By Tara V. Kohlenberg —

I blink my eyes and the town is growing, changing, faster than ever before. That is why I’m drawn to write about the houses and downtown buildings that were old and classic when I was a child. These buildings have connections to people. I want others to know the importance of those connections and for the history to be recorded. Today, we also talk cars.

If you were to look around our ever-expanding New Braunfels today, one could count approximately seven car dealerships. Back in 1949, when the community was much, much smaller, there were actually thirteen dealerships. The Chrysler Dodge dealership was begun in New Braunfels by the Becker family ninety years ago.

August B. Becker, originally from Frelsburg, Texas, moved his family to Seguin in 1921 to run a dairy farm. While in Seguin, he worked for Seguin Motor Company. Becker Motor Company, known then as Becker Chevrolet, was founded on November 16, 1928, by August and his son-in-law, Louis Niemeyer. It was originally the holder of the Chevrolet dealership, which they bought from Jess Sippel. Becker Chevrolet was located in the Forshage Building at 474 W. San Antonio St. Earlier in the year, I told you about the historic Holz-Forshage-Krueger building on W. San Antonio St. and the long line of automobile dealerships that filled its spaces. Becker was there for five years.

August Becker did well with the Chevrolet brand, but he did not like that General Motors required all financing be done through them. He also took issue with GM’s practice of sending cars to the dealer whether they wanted them or not. In 1932, Chevrolet shipped sixty new cars just as the new 1933 model was coming out. The Becker sales staff went door to door in a thirty-mile radius of New Braunfels until all the units were sold. It was the last straw for August Becker and the Chevrolet franchise was sold to the Kruegers in September of 1933.

When the Beckers were trying to decide what franchise to seek out, the agent for the Dodge Division of Chrysler Corporation loaned them a demonstrator for a week, which sealed the decision for Dodge. Upon taking the Dodge franchise, Becker Motor Company moved to the Baetge Garage on South Seguin Avenue. It was located where the Wright Building now stands across from Naegelin’s Bakery.

In 1935, Becker Motor Company moved down the street to 300 South Seguin Avenue, which is now a parking lot for First Protestant Church. About this same time, Niemeyer was bought out by August Becker’s son, Walter. Sometime later, August’s other sons Leroy and George also joined the partnership. The building that they occupied on the corner of South Seguin and Coll Street was owned by Marvin Jarisch. At the end of World War II, Jarisch obtained the Kaiser/Frasier franchise (predecessor of Jeep) and wanted his building back.

Property was purchased at 547 South Seguin Ave. from Mr. Silvers. Being 1945 and the end of the war, building materials were hard to come by. They constructed the new Dodge dealership out of material salvaged from the demolition of two warehouses at the Landa Mill’s property adjacent to Landa Park. Concrete blocks were not available, so they were made at the building site. Who would ever suspect that sparkling white/gray stucco building was made from salvaged materials? The basic design of the building was sound and has served well for more than 75 years.

The dealership continued to change and grow. In 1946, returning veteran George E. Becker bought into the business. In 1957, August Becker, the founder, passed away. In 1959, they added the DeSoto franchise, but by 1961, it was out of production. In 1966, Walter and George E. Becker bought out their brother, Leroy.

Becker obtained the Chrysler/Plymouth franchise when Ruppel Auto Co. (just a couple of doors down from them) went out of business in 1972. In 1973, the partnership reorganized as a corporation with Walter Becker, brother George Becker and Walter’s son, Arno. After Walter retired, his daughter Cora Jane Becker Welsch and her husband Fritz Welsch became stockholders.

Becker Motor Company has grown, survived a couple of fuel crises and the near bankruptcy of Chrysler Corporation. Yet, it was still consistently a recipient of the Five Star Achievement Award for 34 years. On October 22, 2001, after 73 years, Becker Motor Company signed a Buy-Sell Contract with Kahlig Enterprises.

On March 4, 2002, Bluebonnet Chrysler Dodge opened their doors in the Becker building. They embraced the community, the history, and even the iconic blue and white neon sign greeting customers. They have continued to grow, taking over the old dental office next door and filling the showroom floor with office cubicles. Bluebonnet has even continued the tradition of super achievements, ranking number one in RAM truck sales nationally. Now it is their turn to move. Bluebonnet Chrysler Dodge RAM has purchased ten acres between I-35 and Old 81 to continue what the Becker family began.

