By Keva Hoffmann Boardman —

“There was a little custom that, I think, has completely died out. It’s called New Year’s Callers.” So began a story told by local New Braunfels resident, Kola Albrecht Zipp. She was born in 1899 and remembered her older sisters participating in New Year’s Day Calling in the early 1900s.

Like me, you may wonder just what New Year’s Day Calling is. “Calling”, an old custom, was when one paid an informal visit to family friends and acquaintances. Its purpose was to renew old friendship ties or settle family differences. It required a calling card which announced the visitor’s name. It was rather restrained and elegant. Think about the young heroines meeting men in Jane Austen’s novels.

In the mid-1800s, it seems that the “Dutch” population in New York began a new custom which combined this old one of “calling” with what can only be described as the equivalent of a 19th-century dating app. Let me explain.

It became a New Year’s Day tradition for young single men to “call” on young single women during the afternoon. Often, a group of two to four men would visit a home where two or more women had gathered in anticipation. The men were welcomed into the best room of the house and served refreshments. The visit only lasted 10 to 15 minutes because there were a lot of “calls” to make. And that meant, there were more eligible young women with whom you made acquaintances. Yes, the guys were checking out the girls and vice versa. The calling cards made perfect tour tickets into the ladies’ homes. They would be left at the home and remind the women who had made the visit.

By the late 1800s, the New York New Year’s Calling scene began to look a lot like “speed dating.” It became a competition between the men as to who could visit the most houses and between the women as to see who would collect the most calling cards.

So, back to Kola Zipp and the New Braunfels rendition of New Year’s Callers. “The young men would hire a carriage from the livery stable and they’d go out on New Year’s afternoon and they’d go calling. The girls would stay home to welcome them and they just made the rounds of their girlfriends … the girls sort of expected them, you know?”

As for refreshments, “The girls would offer the boys wine. Mother always bought a gallon of wine for Christmas and a case of ginger ale. Oh, that was a treat, you know! And the New Year’s Callers would come in, and oh, they were a happy lot. Of course, by the time they’d get all around, they had a lot to be happy about!” (Wink wink!)

“This was from the time of my very oldest sisters … and some of their friends that came were Udo Hellmann, Herbert Voss, Ben Nuhn and Paul Jahn.” Check out the photo of the card to see their names.

Erna Heidemeyer Rhode, born in 1896, was also a local lady who remembered this interesting custom. “I was thinking back on an activity which happened on New Year’s afternoon. A boyfriend, of course — by that time we were teenagers and we each had a boyfriend — would rent a buggy or surrey from the livery stable. There were no cars at that time; maybe one or two boys had them. They would bunch up in fours or fives or whatever amount they could get into the rental buggy and they would come to the different houses and call on the girls. Usually, two or three girls would go together and be at somebody’s house. [The boys] would stay for maybe an hour or so, and if the house had a piano and one of the girls could play the piano, then we’d sing and we’d have refreshments for the boys. They’d stay for about an hour and then they’d go back … I mean, they’d leave and would go back to somebody else’s house where they got the same courtesy and entertainment.”

“I have pictures of two or three of these boys who used to come: Julius Voelcker, Erwin Shaw, Herbert Haus, Paul Young and Oliver Eikel. We’d dress up in long dresses, evening dresses, because it was a very special occasion. The house was decorated, flowers and everything, and it was quite an event.” If you look at the photo of the card with young men, you will find Julius Voelcker on the far right.

I wondered if these were chaperoned events for the young ones. It was a time when stricter conventions were in place for the interactions of men and women. Erna Rhode answered my question. “They might come in and shake hands and say hello … maybe bring in the refreshments, but it was all very permissible. This was the New Year’s custom.”

New Year’s customs sure have changed.

This year, while munching on snacks and watching football games, think back on those gentle times when young men and women set their sights on new relationships in the new year. Not a bad idea.

FYI: These memories and others have been collected and recorded at the Sophienburg Museum & Archives through the “Reflections” oral history program and can be accessed at the Sophienburg or the New Braunfels Public Library.

