I really haven’t lived through a major war, but my mom and dad did. I have heard their stories and they are very different because Mom lived on a ranch/farm north of Fredericksburg and Dad lived in New Braunfels. Myra Lee Adams Goff grew up with my dad and she described those times through the eyes of the child she was then. In light of the current world situation, I thought it would be good to reprise Myra Lee’s article and see how New Braunfels coped back then with the uncertainty and fear that such times engender. — Keva Hoffmann Boardman

Around the Sophienburg, December 27, 2006

By Myra Lee Adams Goff —

It’s the end of December and this pesky little song has entered my head again and won’t leave. “Let’s remember Pearl Harbor as we did the Alamo.” I’m back in Julia Odiorne’s fourth-grade class at Lamar School. Earlier, on December 7, 1941, a surprise attack on the U.S. fleet at Pearl Harbor had suddenly plummeted our country into World War II. We sang this song with gusto because as Texans we would never forget the Alamo and now we would be called on to “Remember Pearl Harbor” forever.

Miss Odiorne tacked a map of the world on the wall that she had gotten from the Weekly Reader, a newspaper for children. Every time Germany won a battle, she would place a little swastika on the map and for Japan it was a little white flag with a red “rising sun” in the middle. Naturally when the U.S. won, there were stars and stripes. For all that first year, there were almost nothing but swastikas and red suns, and that was scary.

We kept on singing and doing our part as children. The Junior Texas Rangers, as the children were called, collected scrap metal and even gum wrappers. New Braunfels was cleaned out of scrap metal. Newsman Roger Nuhn wrote that school children collected over a half-million pounds of scrap, including the cannons on Main Plaza. My Girl Scout troop collected string and I never knew why. We folded bandages, and I did know why. The Red Cross was very active in that endeavor.

A Civil Defense League was formed under the leadership of Mayor Walter Sippel. Citizens were assigned to air raid shelters in basements of schools, churches and public buildings. Now get this: Lamar’s basement is about 10 x 10 and there were about 350 people living in the area. We would be mighty cozy. Mock air raids, announced by the fire siren, were conducted on a regular basis. We were, after all, close to the many military bases in San Antonio.

The PTA at Lamar installed blackout curtains in our auditorium so that if there was a bomb dropped on New Braunfels, the children would be hidden. I never really understood that either, because we never were at school at night, but at least once a week, we were able to see our geography movies without the interference of the sun.

Rationing had become a way of life. Sugar, gasoline and tires were all rationed. A family was issued ration stamps according to the size of the family. Cookies were not as plentiful, Hershey bars were not to be found, and no frivolous driving could be done. If a tire went bad, just park the car in the garage for the duration of the war. My friends and I walked everywhere.

Every family was encouraged to plant a Victory Garden and the water rates were lowered for that project.

Right down on Main Plaza there was a Center for Service Men in the old Landa Building (present day Commissioners Court parking lot). Open to all servicemen and women, they would arrive on buses from San Antonio on weekends. The downstairs had a radio, nickelodeon, piano, pool tables, card tables and lots of food provided by local clubs. Upstairs there were 100 beds. Dances were planned at the center as well as at Landa Park. Thousands of servicemen and women would come to New Braunfels on weekends. In the end, 73,000 servicemen and women registered at the center.

Making money for the war effort was a big thing. The selling of war bonds was a huge activity and each county was expected to sell an allotted amount.

We sat in front of the radio as we now do the television. The news was always bad and as young teenagers, we listened to the terrible problems of Stella Dallas and One Man’s Family, two popular radio soap operas. “If you think you’ve got it bad, think about their problems.” Father Barber solved his family’s problems with a calming, “Yes, yes.” That was it.

When the war was over in 1945, the newsreels of the concentration camps that were in the movie theatres were shockingly real, and we knew then the importance of sacrifice. Almost 1,500 men and women served their country from New Braunfels, and sadly 38 gave up their lives.

“Around the Sophienburg” is published every other weekend in the New Braunfels Herald-Zeitung.

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By Tara V. Kohlenberg —

Reaching a certain age and lifespan in New Braunfels entitles me, and others like me, to call buildings/places by other names and not sound crazy. It is like a secret code. We can use the “old” name when referring to a current building, and not many will know what we are talking about. Recently, we were talking about the New Braunfels Social Club building located at 353 S. Seguin Ave., which has nothing to do with the current establishment by that name on West San Antonio Street.

