By Myra Lee Adams Goff —

Once upon a time there were two large Victorian houses sitting side by side on Seguin Avenue next to the First Protestant Church. These two houses belonged to Joseph Faust and his son Walter Faust. Walter Faust’s house was right next to the church and it still stands there. Joseph Faust’s house was right next to Walter’s. That house no longer exists. Well, that’s not exactly true because it was sold and moved a little way down the street. It seems impossible that the large house could be moved, but it was.

Before we get to that almost impossible story, let’s look at the history of hotels in New Braunfels. Hotels, earlier called inns have been popular forever. A traveler getting a good night’s sleep, food, drink and good fellowship was essential to a mobile population. The first inn known in New Braunfels was that of Count Henkel von Donnersmark located across the street from the present McAdoos Restaurant. Von Donnersmark catered to those immigrants newly arrived who had money to spend and still nowhere to stay. Supposedly this inn did a big liquor business. It even became the post office.

Soon to follow were inns on the Main Plaza such as the Millett Hotel on the property where the courthouse is located. Also the Guadalupe Hotel which still stands. The Guadalupe became the Schmitz Hotel in 1855. This was the most well-known hotel because it was also the stopping place of the pony express.

Down East San Antonio Street was the Comal Hotel or Eggeling Hotel built in 1899 (Prince Solms Inn). By the time trains came to NB, passengers were picked up at the train station and taken to the hotel.

Now we get to the granddaddy of them all, the Faust Hotel. What prompted the building of this big downtown hotel was interest in attracting the early 1900s tourist. Paul Jahn with the Chamber of Commerce reported that a committee had been formed to promote the idea of a hotel. The New Braunfels Hotel Company Inc. organized and it was decided to form a stock company of local citizens.

At the first meeting of stockholders, Emil Fischer was elected president, Walter Faust, vice-president, and B.W. Nuhn, secretary-treasurer. An offer was made by the Joseph Faust Estate to place a hotel on the Joseph Faust property where his house was. It was moved off the lot and sold to the Drs. Frueholz. It is cattycornered to the church where it still stands. The story of that move can be found in the Sophienburg.com column on 11-30-2010. The Walter Faust house was eventually purchased by the First Protestant Church.

Although primarily an agricultural community, because of the rivers, New Braunfels was also tourist town. With the coming of the railroad, the town was becoming more well known. After a severe drought in the early 1920s, the community recovered and saw a need for hotels. Salesmen called drummers were flocking to town to sell their goods. They not only needed a room to stay in, but also a temporary room to set up their products. This practice was very important to the mercantile business. The New Braunfels Hotel Company would build a hotel called the Travelers Hotel.

My husband, Glyn, grew up living in the Goff Hotel in Kenedy and remembers the salesmen that stopped at the only hotel between San Antonio and Corpus Christi. The 65 room hotel was owned by his grandparents, P.R. and Ida Goff. Stories about this hotel are very similar to the stories of the Faust and they were both built about the same time.

Bids for the four-story Travelers Hotel were requested and the total was to be $120,000 for the building only. Architect was Harvey P. Smith of San Antonio and contractor was Walter Sippel.

After completion in 1929, the hotel was leased to Nagel & Wuest of San Antonio for 15 years. About the time of opening, Nagel & Wuest who agreed to pay for some of the furnishings could not pay for what they had agreed. Since several conventions were already scheduled, First National Bank of New Braunfels agreed to pay the suppliers until they would be reimbursed. That never happened.

A grand opening celebration was held Oct. 12, 1929, in spite of the trouble. It was quite an affair with over 2,000 people attending. Who didn’t show was the governor, Dan Moody, even after sending in his RSVP accepting.

A few years after opening, the hotel was turned back to the Hotel Company ending the contract with the Nagel and Wuest. They released the building with all bills pending. The Board turned down future lease offers because they wanted to sell the building.

Upon the death of Walter Faust, Hanno Faust was elected president of the company and he was given full power to operate the hotel in 1933. The hotel was renamed the Faust Hotel after the Faust family. Milton Dietz was the executor of the will of Walter Faust. In 1946, Dietz became president of the company and also became general manager of the Faust Hotel. In 1947, the hotel was purchased by local businessman Arlon Krueger who retained ownership until 1977. Hotel businesses everywhere were being replaced by motels that were more accessible and less expensive. By this time the grand old building was showing its age. The exterior had blackened, windows had broken, squirrels had moved in, and water had damaged the inside.

In 1977, Jackson and Houser purchased the building out of an interest in old hotels. They began the restoration process. Over time with several owners and several restorations, the once-beautiful hotel returned.

In about 2008, the hotel was sold to Vance and Priscilla Hinton. They closed in the hotel’s original outdoor patio to house the Faust Brewing Co. while maintaining the 1920s atmosphere. Brewmaster Ray Mitteldorf, who had extensive experience with several other breweries, was hired to brew the beer. Making beer takes time and everything brewed in the Faust had to be sold there. The Faust then opened the Faust Brewing Company on the corner of Butcher and Castell to manufacture and sell both bottled and keg beer, while serving “brew-pub” food with a “German flair.”

Update: The next chapter of the Faust Hotel began in May of 2022 when it was purchased by Sante Fe developers Andy Duettra and wife, Bonnie Borchers Duettra (NB hometown girl). The historic hotel was closed for two-and-a-half years while undergoing extensive renovations.

They completely gutted the 2nd, 3rd, and 4th floors, taking them down to the beams, allowing for larger, more luxurious rooms, suites, baths, and up-to-date amenities. The Spanish Colonial Revival style of the lobby has been retained with the color palette carried throughout. On the first floor, the expanded dining “Texas-style brasserie” and lounge/patio bar elevates the historic Faust Hotel experience to that of its glory days.

The Faust Hotel is on the National Register of Historic Places, is a Recorded Texas Historic Landmark, and is a New Braunfels Historic Landmark.

Sources: Around the Sophienburg by Myra Lee Adams Goff; Update by Tara Kohlenberg

“Around the Sophienburg” is published every other weekend in the New Braunfels Herald-Zeitung.

