By Tara V. Kohlenberg —

In this day and age, most everyone has heard of “planned communities.” They are essentially little towns (or subdivisions) that are perfectly engineered to have just the right ratio of houses to businesses to green space, carefully packaged to attract more people to a region. We see the advertisements all the time. Would you believe that New Braunfels, along with nearly every community established by the Adelsverein, is actually a planned community … right down to the “planned open spaces”?

When Prince Carl arrived with the first immigrants, he had Nicholas Zink, a civil engineer, survey the area, lay out town lots and blocks, and designate “planned open spaces” for future use such as churches, meeting areas and other town properties. Immigrants under the auspices of the Verein were to receive a town lot, a farm lot and assistance with basic supplies and food to help them get started in Texas.

Originally, the food was distributed from the Vereinsgebäude (headquarters buildings) und Magazin (warehouse) on Sophienburg Hill. The Magazin, once located approximately where the Dittlinger home stands, is how Magazine Street came to be named. As more and more immigrants arrived, it became clear that the provisions held by the warehouse were not sufficient to support them all. So, like all good people in Texas, they bought cattle!

Cattle to provide the daily provision of beef. Cattle for survival. I know what you are thinking … where did they keep them? Downtown, of course. On a wonderful little “planned open space” just a stone’s throw from the center of town, the Verein set up a meat distribution center for immigrants. That sounds lovely, doesn’t it? Except, the whole “hoof-to-table” operation was right there on the space of one downtown block — combination stockyard/slaughterhouse/butcher shop in August heat. Mmmmm.

The Verein engaged butcher Henry Burkhart to run the slaughterhouse. Initially, the new immigrants were not charged for the butchering service until the successful establishment of the town was assured. The only charge was for the cost to purchase the animals for butchering. People had to arrive early in the morning to receive their ration of meat for the day.

A late 1840s map shows that the unnamed town lot had a building called the Fleischhalle located on the south end of the open lot, right at the edge of Comal Avenue. Fleischhalle translates literally as “Meat Hall,” but “Meat Market”, “Butcher Shop” or “Market House” would be a more recognizable to us. It was described as an open air shed for butchering. The area around the Market House became known as the Marktplatz, now Market Plaza.

As the town grew, so did private enterprise. In 1857, city ordinances regulated butchering and required meat to be sold only through the Market House. Multiple butchers, each with their own cutting blocks, rented space in the butcher shed that was said to be 20 feet wide and 40 or 60 feet long. Holding cattle in town was no longer necessary. In the afternoons, the butchers would go out to the farms to purchase the beeves, then they would butcher and field-dress and skin the carcasses there in the country. They would bring the carcasses to the shed to hang and cool overnight, dropping the skins off at either of the two tanneries. Incidentally, one of those two tanneries was Tolle Tannery. The Market Plaza faces Comal Avenue and is bordered on three sides by Tolle Street. Tolle Street leads down to the Comal River and former location of Tolle Tannery.

What began as a short-term solution to supply the immigrants with provisions evolved into a long-term commercial success lasting more than 60 years. New Braunfels continued to grow and became more “worldly” with the arrival of the railroad in 1880. The smelly business of butchering, complete with flies, was no longer welcome by downtown residents and businesses. (There was no AC!)    In 1908, a petition by citizens on Market Square was presented to the city, calling attention to the unsanitary condition of the surroundings and things began to change.

After serving the area as a central market point, Market Plaza was rented out for various activities. It was the perfect location for storing various crops, such as cotton, until they could be processed in the mills. The site was also the perfect location for a variety of entertainment, including amusement rides, carnivals, music shows and traveling tent theaters. It was close to the center of town, but away from any “traffic” or noise from horse-drawn carriages and automobiles of the day.

It is possible that one of the first movies shown in New Braunfels was at the Market Plaza. In a 1973 New Braunfels Herald-Zeitung article, Frederic Oheim shared remembrances of the first film being shown in New Braunfels. It was a series of short subjects shown as part of a traveling carnival set up on Market Plaza, although he did not see it. He was a kid, and the topic was a little risque.

Just like now, any open space becomes attractive to those who want to build. The Market Plaza was considered as a building site for several projects through the years, but none were carried out, including: an American Legion Memorial Hall (1921), a New City Hall (1929), a Community Center (1934), and a parking lot (1956). In 1937, Emmie Seele Faust offered to fund the building of the first free-standing public city library if they built it on Market Plaza. The citizens of the surrounding streets complained that it would create too much traffic. Emmie Seele Faust Library was then built on the corner of Coll and Magazine, on a lot offered by the Sophienburg Memorial Association.

Even­tu­ally, af­ter failed at­tempts to build on the Plaza for any use, it be­came a park. The Mar­ket Plaza park on Tolle Street is ap­prox­i­mately 500 feet long and 60 feet wide. The City of New Braun­fels has taken steps in re­cent years to make the park even more invit­ing by adding side­walks, pic­nic ta­bles, shade per­gola, land­scap­ing and a wa­ter foun­tain.

The Comal County Historic Commission has designated Market Plaza at 292 Tolle St. as an historic site, the significance of which helped ensure the survival of New Braunfels founding families in 1845. The importance of this historic site will be commemorated with a Texas Historic Marker ceremony to be held in the coming months. Stay tuned.

Sources: Comal County Historic Commission; Sophienburg Museum & Archives.

“Around the Sophienburg” is published every other weekend in the New Braunfels Herald-Zeitung.

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As far as New Braunfels history is concerned, the most important historic place is and always has been the Sophienburg Museum and Archives. This organization is now working on historic designations for the site of the Sophienburg Hill.

