By Tara V. Kohlenberg —

Some fifty years ago, New Braunfels was still a small town. You know, very Mayberry, where they pulled up the fire hydrants, rolled up the sidewalks and locked them in the bank every day at 6 p.m. At least they did from my child-eye view. One of the few things that I remember about drives through town on a summer Saturday evening, was stopping in front of Seidel’s Studio and Camera Shop to look at all of the beautiful portraits — brides, babies, families. The images captured the essence of the subjects in that one moment in time. Without knowing it, the Seidels became some of the greatest historians of New Braunfels. The Seidel story begins post WWI.

Otto Seidel and Johanna Schmidt met and married in Germany in 1921. Johanna’s mother and stepfather, Mary and Frank Bluemel, had emigrated to Texas in 1913 before the war. Mary wrote letter after letter to the Seidels, telling them wonderful things about New Braunfels and inviting them to come. The young couple took a chance and moved to New Braunfels early in 1922. Otto had a little photography experience from WWI, so it seemed only natural that he would want to buy a photography studio, which he did. The Seidels bought Bluemel’s Studio from Frank Bluemel.

Unlike today, a professional photographer was required to take pictures of things, everything from weddings to new buildings to accidents. Professional cameras in that day and age were big and bulky and absolutely nothing was automated. The photographer stood under a big black cover to look through the viewfinder at an upside-down image while holding a trough of black powder on a stick. A cotton string was lit and the photographer manually opened the shutter when the flame ignited the powder in the trough, creating a flash. In the best of conditions, say, standing in a room with said camera taking a picture of a single person, it could be very tough to get consistently good photos. Otto Seidel had a knack for it. Can you imagine having to travel with that giant thing? Travel they did. In the mid-20s, the Seidels were asked to take construction photographs of the McQueeny and Clear Springs Dams, with their huge, bulky camera complete with black powder flash, down inside the dam structures. They also were asked to take photos during construction of the Comal Power Supply /LCRA building. There were no aerial photos, no drones back then, so when asked to photograph all the tin roofs in New Braunfels, Otto climbed the tallest structure he knew of. He set up his huge camera and tripod on top of the Coll Street water tower. Yikes! In later years, the cameras were smaller, but the electric flash required an eighteen-pound battery pack slung over one’s shoulder to make it work.

Originally, the studio was located on Castell Avenue between the back of what is now The Phoenix Saloon and the Hinman House/Communities in Schools. By the early 30’s, Seidel’s Studio moved to the Hinman Building on W. San Antonio above Peerless Pharmacy (where Dancing Pony is now).

In 1939, the business relocated to a very modern art deco building at 453 W. San Antonio Street (now Keller Williams Realtors). The family home was right next door. The Seidels had two boys, Edmound and Rudy (born 1922 & 1924) who were involved in the business even as children. In his spare time, Otto would shoot pictures of Landa’s Park and surrounding New Braunfels. Seidel’s Studio printed hundreds of scenic post cards to sell in the drug stores for ¼ cent each. The children helped lay the cards out all over the floor of the studio to have room to dry.

In 1941, the Seidels became a direct dealer for Eastman Kodak Company. They processed customer’s film promising same day service. With the help of their son Rudy, they gradually broadened their services to include cameras and camera equipment sales, becoming Seidel Studio and Camera Shop. More services meant the need for more space. They enlarged the building in 1951. Rudy took over the business in 1955. They doubled their footprint again with an expansion in 1957. The building was remodeled in 1970, as were many other buildings at that time, to give it a Bavarian fachwerk look. The Seidel building finally was sold by the Seidel family in 2006. The building has been remodeled again in recent years to the ultra-modern stucco and glass version we see today.

The Seidels were very devoted to their work. Otto, Johanna, and Rudy worked all day and well into the evening six days a week, shooting studio portraits or business/industrial locations during the week followed by weddings on Saturdays. In the meantime, they had to process the film and print photos. Before color film, everything was shot in black and white. Color photographs were produced by “hand tinting” the black and white images with shear paints. On bridal pictures, the color of each gown was documented so that it could be tinted the proper shade. It was very time consuming. The Seidels were also called upon to shoot photos of accidents for the police or sheriff departments, many times in the middle of the night. Rudy and Otto saw some pretty gruesome sights. The year before the Studio sold, the Seidels calculated that they worked every day but 4 Sundays.

