By Tara V. Kohlenberg —

Part I of the history of 650 and 666 South Seguin Avenue properties was a story of immigrants who worked hard and expanded their family holdings. Now, on to Part II.

Ysmael Zamora Isasi and Otila Martinez, fled the atrocities of the Mexican Revolution with their children to become permanent residents of the United States. Shortly after they crossed the Texas border, their daughter, Olivia Zamora, was born in Laredo, Texas in May of 1913. The Zamoras learned that a Mr. Dittlinger was hiring men for his lime quarry just outside of New Braunfels. The work was hard but the jobs came with free housing. While Ysmael worked in the quarry, Otila helped earn money by cooking for the workers. She also found a cheap source for boots and clothes to sell to the workers. Eventually the Zamoras put enough money aside to build their own grocery store in New Braunfels. Their daughter, Olivia, grew up helping her parents at Zamora Grocery, located at 197 North Hackberry Street where their living quarters were attached to the store.

About 1930, at age seventeen, Olivia met and married Felix Garza Sanchez. The twenty-year-old Felix was born in Rio Verde (Lampazos, Nuevo Leon, Mexico) to Felix Garza Flores and Maria de la Paz Sánchez Mendiola. Felix was a man of slim build, fair skin with an incredible work ethic and great ambition. The newlyweds lived in a little house on Market Street close to downtown New Braunfels. Felix worked for Comal Dairy. Olivia stayed home to care for their children, Ysmael (Mike), Carlos and Maria de la Paz (Mary). They later rented a house at 635 South Seguin Avenue.

Olivia’s brothers, Raul and Manuel, had learned from their parents’ grocery business and began their own produce truck business. Young Felix went into business for himself when he was given his first produce truck by Olivia’s uncle Antonio. He would purchase produce wholesale in San Antonio and sell it door to door to wealthy and middle-class customers in New Braunfels.

One day Olivia asked Felix to leave a bushel of fruit and a bushel of vegetables outside their home so she could sell it to passersby. She saved $500 in the middle of the Great Depression selling produce from her front yard. Millions of people were out of work during the Depression, but she was saving money. That’s dedication! They began Valley Fruit Stand at 635 South Seguin in 1933. Business grew and in 1939 they expanded, moving the store across the street to 666 South Seguin Avenue. They paid an out of work carpenter, Mr. Vicente Villareal, to expand the store in 1940.

The store name was later changed to Valley Fruit Store. The store was tiny but full service with a dairy case, many shelf items and a meat market. There were previously no Hispanic-owned businesses on that street. It is believed that the store underwent more than one expansion at that site. As a point of interest, the ‘666’ street number was eventually changed to 664 after more than 60 years because later renters of the building were superstitious about the number 666.

The house behind the store was built in 1940, and sometime later two bedrooms were added. They bought the land from Otto and Emma Bodeman for $400. The house had a front yard, a large back yard, and a long gravel driveway to one side that reached Castell Street behind the property. Daughter Alicia was born in 1943. Felix Junior was born in 1947 and died in 1948. Otila, the youngest, was born in 1949. They later bought the big house next door at 650 South Seguin Street on October 16, 1950, from Oliver Sands for $8,000. The monthly mortgage was $63.29. The house was remodeled, as it had been boarded up by Mr. Sands for two years after the death of his wife.

Felix was an active member of the New Braunfels LULAC- League of United Latin American Citizens. In 1943, he registered his children, Ismael, Carlos and Mary at Carl Schurz Elementary School. Only two other Hispanic families registered their kids at Carl Schurz that year. It was the first year that Hispanic kids were integrated into the public schools in New Braunfels. On the first day of school, Felix walked his children into school. There were protests, so Henry B. Gonzalez, from San Antonio, the National Guard and the New Braunfels police were present. Prior to 1943, they had to walk across town to the segregated Stephen F. Austin School in Comaltown. The African American kids attended the Booker T. Washington School, which was actually the closest school to the Garza home. The African American kids did not integrate until the 1950s.

Felix’s activism took him to neighboring towns. On September 30, 1951, he and Alberto Aragon traveled to an event in Seguin to talk about integrating the Hispanic children into the neighborhood schools. They attended the event at Starke Park with Paul Fritz, the principal of Juan Seguin Elementary School. When they left the park, Paul Fritz’s car was struck by another car killing both Mr. Fritz and Felix Garza. Alberto Aragon, the godfather of Garza’s children, suffered a broken leg. JT Morgan, 19, of LaVernia was also injured. His brother, Samuel, who was driving the oncoming car, was not injured. Felix was forty-one years old.

After Felix died, Olivia ran the store for the next ten years with son Ismael. Medical issues forced her to make big decisions. Olivia closed the store after 28 years. She was only forty-five years old. She rented out the store building and went after a new career. She earned her beauticians license and opened Be Lovely Beauty Salon in what was the master bedroom of her home at 650 South Seguin. That is how I remember that building. She worked in her beauty shop into her late sixties. During that time, Olivia also derived income by renting out her real estate. The store at 666 was occupied over the years Red Elbel Used Furniture & Appliances, Howard TV & Appliance and Hill Country Trail Antiques.

