetery for the history that it holds.

The arrival of German immigrants on Texas shores in 1845 opened the doors to a new life, adventure and unfortunately, untimely death. Some immigrants died on the way to their new town and impromptu burials were performed along the road. By July 31, 1845, 505 people had arrived in New Braunfels. When surveyor Nicolaus Zink laid out the town, he reserved a little over 4 acres of land on the southwest side of town for the New Braunfels Cemetery. Settlers kept coming to New Braunfels and sadly, 293 burials took place in the New Braunfels Cemetery between 1845-1846.

New Braunfels continued to grow, prompting the later settlers to seek land/housing across the Comal River. The new developments of Braunfels and Comal Town eventually became known as Comaltown (although still part of New Braunfels). A new cemetery, Comal Cemetery, was established in Comaltown in March 1868. It was perched on the bluff above the Guadalupe River where Common Street came to a dead end.

New Braunfels businessman John F. Torrey issued a promissory note, donating 8 acres of land plus $500 to three trustees for use only as a public graveyard, with the exception of a small plot of land for his family. There were additional stipulations that it be fenced and have a proper hearse to transport bodies for burial. The first known interment in the cemetery was Fredrick (Fritz) Hartwig on August 12, 1873. The City of New Braunfels took over administration of the cemetery from the Comal Cemetery Association in January 1887 (at John Torrey’s request) in exchange for $1.00.

The Comal Cemetery acreage has increased over the years. The original cemetery of 8 acres gained 6.93 acres in 1913 when Henry Kellermann sold his land adjoining the Torrey acreage. A small amount was gained when heirs of John Torrey, signed a quit claim deed to the original Torrey family plot, as their father had died and been buried elsewhere. Then in 1927, it gained another 10 acres with the purchase of land formerly belonging to E.A. and Ella M. Eiband. Today, the cemetery covers almost twenty-five acres and is the final resting place of over 12,550 souls.

The earliest graves are laid out in an east-west orientation, with feet to the east. I was always told that with feet to the east, your face will see the rising sun forever. It must have been an inefficient use of the land because in the later sections, graves are slightly akilter, with feet facing more northeast and mostly parallel to Common Street. I get it, perfectly square plots. The square plots hold 4 graves and most likely were sold as a “family plot”.

My Opa’s was an 8-grave plot, curbed and covered in sandy dirt and a caleche rock mix, much like the rest of the cemetery. Everything was dirt, including the spaces between the graves and the roads. A good family tended their loved one’s gravesites to keep the weeds off. Grass growing on a grave was said to be disrespectful. The wealthier families, like in the old part, had fancy Victorian wrought-iron or pipe fences around their plots (in very rural areas, it was to keep animals from grazing). Some families completely covered the family plot over with concrete to permanently prevent weeds. Others marked their plots by planting evergreen bushes at the corners, which then grew into huge “cemetery trees” that can be seen from a distance. Comal Cemetery was a “scraped earth” type cemetery until at least the late 1970s before allowing grass to grow between the grave plots.

One of the most unique features of Comal Cemetery is that unlike some cities, Anglo Americans, African Americans and Hispanic peoples are buried in the same cemetery. It was Mr. Torrey’s wish to establish a Freedman’s section. Sexton’s records prior to 1917 were lost, but between 1917 and 1957, over 200 burials took place in the Freedman’s section. Citizens petitioned City Council and were granted the addition of more burial spaces in the Freedman’s section. One of those citizens was Amos Ball Jr., who was the city’s Animal Warden for 26 years and is buried there. Another notable burial in this section is Ruth D. Harper, who was born in New Braunfels and taught and served as principal at Booker T. Washington. Notable Hispanic persons resting in Comal Cemetery include Thomas Sias Villanueva, Sr, a distinguished Army veteran, who worked for the City of New Braunfels as the cemetery sexton for 20 years; and the Rev. Daniel Campos, a Pentecostal minister, who began the Iglesia Santa Pentecostes Jerusalem church, in 1958, serving the Hispanic community in New Braunfels for 35 years.

Remains of some of the earliest New Braunfels settlers can be found in the oldest part of the cemetery including those from Germany, France and other parts of the United States. The more notable persons found in Comal Cemetery are Ferdinand Lindheimer; Hermann Seele; Ernst Gruene; and H. D. Gruene, (son of Ernst), who built the now famous gin, saloon, store, and dance hall in Gruene, TX. One important, but lesser-known person buried there is Daniel Murchison. He was born in North Carolina and moved to Texas when he was 23. He was hired by Prince Carl as a guard for the early colonists. He went on to help with the Veramendi’s Braunfels and Comal Town developments; served in the 11th Texas Legislature, representing Comal County; and helped revise the state constitution.

The headstones marking a life gone in Comal Cemetery are truly like stepping-stones through New Braunfels history. Comal Cemetery received a Historic Texas Cemetery designation in 2000. It will soon receive a Texas Historical Marker from the Texas Historical Commission. Please watch for the marker dedication ceremony announcement.

Sources: Sophienburg Museum & Archives; Comal County Historical Commission

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By Tara V. Kohlenberg —

Part I of the history of 650 and 666 South Seguin Avenue properties was a story of immigrants who worked hard and expanded their family holdings. Now, on to Part II.

