I’m writing about iconology, the study of icons. The word “icon” has been stretched thin over the years. Originally it referred to “a painting of religious personages on a wooden panel in the Eastern Church”. In advertising, we have icons for almost everything. Christmas icons are the symbols that make us think of Christmas.

Go all the way back to the 1844 emigrant landing on the coast at Indianola. Soon after, at Christmas time, a coastal oak tree was procured and covered with candles. The lighted tree as an important icon lives on. Protestant Reformer Martin Luther is given credit for the lighted tree when he noticed the brilliance of the stars peeking through the snow-covered trees. He rushed home to put candles on his fir tree.

The Puritans were against decorations, including trees, but when German and Irish emigrants arrived in America, the Puritan legacy was stamped out by long-standing ethnic traditions. Meanwhile in the Texas Hill Country, the only tree that came close to resembling the fir tree was the “don’t touch me, I have stickers” juniper. Christmas trees changed from juniper, to imported fir trees, to artificial trees.

Candles were the only tree lights until electricity was invented around the turn of the 20th century. Those early electric lights were problematic; if one globe went out, the whole string went out. Much time was spent looking for that one burned-out globe. With time, that problem was solved and now we have LED lights.

Decorations, too, have changed over the years. The Sophienburg has some glass globes brought from Germany. Fast forward to the 1920s, before children chewed on trees, some very dangerous decorations appeared on the scene. For example, there was spun glass called angel hair, tinsel icicles made of lead, and globes made of mercury glass.

In America the most iconic symbol of children’s Christmas is Santa Claus. Long before the big guy dressed in red and was made famous by an illustration by Haddon Sundblom for Coca Cola, a similar character appeared in Europe. He was Saint Nicholas and his story was brought by the settlers from Germany. The more judgmental Nicholas filled stockings hung somewhere in the house on Dec. 5th with candy and fruit for good children and a switch or a potato or a piece of coal for a “bad” child. But “bad or good” there was hope for all children because there was still two weeks to straighten up before Santa Claus came.

Locally, Bill Vollmar was given much credit for bringing Santa Claus to New Braunfels. Vollmar owned a local 5 and 10 cent store. The picture shows Santa arriving on a train. Hearsay says he also arrived in an airplane and, of course, the vehicle of choice was not a reindeer, but a fire truck.

Gift giving has always been a big part of the holidays. Here’s a short list of advertised gifts: a Kodak camera at Voelkers Drug Store (1898); Tigress, Woodhue, and Tabu perfumes plus Tangee lipstick (1940s); hand carved dolls and marbles (ancient cultures).

Stores had toys for sale, but the first toy store was Tante Amelia’s Christmas Store next to Henne Hardware. Tante was a sister to the Hennes and the toy store was only open for two weeks. When it wasn’t a toy store, it held kitchen supplies.

Church activities dominated the Christmas season. The Germans celebrated Christmas Eve with a light supper and then gift opening. In the old days the tree was closed off to children until the gift opening ceremony. This was the first time that children saw the tree and gifts. A midnight candlelight church service followed.

In the Catholic Hispanic community, Dec. 24th was a time for friends and neighbors gathering together at one home. They would have a rosary by the nativity scene at the home and place the baby Jesus in the empty crib to remain there until Feb. 2nd. Another tradition was Las Posadas (the Inns), an old ceremony commemorating the journey of Mary and Joseph as they sought lodging preparing for the birth of Jesus.

As more and more Americans moved to New Braunfels, traditions gradually blended together. New Braunfelsers have their own icons of German, Hispanic, and American origin. Tamales, chili, poinsettias, sausage, cookies, pralines, divinity, toffee, piñatas, bells, all blend together, so–

Fröliche Weihnachten, Feliz Navidad, and a New Braunfels Merry Christmas to all!

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By Keva Hoffmann Boardman —

Christmas lights and decorations are going up all over town. I love all the green, the red, the shiny and the bright. Our German town founders did too.

The tradition of putting up a Christmas tree goes back to 16th century Europe. Germanic-speaking Christians brought fresh-cut evergreens into their houses and decorated them. Not the first time that people celebrated with trees; older cultures like the Druids, Romans and Vikings used trees to celebrate during winter solstice festivals. The German Christian Christmas tree had evolved from the Medieval practice of the “Paradise Tree”. A fir tree was decorated with apples and communion wafers on Christmas Eve and used as the central prop in the “Paradise Play” which told the story of Adam and Eve’s fall into sin and the promise of the coming Savior, Jesus. A tree, the cross, figures in this story as well.

The 16th century Christmas trees were decorated with baked goods and fruit. The first recorded decorated tree was in Riga, Latvia, in 1510.

