Another downtown building, the Phoenix Saloon owners Ross and Debbie Fortune, are applying for a Texas Historical Marker. The Phoenix Saloon history really does live up to the story of the Phoenix, a legendary bird that builds its own funeral pyre, throws itself into the fire, lays an egg in the ashes and hatches a new Phoenix bird. This legend has been used often as a metaphor for rebirth or resurrection. The metaphor fits the local Phoenix Saloon.

The property at the corner of east Castell and west San Antonio Sts., according to the late Roberta Mueller, was owned by Valentine Sippel, her great grandfather. Valentine married Anna Ossman and they had three children: Kaytrina, who was crippled, Henry, who was killed in the Civil War, and finally son John, who lived to be 50 years old by his own choice, when he committed suicide.

John Sippel married into the successful Gruene family by marrying Johanna Gruene. After six children, the marriage ended in a bitter divorce, according to family members. Sippel had built the Phoenix Saloon in 1871 and moved into the second floor. Christian Hohmann and Henry Meier operated a bar and billiard room on the first floor of the two-story building. H.R. Schumacker operated a brewery in the basement from 1872 to 1875, selling a keg of beer for $2.25 and a glass for 5 cents, the going rate at the time.

About 40 different persons are associated with the proprietorship, bartending of the saloon, and sometimes restaurant, too many names to put in this column. The building was also called by several names until 1895 when it was finally called the Phoenix Saloon and Restaurant.

Trouble

An unfortunate incident occurred in 1885 when proprietor Walter Krause fought with a customer named James Alexander. Testimonies of two men in the saloon that day (Harry Mergele and Emil Schertz), stated that Alexander asked Krause how much he owed and Krause told him a quarter. Alexander said that he would pay him after pay day. Krause took exception to this and called him ugly names. Alexander left the building to go to Naegelin’s Bakery (apparently he worked there) and returned with one dollar, put it on the bar and retaliated with more ugly names. Krause jumped him from behind the bar and they exchanged blows. Alexander then left the bar as Krause was bleeding near the eye. Twelve days later Krause died as a result of the wounds.

Beer garden and chili

One of the attractions of the Phoenix was its beer garden facing San Antonio St. Women were welcome out there, but not inside. Women never went inside a saloon. The beer garden was between the saloon and the old Comal County Courthouse facing San Antonio St. The garden was also accessible from Castell St. at the back of the building next to the Ludwig Hotel which was located in what is now the parking lot of Chase Bank. Sippel had built a small pool with a fountain in the garden containing gold fish, a large catfish, and even a baby alligator. It was a popular gathering place downtown. Bells hanging from the trees summoned waiters from inside.

Another big attraction was William Gebhardt’s cafe at the back of the saloon. Gebhardt developed a sort of stew using ground up ancho peppers that he called Tampico Dust. This extremely popular concoction caused Gebhardt in 1892 to move to San Antonio where his brother-in-law, Albert Kronkosky, Sr. helped him organize the Gebhardt Chili Powder Co. Gebhardt’s wife was Rosa Kronkosky, sister of Albert. Incidentally Albert Kronkosky, Jr. was a very successful businessman who eventually owned the San Antonio Drug Co. as well as being a major stockholder in Merck & Co. Thus the Kronkosky Charitable Foundation was founded.

Prohibition

In 1895 a fire caused damage to the saloon as well as Fritz Maier’s “German Advocate” newspaper on the second floor, but the Phoenix rose again. After the reopening of the saloon there were many proprietors and “when everything was going right, up popped the devil – PROHIBITION”. The advent of prohibition dealt a blow to the saloon world. In NB as early as 1887 the second floor of the Phoenix had become the headquarters of the Anti-Prohibition movement for Comal County. Prohibition was a national issue so each state was to vote either for or against. New Braunfels held rallies around the Plaza and when the vote came up, Comal County voted 100% against prohibition. ”Gambrinus”, the legendary inventor of beer, had many followers in Comal County. At that time there were four breweries in New Braunfels: Rennert Brewery, Dampmann Brewery, Guenther Brewery and New Braunfels Brewing Co. This last one managed to stay open by producing a “near beer” called Busto.