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By Keva Hoffmann Boardman —

Let me tell you the story of First Founder Joseph Wersdoerfer. He came to Texas with the Adelsverein on board the brig Ferdinand in 1844. He travelled from Hahn, Nassau, with his wife, Anna nee Schmidt and two children. Joseph received Town Lot #8 on West San Antonio Street just half a block between Castell and Hill Street. Joseph also got a ten-acre lot south of town in the Live Oak Street area. He added a neighboring lot to his holdings. Three sons were added to the little family in 1846, 1849 and 1851.

And then life changed for the family.

In June of 1851, Joseph Wersdoerfer was shot through the window of the Comal County Courthouse where he was being held for shooting Mrs. Wilhelm Klinger in the face with a shotgun. It was said that “citizens dragged him out of town on a cowhide.”

That’s quite descriptive … and telling.

I need to backtrack for you. I found a news article from the Colorado Tribune out of Matagorda, Texas, for July 7, 1851. I couldn’t find anything in the Neu-Braunfelser Zeitung because Ferdinand Lindheimer did not start publishing the newspaper until November 12, 1852. I will let you enjoy the lovely editorial nature of the Colorado Tribune’s story in its entirety.

A Man shot dead in the Court-House

New Braunfels, June 7, 1851

To the Editor of the Western Texian:

Dear Sir — An incident of rather a singularly serious character took place here on the evening of the 3rd. A German of the name Wersdoerfer, well known in this and the surrounding counties as an old offender, was shot dead while bound in irons, and in confinement in our Court house. As customary, this Wersdoerfer was conspicuous in the suits tried at our last District Court, and more particularly in a suit brought against him by the State for stealing horses on the Cibolo, the property of Mr. Perryman.

His guilt seems to have been clearly proved, but from reasons not easily to be defined, two of the jurors disapproved of awarding any punishment. The consequence was, that the old offender, depredator and thief, was allowed once more to prowl at large, to the infinite danger of the community and the indignation of every well-meaning citizen. The common brag of this notorious delinquent, at each offense, was that he had still plenty of gold pieces, (accumulated by his dishonest practices) wherewith to win over the exertions in his behalf of some pettifogging and pitiful lawyer, who would think low enough of himself to accept, thereby showing little respect to himself or the community in which he may reside.

As was to have been foreseen by every thinking mind, from the unpunished catalogue of crimes which this man has committed, his offences would not stop here. He made an attack for some trifling cause, upon an unprotected woman, in the absence of her husband, with a pistol loaded with cut-lead, and discharged the contents, which took effect in the head and upper part of the body. This done, he absconded. This took place on the 2nd, about a mile from town. His own dwelling is about twelve miles distant, in the Santa Clara settlement.

On a report of this cowardly and unprovoked act having reached this place, a general state of excitement ensued, and energetic steps were taken for his capture. With this intent, the officers, with a few citizens, went in search of him and succeeded in bringing him back the evening after the deed was committed. The first stopping place on arriving was the smith’s shop, where he was secured in the most effective manner.

He was then conveyed to the Court house, and there fastened, with a guard of six men around him. The community waxed in excitement, and each mind was absorbed in recapitulating the many crimes of which he had been guilty, and the manner he had escaped all. The want of a jail, & etc., presented obstacles to keeping him in custody until the next term of the Court. No fixed plan seems to have been adopted, but the determined feeling to keep him fast was unanimous.

The streets were noisy with the discussion of this subject until a late hour, when the above mentioned act of the prisoner being shot dead through the window from without, in the immediate presence of his guard, caused some reaction on the subject.

Wow. I get the outcome; he seemed to mock the whole town about his ability to buy his way out of difficulty. He genuinely did not seem to be a very good man which makes me sad for his little family that travelled all the way to Texas for “a better life”. Was he already running from the law in Nassau and just continued his life of crime in Texas?

There is a suggestion in the family history that he shot Mrs. Klinger because she asked him about a piece of land he had said he was going to sell her and then didn’t — but to shoot her in the face for that question? I can understand how people were incensed at the unjustice of it all. As always in these stories, the vigilante who dispensed justice was never identified by the community — out loud.

I found the reference for the story of his body being dragged out of town on a cowhide; it is recorded in Greek letters, not German, in the record books of First Protestant Church. It also has the Latin words Latro & Homicida (robber and murderer) with Joseph Wersdoerfer’s name, followed by words of Psalm 130. Verses 3 and 4 are poignant: “If thou, LORD, shouldest mark iniquities, O LORD, who shall stand? But there is forgiveness with thee.” That says a lot. Wersdoerfer’s cumulative record of crime was not condoned, but mercy was shown towards the man and his family. I cannot find where or if he was buried.

Poor Mrs. Wersdoerfer. She rose above this family catastrophe and remarried. She had more children and got on with life. They made them tougher back then.

Sources: Sophienburg Museum & Archives: Wersdoerfer Family Genealogy; New Braunfels: The First Founders, Everrett Fey, 1995; The Colorado Tribune, Monday, July 7, 1851; Eternity at the End of a Rope: Executions, Lynchings and Vigilante Justice in Texas, 1819-1923, Caldwell and DeLord, 2016.

“Around the Sophienburg” is published every other weekend in the New Braunfels Herald-Zeitung.

The post True Crime Series: ”Latro & Homicida” — The Joseph Wersdoerfer Incident appeared first on Sophienburg Museum and Archives.

By Tara V. Kohlenberg —

When I was 6 years old, I remember proudly being able to finally count to 100 without messing up. I counted 100 pennies. I counted 100 M&M’s (though I rarely made it through that without eating some). Those were tangible. It is still very hard for me to wrap my head around counting 100 of anything intangible … like 100 years. What was it even like 100 years ago in 1926?

Well, World War I ended in 1918. The U.S. economy was humming along, and automobiles became common place. Queen Elizabeth II was born, and the magician Houdini died. The famed U.S. Route 66 was established, connecting Chicago, Illinois to Santa Monica, California. Closer to home, the towering Comal Power Plant (LCRA, now The Landmark Apartments) was built, and, believe it or not, the Women’s Civic Improvement Club funded the installation of a women’s restroom under the bandstand on Main Plaza.

As New Braunfels grew, the number of churches grew to serve the needs of people moving into the community. In August of 1925, an announcement appeared in the New Braunfels Herald touting Rev. H. Schliesser, a field missionary of the Lutheran Texas Synod, was in New Braunfels to organize a Lutheran congregation. The first services, conducted in German, were upstairs at Mergele Hall.