The first recorded Christmas tree with a New Braunfels connection was reported by our well-known teacher, mayor and lawyer Hermann Seele, in his book, Assembled Writings. It was on December 14, 1843, that Seele’s ship landed in Galveston. A stranger in the Republic of Texas, Seele was feeling a bit lonely and homesick on Christmas Eve. He attended the Episcopal church Christmas Eve service. It was decorated with fresh dark green cedar garlands and well-lit with lamps and candles. Seele delighted in the feeling of his home country and in the choir’s beautiful songs.

Nostalgia set in and Hermann Seele found himself strolling the streets of the East End to see if perchance there was a Christmas tree he could glimpse through the window of a home. He did find a candle-lit tree and after gazing at it for a while, he returned to his lodgings a happy and more settled young man.

Also in Assembled Writings, Seele records the story of December 24, 1844. Here, Prince Carl of Solms-Braunfels is the hero by providing Christmas spirit and cheer for the children encamped with their parents at Indianola. The immigrants of the Johann Dethardt were camped in a grove of live oak trees for protection from the foul weather and access to firewood. Prince Carl decorated a small live oak with candles and presents for the children on their first Christmas in Texas. To accomplish this wonderful gift, Prince Carl had to have bought small presents and Christmas candles in Galveston before he sailed down to meet the immigrants at Indianola. Surely, that Christmas on the beach in 1844 was a precious and delightful memory for all.

Ferdinand Roemer, in Roemer’s Texas, wrote about his Christmas experience in New Braunfels. It is the first recorded Christmas that was celebrated on the Sophienburg Hill. For those who do not know, the Sophienburg Museum stands on that hill and is where the Adelsverein (Association) built their log headquarters. Named the Sophienburg by Prince Carl in honor of his fiancé Sophie, this is where the officers of the “Verein” were quartered. In 1846, geologist Ferdinand Roemer was passing through New Braunfels and was told by John O. Meusebach to ask Lt. von Coll for a place to stay within the “Verein Building”. Roemer writes, “According to a custom at home, Christmas Eve was celebrated in the company of the jolly companionship of the Verein’s officers around a richly decorated and candle-lit Christmas tree, for which a young cedar (Juniperus virginiana L.) was used.”

No mention is made of what was going on in the immigrant homes within the town, but I suspect that they, too, were gathering around their own freshly cut cedar trees. The tradition of cedar Christmas trees decorated with cookies, fruit, small gifts and candles was widespread in our founder families and carried on even after the addition of shiny glass ornaments. Funny thing, they used to sometimes use Spanish moss as icicle-like decoration.

Today our decorations go up around Thanksgiving. Back then building fronts were festooned with green cedar garlands the week of Christmas. The Christmas trees were put up that week as well, but no child ever saw the tree, or their gifts, until Christmas Eve. The big reveal of the decorated and candle-lit Christmas tree with presents was a magical and wonderful moment.

The Sophienburg Museum invites you to another precious, time-honored Christmas tradition in New Braunfels. On Friday, December 5, our German-speaking St. Nikolaus will visit on the eve of his feast day. It’s just $10 a family and a fun way to learn the story of St. Nikolaus, get a chance to take a photo and chat with him, make a kid’s craft and enjoy the Christmas decorations throughout the museum. Sophie’s Shop will also be open for purchasing German and other gifts.

Please RSVP at 830-629-1572 to reserve your family’s place at the 5 p.m. or 6 p.m. session.

My wish for you is that during the flurry of events and things we do during this holiday season, you stop and experience at least one moment of wonder and magic. Gloria in excelsis Deo!

Sources: Sophienburg Museum: Assembled Writings, Herman Seele; Roemer’s Texas, Ferdinand Roemer; Oscar Haas Collection.

“Around the Sophienburg” is published every other weekend in the New Braunfels Herald-Zeitung.

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By Tara V. Kohlenberg —

Part I of the history of 650 and 666 South Seguin Avenue properties was a story of immigrants who worked hard and expanded their family holdings. Now, on to Part II.

Ysmael Zamora Isasi and Otila Martinez, fled the atrocities of the Mexican Revolution with their children to become permanent residents of the United States. Shortly after they crossed the Texas border, their daughter, Olivia Zamora, was born in Laredo, Texas in May of 1913. The Zamoras learned that a Mr. Dittlinger was hiring men for his lime quarry just outside of New Braunfels. The work was hard but the jobs came with free housing. While Ysmael worked in the quarry, Otila helped earn money by cooking for the workers. She also found a cheap source for boots and clothes to sell to the workers. Eventually the Zamoras put enough money aside to build their own grocery store in New Braunfels. Their daughter, Olivia, grew up helping her parents at Zamora Grocery, located at 197 North Hackberry Street where their living quarters were attached to the store.