Sources: Sophienburg Museum’s “Reflections” programs #8 and #202; https://friendsppm.wordpress.com/2019/12/09/the-long-lost-custom-of-new-years-day-calling/; https://nycpast.org/2016/12/29/calling-in-new-york-a-new-years-day-tradition/.

“Around the Sophienburg” is published every other weekend in the New Braunfels Herald-Zeitung.

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By Tara V. Kohlenberg —

This year, the New Braunfels Hermann Sons Lodge #21 is celebrating 135 years. What sounded like a simple “Happy Birthday” article soon became a rabbit hole that I could not ignore. Hold on!

First of all, who is Hermann and why do his sons have a lodge? I learned that the answer is somewhat complex. The Order of the Sons of Hermann fraternal (men only) organization was founded in 1840 by German immigrants in New York. Originally established under the German name “Der Orden der Hermann Soehne”, sometimes shortened to ODHS, it was created to provide mutual aid to members while promoting and preserving the German language and traditions in their new homeland.

Hermann is a hero. The Hermann Sons organization was named after a first century Germanic hero, Hermann the Cherusker (Defender) who destroyed three Roman legions at the Battle of Teutoberg Wald (Teutonia Forest) in 9 A.D. Hermann was revered for helping prevent Roman rule over the Germanic tribes. The Sons of Hermann organization protects its members and their German traditions just like Hermann did centuries before.

It took more than twenty years for The Order of the Sons of Hermann to make it down to Texas. There, several German-speaking San Antonio residents gathered and voted to organize a lodge, mainly to be of assistance to one another. The Harmonia Lodge #1 of San Antonio was created in 1861. Upon the death of one of their members three months later, several in the brotherhood paid for his coffin and grave, as well as provided financial assistance to the widow for several months afterwards.

Strong feelings about assisting and supporting their members in times of need became the driving force behind Harmonia Lodge’s request to National Grand Lodge for an obligatory life insurance program for members. In 1876, The National Grand Lodge adopted the recommendation, mandating a life insurance purchase with each membership so that each brother would receive $300 life insurance and $60 if his wife preceded him.

By March 1890, Texas Germans had organized ODHS Lodges in seven other cities for a total of eight, granting Texas the right to establish a State Grand Lodge of the Order of the Sons of Hermann. Ninety-two more lodges were established that same year, including Teutonia Lodge #21 of Hortontown in Comal County. Teutonia was in deference to the Teutonia Forest region of Germany.

Hortontown, is also sometimes written as Horton Town in documents. It was named for the owner of land where it was located, across the Guadalupe River from New Braunfels/Comaltown, A.C. Horton. Albert Clinton Horton, originally from Alabama, fought in the Texas Revolution and served as the first Lt. Governor of the State of Texas. He was extremely wealthy before the Civil War. According to records, he owned at least three tracts of land in Comal County, including a league (4428.2 acres) that stretched from the Guadalupe River to FM 306, then Nacogdoches-Austin Road (Broadway and Post Roads) to Gruene. Hortontown, by my best calculations, is thought to have been situated at the old Goodwin school grounds and then along Broadway Street (Loop 337 cuts through it) toward the backside of the old textile mill. In Comal County property records, older properties (not subdivisions) located on the Horton league will bear the name Foster, since he surveyed the land.

The Teutonia Lodge was the first one in Comal County. At one time, there were actually 24 separate Brother lodges located in Comal County. Comal Lodge #45 was established in 1892, followed by York Creek #63 and Steuben #73 in 1893. Casper Real #104 was chartered in 1894. Johann Sahm #116, Marbach #125 and Prinz Carl #127 were all chartered in 1895 and then Prinz Solms #136, Hunter #145, Ullrich von Hutten #146 and Thornhill #149 (Gruene) chartered in 1896. There were only four more lodges organized over the next thirteen years: Lone Star #91, Schuchard #181 (Comaltown), Fischer Store #219 and Marienthal #248.

