By Tara V. Kohlenberg —

We have become somewhat accustomed to seeing motor homes, mobile homes, and tiny homes as they move down the highway to their new resting place. However, seeing a stucco building moving through downtown is more of a spectacle. That is exactly what I saw one morning in December.

As I watched the building moving along Comal Street, it brought to mind photos of the Joseph Faust home being moved to make way for a new hotel in 1929 (currently Faust Hotel). The home, a three-story classical revival beauty, was stripped of its bricks and rolled down the muddy South Seguin Avenue to its current location at 305 S. Seguin. (Read more on that story online in Around The Sophienburg November 30, 2010.)

So why move an entire downtown building deemed insignificant to save? The answers (and ultimately more questions) lie in the history. At the beginning of our story, Harry and Helena Landa purchased milling interests in New Braunfels. They developed an enterprise which became the forerunners of Dittlinger Feed & Flour Mills (now ADM Milling) and Servtex Materials (Parker Brothers and CEMEX). Their grand estate became Landa Park and the Highlands Addition on the Hill. They also owned many properties in town. The Landa homestead, about two acres, was situated between East San Antonio Street and Mill Street and behind the Courthouse and other business properties facing Seguin Avenue. In 1851, Joseph built his bride a nice wooden home, complete with outbuildings, along with the Landa Store that sat on the corner of Main Plaza and E. San Antonio. In 1891, their son, Harry Landa, razed the home and built a grand mansion for his parents on the same site (now Comal County Landa Annex). The Landa businesses continued to operate and grow under Helena and son, Harry, after the death of Joseph in 1896. Helena died in 1912, leaving her estate to Harry and his four sisters. The terms of her will ordered the sale of the property ten years after her death.

Okay, so on with the little building. Harry married in 1913 and continued to live in the Landa Mansion. Sometime about 1925-26, Harry built a 22’ x 42’ stucco office building located at 173 E. San Antonio St. directly behind the Landa store. It had windows all around, along with doors on the front & back. It also had a side door to slip into the big store through the alley. So, why would you build a new building on property that had to be sold?

The Landa Milling Company was finally sold in June of 1926. In reading a copy of the will, it explains that only the business properties had to be sold. There were other tracts of land bequeathed to each of the children/heirs that were not included in the “ten year” requirement. Harry received the two-acre main plaza property from his mother. I suspect that Harry may have built the building for his own personal office as his office phone was listed at the 173 address in 1928. He had posted “new stucco store for rent” for the same address.

In January of 1929, the Herald announced that the City Library was being moved from the corner Landa store to another location. Harry completely re-did the big store to accommodate Montgomery Ward in a long-term lease (which lasted less than a year due to the Crash). The stucco building behind Montgomery Ward, the Landa residence and Mill St. cottage were listed for rent. Harry Landa died in 1951. His holdings around Main Plaza were sold in 1954 to Jac Eisenberg (owner of Eisenberg Furniture in old Montgomery Ward Store). He then old the properties to First Federal Savings & Loan in 1957. First Federal occupied the Landa Mansion from 1948 until they moved into the renovated corner building in 1958. The mansion was torn down in 1964.

A myriad of entities rented the little stucco building through the years. The Landas hosted the Public Library at 173 E. San Antonio in 1931, before it moved to the Sophienburg Museum in 1933. In 1940, Tip Top Cleaners occupied the building. And as a side note, Fred and Maria Luna and Modern Beauty Salon were listed in the adjacent fachwerk building at 189 E. San Antonio (now gone). In the late ‘40s, the stucco building was the site of the Casa Blanca Café & Bakery, also associated with the Maria Luna Meza family.

In the ‘50s, it housed Comal Insurance, Hoppe School of Music and Guadalupe Valley Memorial Park sales office. In 1966, the building was remodeled with the memorable tile and mansard roof. Modern Beauty Salon and owner Maria Meza, became the longest resident of that address. Somewhat like the Landas, Maria Mena Luna Meza established her own family enterprise and legacy. As a young woman, she began her first hair salon in January of 1935. She opened Modern Beauty Salon two doors down in 207 E. San Antonio. The shop moved to the 189 address, operating there for about twenty-six years before moving into the 173 address, which lasted about fifty-four years. Eighty-five years of Modern Beauty Salon, plus all of the other family café’s, bakeries and homes that took place in that one little strip of downtown New Braunfels, is quite a legacy, which has almost all been demolished in the name of progress. The little stucco building, built by one ambitious merchant and taken up by another ambitious business owner, was worth saving!