Here’s a thumbnail history of the place: In 1842 a group of German counts and princes met at Biebrich on the Rhine and formed the Adelsverein, or the Society for the Protection of German Immigration in Texas and later known as the German Emigration Company. Their purpose was to relieve over-population in Germany and establish a market for German goods. Besides, the newly established Republic of Texas was very generous in awarding land to immigrant agents.

A member of the Adelsverein, Prince Carl of Solms-Braunfels, was chosen as commissioner-general to go to Texas to buy land. He was born in 1812 near Braunfels in Hanover, Germany. He was definitely an aristocrat trained in the military. After several failed attempts at purchasing suitable land, he bought the Comal Tract from the Juan Veramendi heirs, sight unseen for $1,111. By this time, the emigration movement back in Germany was well on its way and the first emigrants from Germany had arrived on the Texas coast.

On March 21, 1845, Prince Carl and the first group of immigrants to Texas crossed the Guadalupe River. He helped the settlers set up their temporary location on the cliffs overlooking the Dry Comal Creek where the Sts. Peter and Paul Church property is now located.

Needing a separate area for a fort and headquarters of the Adelsverein, he chose a plot of land on a slightly elevated hill south of the township. “South” in the 1840s referred to the area that we now describe as the land on the south side of Academy Street. This plot of land was known as the Vereinsberg. In German, Verein means “organization” and “berg” means “hill”. Nicholas Zink, an engineer, was chosen by Prince Carl to plat the land of the town and set up land for the headquarters of the Adelsverein.

Prince Carl named the proposed building that was to be on this property “Sophienburg.” Notice the spelling. Since “berg” in Vereinsberg means hill and “burg” means castle, a confusion was born about the property being berg or burg. Obviously the prince had a dream of a castle for his intended back in Germany, Princess Sophia of Salm-Salm.

Prince Carl wanted to build a burg on a berg. She rejected the berg and the burg because she never came to Texas. Enough already!

On the Vereinsberg, the Prince resided in a hut of woven branches until a double block house could be built by the Smith brothers of Seguin.

Dr. Ferdinand Roemer described these first buildings this way: “All the houses of the Verein officers lay on a hill which arose to a height of eighty feet in the immediate rear of the city. The most prominent house was a one-story wooden building about fifty feet long, whose shingle-covered roof supported the pillars projecting on both sides, thus forming a gallery. It contained three rooms, a large middle room or hall and a small room on each side.” He further stated that the middle room was the assembly hall and dining room and furnished as a pleasant resort.

Two large folding doors opened to the north and south, allowing a gentle wind to circulate freely through the building. The view from the north side looked out over the scattered houses in the town and the forested hills in the background. The view from the south was uninhabited prairieland. This first building was located on the property where the present Sophienburg Museum is located.

In back of this main building was another house containing a kitchen and the dwellings of several petty officers of the Verein. Close by was another log house for the men who had charge of the Verein’s mules and horses. There was a pen made of strong posts for the animals. Across the pen another log house served as a magazine and warehouse.

Magazine Street as we know it, was named after the Verein’s magazine which housed the ammunition.

Immediately behind the buildings was a gentle open pasture which served as a common pasture for horses and cattle of the residents of New Braunfels.

Prince Carl left to go back home to Germany on May 15, 1845. Before he left, he celebrated a lavish dedication for the Sophienburg. He supposedly laid a cornerstone, which, incidentally has never been found. He drew a furrow in the earth where he felt the headquarters building should be built. It never was. During the ceremony, salutes were fired from the four cannons and in the absence of a German flag, the flag of Austria was raised. Meanwhile, down on the Plaza, settlers assembled and raised the Republic of Texas flag. They then organized two companies for the purpose of protecting the settlers against Indian raids. Was this an indication that the settlers were really rejecting the aristocracy? The Austrian flag flew where the aristocrats were partying on the hill and the Republic of Texas flag was flown by the settlers on the plaza.

Prince Carl was only in New Braunfels during this trip from March 21 to May15, 1845, a little over two months. Did he want to get back to Princess Sophia or get away from the financial woes that were building in the colony? The Verein had heavy expenditures which resulted from advancing money to a great number of immigrants in New Braunfels, the transport from the coast, and salaries for the officers and officials.

John O. Meusebach was chosen to take the place of Prince Carl and when he arrived, the Prince had already left. When Meusebach looked for a castle (burg) he found instead a double log cabin on a hill (berg). You see, even Meusebach was confused about the berg or burg.

Meusebach discovered that the Verein had a $19,000 debt. He inherited a great financial problem and the settlers were not happy with the situation. An insurrection in New Braunfels took place where a mob armed with clubs and pistols came up the Vereinsberg to Meusebach’s headquarters and demanded him to fulfill the promises made to the colonists. Resolutions were made but financial problems continued.

The Adelsverein eventually declared bankruptcy and various lands were liquidated including the Hill property.

Over the years the property known as the Hill underwent many owners, many mortgages and litigations. Eventually the property belonged to Johanna Runge of Travis County who sold it to the Sophienburg Memorial Association in 1926. S.V. Pfeuffer, president of the association, bought the property from Mrs. Runge for $5,000. And what happened to the main building? Christian Klinger, an original settler, lived there selling small goods and telling stories until the building collapsed in 1886 as a result of the storm that destroyed Indianola.

These excerpts are from Fritz Goldbeck’s poem, “The Sophienburg” was translated by Ingrid M. Ingle:

The prince was not a business man
He wanted the best for his people
That was unusual
The upper class is not always like that

For that he was not forgotten
Even so he rests long since in his grave.
His monument can still be seen
Here in the prairie country.

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