“Sprechen Sie sausage?” I love it! It’s this year’s Wurstfest advertising gimmick. I want to add another expression for those of you that are so inclined: “Sprechen Sie history?” Well, maybe not, but if you are interested, read on. A good way to find out what Wurstfest is all about is to read the book “Wurstfest, New Braunfels, Texas; The First Fifty Years” by two long-time Opas, Alton Rahe, with photographs chosen by Darvin Dietert. This book was written to celebrate the 50^th Anniversary of Wurstfest.

Let’s take a walking trip through the Wurstfest grounds beginning at the entrance on Landa St. Outside of the gate to the left is a historical marker dedicated to Wm. Meriwether, the first to purchase the property from the Veramendi family. The marker, however, commemorates Meriwether’s invention of snake wire fencing. Right behind this marker stands the Maibaum Maypole dedicating the 150^th Anniversary of New Braunfels by the NB German-American Society. It depicts 20 important German contributions to the city.

To your right outside of the gate is a brick building that was once the Landa Power and Light Company. Landa installed generators in the building run by water power and sold electricity to the community. Also on our right is the rock, original Landa Flour Mill building.

BRIEF HISTORY OF THE AREA:

The property on which Wurstfest finally located belonged to Maria Veramendi Garza and her husband, Rafael Garza. Maria originally inherited it from her father and then sold the 480 acre Comal Tract to Wm. Meriwether from Tennessee in 1847. In three years, Meriwether’s slaves dug a canal parallel to Landa Park Drive, continuing into the millpond and then spilling down several tail races or spillways into the Comal Creek (now considered the Comal River). Here he set up a sawmill and gristmill, and later a cotton gin, using water power. The only remnant of Meriwether’s mill structures is the Meriwether Mill House at 133 Landa, behind you to the left.

In 1860, Wm. Meriwether sold his holdings to Joseph Landa. Landa and his son, Harry, eventually operated flour and cottonseed oil mills, an ice company and an electric light company, all using hydro-electric power. Landa sold the entire operation in 1925 to J.E. Jarrett who soon declared bankruptcy. Dittlinger acquired Landa Roller Mills and Feed Mills from a bank in Dallas that had obtained the mill in bankruptcy. The rest of the property was closed in 1933, and in 1936 the city acquired the land that would become Landa Park. The city purchased the Cotton Oil Mill in 1946. The Wurstfest Association later purchased the Landa/Dittlinger Roller Mill property.

BACK ON OUR TOUR:

Looking behind you from the Landa Street entrance is a Landa Industries warehouse where a railroad spur from the IGN main railway crossed Landa Street and followed the path you are now walking. The spur ended at Elizabeth Street and had several smaller spurs providing access to some of the buildings. The tracks were removed from the grounds in 1978.

Continue through the gate and you will see the millpond on the left and at the end of the millpond, the spillway gates on the left and the spillway on the right. At one time there were as many as four waterfalls or tail races generating hydroelectric power for the mills and plants. The two buildings on the left after the millpond are the Power Plant and Landa Steam Power Plant now owned by New Braunfels Utilities.

After passing the big tent, you will see the Wursthalle which was the Landa cottonseed storage for the Landa Cotton Oil Company. Next to the Wursthalle on the left is the Kleinehalle (which also includes Circle Arts Theater, the Wurstfest Offices and the Spass Haus) which was the Landa oil mill. The Landa Recreation Center was the Landa cottonseed oil storage building and the NB Park Department rock maintenance building was once the Landa cottonseed hull storage.

WURSTFEST’S BEGINNING:

Rahe traces the beginning of the sausage festival to the present. Dr. Ed Grist, local veterinarian and NB meat inspector, was well aware of the fact that Comal County had an extraordinary number of companies and individuals who made their own sausage. In August of 1961 Dr. Grist presented his idea about a sausage festival to the City Commissioners and Mayor Joe Faust proclaimed the week of December 11-16 as Sausage Festival Week. A city sausage band organized for out of town advertising, and Joe Chapman, owner of the Smokehouse, mailed out 5,000 invitations to friends announcing the festival.

The first event was to be held in Landa Park, but because of rain, was moved to the National Guard Armory. It was then held in Landa Park for the next two years. In 1963 the festival moved to a downtown hole left by the burned out Eiband and Fischer building on the plaza (burned in 1947 and left that way for 16 years). 1967 began the move toward the present property. Half of Wursthalle was leased for the event and tents were set up on the grounds.

The not-for-profit corporation has enjoyed enormous success over the years and helps many organizations by allowing them to sell food and souvenirs. Speaking of souvenirs, Sophie’s Shop of the Sophienburg has a new pewter Christmas ornament, a spoon with the Wurstfest Opa. Every time you look at it hanging on your tree, you can remember the “Spass” (fun) you had at Wurstfest and “Ja, wir sprechen history”.