The Mergeles of Harry Mergele’s Hall are founding families from France. They were merchants. Their home is the little green building that sits behind the store at 166 Comal Avenue (now the chiropractor office). Mergele Hall may not ring a bell with you because the building has had so many other occupants. The two-story building, now the home of Water 2 Wine at 185 S. Seguin, has housed many entities over the years, including a place for the militia to drill, a dance studio, piano studio, and an assembly hall, part of Denson-Dedeke Gifts (downstairs) in the ‘80s and the original retail space for Celebrations Bridal (upstairs). St. Paul Lutheran was one of many churches that got their start upstairs at Mergele Hall.

The new Evangelical Lutheran St. Paul Congregation was established and officially recognized March 21, 1926. The church continued to grow under the guidance of the Rev. H Schliesser. The services were conducted in German in the morning and English in the afternoon with Sunday School in between.

By October 1926, the Lutheran Mission Board of the Iowa Synod voted to contribute to the St. Paul congregation, helping them purchase a house and lot on San Antonio Street for a parsonage, along with two adjacent lots to build a church on Santa Clara. They operated out of those few buildings for a while as they continued to grow their services.

Within a year, they added a St Paul Lutheran Ladies Aid and St. Paul Luther League (for teens), and the St. Paul Lutheran Brotherhood. 1928 saw more opportunities to participate in worship with the creation of the sanctuary and junior choirs. Then, the Great Depression hit.

In 1939, Rev. H.A. Heineke formed a building committee to begin planning a new church building. The church, designed by noted architect, Jeremiah Schmidt, and built by C. R. Roessler, was built of native fieldstone with beautiful dark wood interior beams/trim and stained-glass windows. The $6,000 ($110,000 today) note covered the building and furniture. The church, now known as the Chapel, was dedicated on April 14, 1940. The Chapel is one of the only Jeremiah Schmidt buildings in New Braunfels without a Texas State Historical marker.

St. Paul’s congregation continued to grow, much like churches across the U.S. in the 1960s. This growth prompted the congregation to expand their footprint. In 1962, a new, larger sanctuary was built. The new church building wrapped around the original Jeremiah Schmidt chapel, with its modern design incorporating similar stone, wood beams and colorful stained-glass windows.

With New Braunfels being 180 years old, you might wonder why it took 80 years for a Lutheran church congregation to be established. Well, there is a whole backstory to that. The Lutheran denominations began in Europe and arrived in Texas with German, Swedish, Czech immigrants. In 1850, Pastor Kleiss of Baden, Germany, arrived in Texas to check out the possibilities for new Lutheran congregations. He established himself in the Hortontown and Neighborsville communities across the river from New Braunfels.

In 1851, the German-speaking congregation erected St. Martin Church, the oldest Lutheran church in Texas. A school building was built in 1870 (still standing across from New Braunfels Conservation Society gate). The congregation grew until the turn of the century. St. Martin’s was part of the Evangelical Lutheran Synod of Texas. It became difficult to supply churches with German-speaking pastors who were of Evangelical or Reformed faith. When services were discontinued, the congregants attended nearby German-speaking churches, First Protestant Church in New Braunfels or Friedens Church in Geronimo.

St. Martin’s Church was taken over and restored by the St. Paul Lutheran Congregation in 1963. St. Martin’s Church was moved to its present place in the Hortontown Cemetery when Loop 337 was built and is marked by a Texas Historical Marker. St. Paul Lutheran Church still holds special services in St. Martins.

One hundred years ago, St. Paul Lutheran began a journey in Christ and extended itself to not only take care of future congregants, but to honor the history of Lutheranism in Texas. Here’s to counting 100 more years!

Sources: Sophienburg Museum and Archives

“Around the Sophienburg” is published every other weekend in the New Braunfels Herald-Zeitung.

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By Tara V. Kohlenberg —

Of the many things that New Braunfels’ founders brought with them, one of the greatest is their love of music. Men’s choirs, singing societies and bands of all types, have been the focal point of entertainment and social gatherings in New Braunfels for more than 175 years.

Now that we have made it through the parades and polkas this year, it is time for Christmas music. I am not talking “jingle bells, deck them halls and ho, ho, ho” as Lucy told Schroeder. I am talking about the beautiful hymns and sacred music of Christmas as presented annually at the Advent Vespers program by the New Braunfels Music Study Club.

For those unfamiliar with Advent Vespers, “Advent” pertains to the four-week season in the Church calendar anticipating and preparing for the arrival, or “advent,” of Jesus of Nazareth at Christmas. “Vespers” generally refers to evening prayers, based on the Latin word vesper, meaning evening. The New Braunfels Music Study Club has presented the annual sacred music program since 1959.

The Music Study Club was organized on February 24, 1928. Fourteen ladies met at the home of Mrs. Irene Guinn to establish a club promoting the study of music, encouraging musical education and maintaining a high musical standard in the community. The first order of business was the election of officers, with Mrs. Guinn, a well-established piano teacher, elected President, Miss Roma Koepp elected Vice-President and Mrs. Galle elected Secretary-Treasurer. They studied the opera “Il Troubadore” and Italian composer, Giuseppe Verdi, with multiple selections performed by club members.

The charter members were Mrs. J.F. Johnson, Mrs. M.C. Hagler, Mrs. Irma Guinn, Mrs. R.H. Ransopher, Mrs. U.R. Hellmann, Mrs. O.C. Bassler, Mrs. Arthur Zipp, Mrs. Emil Heinen, Miss Etelka Lucas, Mrs. G. Mornhinweg, Mrs. Ernie Eikel, Mrs. Harold Adams, Mrs. John Fuchs, Mrs. Bob Herring, Mrs. George Baetge, Mrs. Harry Galle, Miss Allene Ashenhurst, Miss Roma Koepp, Miss Loraine Tolle, Miss Gertrude Dietel, Mrs. Howard McKenna, Mrs. Pete Faust, and Mrs. Rennie Wright.

By November 1929, the New Braunfels club had become a member of both the Texas and National Federation of Music Clubs. The national organization was founded in 1898. It was chartered by the Congress of the United States and is the only music organization member of the United Nations. The NFMC is composed of over 90.000 members that include professional and amateur musicians, vocalists, composers, dancers, performing artists, arts and music educators, music students, patrons and music lovers of all ages.