As you know, New Braunfels is known for being a social city, thanks to our founding fathers. When German immigrants came to Texas, they brought more than just tools and clothes to start a new life, they brought their culture, work ethic, music, and family values. They also brought their desire for socialization. They participated in organizations of all kinds — singing societies, shooting clubs, athletic clubs.

Eventually, athletic clubs became less about physical fitness and more about social activities — billiards, card games (skat) and nine-pin bowling. Bowling teams from various clubs around town would compete with one another, as well as travel to other towns to compete for prizes. One of the earliest organizations was the New Braunfels Social Club founded in 1864.

Unfortunately, much of the New Braunfels Social Club organization history has been lost. From what I can tell, they were more of what we now think of as a bowling team. They had no “lanes” of their own, so they bowled at established bowling alleys. They may possibly have taken their name from a hosting bowling alley. Advertisements posted in the Zeitung all-German language paper in 1890 noted that the Social Club Saloon Beer Hall and Bowling Alley, owned by Mangliers, was formerly known as Hasenbeck’s Saloon. The ads of the day gave no addresses, but Karl Hasenbeck showed up in the 1890 census as a barkeeper on Seguin Street.

In 1910, the New Braunfels Social Club organization built a building for their members at 353 S. Seguin Ave. The 1907 Sanborn maps indicate that two bowling lanes, a separate smaller building, and a beer garden had existed on that same property. The one-story Social Club building has many characteristics of the Richardsonian Romanesque period, including grand architectural elements of a heavy stone façade with columns, arched windows and stained-glass detail more like one would see on a large three-story courthouse. The new building had room for club activities and enclosed bowling lanes.

Nine-pin bowling was a team sport. As New Braunfels Social Club membership increased, their support for the community grew, holding fundraising events for Red Cross donations and to buy War Bonds. They did well. In 1930, they expanded, installing first-class billiards tables, card tables, and more bowling lanes for members. Initially, the lanes were set up for nine-pin bowling. Ten-pen bowling became more prevalent with the invention of mechanical pin setting machines in the 1950s. New Braunfels Social Club voted to install pinsetter equipment in 1959. They enjoyed success until a public bowling alley opened in the early ‘60s. Club membership dropped by 75 percent over an eight-year period and they could no longer keep up with expenses. The New Braunfels Social Club made the painful decision to close their doors for good in October 1968 due to overwhelming debt, a good deal of which was attributed to pinsetter equipment. The building would not sit empty for long.

The City of New Braunfels was looking for a site on which to build a new civic center. The City Master Plan recommended a convention site on IH 35 at Walnut (across from H-E-B). The city placed a bid of $35,000 for the Social Club property, only to have it rejected by the club’s membership. The city withdrew the offer but let it be known that it was prepared to initiate condemnation procedures to acquire the property. The Social Club received one other bid for $40,000 and accepted, even though the purchase price would not cover the club’s entire $51,000 debt. So, who outbid the City? The Elks!

A local chapter of the Benevolent and Protective Order of Elks was chartered in 1963. The New Braunfels Elks Lodge No. 2279 leased the old Oasis Club property (current location of Microtel Inn & Suites on Business 35) for their new home. This fraternal organization, built on the tenets of “Charity, Justice, Brotherly Love and Fidelity,” fit right into the fabric of New Braunfels. Their membership grew quickly over the next five years and sought to build their own lodge building. The Elks had already purchased a piece of land on Highway 46 South for their new lodge. When the Social Club building came up for sale, they jumped on it and closed in January of 1969.

The Elks put in over 5,000 volunteer hours to remodel the old Social Club, including removing the bowling lanes and transforming the area into a dance floor. The eight maple bowling lanes weighing 56,000 pounds were painstakingly taken up and reassembled, pegged, glued and refinished to create an 1,800-square-foot dance floor. Think giant jigsaw puzzle. That’s commitment! The new Elks Lodge No. 2279 was dedicated in August 1969. The 114-year- old lodge building has been and continues to be one of the most popular venues in New Braunfels.

On a side note, the New Braunfels Social Club decision to accept the Elks’ bid over the city’s, to some was controversial, but ultimately, it was the membership’s call. They basically saved the 1910 treasure. Had the vote gone the other way, the Social Club bowling alley would have been torn down and the Civic Center would have been built on the other side of the street.

Sources: Sophienburg Museum & Archives.

“Around the Sophienburg” is published every other weekend in the New Braunfels Herald-Zeitung.

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