On the cold, drizzly morning of December 15, 2020, the little stucco building was loaded onto a specialized trailer, like a giant pallet jack. They estimated the weight to be about 35,000 pounds. Surprise! It was more like 85,000 pounds. The little building made its way down Comal Street, made the corner at Coll Street, and on to its new spot, right behind Dr. Fred Frueholz’ stately home located at 305 S. Seguin. See how I did that? The building will be restored and used for historical education. We are beyond grateful to those involved in the restoration.

Sources: Sophienburg Museum & Archives; Around the Sophienburg by Myra Lee Goff

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In the last article, I let you know about some of the wonderful and informative markers and memorials located downtown. There are so many more. If you really want to get into this, check out the Comal County Historical Commission’s website, http://www.co.comal.tx.us/CCHC.htm. But, until you do that, I’ll let you in on one other spot in New Braunfels that is absolutely loaded with info on NB history: Landa Park.

You see the monuments and memorials every day, but have you ever stopped to find out why they’re there? Maybe you just don’t care or have the time …. Take. The. Time.

This mini field trip could take all day (it is a park and it has water to play in) so you might want to take food and drink for either a picnic or snacking purposes. Start at the Landa Street entrance and look at the Maibaum. This tall Christmas tree-shaped pole has 20 “branches” with painted metal cutouts illustrating important aspects of New Braunfels’ cultural heritage. From bottom up:

1. Sts. Peter & Paul and First Protestant churches
2. Immigrant journey to Texas by ship, then wagon
3. The Plaza fountain and bandstand and the Schmitz Hotel
4. Seele teaching school under the elm and agriculture
5. Cotton and milling industry and Lindheimer’s home
6. The butcher and the baker and the newspaper
7. The fire department and Kindermaskenball
8. Shooting society and 9-pin bowling
9. Singing society and furniture makers
10. Photographer and postmistress

Whew! An historical marker about Merriwether’s barbed wire is nearby. Imagine a Texas without fencing…

Continue into the park and at the corner across from mini golf is the 125th Anniversary Memorial. Built to showcase the fachwerk building technique of early NB homes, the monument also lists names of founding families and contains one of the many time capsules in place around the city. See if you can find it.

Follow Landa Park Dr. across the bridge and take a left onto Playground Drive. Right before the road exits the park, in a little ornamental iron fence, is the only remaining limestone mile marker on the New Braunfels-Fredericksburg road (1854). Never saw it before, right? Keep going around the road till it joins Landa Park Dr. again. You might as well park and continue on foot.

To your right you will find the Centennial Cenotaph (I just like saying the name), a tall pink granite shaft with a large bronze panel depicting the first Sophienburg. This is just one of several markers in New Braunfels erected by the State of Texas during its Centennial Anniversary in 1936.

Cross the street towards the boathouse taking the paved path. This is essentially “holy ground” in NB. Really. Lots of community gatherings and events have taken place on this little point of land. Early town meetings took place under the grand old oak tree now called The Founders Oak. The tree itself is the monument and attests to the beauty and provision of the Comal waters for the Native Americans, Spanish and early German settlers. Sneak a peek behind the large stone pedestal in front and find the location of yet another time capsule.

Across the paved area is perhaps the most elaborate monument in town, The German Pioneer Memorial. The 1936 ground breaking for this star-shaped, granite and bronze monument, was attended by more than 3500 German-Texans from across Texas as well as Texas Governor James V. Allred. The bronze family on top was sculpted by Hugo Villa (Google this guy). The unveiling and dedication of the monument occurred in 1938. Interesting fact: The German consul was invited to take part in the ceremonies. However, after New Braunfels citizens refused to let him fly the Nazi flag and play the anthem, he left town in a huff.

Nearby you will find two smaller markers. The memorial to Joseph and Helena Landa is of pink granite and honors the park’s first owners. The other little marker has a limestone pedestal and is for the Gesangvereins (Singing Societies) which kept the German language and traditions alive. It’s always good to remember from whence we come.

Only three more! Going back to Landa Park Dr., right before you pass over the car bridge is the Seekatz Saltpetre Kiln. It looks like a little rock building built into the hillside. This relic of the Civil War was used to manufacture saltpetre from bat guano. Saltpetre is mixed with black powder to make gunpowder. Cool, huh?

Just over the car bridge are two state historical markers. One marks the springs gurgling out of the hillside. The Comal Springs feed our beautiful Comal River. As a child I would bike to the park and get a drink from the springs with my cupped hands (I drank from the garden hose, too). Take a look at how many cubic feet of water is currently coming out of the ground.

Last one! The historical marker for Mission Nuestra Senora de la Guadalupe, just opposite on the “island,” marks not the exact spot, but the general location of this short-lived Spanish Mission. There is another marker for this mission up by the HEB on Hwy 46. The Spanish archives from the time tell us about this mission, but just give us clues about its exact location. History sometimes keeps its secrets.

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