The ladies were not to be left out. In 1896, the National Grand Lodge allowed for Sister (all women) lodges, but it was not until 1900 that the first Sister lodge was organized in Comal County, Prinzessen Heinrich #12. The other seven lodges organized between 1907 and 1911, included Freiheit Sister #45, Fruhling #48, Marie #91, Gludaus #101, Gloeckenbluemen (Bluebell) #104, Gartenlaube (Gazebo) #105, and finally, Heimat #99.

By 1920, the Order of the Sons of Hermann in Texas had more members and greater financial stability than all of the lodges in the rest of the United States combined. The Texas Grand Lodge broke away from the National Order of the Sons of Hermann and became independent and autonomous. They eventually transitioned from the German language to the English language by the late 1930s, although Teutonia meeting minutes were still recorded in German through 1942. Since Hermann Sons was organized for German immigrants, all of the members were of German descent, but by 1965 only about half were. By 1994 membership was open to all ethnic groups.

At the height of its popularity, there were more than 250 Hermann Sons lodges in Texas, with at least 100,000 members. Now the lodges number approximately 125 with less than 65,000 members. Comal County lodges have dwindled to three. Many of them dissolved after trying to survive by merging with others: Casper Real consolidated with Gludaus Sister Lodge, but dissolved in 1943. Johann Sahm, Marbach, Fruhling all merged together and then consolidated with Carl Rompel #268 before dissolving. Fischer Store and Marienthal merged before dissolving in 1954.

The three remaining are Prinz Solms #136, Spring Branch #127 and New Braunfels #21. Prinz Solms (who merged with Heimat Sister Lodge #99) is the only one to retain its original name. Spring Branch (originally Prinz Carl #127) joined with Gloeckenbluemen #104 and took on the name of Spring Branch #127. All of the other lodges, through various moves and mergers finally consolidated with Teutonia #21, which changed its name to New Braunfels #21 in 1962.

Since 1957, the New Braunfels Hermann Sons Hall has been located on Union Street, where the local lodge holds meetings and operates a dance school. Hundreds of girls have taken dancing in that hall, including all three of mine. They have also attended Hermann Sons summer camp along with their friends in Comfort, Texas, which has operated since 1954. True to their mission of lifelong support, the local lodge also offers scholarships to the youth, insurance for every level of life and has a retirement home in Comfort.

In 2017, The Order of Hermann Sons in Texas changed its name and rebranded their organization. Originally founded in 1890 as a fraternal benefit society for German immigrants in Texas, the name became Hermann Sons Life to better reflect its broader mission and inclusivity.

Alles Gut zum Geburtstag, Der Orden der Hermann Soehne, Neu Braunfels #21!

Sources: Sophienburg Museum & Archives, New Braunfels Hermann Sons Lodge #21.

“Around the Sophienburg” is published every other weekend in the New Braunfels Herald-Zeitung.

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By Keva Hoffmann Boardman —

This autobiographical sketch was written prior to a Reflections: Oral History Program taping recorded on November 13, 1979. Mr. Fischer was born in December of 1896. He was the son of Fritz Fischer and Caroline nee Klinger Fischer and one of 12 children. He passed away 10 months after the recording, at the age of 83.

The following excerpt beautifully describes the joy and wonder of his younger years and his amazing life-long work ethic.

I was born on a farm Dec 9, 1896, in a small rock house at Twin Sisters, Blanco Co, Texas. In those days all small boys wore dresses and being the baby of twelve, I had lots of hand-me-downs.

After this period was over, my brother Walter bought me a four-month-old German Shepherd black dog. When this dog was 1½ years old and grown, Walter made me a gig out of two wheels, an axle seat and two broom sticks. I trained this dog, and after several months, I would get on the seat and drive him anywhere just like a horse. After about a year, I decided that I needed a two-span team and tried to teach a hound for the second member. This worked out very well until one day I was driving my two dogs in the pasture when the hound spotted a jack rabbit and took out after him. I fell off and the rig and harnesses were completely demolished. All the consolation I got out of my brother was, “I told you so!”

