By Tara V. Kohlenberg —

Shopping for a wedding gift used to be something that I looked forward to. My most recent “gift shopping” experience involved scanning a QR code where I was then directed to a website to choose the appropriate item and clicking to send. Wow! So very anticlimactic. Where is the fun in that?

My first memory of going shopping for a wedding gift was at Dedeke’s in downtown New Braunfels. It was a beautiful store full of beautiful things. Tables were dressed in the finest table linens and perfectly set with china, silver and crystal to tempt any bride. The walls were lined with china place settings of nearly every pattern and color. Another part of that memory is the stern warning from my mother not to touch anything. I watched as my mother carefully selected a crystal pitcher and handed it to the clerk. It was so gratifying to walk out with our specially chosen, professionally wrapped gift to deliver in person.

Dedeke’s Housewares was a small store on Seguin Avenue that specialized in gifts and bridal registries in the 1950s-70s, but their story began much earlier. Richard F. Dedeke was born in New Braunfels in 1878. His grandfather, a farmer, had emigrated from Hannover in 1846. Richard’s father was a farmer and saddle maker. Richard was ambitious and in 1903, he sought his own fortunes in a thriving rural community of 200 people on York Creek. He purchased three lots in Hunter, Texas, between Grand and Railroad (now JC Riley) Streets to establish a residence and general merchandise store. A downturn in the cotton economy caused many of the Hunter businesses to close, including Dedeke’s General Store.

In 1928, R.F. Dedeke opened a new store in New Braunfels. The store was part of the ‘M’ System grocery chain. It opened at 215 S. Seguin Ave. (in the same brick building as The Oyster Bar). ‘M’ System was marketed as a new, self-serve way of shopping with multiple brand choices (as opposed to having a clerk bring a single brand from the shelf behind the counter). It sounds like the beginning of our current supermarket system.

R.F. Dedeke retired from his grocery business in 1951, and then the fun began. Richard’s son, Leslie Dedeke, and his siblings, Dorothy and Edward Dedeke opened Dedeke’s Housewares in the same location. In 1966, nearly a century after it was built, property at 173 S. Seguin Ave. was completely restored and the Dedeke family reopened the gift shop there. That is the beautiful store from my childhood. Even the patterned floor tiles were beautiful, but it was not beautiful before remodeling.

The Heinrich Krause building, located at 173 S. Seguin, already had a long history. The original part was built in the 1860s by Friedrich Krause and his son, Frederick Krause, who brought their carpentry skills with them from Germany. The first 45-foot section of the 24-foot-wide building (nearest to the street) is the oldest, built with squared cedar timbers. The next 45-foot section is of German Fachwerk, built with squared lumber. It had a small basement with rock walls and exposed square cedar timbers.

During the previous one hundred years, the one-story Krause building saw a lot of tenants. It was used by Weber & Deutsch, as an early general store; as an opera house; as a drill hall for a Texas Militia unit; as a blouse factory; as a barber shop and a newspaper office for Town & Country News. The Dedeke’s attention to detail and dedication to correct historical preservation of Krause building helped garner a Texas Historical Marker for the building, as well as honors from the New Braunfels Conservation Society.

In 1976, Dick and Bonnie Denson purchased the Dedeke’s business and it became Denson-Dedeke’s. In 1977, they also bought the entire property extending all the way to Comal Avenue, including the historic Krause building, the adjacent two-story Hoffmann building (on the left side of Denson-Dedeke), the parking lot in back, and the Mergele House on Comal.

In 1979, Sami’s Jewelry opened a kiosk at the front of Denson’s, near the windows. The large storage space in the back of the store was opened to create the perfect home for Marian Benson’s The Collection.

In 1981, the interior of the adjacent Mergele Building, was completely gutted by fire that spread from Ludwig Leather Company (two doors down from Denson’s). Fortunately, the tin roof and separation between the buildings prevented fire from damaging Denson’s. To prevent the building from being torn down, the Denson’s bought the Mergele Building and rebuilt the interior, preserving our Seguin Avenue merchant district. They opened up the walls between the two buildings and expanded their footprint again.

Upstairs in the Mergele Building, above retail space, were the Denson-Dedeke offices, and the very first home of Celebrations Bridal by Connie Worley. By incorporating three historic buildings with a courtyard and promoting complimentary retail tenants, Dick and Bonnie Denson successfully created a boutique shopping experience in a historic setting which eventually became Landmark Square.

The Mergele Building was sold to new owners in 1996. The rest of the property, including the Krause building, the Hoffmann building and the Mergele House on Comal Avenue, was sold in 1997 when the Densons retired. The Krause and Hoffmann properties have sold again in 2008 and 2018.

During that time, there have been multiple tenants of the Krause building, including photographers, marketing firms, a lingerie store and most recently a French café bistro.

When we look at historic buildings, we are spoiled and tend to look for the bigger, fancier, more ornate ones, i.e. the Court House (1884) or the row of buildings on San Antonio Street (circa 1890–1924). By doing that, we may be missing out on the hidden jewels (Krause building ca.1860) that make up the foundation of who New Braunfels is. Not slick. Not fancy. Historic.