Courses of study for the New Braunfels club were selected from those offered by the national organization. The courses followed specified categories of fine music study including opera, international music, folk music, parade music, sacred music and composers. Members selected the biography of a music master/composer, taking turns in presenting the information at a meeting while the music of said master would be performed by others in the group.

The New Braunfels Music Study Club monthly meetings were held in private homes. In the first years, operas were studied with members and guests performing appropriate music. Later, a ladies’ chorus was formed as well as a ladies’ string ensemble. First Protestant Church invited them to perform a Christmas cantata in the church, followed by a benefit concert for the Church Auditorium Building Fund. When Seele Parish House was finished, the club was invited to hold their monthly meetings there. They bought a grand piano for the parish house to be used for rehearsals, programs and Sunday School meetings.

The New Braunfels Music Club negotiated with the NBISD School Board to improve the music programs in the schools. They established a rhythm band at Carl Schurz Elementary and a choral program at New Braunfels Junior High School.

In the 1930s, the club established juvenile and junior music clubs, giving students the opportunity to compete in Federation festivals which were held in different cities in the district/state. Local student Glenn Richter (who went on to become the University of Texas Band Director) won a prestigious state scholarship to the National Summer Camp in Michigan.

During the ‘50s and ‘60s, music teacher members presented their students in a weekly 30-minute program on KGNB radio station every Saturday morning. In addition, member Franz Coreth presented outstanding opera programming every Sunday afternoon.

Over the years, the club has been led by numerous presidents including Shirley Jochec, Dorothy Johnson, Ann Kleeman, Jo Ann Lemmon and Robbie Borchers to develop outstanding projects. Not only have they supported the Federation by holding district conventions, district junior festivals and conventions, they have also hosted concerts showcasing choral groups, bands, soloists, and orchestras. In 1981, to honor their commitment to music education, the club established two annual scholarships to high school students seeking to continue the study of music in college.

The club’s most well-known project is a wonderful Christmas gift to the community: the Advent Vespers. It was originally touted as a Sacred Music Festival in 1959 with music performed by several church choirs. In 1960, choirs from First Baptist, First Protestant, New Braunfels Presbyterian, St. John’s Episcopal and St. Paul’s Lutheran churches participated, in addition to the Mass City Church Chorus directed by Melitta Frueh.

Melitta, the daughter of a Lutheran minister, the wife of a Lutheran minister, and a retired public school music teacher, combined her love of sacred Christmas music and grew the choral event for nearly forty years. The name changed to Advent Vespers about 1964. The massed choir has grown to more than eighty voices representing more than fifteen churches and organizations and is directed by Jody Leifeste.

The New Braunfels Music Study Club cordially invites you to prepare your heart for Christmas by attending this year’s Advent Vespers, to be held Sunday, December, 1, 2024, at 4:00 p.m. at Cross Lutheran Church Sanctuary, 2171 E. Common St., New Braunfels. As always, a free will gift is accepted.

Sources: Sophienburg Museum and Archives; Jo Ann Lemmon.

“Around the Sophienburg” is published every other weekend in the New Braunfels Herald-Zeitung.

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By Keva Hoffmann Boardman —

Last week I took on the challenge of finding out about City Lot 89. It is located on the corner of South Seguin Avenue and Coll Street, across from the First Protestant Church. We know it today as the location of Johnson Furniture Co and their lovely, landscaped corner.

This prime real estate was first drawn by lot from the Adelsverein’s land grant by Aloys Rosser in 1848. Rosser sold it to Jacob Winkler in 1850, who quickly flipped it to H. Bevenroth. By 1854, Bevenroth’s estate had sold Lot 89 to Charles Rossy and his wife, and they sold it to Carl Floege. Six owners in six years — I’m guessing that maybe they wanted farmland not city property or perhaps saw a quick way to make some cash.

Carl Floege, a cabinetmaker by trade, immigrated to Texas in 1849. After obtaining Lot 89 in 1854, he built a home and his first general store on the property. He built a much larger, two-story business on Main Plaza (location of Utilities building) and a larger home off Market Plaza. Impressive! More impressive, he used his carpentry skills and know-how to build the first low-water bridge over the Comal at West San Antonio Street (1856), the Torrey Mill bridge on the Comal at Bridge Street (1867) and a new high-water bridge over the Comal (1873) at the location of his former low-water bridge after it had washed away.

Mr. Floege also used his trade to work on the first Comal County Courthouse (1856), a new 66-foot river ferryboat (1859), add rooms to the New Braunfels Academy (1867), deal with city streets and drainage issues (1873-1874), and build numerous stores and homes. Carl could truthfully say he built a lot of old New Braunfels with his two hands.

Carl Floege sold Lot 89 to Rudolph DuMenil in 1858, after the completion of his larger store and home. DuMenil had emigrated from Germany in 1850, and first lived in Hortontown where he ran a meat market for about eight years. In 1858, he moved into the old Floege home and set up his own general merchandising business in the old Floege Store. DuMenil literally sold everything but the kitchen sink — Hungarian grass, bois d’arc saplings for living fence lines, whiskey and brandy, clothing, dry goods, lead and percussion caps, hardware, tobacco products, paint, stoves and kitchenware. Maybe he did sell the sink! Rudolph also sold an ambulance, pianos and did freighting as well as being involved in local education as a trustee at the New Braunfels Academy.

In 1875, DuMenil auctioned off his store inventory and rented the store building to Carl Floege’s son Herman to use as a wagon business. When Herman Floege moved his business elsewhere in 1881, the store was rented to Homans Saddlery/Leather shop.

Lot 89, with the old Floege home and store, was sold by the DuMenils to Cuno “C.J.” Ludewig in 1902. Mr. Ludewig and his brothers had started a furniture business in 1887 at the location of the old Krueger Chevrolet building (across from Granzin Bar-B-Q). C. J. Ludewig took over the business from his brothers and moved it to the Seguin Street property in 1905. The family lived in the old home and ran the furniture company out of the DuMenil store. In 1929, a new “modern” brick building was built next to the old DuMenil store. It had the first elevator in any building in New Braunfels. Almost 3,500 townspeople attended the new store opening event where souvenir ashtrays featuring Charles Lindbergh’s face were distributed. The building was just one of several “modern” buildings built just prior to the market crash of 1929: Travelers Hotel (Faust) 1927, Comal Power Plant (Landmark) 1926, Greyhound Bus Station (Celebrations) 1929, Booker T. Washington School 1929, and the old City Hall 1929, to name a few.