On account of my mother’s health, I was not baptized until I was five years old. She was not able to go, but my dad, brother Otto and sister Alwina took me. We drove to church in a big hack pulled by two mules. When we arrived at the church, my brother lifted me out of the hack and as we walked to the building he said, “Now this is your last chance to pick your name. What do you want it to be, Robert, George or Albert?” I picked Albert. Up to this time I was called “Manny”.

At the age of six I started to school. Had to walk two miles. My dog walked half the way with me and at 4:30 he would meet me at the same spot daily for the return walk.

At nine years of age, we moved to New Braunfels. At the country school everything was in German. I could not speak any English until I was eight. The first English I learned was from neighboring colored children. At the beginning of the fourth school year, we started English. Six months of English saved my standing in the New Braunfels School. I was ahead in about half of the studies, so they placed me in the fifth grade but I had to go back to the second grade for history, geography and English. In two years I caught up with the others in these subjects. The first day in the New Braunfels School, the teacher cut up a stick and an apple and explained the fractions. I was way ahead in arithmetic as I could add, divide and multiply fractions. After the adjusting years were over, I sailed away smoothly, never failed, and graduated from High School in the class of ’13 (1913) at the age of 15.

When I was 12, I went to work at a cleaning and pressing shop after school and Saturdays at a starting salary of 90 cents per week. I kept this up until I graduated, at which time I was drawing $5 per week. A little later my boss, Mr. Alex Floege, sold the cleaning shop as he had inherited an interest in a horse collar factory and he talked me into going to work for him at $10 per week. The work was hard and I got to where I could not take it. After six weeks, I went to work for the Henne Family as office boy at the lumber yard at $20 per month. After three years at this job, I was transferred to the general office at the hardware store at $40 per month working under the office manager, Curt Linnartz.

When I left for the Navy in 1918, I was drawing $85 per month which was the fourth highest salary out of their 27 employees. Some of them had been there 20 and 25 years.

During 1918, most of my friends were drafted, as they were several years older than I was and I felt lost at home. There was only one bright spot for me during this period. In those days, most of the boys had bicycles. I worked up a racket. I bought their bikes for $5 and I did not have any hard time selling them for $10. When it came time for me to go to the service, I had two bikes left. I sold one and gave the other to my nephew, Dr. Ottmar Stratemann. That was 60 years ago.

About ten years ago a dentist told me that I needed dentures. A few weeks later I visited Dr. Stratemann and told him what my dentist had told me. He is well acquainted with this dentist, but he decided that it was not necessary for me to get dentures. While we were talking, someone cancelled an appointment and upon learning this, he decided that he could x-ray my teeth during this time and see whether or not the dentist was right. He found the same thing, that is, I had only one good tooth in my mouth. I offered to pay him, but he said, “You don’t owe me anything. Don’t you remember that you gave me a bicycle when I did not have any money to buy one?” I did not expect that, but he insisted so we were squared off.

After the war, Albert went back to his job at Henne’s and then worked for the IRS in Austin. He eventually moved to the Cuero area where he worked for Magnolia Oil Company (MOBIL) and then the Crescent Valley Creamery as office manager.

He was married — twice — and had one son.

In 1952, he made a full circle back to his first job and bought a drycleaning/laundry business. In 1964, he sold that business to his son and retired.

Almost. His son bought a second laundromat in 1978 and Albert took it on. He ended his 1979 autobiographical sketch with a lot of pride in how he lived his life and his accomplishments:

During my business career, I opened or kept from sinking, eight establishments, four for the Crescent Valley Creamery and four for myself. All of them turned out successful and all but one are still operating. At 83, I work eight hours a day, seven days a week, and I enjoy it.

As I said before, Albert C. Fischer passed on 10 months later.

Well done Mr. Fischer, well done.

Sources: Sophienburg Museum & Archives, Fischer family genealogy, Reflections: Oral History Program #155.

“Around the Sophienburg” is published every other weekend in the New Braunfels Herald-Zeitung.

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By Keva Hoffmann Boardman —

So, I’m still in “cigar-mode.” Once begun, research on a subject takes me down many roads, each with their own questions to answer.