About 1930, at age seventeen, Olivia met and married Felix Garza Sanchez. The twenty-year-old Felix was born in Rio Verde (Lampazos, Nuevo Leon, Mexico) to Felix Garza Flores and Maria de la Paz Sánchez Mendiola. Felix was a man of slim build, fair skin with an incredible work ethic and great ambition. The newlyweds lived in a little house on Market Street close to downtown New Braunfels. Felix worked for Comal Dairy. Olivia stayed home to care for their children, Ysmael (Mike), Carlos and Maria de la Paz (Mary). They later rented a house at 635 South Seguin Avenue.

Olivia’s brothers, Raul and Manuel, had learned from their parents’ grocery business and began their own produce truck business. Young Felix went into business for himself when he was given his first produce truck by Olivia’s uncle Antonio. He would purchase produce wholesale in San Antonio and sell it door to door to wealthy and middle-class customers in New Braunfels.

One day Olivia asked Felix to leave a bushel of fruit and a bushel of vegetables outside their home so she could sell it to passersby. She saved $500 in the middle of the Great Depression selling produce from her front yard. Millions of people were out of work during the Depression, but she was saving money. That’s dedication! They began Valley Fruit Stand at 635 South Seguin in 1933. Business grew and in 1939 they expanded, moving the store across the street to 666 South Seguin Avenue. They paid an out of work carpenter, Mr. Vicente Villareal, to expand the store in 1940.

The store name was later changed to Valley Fruit Store. The store was tiny but full service with a dairy case, many shelf items and a meat market. There were previously no Hispanic-owned businesses on that street. It is believed that the store underwent more than one expansion at that site. As a point of interest, the ‘666’ street number was eventually changed to 664 after more than 60 years because later renters of the building were superstitious about the number 666.

The house behind the store was built in 1940, and sometime later two bedrooms were added. They bought the land from Otto and Emma Bodeman for $400. The house had a front yard, a large back yard, and a long gravel driveway to one side that reached Castell Street behind the property. Daughter Alicia was born in 1943. Felix Junior was born in 1947 and died in 1948. Otila, the youngest, was born in 1949. They later bought the big house next door at 650 South Seguin Street on October 16, 1950, from Oliver Sands for $8,000. The monthly mortgage was $63.29. The house was remodeled, as it had been boarded up by Mr. Sands for two years after the death of his wife.

Felix was an active member of the New Braunfels LULAC- League of United Latin American Citizens. In 1943, he registered his children, Ismael, Carlos and Mary at Carl Schurz Elementary School. Only two other Hispanic families registered their kids at Carl Schurz that year. It was the first year that Hispanic kids were integrated into the public schools in New Braunfels. On the first day of school, Felix walked his children into school. There were protests, so Henry B. Gonzalez, from San Antonio, the National Guard and the New Braunfels police were present. Prior to 1943, they had to walk across town to the segregated Stephen F. Austin School in Comaltown. The African American kids attended the Booker T. Washington School, which was actually the closest school to the Garza home. The African American kids did not integrate until the 1950s.

Felix’s activism took him to neighboring towns. On September 30, 1951, he and Alberto Aragon traveled to an event in Seguin to talk about integrating the Hispanic children into the neighborhood schools. They attended the event at Starke Park with Paul Fritz, the principal of Juan Seguin Elementary School. When they left the park, Paul Fritz’s car was struck by another car killing both Mr. Fritz and Felix Garza. Alberto Aragon, the godfather of Garza’s children, suffered a broken leg. JT Morgan, 19, of LaVernia was also injured. His brother, Samuel, who was driving the oncoming car, was not injured. Felix was forty-one years old.

After Felix died, Olivia ran the store for the next ten years with son Ismael. Medical issues forced her to make big decisions. Olivia closed the store after 28 years. She was only forty-five years old. She rented out the store building and went after a new career. She earned her beauticians license and opened Be Lovely Beauty Salon in what was the master bedroom of her home at 650 South Seguin. That is how I remember that building. She worked in her beauty shop into her late sixties. During that time, Olivia also derived income by renting out her real estate. The store at 666 was occupied over the years Red Elbel Used Furniture & Appliances, Howard TV & Appliance and Hill Country Trail Antiques.

The Garza family taught by example: how to survive in hard times, how to do what is right and how to raise a strong and intelligent family. Like the earlier German immigrants, they, too, were good stewards of the properties at 650 and 666 South Seguin Avenue and an asset to New Braunfels.

Sources: Sophienburg Museum & Archives; Alicia Garza Moreno.

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Felipe Delgado had a dream. It was during WWII when he was in the U.S. Army Air Corps stationed in India. He dreamed of home in New Braunfels and of creating a place of entertainment for the Hispanic people. He and his wife Elisa fulfilled that dream by building the West End Hall and West End Baseball Park.

