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		<title>Joe Sanders has impact on tourism</title>
		<link>https://sophienburg.com/joe-sanders-has-impact-on-tourism/</link>
		
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		<pubDate>Fri, 20 Mar 2026 16:53:23 +0000</pubDate>
				<category><![CDATA[Around the Sophienburg]]></category>
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		<category><![CDATA[. He would have a huge impact not on the highways but on the backroads]]></category>
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		<guid isPermaLink="false">http://sophienburg.wpenginepowered.com/blog/?p=2075</guid>

					<description><![CDATA[<p>By Myra Lee Adams Goff On May 8, 1914, the New Braunfels Herald&#8217;s front page story announced that &#8220;a model federal highway was to be built from Austin to San Antonio&#8221;. This Federal Post Road was a forerunner to IH 35. The same year that the road was completed in 1916, a young man from [&#8230;]</p>
<p>The post <a href="https://sophienburg.com/joe-sanders-has-impact-on-tourism/">Joe Sanders has impact on tourism</a> appeared first on <a href="https://sophienburg.com">Sophies Shop</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>By Myra Lee Adams Goff</p>
<p>On May 8, 1914, the New Braunfels Herald&#8217;s front page story announced that &#8220;a model federal highway was to be built from Austin to San Antonio&#8221;. This Federal Post Road was a forerunner to IH 35. The same year that the road was completed in 1916, a young man from Ohio named Joe Sanders arrived in New Braunfels. He would have a huge impact not on the highways but on the backroads of Comal County.</p>
<p>State legislator  S.V. Pfeuffer considered this new highway the most important project ever started anywhere in Texas. He believed it would inaugurate  an era of road building that would never stop. The old Post Road from Austin to San Antonio  had deteriorated badly over the years with some sections having no topping and some sections muddy.. Crossing over the Cibolo Creek was often flooded.</p>
<p>Joe Sanders&#8217; story has to do with roads, automobiles, and tourism. Because of a bout with typhoid fever, a doctor suggested that he move south. Choosing New Braunfels, he brought with him a natural knowledge of the newly invented automobile. He took a job locally with Hippolyt  Dittlinger, a local successful businessman.</p>
<p>Around the turn of the century the automobile had made its debut in New Braunfels.The first automobile dealership in town was Walter Gerlich Auto Co. opened in 1912. Gerlich sold Buicks and Model T Fords. By 1916 other auto dealers in town were: Hamilton Zipp selling Hudson and Dodge; Zoeller, Voigt &amp; Bornemann, dealers selling Oakland High Speed Motor Cars; Baetge Auto Cycle Co. selling Willys-Knight autos; D. Stahl &amp; Son selling Studebakers; Gruene Bros. Auto Agency at Goodwin selling Velie and Maxwell cars; C.H. Bruemmer Auto Shop selling Crow &amp; Elkhart and Velie. Source: (Sesquecentennial Minutes, Nuhn and Skoog)</p>
<p>The touring car was the most popular car. It was an open car and the public had the idea that this car was safer.  As a touring car, more could be seen on a tour from an open car. Of course, dust was a big problem because early roads were dirt. Traditionally drivers wore long coats and goggles to protect from the dust. They had to scramble to put up the top when it rained. The gas tank was under the front seat and had to be removed to fill the  tank. Car lights operated with gas or carbide generators and sometimes kerosene oil lamps. The car had to be cranked to get it started. Flat tires were a big problem.</p>
<p>Now with the highways everyone had access to transportation. The Red Ball bus lines from San Antonio to Austin were nothing more than touring cars that could carry six passengers.</p>
<p>By the 1920s tourist courts popped up along the highways and served as rest stops .By 1927 Texas had 18,728 miles of highways with only 9,271 hard-surfaced. Source (Jasinski)</p>
<p>Back to Joe Sanders. When he arrived in NB in 1916, the circumstances were ripe for his abilities and interests. He loved the highways and roads, the mechanics of the new automobiles,the touring cars, the backroads and the Dittlinger family.</p>