For instance, I found out that early New Braunfels had cigar makers. These were not big outfits, but little factories which had one to five individuals who hand-rolled the cigars. While some did grow their own tobacco, most obtained tobacco leaves from Cuba and places in east Texas and Louisiana. It almost goes without saying that most of the makers here in New Braunfels had been trained back in Germany.

As early as 1853, a Mr. Arnold is listed as a local cigar maker in the city. Gustav Conrads set up a cigar factory in 1871, and employed four workers until 1874. Ed Rische, formerly a New Braunfels resident, advertised in 1880 that he had opened a factory in San Antonio and would sell locals (his old friends) his cigars. Gus Mittendorf had been making cigars in his small factory in Comaltown for several years. In 1896, he moved his enterprise out to Austin Hill. Adam von Buchberg reportedly began a cigar factory in 1896 which was still operating in 1902. It is difficult to find information on these early men, but now they are on my radar. Does anyone know of some Hispanic cigar makers?

Carl Schreyer (Schreier) started his cigar making business in 1901. Carl had moved his family to New Braunfels in 1898. He was fond of singing and was a member of the Protestant Church choir and the Echo men’s singing society. He was also in Hermann Sons. His cigars were so good that they won prizes at the Comal County Fair in 1903. The Schreyer cigar factory was located in Comaltown.

Carl also manufactured a special cigar blend for Ed Gruene. “Ed Gruene’s Military Band” brand cigar box featured a photo of the band on the inside of the cigar box lid. Members in the photo were: Director Gruene; Robert Schreyer, brother of cigar maker Carl; Robert Zipp; Alwin Steinbring; Edward Kanz; Harry Eberhardt; Oscar Braunholz; Henry Dierks; Carl Freitag; Richard Nolte; Willie Nuhn; Carl Fehlis; Carl Druebert; Willie Gebhardt, founder of the Gebhardt Chili Co.; Robert Kirmse; Edwin Eberhardt; and drum major Adam von Buchberg, who also made cigars.

The best-known local cigar maker was H.W. Schmidt. He was born at Bünde, Westphalia, in 1866. Schmidt learned cigar making as a young man in Germany before he immigrated alone to America when he was 18 years old. Schmidt moved around mid-America living and making cigars in St. Louis, Denver, and Milwaukee. It was in Milwaukee that a doctor diagnosed him with a heart ailment and told him to move to the Texas Hill Country region. In 1905, H.W. Schmidt moved to New Braunfels with his wife and two daughters. He opened his cigar factory in 1906, featuring his “Comal” and “Colorado” brands. Schmidt sold his cigars to almost all the saloons in downtown New Braunfels and in rural Comal County. His first factory was in the “old Schnabel home on Comal Street.” Later, he moved the factory to “Mrs. Scherff’s recently vacated building on Mill Street.” Schmidt entered his cigars and tobacco in the 1908 Comal County Fair. By 1909, he may have opened another factory in Lockhart. He also bought Ed Kuhfuss’s billiard and pool establishment, “The Smoke House,” at 508 San Antonio St. He promised patrons that the quality of his cigars would never be lacking. His brothers Ernst and Herman joined him in the factory; they are listed along with H.W. as cigar makers in the 1920 US Census.

While H.W. Schmidt sold his own brands of cigars, he also blended custom cigars for many of his patrons. These were boxed under exclusive labels. At least two of these patrons featured their sons’ portraits on the cigar boxes. “Little Dan” cigars were made for saloon owner Otto Reeh who at one time also managed the Phoenix Saloon. “Little Julius” or “Little Schleyer” cigars were made for Ed Schleyer who sold them in his saloon. Julius Schleyer, known as “Judge” Schleyer, was later a prominent local attorney but he was just a small child when his face graced his dad’s exclusive cigar boxes in 1906.

Fischer Store, out near what is now Canyon Lake, bought and sold many H.W. Schmidt’s cigars. Schmidt also shipped his cigars to the community of Comfort and towns in the Hill Country. The New Braunfels Herald even reported that Max Neuse kept himself supplied with Schmidt’s cigars when he went off to World War I. Schmidt cigars were obviously a local favorite for many years.