All three of Ludewig’s sons helped in the store. Local competitors included Jahn Furniture Co., Lack’s Furniture & Automotive, and Starke’s Furniture in Seguin. Ludewig’s sold all kinds of high-quality manufactured furniture that included kitchen, living and bedroom pieces. To promote their company, C.J.’s son, Monroe F. “Fatty” Ludewig, began giving out “little Lane cedar chests” to graduating senior girls in New Braunfels. I still have mine!

When the Ludewig fam­ily de­cided to get out of the busi­ness, they leased the 1929 fur­ni­ture build­ing and the old Du­Me­nil store to Wal­lace and Dorothy John­son in 1966, who con­tin­ued to run the busi­ness un­der the name John­son Fur­ni­ture Co. In 1972, the John­sons bought the prop­erty out­right. In 1984, the old Du­Me­nil Store was sold and moved to Gruene (Hunter Junc­tion) where it sur­vives.

Wal­lace and Dorothy’s daugh­ter Carol pur­chased the prop­erty from her par­ents in 1989 and runs the John­son Fur­ni­ture store to­day. She con­tin­ues the legacy of pro­vid­ing qual­ity fur­ni­ture and decor to New Braun­fels cit­i­zens that be­gan on Lot 89 over 120 years ago.

If you have never been in­side this his­toric fam­ily busi­ness, you have a chance to prac­tice yoga in it on Thurs­day, Oc­to­ber 10, 2024, from 5:30–7 p.m. The $15 fee ben­e­fits the So­phien­burg Mu­seum & Archives. Fol­low­ing prac­tice, a bev­er­age and his­tory talk will let you ex­plore the build­ing.

If you are not into yoga, drop by the store, say hello and check out all the good stuff. Carol’s got a chair, bed or table that is bound to have your name on it.

Sources: Sophienburg Museum & Archives: Ludewig, Floege and DuMenil family histories; Reflections program #918-Monroe C. Ludewig; New Braunfels Herald and Neu Braunfelser Herald newspaper collections.

“Around the Sophienburg” is published every other weekend in the New Braunfels Herald-Zeitung.

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By Tara V. Kohlenberg —

I blink my eyes and the town is growing, changing, faster than ever before. That is why I’m drawn to write about the houses and downtown buildings that were old and classic when I was a child. These buildings have connections to people. I want others to know the importance of those connections and for the history to be recorded. Today, we also talk cars.

If you were to look around our ever-expanding New Braunfels today, one could count approximately seven car dealerships. Back in 1949, when the community was much, much smaller, there were actually thirteen dealerships. The Chrysler Dodge dealership was begun in New Braunfels by the Becker family ninety years ago.

August B. Becker, originally from Frelsburg, Texas, moved his family to Seguin in 1921 to run a dairy farm. While in Seguin, he worked for Seguin Motor Company. Becker Motor Company, known then as Becker Chevrolet, was founded on November 16, 1928, by August and his son-in-law, Louis Niemeyer. It was originally the holder of the Chevrolet dealership, which they bought from Jess Sippel. Becker Chevrolet was located in the Forshage Building at 474 W. San Antonio St. Earlier in the year, I told you about the historic Holz-Forshage-Krueger building on W. San Antonio St. and the long line of automobile dealerships that filled its spaces. Becker was there for five years.

August Becker did well with the Chevrolet brand, but he did not like that General Motors required all financing be done through them. He also took issue with GM’s practice of sending cars to the dealer whether they wanted them or not. In 1932, Chevrolet shipped sixty new cars just as the new 1933 model was coming out. The Becker sales staff went door to door in a thirty-mile radius of New Braunfels until all the units were sold. It was the last straw for August Becker and the Chevrolet franchise was sold to the Kruegers in September of 1933.

When the Beckers were trying to decide what franchise to seek out, the agent for the Dodge Division of Chrysler Corporation loaned them a demonstrator for a week, which sealed the decision for Dodge. Upon taking the Dodge franchise, Becker Motor Company moved to the Baetge Garage on South Seguin Avenue. It was located where the Wright Building now stands across from Naegelin’s Bakery.

In 1935, Becker Motor Company moved down the street to 300 South Seguin Avenue, which is now a parking lot for First Protestant Church. About this same time, Niemeyer was bought out by August Becker’s son, Walter. Sometime later, August’s other sons Leroy and George also joined the partnership. The building that they occupied on the corner of South Seguin and Coll Street was owned by Marvin Jarisch. At the end of World War II, Jarisch obtained the Kaiser/Frasier franchise (predecessor of Jeep) and wanted his building back.

Property was purchased at 547 South Seguin Ave. from Mr. Silvers. Being 1945 and the end of the war, building materials were hard to come by. They constructed the new Dodge dealership out of material salvaged from the demolition of two warehouses at the Landa Mill’s property adjacent to Landa Park. Concrete blocks were not available, so they were made at the building site. Who would ever suspect that sparkling white/gray stucco building was made from salvaged materials? The basic design of the building was sound and has served well for more than 75 years.

The dealership continued to change and grow. In 1946, returning veteran George E. Becker bought into the business. In 1957, August Becker, the founder, passed away. In 1959, they added the DeSoto franchise, but by 1961, it was out of production. In 1966, Walter and George E. Becker bought out their brother, Leroy.

Becker obtained the Chrysler/Plymouth franchise when Ruppel Auto Co. (just a couple of doors down from them) went out of business in 1972. In 1973, the partnership reorganized as a corporation with Walter Becker, brother George Becker and Walter’s son, Arno. After Walter retired, his daughter Cora Jane Becker Welsch and her husband Fritz Welsch became stockholders.

Becker Motor Company has grown, survived a couple of fuel crises and the near bankruptcy of Chrysler Corporation. Yet, it was still consistently a recipient of the Five Star Achievement Award for 34 years. On October 22, 2001, after 73 years, Becker Motor Company signed a Buy-Sell Contract with Kahlig Enterprises.