I hope the old WWII era building and its iconic blue and white sign will still be loved after they leave.

Sources: Sophienburg Museum & Archives; Wes Studdard, Bluebonnet Motors.

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Education was of paramount importance to the German immigrants. Basic education classes were started for their youth in the more populated areas soon after their arrival to Texas. However, this was not the case for rural settlers where more formal education was slower in coming.

There are four phases of formal education that existed in the rural area of Comal County during the past one hundred seventy-two years.

In the first phase, rural settlers were kept busy clearing the land, building shelters and planting crops. Many times “book learning” was considered a luxury when compared to the necessities of making a living of the land. Many of the settlers had a good education and soon realized that their children did not have the same opportunity in the rural setting. After a while, usually some respectable individual took on the responsibility of teaching children in his immediate surrounding during the approximate 1845 to 1868 time period. A list of some of the dedicated individuals follows: Rev. August Engel (Cranes Mill), Albert Wunderlich (Potter’s Creek near Fischer), Adolph Schlameus (Herrera, Spring Branch, Fischer), Ferdinard Nehls Sr.(Solms),Carl Ohlrich (Smithson Valley), Rev. Louis C. Ervendberg (Orphan Home, Gruene area) and Anselm Eiband (Schoenthal). These dedicated teachers received no outside support except for appreciation and a few stipends from the neighbors for their loosely structured periodic classes.

The advancement of formal education throughout the years was very dependent on technical and social advances that existed during the time period. During the first phase of education, walking, riding horseback or in a wagon was the primary mode of transportation.

The second phase of education started in 1854 when the law establishing the first public system in Texas was enacted. At this time the county was divided into school districts with three trustees in charge of each district. Many of the schools were established by the local participants, and the State paid each district according to the number of students in the district. There were essentially 29 rural “one-room” schools in 21 “Common” districts in Comal County. The County Superintendent with the help of the County School Board managed all of the rural schools in the County. This era ended in the 1940s.

During this phase students used State issued text books and the use of community telephone became rather common. Cars were being added to the transportation system while many homes were still without electricity.

The third phase began when the rural population of the County grew smaller since next generation families were smaller in number or found work elsewhere. Many of the scattered rural schools no longer had a sustainable student base to exist. Individual small schools were not able to offer the variety of subjects needed for a well-rounded education. Thus, in 1944, the first Rural High School District (Sherwood Rural High School) was formed in northern part of the County by consolidating eight of the rural schools in the area. The next year, 1945, the Bulverde Rural High School was formed by consolidating six rural schools. The Goodwin Rural High School was formed from seven rural schools in 1949. The final Comal Settlement Rural High School was formed from five rural schools in 1958. The remaining three of the 29 rural schools became part of New Braunfels Independent School District (NBISD). The rural high schools offered instructions through the tenth grade.

By the 1940s, the roads had been greatly improved and busing transportation became more practical.

The fourth phase of education in the rural County began when NBISD had grown to the point when it could no longer accept the county school transfers to complete their requirements for an accredited high school diploma. Up to this point the New Braunfels High School was the only high school in the county. In November of 1956, the citizens of the county approved the creation of the Comal County Rural High School District with the County Superintendent as its administrator and a single board of trustees. In 1968, the district became the Comal Independent School (CISD). Now the district is independent of municipality, county or state lines, and the board is allowed to hire its own superintendent and deal with the State directly.

In 2016, the Comal Independent School District celebrated its 60^th year of Excellence is an Attitude motto.

As it is well known, many technical changes have occurred during the past sixty years. Community telephones were practically replaced with electronic devices (i.e. cell phones). Electronic communication, with easy updates, has practically replaced books, while television and computers made instant communication possible from almost anywhere in the world. Who knows what the fifth phase of education may be like.

More details on the phases of education can be found in the book entitled Rural Schools and Teachers in Comal County, 1854-1956 by Alton J. Rahe. The book, published in August 2017, is sold at the Sophienburg Museum and Archives and all proceeds from the sales of the book go to the Sophienburg.

Sources:

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