In 1970, the photography studio was sold to Vera Shaw, an eighteen-year employee, also from Germany. The studio operated as Braunfels Studio until 1989. Rudy continued with the camera shop. They sold state of the art cameras and equipment. The Herald-Zeitung bought many a camera there. After Otto Seidel died in 1976, the camera business was sold to Pat and Connie Miller in 1978. Shortly afterward, Herb Skoog learned that 48 years of negatives held in storage were about to be thrown out. Skoog encouraged the Millers to donate all of the Seidel Studio’s negatives to the Sophienburg Museum and Archives. The Seidel Collection at the Sophienburg contains approximately 25,000 photos and negatives.

The Seidel family of photographers chronicled the history of New Braunfels from 1922 to 1970. After that, their legacy was continued by those under their tutelage. Generations of New Braunfels residents have been captured on film by the Seidels. Were you one of the photos in the portrait window.

Sources: Sophienburg Museum & Archives; Reflections; Seidel Collection.

The post Images of history appeared first on Sophies Shop.

What’s going on at the Sophienburg Museum and Archives? By far the most important news is the Sophienburg Board choosing Tara Kohlenburg as its Executive Director. Tara grew up here in New Braunfels. When asked why she accepted the position of Sophienburg Executive Director, here is what she wrote to me:

Home by Tara Kohlenburg

Home. The place where one resides or is naturally located. I consider home to be that special place where the sounds and sights and smells come together, stirring images of good times and safe places. The Sophienburg feels like home.

The streets of this neighborhood, Academy, Coll, Magazine and Jahn, bring back fond memories. When I was little, we lived on Academy and then on Magazine just down the street from the Museum. My Oma lived in a gingerbread house on Jahn just above the ice plant. In the summer my sister and I stayed with her while my mother worked. We would use the wash house as our very own “play house,” that is until I got into the bluing, the kind used to brighten your wash. Needless to say, I wore the discovery of the beautiful blue liquid on my hands for a week, try as I did to try to wash it off. Oma wasn’t one to spank, but the German under her breath let me know just how much trouble I was in.

Each week of the summer, my sister and I were allowed to walk the two blocks to the Emmie Seele Faust Library to trade in our books for new adventures. We, and probably many other kids, would walk the rock retaining wall of the Museum to the rock stairs, cross over, and continue past the grape vine to the library. Even now, when the bell above the front door announces an arrival to the refurbished library building, I can still visualize the shelves of books and me making a bee line to the children’s section for my next pick.

Falling pecans; the smell of burning leaves; thick slices of homemade bread smeared with mustang grape jam; buttermilk cookies; and the twelve o’clock whistle signaling my Opa (a fireman) would be home for lunch in 5 minutes. These are just some of the memories of my childhood, the kind that come out of nowhere when you open a box of photos. Home.

I love being back at The Sophienburg Museum & Archives where we are the “Guardians of History, Keepers of the Treasures, and Stewards of the Stories.” The stories of how and why New Braunfels is so darn inviting to people… It’s in our history. Our people. Our Families. Our culture. Our rituals. Home.

Come be “At Home” in the museum with us. Volunteer your time and talents. It certainly doesn’t feel like work. Dorothy had it right. “There’s no place like HOME.”

Thanks Tara for sharing these vivid memories. It’s obvious that Tara is a strong advocate of volunteerism. She picked the right job because volunteers are absolutely necessary for a not-for-profit organization like the Sophienburg.

So, what else is going on at the hill? A big group of volunteers are busy organizing the Sophienburg’s number one fund raising event, Weihnachtsmarkt that will happen towards the middle of November (Nov. 18^th through 20^th). There are several hundred volunteers involved in planning and running this big Christmas Market at the Convention Center.