On March 4, 2002, Bluebonnet Chrysler Dodge opened their doors in the Becker building. They embraced the community, the history, and even the iconic blue and white neon sign greeting customers. They have continued to grow, taking over the old dental office next door and filling the showroom floor with office cubicles. Bluebonnet has even continued the tradition of super achievements, ranking number one in RAM truck sales nationally. Now it is their turn to move. Bluebonnet Chrysler Dodge RAM has purchased ten acres between I-35 and Old 81 to continue what the Becker family began.

I hope the old WWII era building and its iconic blue and white sign will still be loved after they leave.

Sources: Sophienburg Museum & Archives; Wes Studdard, Bluebonnet Motors.

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By Tara V. Kohlenberg —

Now in our 90th year of existence, the Sophienburg Museum and Archives has maintained artifacts and archival documents to keep the history of New Braunfels alive. Part of our mission is to not only preserve the history, but to share the stories with the generations that follow. I am beyond thrilled when the next generation can come back and share it with you, too.

The Sophienburg Memorial Association is proud to bestow the Sophienburg History Award, established in 2013, honoring Myra Lee Adams Goff for her dedication to the community and her steadfast love of history. The award recognizes a student who demonstrates a love and passion for New Braunfels history. The 2023 recipient chosen by the Sophienburg Memorial Association to receive the award is Logan Summerville. She is a senior at New Braunfels High School and will be attending Texas A&M University in the fall. The following is an essay about a historically significant event or person in Comal County submitted as a requirement of the scholarship application.

By Logan Summerville

New Braunfels, Texas, founded in 1845 by Prince Carl, values its rich German culture. The town was built by German emigrants who spent days at sea to eventually settle in their new home — New Braunfels. Much of New Braunfels’ heritage can be seen by simply taking a walk downtown. The Plaza, Naegelin’s Bakery, and First Protestant Church are just a few historic structures in Comal County that depict life in the town’s early days. Preserving New Braunfels’ historic buildings, sites, and artifacts have kept the town’s heritage alive for generations.

I am a 7th generation New Braunfels resident, and as a descendant of German immigrants, I have always been intrigued by its history. I am a descendant of the Scheel and Altwein family who left Germany in the 1800s and started a new life in New Braunfels. I have recently been researching my family’s heritage and learning more about my German roots. My family’s roots run deep in Comal County and the Scheel and Altwein family name continues to live on in New Braunfels, Texas.

As someone who has attended all 12 years of school through NBISD, I have learned that many of the schools are an important piece to New Braunfels’ history. Hermann Seele was the first school-teacher in New Braunfels and held the first class beneath elm trees. It can be said that the first class held by Seele laid the foundation for NBISD. Seele Elementary was named after Hermann, and elm trees can be seen on the front of the school, a nod to the history of the New Braunfels education system. Many of the schools in NBISD are rich in character, including New Braunfels High School’s history. New Braunfels Academy was established around 1856 and still stands as a tax office for the school district. The old New Braunfels High school, located on West Mill Street, was built in 1913 to replace New Braunfels Academy. The building also still stands and is owned by the district. I have been inside the building multiple times when I was younger, as my mom frequently had meetings there since she works as a teacher for the district. While my mom was in her meetings, I remember wandering around the building and being deeply intrigued by the old architecture and historical elements. The old high school served the district for over fifty years until New Braunfels High School moved to its current facility on Loop 337. Our unique mascot, the unicorn, has ignited a culture of school spirit that’s unlike any other. The blue unicorn was initially taken from the coat of arms of Prince Carl, a nod to the town’s German roots, but it was later discovered that the coat of arms was a lion instead. Despite the misunderstanding, the mighty unicorn continues to be the mascot that is just as unique as New Braunfels.

Living in New Braunfels and being a proud unicorn for the past twelve years has allowed me to learn about New Braunfels’ roots that are firmly planted in German heritage. Even as the population explodes, the city’s history will continue to live on through the town’s historical buildings and value for preserving its German heritage. New Braunfels’ education system also has a long-standing history, and I am proud to be a third-generation New Braunfels high school graduate who has gotten to experience the pride of being a unicorn.

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By Keva Hoffmann Boardman —

Created by Augustus Koch in 1881, the “Birds Eye View of New Braunfels” is so much more than just an etching of early New Braunfels. An aerial view of the city lying nestled between the rise of the Balcones Escarpment and the black dirt farmlands, it is almost photographic in its detailed rendering of buildings and streets. It is also a phenomenal piece of late 19th Century city marketing.

Augustus Koch was one of a handful of skilled artists/draftsmen who walked the American landscape after the Civil War. These men drew at least 1,800 town and city maps by the 1920s. Augustus, born in 1834 in Birnbaum, Prussia, was well-educated when he arrived in America. He enlisted in the Wisconsin Infantry in 1861, was commissioned in 1863, and became an engineering officer to an African-American regiment. While in the army, he produced maps of Vicksburg and other places which were used for battle planning.

By 1868, Augustus had begun his career as a panoramic map maker. Koch had been mentored by Albert Ruger, another German immigrant in Wisconsin, who was one of the earliest panoramic map makers in America. Augustus produced views of Cedar Falls, Iowa (1869), 8 views of towns in California (1870-71), and views of cities in Tennessee, Illinois, Texas, New York, Nebraska, Nevada, South Dakota and Maine (1872-1875). In the 1890s, Koch made views for cities in Virginia, Washington, Georgia, Florida, Missouri, Colorado, and Minnesota. By the end of his career, Augustus had drawn 110 birds eye views of cities and towns in 23 different states. He had crisscrossed his way across America several times. Can you imagine the changes and growth he saw?

To produce a birds eye view was an intensely painstaking process. Koch first sent an agent, or went himself, to a prospective town to drum up business. He would talk with local businessmen and civic groups and get them interested in a map of their community and commit to buy subscriptions for the finished map. Augustus began with a large basic sketch set on a street grid. He often looked at photographs and other maps of the town if they were available. He and his assistants then walked every street making sketches of each building and noting details in field notes that included compass directions and the relationships of blocks to one another. Simple figures of people, wagons and trees were added to the grid map to make up a conceptual drawing to show new would-be customers and sell more subscriptions. To insure better accuracy in placement, smaller houses were rendered rather alike — accuracy was more critical than aesthetics. Important buildings were drawn in much more detail.