The Garza family taught by example: how to survive in hard times, how to do what is right and how to raise a strong and intelligent family. Like the earlier German immigrants, they, too, were good stewards of the properties at 650 and 666 South Seguin Avenue and an asset to New Braunfels.

Sources: Sophienburg Museum & Archives; Alicia Garza Moreno.

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By Keva Hoffmann Boardman —

An English-language advertisement in the German-language Neu Braunfelser Zeitung caught my eye:

Mexican Restaurant Seguin Street — New Braunfels
Meals at all times during the day for 25¢
Chili con carne, frieholes, tomales,
fresh oysters, hot coffee and chocolate
Cruz Gonzales

That might sound pretty normal to you, but this ad ran in the November 19, 1880 issue. 1880 and NB has a Mexican restaurant! Mr. Gonzales continued to advertise his establishment weekly until September 1881 when the ad refers to him selling fresh oysters next to Hampe’s Store on Seguin Street. Then he disappears.

I have so many questions.

Who was Cruz Gonzales? Where was he from and where did he go? Where exactly was the café? Did he live above the place? Why did he close?

I put my coworker, Sylvia Segovia, on the hunt. Together we have begun compiling an index and chronology of Mexican food restaurants in NB — both Mexican and Anglo owned. By collecting newspaper advertisements, phone listings and personal family info we have a good start. But we found nothing on Mr. Gonzales.

While Sylvia continued on the index, I looked into the origins of chili — not as cut and dry as you would think. Some have proposed that San Antonio’s Canary Islanders first concocted the mixture of meat, onions, garlic, chili peppers and cumin. Others, including me, think indigenous peoples have been stewing venison, turkey, and “whatever” meat with native spices for centuries. BTW there is a story written down in 1568 by conquistador Bernal Diaz del Castillo that tells of the capture of some unfortunate Spaniards by the Aztec. It seems they were thrown into a stew pot full of tomatoes and chili peppers. Ok, not true chili but they were sort of on the right track?

Most believe that chili, as we know it, was introduced by the “chili queens” in San Antonio. By the late 1880s, Mexican women were setting up rows of stalls and tables on Military Plaza. From morning’s light to evening’s dark, they sold chili con carne, tamales, enchiladas and chili verde. But before that in the 1870s, visitors and locals could visit humble homes in Laredito, a neighborhood near the Plaza, and be served “savory compounds, swimming in fiery peppers which biteth like a serpent” according to Edward King in Scribner’s magazine 1874. Sounds like a great bowl of chili! Mr. King also wrote that all classes of society frequented these home restaurants. It was an addicting dish.

Going back further, food historians have found that in 1862, an unruly group from the Confederate garrison set off a riot in Military Plaza destroying food stands of stews (read here, chili) and tamales. However, it wasn’t until the 1870s that the words “chili” or “chili con carne” appeared in print. There are mentions of chili-like stews as far back as the 1820s, so maybe chili was known by other names in the tri-lingual state of Texas (Spanish, English, German).

I found two other stories, almost myths, that tell of the dawn of San Antonio’s chili queens. One is of a young Creole named Louis St. Clare, who was part of the Gutierrez-Magee expedition of 1812-1813. This group, comprised of Spanish-Texan revolutionaries, Louisiana Creoles, Anglo soldiers of fortune and Native Americans, wanted to free Texas from Spanish rule (this actually happens about 25 years later!).

Long story short. The expedition does pretty well capturing Nacogdoches, Goliad and San Antonio. And then it gets messy. The Spanish colonial governors of Texas and Nuevo Leon and a dozen or so other Spanish supporters in San Antonio are taken prisoner and marched out of the city and not shot — their throats were slit.

Naturally, the citizens of San Antonio turned against the revolutionaries, and while they couldn’t throw them out, they could decline giving them any food. Here is where young St. Clare comes into the story. He falls in love with a local girl, Jesusita de la Torre. Their romance turns the residents of San Antonio against the de la Torres. In order to fend for themselves, St. Clare sets up a table and benches on the Plaza and the de la Torre women serve spicy meals to the nearly starving soldiers. The first chili queens?

The second legend is of the lavenderas, or washerwomen. These women followed the numerous armies that marched over and through Texas during the 1800s. Not only did they wash and mend clothes, they also cooked meals of, you guessed it, stews made with venison or goat seasoned with chili peppers. They, too, could be considered chili queens.

The chili queens reigned over Military Plaza for several decades, serving up their amazing spicy dishes to locals as well as travelers and soldiers who frequented San Antonio.

So there you have it. Chili, in various recipes, has been a Texas dish for at least 200 years. But I’m of the opinion that something like it has been here for much longer. I’m thinking it might just be the right time to make your way to your favorite local Mexican restaurant in honor of those wonderful women who shared chili with all of us Texans.

Sources: Neu Braunfelser Zeitung Collection; “The Bloody San Antonio Origins of Chili con Carne”, John Lomax, www.texasmonthly.com; Oscar Haas Collection; http://firstwefeast.com.

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