<p>Hippolyt Dittlinger , a very successful businessman, hired Joe to work on all of his cars and be his chauffer. Dittlinger owned three Franklin cars, air-cooled with a wooden frame, the &#8220;Cadillac&#8221; of the time. Most cars in NB were Model T&#8217;s, much more affordable than the Franklin.</p>
<p>Sanders became acquainted with all the roads in Comal County by &#8220;touring&#8221; the back roads. He often came across motorists who were lost. He decided he would make road signs from wood painted white and lettered with black stencils.The Texas Highway Dept. posted state and federal route signs by 1929 but there were no signs for the backroads.</p>
<p>This was quite an undertaking on Joe&#8217;s part and when he was elected commander of the local American Legion, their members helped to install the signs. As if Joe wasn&#8217;t busy enough, he designed an illustrated map of these roads showing tourist destinations .This 1933  map listed every road and village and gave mileage between various points. 5,000 copies were made to give away. Other maps followed and he issued a series of editions until his last map in 1960.</p>
<p>With time, more and more roads were constructed in the County and a beautification program during the 1936 Texas Centennial (spearheaded by Mrs. H. Dittlinger) helped the local tourist industry and helped to establish historical markers.</p>
<p>Laurie Jasinski wrote the book &#8220;Hill Country Backroads&#8221; honoring the accomplishments of her grandfather, Joe Sanders. Her book which includes three maps can be purchased at Sophie&#8217;s Shop at the Sophienburg. Jasinski&#8217;s book contains much more information than I could ever put in this column. It&#8217;s a good read.</p>
<figure id="attachment_2077" aria-describedby="caption-attachment-2077" style="width: 400px" class="wp-caption aligncenter"><a href="http://sophienburg.wpenginepowered.com/blog/wp-content/uploads/ats_20130407_joe_sanders.jpg"><img fetchpriority="high" decoding="async" class="size-full wp-image-2077" title="ats_20130407_joe_sanders" src="https://sophienburg.wpenginepowered.com/blog/wp-content/uploads/ats_20130407_joe_sanders.jpg" alt="Joe Sanders and his road signs. (Laurie P. Sanders collection)" width="400" height="282" /></a><figcaption id="caption-attachment-2077" class="wp-caption-text">Joe Sanders and his road signs. (Laurie P. Sanders collection)</figcaption></figure>
<p>The post <a href="https://sophienburg.com/joe-sanders-has-impact-on-tourism/">Joe Sanders has impact on tourism</a> appeared first on <a href="https://sophienburg.com">Sophies Shop</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">3429</post-id>	</item>
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		<title>Murchison should be remembered</title>
		<link>https://sophienburg.com/murchison-should-be-remembered/</link>
		
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		<pubDate>Fri, 20 Mar 2026 16:53:11 +0000</pubDate>
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		<guid isPermaLink="false">http://sophienburg.wpenginepowered.com/blog/?p=1790</guid>

					<description><![CDATA[<p>By Myra Lee Adams Goff A month from this day on March 21, New Braunfels will once again observe Founder’s Day. It was the year 1845 when the first emigrants crossed over the Guadalupe River and made their way into what would become their new homeland. Germany was left far behind. The vast majority of [&#8230;]</p>
<p>The post <a href="https://sophienburg.com/murchison-should-be-remembered/">Murchison should be remembered</a> appeared first on <a href="https://sophienburg.com">Sophies Shop</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>By Myra Lee Adams Goff</p>
<p>A month from this day on March 21, New Braunfels will once again observe Founder’s Day. It was the year 1845 when the first emigrants crossed over the Guadalupe River and made their way into what would become their new homeland. Germany was left far behind. The vast majority of those that crossed that day and became the first settlers of the town had never seen Texas before landing in November of 1844. Some that joined Prince Carl on the coast had been in Texas for quite a while.</p>