Augustus then worked with a lithographer to produce a final drawing which was transferred and etched into a limestone slab that was inked and used to print the highly detailed image. It took at least two weeks to sketch out the map before it went to the lithographer. The finished prints were delivered directly to the subscribers. Koch had to work quickly so folks would stay excited. Time was indeed money.

Most birds eye views show the town center and street grid. The street grid was always drawn at an angle to allow a better view of the buildings. The more details of buildings captured in the drawing, the more folks would buy it to see their home or business. The most important feature of the town was usually front-and-center in the drawing. Civic and personal pride was leveraged at every turn to encourage more buyers.

The 1881 Birds Eye View of New Braunfels is drawn from an elevation of about 2000 feet. It has a high horizon line so that more detail can be placed in the body of the print. Important buildings or businesses who paid for a subscription are emphasized. In the New Braunfels view, Koch highlights both the history and the progressive nature of the town. Center front above the title label, Augustus drew the old Sophienburg building, the original site of the city’s government by the Adelsverein; it was destroyed by wind in 1886. Koch conveyed the city’s growth and prosperity by adding the railroad tracks; steam engines belching smoke come in from two sides, one train carrying passengers and the other carrying goods. The rail line had been completed in 1880.

Koch drew many important buildings in meticulous detail and highlighted them in a numbered legend. These were specifically chosen to show off the town. The inclusion of the County Courthouse and prison proclaimed law and order. The tall-steepled churches and the cemetery depicted a town of morals and decency (note that the First Protestant church has a bell tower which was not completed until 1889). Factories, mills and cotton gins emit plumes of smoke indicating that industry is booming. Train stations and hotels showed that New Braunfels was big enough to encourage tourism and business trips. The inclusion of the New Braunfels Academy expressed the citizens’ passion for education. Amenities such as good bridges, wide plazas and orchards lent an air of comfortable living and prosperity.

These specifics are not random. Koch intentionally illustrated New Braunfels at its best. People were proud to hang the view in their homes or businesses and be able to point out their buildings. The city leaders used the panorama to sell the city to new businesses to promote growth. New Braunfels now stood out from other towns; Koch had drawn birds eye views of San Antonio and Austin and now New Braunfels was among the big guys.

The Sophienburg Museum sells prints of the 1881 Birds Eye View of New Braunfels in Sophie’s Shop. You can purchase your own sepia-toned or colored print. Be it Landa’s Rolling Mill, Rennert’s Brewery or the Turnverein’s equipment fields, you will have fun recognizing buildings and places and finding out more about New Braunfels history from Augustus Koch’s unique incredible view.

Sources: “Patterns of Progress: Birds Eye Views of Texas”, Amon Carter Museum, 2006; View and Viewmakers of Urban America: Lithographs of Towns and Cities in America, by John William Reps, p 184-186; Brenham Daily Banner May 29, 1881; Geographicus Rare Antique Maps, Koch, Augustus (October 15, 1834-1901); News+Media, “Cover Artist: Augustus Koch”, Saturday Oct. 1, 2016; Barry Lawrence Ruderman Antique Maps Inc., “Antique Maps by Augustus Koch”; https://texasartisans.mfah.org/digital/collection/p15939coll5/search/searchterm/WM-TA-KochAugustus; https://www.Geologywriter.com; https://preservingperkasie.com; https://www.illinoistimes.com/springfield/a-matter-of-perspective/Content?oid=11439594; https://www.boisestate.edu/sps-cihp/atlas-2/idyllic-settlement/

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By Myra Lee Adams Goff

This week the Sophienburg Museum and Archives will present a great shopping experience to the public. It’s called Weihnachtsmarkt, or Christmas Market, at the Civic Center. It begins Friday, Nov. 19th through Sunday, the 21st.

The market offers 60 plus unique booths, plus Breakfast with Santa and a charming café called Sophie’s Café. It features freshly prepared food in a European outdoor café setting. Sophie’s Shop moves down from the Sophienburg to offer German-made Christmas ornaments and unique decorations. Many local authors are offering their books for sale.

The Sophienburg Museum and Archives is a not-for-profit organization that derives its operating funds from individual donations, memberships, and much from Weihnachtsmarkt. When you purchase at Weihnachtsmarkt, you are helping the Sophienburg keep its doors open.

The Museum displays the rich history of New Braunfels with occasional special exhibits. The present exhibition is the Civil War. A volunteer group works diligently on the collections stored in the old museum building. There is constant work involving organizing and restoring items and papers donated by individuals.

The Archives are a rather complicated collection of records. Let’s suppose you would like to find out something about your family or something about an historical event like WWI or something that happened in NB. In old journalistic terms, you can find out “who, what, where, where, when, why, and how”. Make an appointment to work with a helper.

Here is what is available to the public:

What the Genealogy Society has done for the Sophienburg records will “knock your socks off”. They have collected over 1,000 research books, have compiled burial records from the Comal Cemetery, New Braunfels Cemetery, Comal and Guadalupe County cemeteries and small family cemeteries. They compiled birth, marriage, and death records for Comal County, extracted from the CC Courthouse.

There is a large collection of obituaries and related documents put on the computer by genealogy, collected from 574 donated family history books. They compiled the census of 1850 and every 10 years thereafter to 1930. There is an index of Probate records and Commissioner’s Court minutes starting in 1866 through 1937. Many of the aforementioned records are available for sale in Sophie’s Shop. Genealogy has maintained the Herald-Zeitung on microfiche up to the present.

Recently First Protestant Church allowed the Sophienburg to copy their original German records from 1845 and their translation in English. There are other church histories as well, plus directories, telephone books, and high school annuals.

Now this is a big one: There are over a million photographs in the Sophienburg collection. An attendant can enter a name or event on the computer and tell you if a photograph is available. For a small fee, you can have the photograph copied. Over 200 maps, going back to 1836 are in the collection.

The Reflections program began in 1976 for the purpose of interviewing NB citizens about what they remember about the past. These programs are played on the local radio station. A list of people interviewed is available and a list of subjects is being compiled. About 1,100 interviews have been recorded and you may listen to them at the Archives or purchase a particular interview in CD form. This is an ongoing program and anyone interested in participating is welcome.