During WWI, prohibition had linked itself with patriotism. First saloons were closed to soldiers and then in a burst of wartime feeling in 1918 the state of Texas voted in favor of prohibition. Rumors of an illicit brewery have circulated in NB but there is no proof. In the basement of the Phoenix there is a hole in the wall that some have speculated was an underground tunnel, but it turns out that it was probably a storage place for coal for the heating system.

Prohibition went into effect January of 1920, but the Phoenix Saloon closed down from 1918 to 1922. Then came two financial blows to the country, especially the government – the Great Depression and the fall of the stock market. One solution to these problems for the government was to repeal Prohibition so that taxes could be collected from the sale of liquor. Prohibition was repealed by 1933.

Building expansion

In 1922 the building was bought by Albert Ludwig, who expanded the building and added a third floor for the Masonic Lodge #1109. Jacob Schmidt bought the building in 1927 and operated a clothing store for 60 years. Several other businesses followed from 1996.

The latest rise of the Phoenix occurred when the Fortunes bought the property and brought it back to its original purpose, a saloon that has music and even serves chili. The Phoenix has risen again and remains a historic site!

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By Keva Hoffmann Boardman —

Day two of the 25th Jubilee of the founding of New Braunfels turned out to be just as wonderful as the day before. As it neared 10 am on Monday, May 16, 1870, citizens once again assembled at the school on Academy and Mill streets. The front of the building was gaily decorated with wreaths and garlands of evergreens and the old Academy flag. Today was not just a procession of citizens and guests, but an honest-to-goodness, full-blown extravaganza of a parade. It was to be a day showcasing the history and development of the town but also one of joyful fun.

While the parade was forming up, a sixty-gallon barrel of beer was tapped and glasses served to the participants and spectators. A sixty-gallon barrel of beer? Yeah, let’s try this today!

A group of young men, dressed as Native Americans, rode on horseback at the front of the parade. The grand marshal and the US flag led the group of First Founders and their descendants. They were followed by a plethora of floats and societies

The Turnverein float, drawn by six white horses, carried the 37 young ladies who had presented the banner to the men the day before. Dressed in white with blue scarfs, they represented the 37 states of the Union. At the top of the float stood a tall young lady in white with a golden belt and crown holding a flag emblazoned with “USA” and “Liberty”.

The groups of children from all the local schools walked in the same order as before. They were followed by an immigrant wagon pulled by four mules. The driver smoked a pipe and wore a Staubkittel (blue duster). The recently arrived Börner family joined 70-year-old Mr. Riedel, Mrs. Sacherer, Mrs. Merz and Mrs. Pfannstiel in the wagon already full of immigrant trunks and a spinning wheel.

The next float entered was the New Braunfels Woolen factory which portrayed industry in New Braunfels. Examples of lovely colored fabrics, green wreaths and a sign created with flowers decorated the float. A large working loom was being used causing spectators to cheer as it passed by.

Marching and singing, the members of the Neu Braunfelser Gesangverein and the Turnverein came next. They were followed by a float drawn by four oxen with gilded horns. This float carried Mr. Schuster dressed as Gambrinus in “a costly cloak of real red satin trimmed with ermine” and wearing a crown (Gambrinus is the legendary “King of Beer”). The float carried the sixty-gallon barrel of beer that was tapped at the beginning of the parade; the barrel was marked “From the First German Brewery in West Texas”. It had been donated to the festivities by W. A. Menger of San Antonio. Two smaller 15-gallon barrels from Rennert’s brewery were hitched to the back. King Gambrinus reigned over four boys dressed as pages who served beer to the thirsty parade members.

Various other businesses and groups participated in the parade that took the same route as the procession the day before. Each new section of the parade was separated with horse-back riders carrying US standards. The parade participants played “tin music” and cheered as they walked along. The shout of “Hoch!” (High! Raise up!) was sounded each time the parade passed through the arches on Main Plaza. A very loud cheer arose from both participants and spectators when the parade paused to take on new barrels of beer from Rennert’s Brewery.

