By Tara V. Kohlenberg —
Shopping for a wedding gift used to be something that I looked forward to. My most recent “gift shopping” experience involved scanning a QR code where I was then directed to a website to choose the appropriate item and clicking to send. Wow! So very anticlimactic. Where is the fun in that?
My first memory of going shopping for a wedding gift was at Dedeke’s in downtown New Braunfels. It was a beautiful store full of beautiful things. Tables were dressed in the finest table linens and perfectly set with china, silver and crystal to tempt any bride. The walls were lined with china place settings of nearly every pattern and color. Another part of that memory is the stern warning from my mother not to touch anything. I watched as my mother carefully selected a crystal pitcher and handed it to the clerk. It was so gratifying to walk out with our specially chosen, professionally wrapped gift to deliver in person.
Dedeke’s Housewares was a small store on Seguin Avenue that specialized in gifts and bridal registries in the 1950s-70s, but their story began much earlier. Richard F. Dedeke was born in New Braunfels in 1878. His grandfather, a farmer, had emigrated from Hannover in 1846. Richard’s father was a farmer and saddle maker. Richard was ambitious and in 1903, he sought his own fortunes in a thriving rural community of 200 people on York Creek. He purchased three lots in Hunter, Texas, between Grand and Railroad (now JC Riley) Streets to establish a residence and general merchandise store. A downturn in the cotton economy caused many of the Hunter businesses to close, including Dedeke’s General Store.
In 1928, R.F. Dedeke opened a new store in New Braunfels. The store was part of the ‘M’ System grocery chain. It opened at 215 S. Seguin Ave. (in the same brick building as The Oyster Bar). ‘M’ System was marketed as a new, self-serve way of shopping with multiple brand choices (as opposed to having a clerk bring a single brand from the shelf behind the counter). It sounds like the beginning of our current supermarket system.
R.F. Dedeke retired from his grocery business in 1951, and then the fun began. Richard’s son, Leslie Dedeke, and his siblings, Dorothy and Edward Dedeke opened Dedeke’s Housewares in the same location. In 1966, nearly a century after it was built, property at 173 S. Seguin Ave. was completely restored and the Dedeke family reopened the gift shop there. That is the beautiful store from my childhood. Even the patterned floor tiles were beautiful, but it was not beautiful before remodeling.
The Heinrich Krause building, located at 173 S. Seguin, already had a long history. The original part was built in the 1860s by Friedrich Krause and his son, Frederick Krause, who brought their carpentry skills with them from Germany. The first 45-foot section of the 24-foot-wide building (nearest to the street) is the oldest, built with squared cedar timbers. The next 45-foot section is of German Fachwerk, built with squared lumber. It had a small basement with rock walls and exposed square cedar timbers.
During the previous one hundred years, the one-story Krause building saw a lot of tenants. It was used by Weber & Deutsch, as an early general store; as an opera house; as a drill hall for a Texas Militia unit; as a blouse factory; as a barber shop and a newspaper office for Town & Country News. The Dedeke’s attention to detail and dedication to correct historical preservation of Krause building helped garner a Texas Historical Marker for the building, as well as honors from the New Braunfels Conservation Society.
In 1976, Dick and Bonnie Denson purchased the Dedeke’s business and it became Denson-Dedeke’s. In 1977, they also bought the entire property extending all the way to Comal Avenue, including the historic Krause building, the adjacent two-story Hoffmann building (on the left side of Denson-Dedeke), the parking lot in back, and the Mergele House on Comal.
In 1979, Sami’s Jewelry opened a kiosk at the front of Denson’s, near the windows. The large storage space in the back of the store was opened to create the perfect home for Marian Benson’s The Collection.
In 1981, the interior of the adjacent Mergele Building, was completely gutted by fire that spread from Ludwig Leather Company (two doors down from Denson’s). Fortunately, the tin roof and separation between the buildings prevented fire from damaging Denson’s. To prevent the building from being torn down, the Denson’s bought the Mergele Building and rebuilt the interior, preserving our Seguin Avenue merchant district. They opened up the walls between the two buildings and expanded their footprint again.
Upstairs in the Mergele Building, above retail space, were the Denson-Dedeke offices, and the very first home of Celebrations Bridal by Connie Worley. By incorporating three historic buildings with a courtyard and promoting complimentary retail tenants, Dick and Bonnie Denson successfully created a boutique shopping experience in a historic setting which eventually became Landmark Square.
The Mergele Building was sold to new owners in 1996. The rest of the property, including the Krause building, the Hoffmann building and the Mergele House on Comal Avenue, was sold in 1997 when the Densons retired. The Krause and Hoffmann properties have sold again in 2008 and 2018.
During that time, there have been multiple tenants of the Krause building, including photographers, marketing firms, a lingerie store and most recently a French café bistro.
When we look at historic buildings, we are spoiled and tend to look for the bigger, fancier, more ornate ones, i.e. the Court House (1884) or the row of buildings on San Antonio Street (circa 1890–1924). By doing that, we may be missing out on the hidden jewels (Krause building ca.1860) that make up the foundation of who New Braunfels is. Not slick. Not fancy. Historic.
Enjoy and appreciate the view and the experience, before you can only click on a QR code to see it. Preserve our history!
“Around the Sophienburg” is published every other weekend in the New Braunfels Herald-Zeitung.