Another big important money-maker is the Sophie’s Shop booth at Wurstfest. Run by Nancy Classen, the booth is entirely manned (womanned) by volunteers. When you buy the beautiful German Christmas ornaments or the wooden figurines, you will be helping your museum preserve the history of the town and county.

Wurstfest begins two weeks before Weihnachtsmarkt (Nov. 4^th) and lasts for 10 days. Alton Rahe, in his book Wurstfest. The First Fifty Years, wrote the interesting story of who, what, where, when, why and how Wurstfest started and has continued for over 50 years. Darvin Dietert compiled all of the marvelous photos. Talk about a volunteer driven event that achieved world-wide acclaim.

Local veterinarian E. A. Grist is given credit for having the idea of a celebration about sausage and the sausage makers. Dr. Grist had also been the local meat inspector since 1955. Members of the original steering committee including Grist, Kermit Krause, Charlie Schwamkrug, Harley Schulz, Alphonse Oberkampf, Joe Chapman and Tom Purdum, felt that the local sausage makers should be honored for what they do. Boy, did they hit that nail on the head. Herb Skoog with his expertise on advertising became their spokesperson deluxe.

That was in 1961. There were 19 sausage makers. In Alton’s book the list was compiled and 16 commercial sausage-makers identified. They were Erhardt Artzt of Artzt Meat Market, William “Butcher” Brodt of Brodt’s Slaughter House, Fritz Soechting of Fritz’s Meat Market, Goswin Kraft of Kraft Slaughter House, Kermit Krause of Krause’s Café, Reno Kriewald of Kriewald Meat, Gilbert Neuse and Norman Hanz of Neuse’s Grocery, Joe Chapman of New Braunfels Smokehouse, Norbert Haecker of Norbert’s Market & Grocery, Frank Rahe of Rahe Packing Co., Charlie Schwamkrug of Schwamkrug’s Garden, Arthur Soechting of Soechting Country Market, Alois Hildebrandt of Textile Café, Ben Warnecke of Warnecke Catering, and George Preiss of Weyel’s IGA Foodliner. This is a list of known commercial sausage makers but by no means does it represent all those individuals who made sausage in Comal County at home.

Dr. Grist presented the idea of a sausage celebration to the New Braunfels City Commission and it was immediately approved. The City of New Braunfels, the New Braunfels Board of City Development and the Chamber of Commerce agreed to sponsor it. A unique band was organized to visit surrounding towns to get the word out. With advertisement on television, clubs, newspapers and advertising guru Herb Skoog, the word about a sausage week got around. When Tom Purdum wrote a Chamber release that hit the associated press wire service it was used throughout the country and even in some foreign countries.

The first Sausage Week was from December 11^th through the 16^th of December. The first five days were to be full of activities in Landa Park. The big sausage festival day on the 16^th, although planned for Landa Park, had to be moved to the National Guard Armory due to bad weather. No beer could be sold at the government owned Armory, so beer was given away.

Music became a part of the celebration from the beginning and still is. The Amtliche Stadt Wurst Kapelle (Official City Sausage Band made up of Jo Faust, Alphonse Oberkampf, Gilbert Zipp, Johnny Schnabel, Hilar Voges and Harry Schmidt, played and the local German singing clubs of Harmonie, Echo, Frohsinn and Maennerchor performed under the direction of Otto Seidel. Five orchestras also performed: Al Schnabel Orchestra, Rainbow Orchestra, Cloverleaf Orchestra, Cookie and his Hi-Fi’s and Rusty Ruppel’s Rebels.

This first sausage celebration drew an estimated crowd of 2,000 (although it was big at the time, it’s a pittance of today’s crowd.)

We’ve come a long way in this article from the Sophienburg Museum and Archives to Weihnachtsmarkt at the Convention Center, and then looked at the first year of Wurstfest that was to include polka-ing at Landa Park but resulted in marching to the National Guard Armory to honor sausage. All these places and activities have something in common. Yes, “Spass Muss Sein” (fun must be) in New Braunfels. We love our town and that’s why we volunteer and tell the world about it.

The post Volunteers important in New Braunfels heritage appeared first on Sophies Shop.