Cheers from the spectators greeted groups and floats. Float riders sang German songs as they travelled along. The agent who worked for The Union and Bulletin in Galveston was hailed. Parade participants shouted, “Prost!” as they passed the homes of the mayor, Jubilee committee members and Dr. Koester. The “Indians” on horseback randomly attacked and tried to raid the floats. They were successfully fended off with guns, smoking pipes, a crutch and yes, one woman used a sausage! The “Indians” managed to steal a boot and a bottle of whiskey, but these were soon confiscated by the sheriff.

Even with all the unbridled levity, the boisterous crowd became silent and bared their heads in honor as they passed the home of Dr. Remer on Seguin Street. He “who had worked so diligently for the success of the Jubilee, who had labored so faithfully with the founders for the town’s development” was very ill. (The day before, he had been in a chair on his porch and received loud cheers and the well-wishes of friends as they passed by.)

The parade continued and finally passed over the Comal Bridge. When Joseph Landa’s coachman turned the oxen of the Gambrinus float to pass the triumphal arch, Mr. Landa seized the reins and guided the float smoothly under the arch to the applause and cheers of “Landa, the driver of oxen!”. The crowd dispersed and found one of the many bars scattered around that dispensed beer and both native and imported wines. There was also an all-day lunch room which served hot meals and “good coffee” for a nominal price. Just past the festival grounds were two shooting ranges where contests took place — – one for target shooting, the other for shooting flying targets and skeet.

Mr. Seele delivered another speech and read congratulatory letters from absent dignitaries. Gambrinus stepped onto the platform and gave Seele a glass of beer to drink to the health of these well-wishers. Later in the day, Seele addressed the American population, in English, emphasizing how they helped, encouraged and stood by the Germans. He ended with a “Lebenhoch” (Good luck cheer) for the town’s American friends.

In the evening, the grounds were again lit up with colored lanterns and large kerosene torches. The triumphal arch was lit in a manner that made it seem transparent with changing red, blue and white lights. Music and dancing lasted late into the night only to be finished by another dramatic firework display.

Over 200 cannon shots were fired during the two-day festival!

On Tuesday, several citizens and Jubilee committee members “held a cozy post-celebration on the festival grounds and at Mrs. Josts, and so the Jubilee which will always be dear to the memory of all came to a close.”

Did these guys know how to party or what!?!

Sources: Faust Collection, Heilig album, Seele collection, Neu-Braunfelser Zeitung: Sophienburg Museum & Archives

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Margarethe Schertz was only 12 years old when she came to Texas with her parents in 1844. If she were alive today, she could tell us a story and a half about Texas, Comal County, and especially New Braunfels. It’s a unique story of an apparently strong woman.

Just like the Germans that left their homeland for a better life in Texas, another group from Riedisheim, the Alsatian Providence of France, emigrated. Both groups were looking for opportunities in Texas after facing economic problems. Conditions were even worse in Alsacian France, and allegiance to the monarchy was foremost to any idea of freedom.

A book called Schertz compiled by the Schertz Historical Preservation Committee stated that the Industrial Revolution brought wealth to the French upper class but extreme poverty to farmers. Between 1842 and 1869 thousands left the area and came to Texas. Opening new markets was one of the goals that the immigrants hoped would happen as a result of colonization.

When Texas became a republic in 1836, money and people to settle were scarce. Gen. James Hamilton, land commissioner for the republic, appointed Henri Castro to handle land sales. Castro, a successful French businessman managed a land grant sale. Castro’s ethical business reputation was in question in Texas and France. He recruited all over France but was not successful. Eventually, he signed up the number of colonists to make the trip to Texas from Alsace and Germany. In 1843, the 129 Castro recruits left Antwerp, Belgium on their way to Texas.