H.W. Schmidt died from complications following surgery in 1929. Carl Schreyer had died in 1928. With their passing, the era of a good hand-rolled local cigar had come to an end.

Sources: Sophienburg Museum: NB Zeitung and Herald newspaper collections; Family genealogy collections; Oscar Haas; Edna Faust and Marjorie Cook collections.

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This is the story of a boy born in Erbach, Hessen, Germany. It is about a boy who was fascinated with antlers. It is about that boy growing up and emigrating to Texas and creating his own future.

Ernst Dosch was born in 1822. He grew up hunting in the forests of Odenwald, the property of the Count of Erbach. The Count’s father had spent a lifetime collecting antiquities and antlers; the palace has one of the largest and oldest deer and roebuck antler collections in Europe. Young Ernst often walked through the Hirschgalerie at the palace, drawn to the variety and strangeness of the many abnormal antlers — antlers that displayed unusual arrangements and number of prongs.

Dosch graduated from the University of Giesen in Forestry and in 1848, he followed other students to the fabled land of “Texas”. He met young men on board the vessel “Louis” who became lifelong friends and business partners: Julius Dressel, Ludwig von Lichtenberg, G. Theissen, the Dittmar brothers and Ulrich Rische.

Ernst’s Texas story began when he settled with his new friends and some of the Vierziger at the Darmstaedter Farm (present day Danville area in Comal County). The Vierziger or “The Forty” or the Darmstaedters, were a group of about 40 young men from the Darmstadt area who were recruited by Prince Carl and the Adelsverein to set up a utopian socialistic colony in Texas (see https://sophienburg.wpenginepowered.com/?s=Darmstadt for more information). Almost immediately, the marvelous hunting possibilities in Texas took hold of him and he began to collect his own antler specimens.

Socialism was not for Ernst, and he joined up with the local Texas Rangers for a brief stint. He is later often referred to as Capt. Dosch because of this. In 1851, Dosch and his shipmate von Lichtenberg bought Lot #55 (202 S. Seguin) in New Braunfels. After Dosch constructed a building on it, he, with partner Rudolph Nauendorf, opened a store/saloon. This little building became the Star Exchange Saloon and now sits at Old Town at Conservation Plaza.

The newspaper says that times were tough and Dosch moved his business to San Antonio. His friend Ulrich Rische took over the saloon. Buying a lot on Commerce Street, Dosch and a Mr. Wiener opened a saloon and soon built up a nice clientele. In 1861, the outbreak of the Civil War sent Dosch off to Mexico where he lived in Piedras Negras and Monterrey where it seems he made a great deal of money. Dosch then travelled back to Germany in 1863.

On his return to San Antonio in 1866, Dosch got Ulrich Rische to sell the New Braunfels saloon and join him on Commerce Street. Their saloon was advertised as Dosch and Rische in the newspapers, but was commonly known as “The Deer Horn Bar”. Décor of the bar was an eclectic mix of German gingerbread woodwork and the ever-increasing collection of Dosch’s abnormal antlers. Folks visiting the city made a point of stopping to gawk at the more than 600 antler specimens on view. They had to pay attention to the unusual closing times though: 8 pm on weekdays and closed all day Sunday.

Dosch was respected by both the Anglo and German communities in San Antonio. He worked on the elections of friends, petitioned the city council for changes in statutes and advocated for new state laws to change deer season to August thru December (for some reason, the law said you could shoot deer from January to July!). Dosch was a charter member of the San Antonio Texanische Schuetzenverein and its president in 1857. He was a frequent prize winner at shooting meets and festivals across the Texas Hill Country. He presented an old rifle to the New Braunfels Schuetzenverein that he had used in the very first German-Texan Shooting festival on July 4, 1849, in New Braunfels.

Ernst was 81 years old when the Deer Horn Bar closed its doors in 1905. The saloon had had a good run, 36 years, and was known as the oldest, continuously owned and open bar in San Antonio at that time. His fantastic antler collection was moved to storage.