<p>Four of the more well-known immigrants who had been in Texas a decade or more were Ferdinand Lindheimer, Louis Ervendberg, George Ullrich, and Friedrich von Wrede. Johann Rahm and Daniel Murchison had been with Jack Hays’ Ranger group in San Antonio when they joined the Adelsverein. They all joined the Adelsverein at the coast and came with that first group of settlers.</p>
<p>Not very well-known was Daniel Murchison. He was born in North Carolina in 1809 and arrived in Texas in 1832. He was a soldier in the War for Texas Independence and received many land grants for military service and for surveying for the Republic. Murchison had a town lot in the fledgling town of Austin and in 1840 he joined Capt. Jack Coffee Hays’ Spy Company. Brave men were the only protection on the Texas frontier and these groups of men were called “ranging companies” or also called “spy companies”.  Organized groups would later be called Texas Rangers.</p>
<p>Daniel Murchison was with Jack Hays in San Antonio when he met Prince Carl. He joined the militia of Prince Carl that was organized to accompany the emigrants in their trek inland as well as to protect them while they were in the new settlement. He accompanied the group and was given land.</p>
<p>After Meusebach took Prince Carl’s place, he disbanded the militia and organized another company with Lt. Murchison as leader. Rudolph Biesele in “The History of the German Settlements in Texas, 1831-1861” states that Meusebach left New Braunfels looking to establish a settlement due to additional emigrants on the way. Meusebach found a tract of land north of the Pedernales River about 80 miles from New Braunfels.  Meusebach organized a surveying party of 36 men equipped with wagons, tools, provisions and guns under the command of Lieutenants Bene, Groos and Murchison. They were to lay out a wagon road from New Braunfels to the new settlement. After the surveying expedition returned to New Braunfels, preparations were made to send the first settlers to what would become Fredericksburg.</p>
<p>In 1850 Daniel Murchison married immigrant Wilhelmina Holzgrefe from Hannover.  The 1860 census lists Daniel, 47, and wife Wilhelmina, 27, five children and two Holzsgrefe relatives living with them .He was politically involved in the community and served in the Texas Legislature in 1866 where he was on the initial committee to revise the state constitution.</p>
<p>In the old section of the Comal Cemetery is a lot with two identical obelisks, one for Daniel Murchison who died Feb. 22, 1867, and the other for his widow. After Murchison died, his wife, children and servant Hugh McCrainey moved to the Murchison’s ranch in Llano County. Six years later, Mrs. Murchison died and was buried at her husband’s side. The young children were then raised by the servant McCrainey.</p>
<p>Texans who emigrated independently of the Adelsverein like Murchison and others should be remembered as we once again observe Founder’s Day.  And let’s give Prince Carl credit for having the foresight to invite them.Comal County Deed Records show Murchison’s name many times as the agent for land owners who were selling lots in Braunfels and Comaltown, across the Comal River from New Braunfels. An agreement between land owner Rafael Garza and land agent Murchison stated that Murchison was to sell lots between the Comal Springs and the Guadalupe rivers (Comaltown and adjoining land) for fifteen percent of what he could get for the lots, and to “prevent the cutting of timber of said land and to prosecute trespassers on the same”. The 1881 map by Augustus Koch shows that the present Central St. was formerly named Murchison St. That street was stemmed off by the building of the railroad track.<br />
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<p style="text-align: center;">[<a href="/zoom/ats_2012-02-21.htm">Larger Image</a>]</p>
<p><a href="http://sophienburg.wpenginepowered.com/blog/wp-content/uploads/ats_2012-02-21_murchison_400w.jpg"><img decoding="async" class="aligncenter size-full wp-image-1800" title="ats_2012-02-21_murchison_400w" src="https://sophienburg.wpenginepowered.com/blog/wp-content/uploads/ats_2012-02-21_murchison_400w.jpg" alt="COMALTOWN MAP - 1881 Birds Eye View, drawn by Augustus Koch." /></a></p>
<p>The post <a href="https://sophienburg.com/murchison-should-be-remembered/">Murchison should be remembered</a> appeared first on <a href="https://sophienburg.com">Sophies Shop</a>.</p>
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