Margarethe Schertz, with her father Joseph Schertz and his wife Anna Marie, plus six of her unmarried siblings boarded the ship to Texas. The Schertz family left four of their children in France, to join them later. Margarethe was the youngest child brought along. After a very difficult trip across the seas to Galveston, they were expecting to be met by Henri Castro. He was a no show and they realized they were on their own. They headed for the area of Castro’s land grant west of San Antonio. Many abandoned the group or settled near San Antonio but by spring of 1844, most were living in poverty at the San Antonio mission grounds. Seven members of the group died, including the mother and two children of the Schertz family. They remained camped at the old Alamo site for nearly a year.

Giving up hope of being rescued by Castro, the family decided to return to France. On the way back to the coast, they fatefully ran into Prince Carl, leader of the German Adelsverein group. He had just left San Antonio after purchasing the Comal Tract and he was on his way to the coast to be with the first group of immigrants. The prince was sympathetic to the Castro group and invited two of the families to join him. One of the families was that of Joseph Schertz.

When the Schertz family joined the first group of German immigrants, they were led to the site of New Braunfels by Adelsverein Treasurer Jean Jacques von Coll. He becomes significant in the life of Margarethe Schertz later in the story.

The first founding families that arrived in New Braunfels prompted the drawing of lots. The Schertz family was part of this drawing and the family also bought land in Comal County and at the Cibolo Creek where the creeks separate the county of Bexar from the county of Guadalupe. The word Cibolo means buffalo. The area was a favorite hunting ground of Native American tribes. Eventually the settlement at the Cibolo was called Schertz after the older brother of Margarethe Schertz, Sebastian Schertz. Other family members stayed in NB and the hill country.

How does Jean Jacques von Coll fit into this puzzle? He was chosen to lead the immigrants on their inland trek because he had been trained as a lieutenant in the Duchy of Nassau military before he decided to immigrate to Texas. His military background would help protect the immigrants against Indians. He was singled out by Prince Carl for this leadership role and he was put in charge of the safety of the immigrants. When he crossed the Guadalupe with the founders of the colony, he was considered a founder and given lot #25 on the Main Plaza. Here he built one of only two saloons in the colony. Saloons were very lucrative business. One of the lots he purchased later was an acre lot (30.9 acres) running from San Antonio St. to present Coll St.

I’m guessing that von Coll didn’t pay too much attention to 12-year-old Margarethe Schertz on the trip up from the coast, but five years later he must have noticed her. In 1849, they were married in the German Protestant Church. Two girls were born to the couple, Kathinka and Elizabeth. In 1852, von Coll was elected mayor of NB when tragedy occurred. A disturbed settler came into the saloon complaining about the Adelsverein. In true military fashion, von Coll challenged the man to a dual. When von Coll turned his back to get his weapons, the man grabbed von Coll’s gun and shot him in the back. The settler was tried but not convicted. Margarethe was left with the two girls to raise alone.

A new chapter enters her life in the form of Carl Heinrich Guenther, known as Heinrich Guenther. He was a well-known, established citizen of New Braunfels. Guenther had received a higher education at the University of Halls in Germany. Records say that he came to Texas following some trouble with the church for playing secular music. Heinrich Guenther’s education afforded him the opportunity to teach at the New Braunfels Academy. His love of music prompted him to be one of the early directors of the local singing society, the Germania which was established in 1850. He was very active in the state Saengerbund.

Heinrich Guenther married the widow Margarethe Schertz von Coll. They had six children of their own for a total of eight with her two. The family lived in the house at 624 Coll St. which still stands across the street from Carl Schurz Elementary School.

Heinrich began a brewery at the foot of Bridge St. on the Comal River. Some of the remains are still there today. When he died in 1870, Margarethe took over running the brewery. It is believed that she was the only female brewer in Texas. Both Margarethe and Heinrich are buried in the old New Braunfels Cemetery. On his headstone is a Latin phrase meaning “He was fond of children and a cultivator of the Muses.” A Texas Historical Marker commemorates Carl Heinrich Guenther in the New Braunfels cemetery.

Margarethe Schertz von Coll Guenther was a survivor and a true pioneer woman.

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