Enjoy and appreciate the view and the experience, before you can only click on a QR code to see it. Preserve our history!

“Around the Sophienburg” is published every other weekend in the New Braunfels Herald-Zeitung.

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By Tara V. Kohlenberg —

When I was 6 years old, I remember proudly being able to finally count to 100 without messing up. I counted 100 pennies. I counted 100 M&M’s (though I rarely made it through that without eating some). Those were tangible. It is still very hard for me to wrap my head around counting 100 of anything intangible … like 100 years. What was it even like 100 years ago in 1926?

Well, World War I ended in 1918. The U.S. economy was humming along, and automobiles became common place. Queen Elizabeth II was born, and the magician Houdini died. The famed U.S. Route 66 was established, connecting Chicago, Illinois to Santa Monica, California. Closer to home, the towering Comal Power Plant (LCRA, now The Landmark Apartments) was built, and, believe it or not, the Women’s Civic Improvement Club funded the installation of a women’s restroom under the bandstand on Main Plaza.

As New Braunfels grew, the number of churches grew to serve the needs of people moving into the community. In August of 1925, an announcement appeared in the New Braunfels Herald touting Rev. H. Schliesser, a field missionary of the Lutheran Texas Synod, was in New Braunfels to organize a Lutheran congregation. The first services, conducted in German, were upstairs at Mergele Hall.

The Mergeles of Harry Mergele’s Hall are founding families from France. They were merchants. Their home is the little green building that sits behind the store at 166 Comal Avenue (now the chiropractor office). Mergele Hall may not ring a bell with you because the building has had so many other occupants. The two-story building, now the home of Water 2 Wine at 185 S. Seguin, has housed many entities over the years, including a place for the militia to drill, a dance studio, piano studio, and an assembly hall, part of Denson-Dedeke Gifts (downstairs) in the ‘80s and the original retail space for Celebrations Bridal (upstairs). St. Paul Lutheran was one of many churches that got their start upstairs at Mergele Hall.

The new Evangelical Lutheran St. Paul Congregation was established and officially recognized March 21, 1926. The church continued to grow under the guidance of the Rev. H Schliesser. The services were conducted in German in the morning and English in the afternoon with Sunday School in between.

By October 1926, the Lutheran Mission Board of the Iowa Synod voted to contribute to the St. Paul congregation, helping them purchase a house and lot on San Antonio Street for a parsonage, along with two adjacent lots to build a church on Santa Clara. They operated out of those few buildings for a while as they continued to grow their services.

Within a year, they added a St Paul Lutheran Ladies Aid and St. Paul Luther League (for teens), and the St. Paul Lutheran Brotherhood. 1928 saw more opportunities to participate in worship with the creation of the sanctuary and junior choirs. Then, the Great Depression hit.

In 1939, Rev. H.A. Heineke formed a building committee to begin planning a new church building. The church, designed by noted architect, Jeremiah Schmidt, and built by C. R. Roessler, was built of native fieldstone with beautiful dark wood interior beams/trim and stained-glass windows. The $6,000 ($110,000 today) note covered the building and furniture. The church, now known as the Chapel, was dedicated on April 14, 1940. The Chapel is one of the only Jeremiah Schmidt buildings in New Braunfels without a Texas State Historical marker.

St. Paul’s congregation continued to grow, much like churches across the U.S. in the 1960s. This growth prompted the congregation to expand their footprint. In 1962, a new, larger sanctuary was built. The new church building wrapped around the original Jeremiah Schmidt chapel, with its modern design incorporating similar stone, wood beams and colorful stained-glass windows.

With New Braunfels being 180 years old, you might wonder why it took 80 years for a Lutheran church congregation to be established. Well, there is a whole backstory to that. The Lutheran denominations began in Europe and arrived in Texas with German, Swedish, Czech immigrants. In 1850, Pastor Kleiss of Baden, Germany, arrived in Texas to check out the possibilities for new Lutheran congregations. He established himself in the Hortontown and Neighborsville communities across the river from New Braunfels.

In 1851, the German-speaking congregation erected St. Martin Church, the oldest Lutheran church in Texas. A school building was built in 1870 (still standing across from New Braunfels Conservation Society gate). The congregation grew until the turn of the century. St. Martin’s was part of the Evangelical Lutheran Synod of Texas. It became difficult to supply churches with German-speaking pastors who were of Evangelical or Reformed faith. When services were discontinued, the congregants attended nearby German-speaking churches, First Protestant Church in New Braunfels or Friedens Church in Geronimo.

St. Martin’s Church was taken over and restored by the St. Paul Lutheran Congregation in 1963. St. Martin’s Church was moved to its present place in the Hortontown Cemetery when Loop 337 was built and is marked by a Texas Historical Marker. St. Paul Lutheran Church still holds special services in St. Martins.

One hundred years ago, St. Paul Lutheran began a journey in Christ and extended itself to not only take care of future congregants, but to honor the history of Lutheranism in Texas. Here’s to counting 100 more years!

Sources: Sophienburg Museum and Archives

“Around the Sophienburg” is published every other weekend in the New Braunfels Herald-Zeitung.

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