Elisa Saenz (Delgado) was born in Seguin after her parents had come from Mexico in 1926 to find work. At age 7, Elisa and her family moved to Dittlinger or as it was called, “La Calera” meaning “the limestone”. That’s what it was, a community for employees at the Dittlinger limekiln. It was one of the businesses owned by Hippolyt Dittlinger. In 1931, he formed the Servtex Material Company.

A community grew up around the lime and rock-crushing company. Houses were provided for the workers and a building that housed both a church and a school, called the Rosa Mystica School. The teachers of the school were brought in from Our Lady of the Lake Convent. Elisa did not finish school because she, like many other children at Dittlinger, took off to be migrant workers with their families, traveling on the back of big trucks to other states to pick fruit. Those who became migrant workers were gone about three months every year during the school year.

Elisa looks back to those days at Dittlinger with fond memories. There were lots of children to play with. Her father would often make barbeque, skinning a pig with every bit of the pig used for something. Elisa also remembers how hard her mother worked washing her father’s lime-covered clothes outside in a big pot over a fire. Every day the clothes had to be washed twice to remove the lime.

Felipe Delgado and Elisa Saenz met at a baseball game being played at Carl Schurz School here in New Braunfels. As a young man, Felipe joined the U.S. Army Air Corps where he became a radio and Morse Code operator. Elisa joined him when he was on furlough in 1944 and they were married. When Felipe got out of the service, the couple remained in New Braunfels. Here they would fulfill Felipe’s dream.

Elisa had a talent that provided her with a good job. She could sew. She worked at Cater Frock, sewing top-quality children’s clothes. That business was located in the present Recreation Center in Landa Park. When that business closed, Elisa kept on sewing for other people. She sewed the ornate Mexican Folk Dresses for the Ballet Folklorico that her granddaughter was in.

After WWII, Felipe came home to New Braunfels determined to build an entertainment center for the Hispanic people in the West End. He felt that there was a need for such a business. He worked at various jobs, finally ending up with a Civil Service job. But he devoted his spare time to working on the West End Park.

The property in the West End Subdivision #2 was owned by Charles and Laura Wallace and the Delgados bought the large piece of land, about four acres, in 1947. The City gave permission for parts of Katy and Michigan Sts. to be closed to traffic because Felipe needed that property to complete his plans for his West End Park.

First, a large concrete slab was poured by the light of lanterns because there was no electricity. The park eventually contained not only the large hall, but a ballpark, a large field for outdoor activities and carnivals, and a cantina. The park became popular very quickly with its dances and special events like weddings, anniversaries, birthday celebrations, Diez y Seis celebrations, boxing matches, and the Quinceanera celebrations for girls. At times the hall with its concrete floor became a skating rink. There was a rink outside as well. Elisa cooked hamburgers inside a small area next to the stage in the hall and in the cantina.

The baseball field with its grandstand encouraged the love of baseball and many games were played with other New Braunfels teams. The West End team was called the Cardinals and later the Lions. Many teams from Mexico played on that field as well.

A tragedy almost closed the hall in 1962 when the hall burned down on New Year’s Eve. All the band instruments burned. The Delgados had two daughters, Estella and Rosalinda, and that year Estella was to celebrate her 15th birthday with a Quinceanera. The hall was rebuilt by May and the celebration went on as planned.

The Quinceanera is a Hispanic tradition celebrating the 15th birthday of a young girl’s coming of age. It recognizes her journey from childhood to maturity. The custom highlights God, family, friends, music, food and dance. Naturally when Estella’s Quinceanera was finally held, it was in the new West End Hall. It is a very formal affair with elaborate dresses, tiaras and flowers. Fourteen girlfriends are chosen by the honoree. They are dressed alike and become part of the ceremony. It begins with a religious ceremony followed by a reception and then a dance. The honoree dances the first dance with her father.

Another very important celebration at West End Hall and all over Texas, for that matter, was the Diez y Seis de Septiembre. This event celebrates Mexico’s Independence from Spain in 1810. Father Miguel Hidalgo y Costilla launched the Mexican War of Independence from Spain on September 16th. Hidalgo set out to spread the word, carrying a staff affixed with an image of the Virgin of Guadalupe. It became a symbol of the Mexican liberation movement. The struggle against Spain had to do with the rights of the “Creoles”, those who were born in the new world with Spanish ancestry, but not given the same privileges as those born in Spain. After the war, those Spanish born Europeans were expelled from Mexico. Locally this celebration includes a queen and her court for the evening.

The Delgados leased the complex in the 1970s and the hall was torn down and sold in the 1980s. West End Park and Baseball Field fist the old saying, “Gone but not forgotten.”

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