For serious historic research, there are the 65 Prince Solms Archives in German, with a few numbers translated into English. There are two volunteers available to do German translations, including the elaborate German Fraktur.

To bring us up in the technological world, the Sophienburg has a web site that you can log in at home. It’s chock full of information about what’s going on with the organization. In addition the column that I write for the Sophienburg that appears in the Herald-Zeitung every other Sunday is on the web.

The Sophienburg asks for your support in keeping this institution up to date by supporting Weihnachtsmarkt. See the website for details.

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By Keva Hoffmann Boardman —

Christmas morning had finally come! Presents, wrapped in shiny red or green paper and topped with ribbon bows, were stacked beneath the Christmas tree. But first, I looked on the coffee table where the Mary and Joseph figures had been reverently kneeling, gazing with love at an empty manger for weeks. There He was, the tiny Baby Jesus, lying in the brown wood manger filled with moss. Our manger scene at home was never complete until Christmas day.

The 13th C. theologian St. Bonaventure credits St. Francis of Assisi with creating the Christmas tradition of a manger scene. In his biography, “Life of St. Francis,” Bonaventure tells us that Francis was inspired by the sight of the traditional place of Jesus’ birth when he visited the Holy Land. In 1223, St. Francis sought permission from Pope Honorius III to create something “for the kindling of devotion to the birth of Christ.” On that Christmas Eve in a rock niche near the town square of Grecio, Italy, St. Francis put together a scene of a live ox and donkey beside a hay-filled manger. “He preached to people around the Nativity of the poor King … the Babe of Bethlehem … a dear friend of this holy man affirmed that he beheld an Infant marvelously beautiful, sleeping in the manger, whom the blessed Father Francis embraced with both his arms, as if he would awake Him from sleep.” The vision wasn’t the only miracle that night. “The hay of that manger, being preserved by the people, was wondrously found to cure all diseases of cattle and many other pestilences.”

After such a beginning, the inclusion of a nativity scene quickly became part of Christian Christmas tradition. In 1291, Pope Nicholas IV decreed that a permanent nativity scene be erected at Santa Maria Maggiore in Rome. Attributed to the sculptor Arnolfo di Cambio, the marble figures are believed to be the oldest nativity in Italy. By the end of the 14th C., almost every church in Italy included either live or statue/figurine manger scenes in their Christmas services.

Living nativities fit well into the tradition of pantomimes and mystery plays which were popular in the Middle ages. Renaissance art was dominated with the subject of the Nativity, artists and sculptors telling and retelling the story in unique and beautiful ways. Wealthy patrons even had themselves inserted into the Nativity story. The manger scene was often expanded to include the little town of Bethlehem and the countryside.

Manger scenes are not really historically accurate. They usually incorporate the shepherds and the three Magi along with sheep, donkeys, oxen, and camels. Our manger scene at home has come to include exotic animals like antelope and swans, and a cheetah walks next to the camels. The story of Christ’s birth varies in its telling in the Gospels of the Bible. All are combined in our manger scenes, this adjustment to the timeline simply allowing us to have the whole dramatic and beautiful story gathered together in one place.

The tradition of the Nativity is uniquely kept all around the world in displays both live and static. In past years, Holy Family Catholic Church celebrated the festival of Los Posadas, a tradition in Spanish-speaking countries. This reenactment of Mary and Joseph’s search for a room took the Nativity to the streets of New Braunfels in a lovely candle-lit walking drama. Many other local churches have manger scenes set up on their front lawns. I remember being a shepherd for a night in the living Nativity at First Protestant Church when I was in Jr. High. And we cannot forget the many Christmas pageants, with school children acting the parts of both humans and beasts.

The seven Timmerman Sisters of Geronimo (just up Hwy. 123 towards Seguin) were well-known for their family’s nativity scene. In 1936, Mrs. William Timmermann found a description in Hermann Seele’s Die Cypress, of the 1849 Christmas celebration at her grandparents’ home, the Waissenhaus (the orphanage out near Gruene). Seele described seeing a manger scene set within a circle of honeycomb limestone rocks beneath a native cedar Christmas tree. Mrs. Timmermann, the seven sisters’ mother, then reestablished this tradition of her grandparents by setting up a manger scene surrounded by honeycomb rocks beneath the Timmermann Christmas tree. The scene grew to include a miniature Waissenhaus, a waterfall and other little vignettes which were nestled within an ever-growing ring of honeycomb limestone rocks.

Special figures for the orphanage were created in Germany after WWII. A copy of Seele’s story was sent to a West German friend. Disguising herself as an old woman gathering seeds, she made her way to a home in East Germany and placed a note under a rock which described the children and adult figures needed for the scene. The friend then arranged to return and pick up the finished pieces which she sent to the Timmermanns in Texas. The completed Waisenhaus scene appeared under the Timmermann tree in 1949 — on the hundredth anniversary of the Christmas described by Hermann Seele.

Many of us remember visiting the Timmermann Sisters at Christmas to marvel at their manger scene. Surrounded by honeycomb rocks, the Nativity and Texas Hill Country scenes spilled out from under the wide-spreading branches of the Texas cedar tree quite nearly filling the entire room. For many years, the scene was also created at the Heritage Exhibit which was put on at the NB Civic Center during Wurstfest.

Of course, depending on where you are from, a manger scene has a different name. In Spanish-speaking countries it is known as belén which is literally “Bethlehem.” Churches and cathedrals have elaborate scenes which include the manger, the city, and the countryside. German-speakers call the manger scene a Weihnachtskrippe or “Christmas crib.” While the French call it a crèche, the Italians call it a presepio, but both mean a “crib.”

All these names reflect the most important part of Christmas — the Baby Jesus in the manger on Christmas morning.

Sources: San Marcos Daily Record, Austin American Statesman, New Braunfels Herald-Zeitung, Texas Library Journal Vol 29 No. 4 – Sophienburg Museum & Archives; https://www.google.com/search?q=history+of+nativity+scenes; https://theconversation.com/how-st-francis-created-the-nativity-scene-with-a-miraculous-event-in-1223-124742; https://catholicstraightanswers.com/what-is-the-origin-of-the-nativity-scene-creche/

Photo: The Timmermann Christmas tree and nativity scene in 1948. The Waissenhaus is on the left. (S481-014_3)

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