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By Keva Hoffmann Boardman —

On February 27, 1977, Herb Skoog recorded the 21st interview of the Sophienburg Museum’s “Reflections” oral history program. Herb interviewed Jerome Nowotny. It is one of the best episodes in the series — a real humdinger.

Jerome Nowotny is perhaps best remembered for his enormous “Beer Bottles of the World” collection. 6,000-plus bottles are on permanent display on the Wurstfest grounds inside the Spass Haus. In his oral history interview, Jerome revealed that his passion for collecting beer bottles began when he was a child growing up during Prohibition. I’ll share a bit of his reminiscing:

… There were so many wonderful places to buy illegal homemade beer. They were called bootlegging joints. New Braunfels was very famous for good bootleg joints. People from Houston, San Antonio … they came from everywhere to get this good New Braunfels beer…

Albert Nowotny was Jerome’s dad. Albert ran a business known as “The House the Jack Built” on W. San Antonio Street. It was a restaurant, gas station and Indian relics museum with a tourist camp of cottages out back. The business began in 1927 and added a concrete building in 1930. It flourished through the 1940s, then became Zoeller’s Funeral Home in 1953. In 1981, the building became the Comal County Juvenile Residential Supervision and Treatment Center. Just a few weeks ago, the building was demolished to make way for a new building on the Connections Individual and Family Services campus. (See https://sophienburg.wpenginepowered.com/the-house-that-jack-built/).

The House the Jack Built sold near-beer during Prohibition. Near-beer had only ½ of one percent alcohol. Jerome explained to Herb Skoog that breweries still made real beer and then “distilled it, warmed it up” to evaporate the alcohol. Only near-beer could be legally sold.

… When people came to our place for hamburgers, they would often ask, “Where can we get good beer?” There were so many places it wasn’t difficult to find one if you knew … but you could drive all over town and never find a place if you didn’t know, because every yard had a ligustrum hedge …

Many yards in New Braunfels were bordered by ligustrum hedges instead of wooden fences. It was common practice to set up your bootlegging operation behind the hedge in the back yard. As a child, Jerome’s father would periodically send Jerome to one of the known bootleg places to get real beer for the customers. He always had to go to different ones so that “the Revenuers” wouldn’t catch on and friends get in trouble. Customers tipped Jerome $5 to go on these procurement expeditions. Jerome jokingly said that some people said he was “a pimp for the bootleggers.”

The 18th Amendment made it illegal to SELL alcoholic beverages from 1920-1933. As a citizen, you could brew up to 200 gallons of beer a year to use for personal consumption. You could NOT SELL beer to anyone else. Legally, you needed to have a doctor’s prescription to purchase any kind of alcohol to use “for medicinal purposes.”

Comal Brewery was the only beer brewery still in business by the time of Prohibition (the building is now the New Braunfels Smokehouse Ice Plant facilities). Comal Brewery made real beer and then turned it into near-beer; however, over time, the alcohol content began inching its way back up to real beer. At that point, “the Revenuers” (government agents who collected taxes and enforced laws against illegal alcohol manufacture) raided the place and destroyed all the brewing equipment:

… ”The Revenuers” came in and chopped up all the big copper kettles and everything…that was the end of it. Then it became an ice factory …

I am envisioning a whole “Andy Griffith” episode. I can only imagine how distraught the citizens of New Braunfels were.

Mr. Skoog asked Jerome if there were other folks in New Braunfels who got caught and sent to jail for bootlegging. The answer was “yes”, but they both agreed it was still too early to drop any names — several well-known bootleggers were still living! In New Braunfels, those men who did a spell in jail for bootlegging were not looked upon as hardened criminals.

The discussion on bootlegging is just one part of this great interview. Jerome also told wonderful stories about collecting the almost 14,000 beer bottles that made up his collection. Jerome also shared fascinating memories about his time as a comic actor in Hollywood!

If you want to hear all of Jerome’s interview, you can visit the Sophienburg Museum & Archives to hear or purchase this oral history; there are over 2,000 recordings of other New Braunfels citizens to choose from. You can also go to the New Braunfels Public Library and check out “Reflections” interviews to listen to.

FYI: Jerome Nowotny passed on in 1992 at the age of 77. Sadly, for many of us locals, Herb Skoog passed away recently on February 3, at the age of 93. Herb and his velvety voice will be truly missed.

Sources: Sophienburg Archives, “Reflections” oral history program #21 — Jerome Nowotny.

“Around the Sophienburg” is published every other weekend in the New Braunfels Herald-Zeitung.

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