Ernst Dosch died in 1906, but his legacy does not end then. In a wonderful quirk of history, Albert and Emile Friederich open a bar in 1896. They, too, love antlers; Emile even makes furniture out of the horns. Their “Buckhorn Saloon” acquired the Dosch antler collection prior to 1920 and added it to its own. The Buckhorn Saloon (and I hope some of Ernst Dosch’s abnormal antlers) lives on and amazes and entertains San Antonio visitors today.

There is one more memorial to Ernst Dosch. When Carl J. Iwonski drew his view of New Braunfels in 1856, he included the figures of Dosch, Dr. Wilhelm Remer and Viktor Bracht. Ernst Dosch is on horseback, looking over the new town of New Braunfels, with his trusty rifle casually laying across his right shoulder. Don’t you just know he is thinking of his next set of antlers?

By the way, you can purchase a great reproduction of Iwonski’s 1856 view of New Braunfels at Sophie’s Shop in the Sophienburg Museum & Archives.

Sources: Neu-Braunfelser Zeitung Collection; Freie Presse für Texas, San Antonio 1880-1906; Galveston Daily News, 1870-1890; “German Businesses of San Antonio”, Dana Pomykal; Indian Wars and Pioneers of Texas, p495; Archives collections: 0009 Haas and 1020 Dressel; Old Town at Conservation Plaza; https://www.americanrifleman.org/content/archives-1892-shooting-fishing-abnormalantlers/; https://www.tshaonline.org/handbook.

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By Tara V. Kohlenberg —

Did your mother ever give you the job of pasting trading stamps into books? Mine did. My childhood is full of rainy afternoons spent licking (or wetting with a sponge after I got smart) drawers full of S&H Green stamps. That entitled me to browse the S&H Idea Book to see what we could spend our stamps on. It was almost as cool as looking through the JCPenney Christmas Catalogue… almost. My recent discovery of trading stamps in the Sophienburg Collection prompted a little more in depth look at trading stamps in New Braunfels.

Before there were frequent flyer miles, hole punched discount cards or computerized loyalty discounts, there were trading stamps. Trading stamps were developed as a retail loyalty program. Merchants would purchase the stamps in varying point denominations and give them out based on the amount of the purchase. Stamps were then pasted into savings books and redeemed for other merchandise. Sperry & Hutchinson created S&H Green Stamps in 1896. They were one of the first loyalty programs of its type. Issued in denominations of one, ten and fifty points, the gummed paper stamps were mostly distributed to supermarkets, department stores and gasoline stations.

The first Herald advertisement with S&H Green Stamps in New Braunfels appears in 1915, by the Pfeuffer-Holm Co. furniture store. The ad announces the adoption of the “Sperry System of Profit-Sharing” to reward their cash paying customers, much in the same way that the bank pays interest on the money one saves. Then in 1922, Green Stamps appear in ads by Ludewig Furniture (now Johnson Furniture) and also by Oscar Haas & Co. clothing (yes, our County Clerk and historian was a man of many talents). They even gave S&H Green Stamps with the sales of ladies’ corsets and brassiers.

Trading stamps grew in popularity over the years, especially with the spread of chain gasoline stations and supermarket chains. Most retailers found it easier and more profitable to award all purchases than just the cash sales. The height of collecting trading stamps came during the 1950s and 1960s. Here in New Braunfels, the only Herald ads promoting green stamps in the late 50’s was Plaza Drug. Numerous others followed and proudly posted their Green S&H shield in their windows like Mom ‘n Tot Shoppe. Some had large free standing metal signs out front of their businesses to get your attention. Tip Top Cleaners even posted an S&H logo in their 1965 Yellow Page ad.

There were other trading stamp competitors. One such competitor was Texas Gold Stamps. Developed by HEB in 1955, Gold Stamps were run as a subsidiary and available to all merchants. Gold Stamps did not appear in local advertising until 1958 promoted by Ritter Service Station locations in New Braunfels. Within a short period of time there were a lot of merchants touting Texas Gold Stamps, including HEB, City Pharmacy, Jarisch Gulf, Landa Texaco & Sinclair Service Station.