Ysmael Zamora Isasi and Otila Martinez, fled the atrocities of the Mexican Revolution with their children to become permanent residents of the United States. Shortly after they crossed the Texas border, their daughter, Olivia Zamora, was born in Laredo, Texas in May of 1913. The Zamoras learned that a Mr. Dittlinger was hiring men for his lime quarry just outside of New Braunfels. The work was hard but the jobs came with free housing. While Ysmael worked in the quarry, Otila helped earn money by cooking for the workers. She also found a cheap source for boots and clothes to sell to the workers. Eventually the Zamoras put enough money aside to build their own grocery store in New Braunfels. Their daughter, Olivia, grew up helping her parents at Zamora Grocery, located at 197 North Hackberry Street where their living quarters were attached to the store.

About 1930, at age seventeen, Olivia met and married Felix Garza Sanchez. The twenty-year-old Felix was born in Rio Verde (Lampazos, Nuevo Leon, Mexico) to Felix Garza Flores and Maria de la Paz Sánchez Mendiola. Felix was a man of slim build, fair skin with an incredible work ethic and great ambition. The newlyweds lived in a little house on Market Street close to downtown New Braunfels. Felix worked for Comal Dairy. Olivia stayed home to care for their children, Ysmael (Mike), Carlos and Maria de la Paz (Mary). They later rented a house at 635 South Seguin Avenue.

Olivia’s brothers, Raul and Manuel, had learned from their parents’ grocery business and began their own produce truck business. Young Felix went into business for himself when he was given his first produce truck by Olivia’s uncle Antonio. He would purchase produce wholesale in San Antonio and sell it door to door to wealthy and middle-class customers in New Braunfels.

One day Olivia asked Felix to leave a bushel of fruit and a bushel of vegetables outside their home so she could sell it to passersby. She saved $500 in the middle of the Great Depression selling produce from her front yard. Millions of people were out of work during the Depression, but she was saving money. That’s dedication! They began Valley Fruit Stand at 635 South Seguin in 1933. Business grew and in 1939 they expanded, moving the store across the street to 666 South Seguin Avenue. They paid an out of work carpenter, Mr. Vicente Villareal, to expand the store in 1940.

The store name was later changed to Valley Fruit Store. The store was tiny but full service with a dairy case, many shelf items and a meat market. There were previously no Hispanic-owned businesses on that street. It is believed that the store underwent more than one expansion at that site. As a point of interest, the ‘666’ street number was eventually changed to 664 after more than 60 years because later renters of the building were superstitious about the number 666.

The house behind the store was built in 1940, and sometime later two bedrooms were added. They bought the land from Otto and Emma Bodeman for $400. The house had a front yard, a large back yard, and a long gravel driveway to one side that reached Castell Street behind the property. Daughter Alicia was born in 1943. Felix Junior was born in 1947 and died in 1948. Otila, the youngest, was born in 1949. They later bought the big house next door at 650 South Seguin Street on October 16, 1950, from Oliver Sands for $8,000. The monthly mortgage was $63.29. The house was remodeled, as it had been boarded up by Mr. Sands for two years after the death of his wife.

Felix was an active member of the New Braunfels LULAC- League of United Latin American Citizens. In 1943, he registered his children, Ismael, Carlos and Mary at Carl Schurz Elementary School. Only two other Hispanic families registered their kids at Carl Schurz that year. It was the first year that Hispanic kids were integrated into the public schools in New Braunfels. On the first day of school, Felix walked his children into school. There were protests, so Henry B. Gonzalez, from San Antonio, the National Guard and the New Braunfels police were present. Prior to 1943, they had to walk across town to the segregated Stephen F. Austin School in Comaltown. The African American kids attended the Booker T. Washington School, which was actually the closest school to the Garza home. The African American kids did not integrate until the 1950s.

Felix’s activism took him to neighboring towns. On September 30, 1951, he and Alberto Aragon traveled to an event in Seguin to talk about integrating the Hispanic children into the neighborhood schools. They attended the event at Starke Park with Paul Fritz, the principal of Juan Seguin Elementary School. When they left the park, Paul Fritz’s car was struck by another car killing both Mr. Fritz and Felix Garza. Alberto Aragon, the godfather of Garza’s children, suffered a broken leg. JT Morgan, 19, of LaVernia was also injured. His brother, Samuel, who was driving the oncoming car, was not injured. Felix was forty-one years old.

After Felix died, Olivia ran the store for the next ten years with son Ismael. Medical issues forced her to make big decisions. Olivia closed the store after 28 years. She was only forty-five years old. She rented out the store building and went after a new career. She earned her beauticians license and opened Be Lovely Beauty Salon in what was the master bedroom of her home at 650 South Seguin. That is how I remember that building. She worked in her beauty shop into her late sixties. During that time, Olivia also derived income by renting out her real estate. The store at 666 was occupied over the years Red Elbel Used Furniture & Appliances, Howard TV & Appliance and Hill Country Trail Antiques.

The Garza family taught by example: how to survive in hard times, how to do what is right and how to raise a strong and intelligent family. Like the earlier German immigrants, they, too, were good stewards of the properties at 650 and 666 South Seguin Avenue and an asset to New Braunfels.

Sources: Sophienburg Museum & Archives; Alicia Garza Moreno.

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