In the 60’s, grocery stores were noted for Green Stamps bonus days. In 1964, Baenziger Model Market opened (now part of NBISD Ed Center). My mom shopped at Baenziger’s to take advantage of the Double Stamp Wednesdays. (Yay, more to paste. More to dream of getting!) Then in 1966, the Great Atlantic & Pacific Tea Company opened an A&P Grocery Store in Landa Plaza Shopping Center (now Das Rec area). They brought with them their own brand of trading stamps – McDonald’s Plaid Stamps. Other lesser known trading stamps appeared as well. Sometime in 1964-65, Superior Market & Grocery, on the corner of North Union and Garza (now a small office building) began offering S&S Red Stamps. I have neither seen these or found any information on them, but Superior’s grocery ads touted that S&S Red Stamps “Spend like Cash with your hometown Merchant”. The redemption center was listed as Dedeke’s Housewares and gifts at 215 S. Seguin. I would think that it was fashioned after the S&H Green Stamp program, but with local merchant products. Red Stamps lasted until about 1967, when the store loyalty program changed to Gold Bond Stamps. Weyel’s Foodliner gave out Top Value Stamps.

By 1965, trading stamps were saved by 35 million of the 50 million families in America, redeeming $500 million dollars in stamps each year. However, trading stamps began to decline after that. In 1967, a joint ad from Comal, Plaza and City Drug stores stated that “effective immediately” trading stamps would no longer be given, but they would give 10% cash discount on all purchases. Wuest’s Grocery never gave trading stamps. Instead, they promoted their lower discount prices every day. More stores began to realize the savings in ditching stamps. With the economic downturn and gas crisis of the 70’s, trading stamps held less value and shoppers realized that they could get their premium items almost as cheaply by buying outright. The stamps became too much trouble. S&H continued on until about 2013, then became S&H Points. As of December 2020, their website states that points are no longer valid and cannot be redeemed.

So what did we end up getting on our big S&H Green Stamp shopping trips to the redemption center in downtown Seguin? I remember my dad getting lawn chairs. My mom got a new bathroom scale and my sister and I got a vanity chair with a hot pink (not quite psychedelic) “fuzzy” seat cover when we redid our room in high school. What did you get?

Sources: Sophienburg Museum and Archives newspaper collection; https://www.tshaonline.org/handbook

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By Tara V. Kohlenberg —

We have become somewhat accustomed to seeing motor homes, mobile homes, and tiny homes as they move down the highway to their new resting place. However, seeing a stucco building moving through downtown is more of a spectacle. That is exactly what I saw one morning in December.

As I watched the building moving along Comal Street, it brought to mind photos of the Joseph Faust home being moved to make way for a new hotel in 1929 (currently Faust Hotel). The home, a three-story classical revival beauty, was stripped of its bricks and rolled down the muddy South Seguin Avenue to its current location at 305 S. Seguin. (Read more on that story online in Around The Sophienburg November 30, 2010.)

So why move an entire downtown building deemed insignificant to save? The answers (and ultimately more questions) lie in the history. At the beginning of our story, Harry and Helena Landa purchased milling interests in New Braunfels. They developed an enterprise which became the forerunners of Dittlinger Feed & Flour Mills (now ADM Milling) and Servtex Materials (Parker Brothers and CEMEX). Their grand estate became Landa Park and the Highlands Addition on the Hill. They also owned many properties in town. The Landa homestead, about two acres, was situated between East San Antonio Street and Mill Street and behind the Courthouse and other business properties facing Seguin Avenue. In 1851, Joseph built his bride a nice wooden home, complete with outbuildings, along with the Landa Store that sat on the corner of Main Plaza and E. San Antonio. In 1891, their son, Harry Landa, razed the home and built a grand mansion for his parents on the same site (now Comal County Landa Annex). The Landa businesses continued to operate and grow under Helena and son, Harry, after the death of Joseph in 1896. Helena died in 1912, leaving her estate to Harry and his four sisters. The terms of her will ordered the sale of the property ten years after her death.

Okay, so on with the little building. Harry married in 1913 and continued to live in the Landa Mansion. Sometime about 1925-26, Harry built a 22’ x 42’ stucco office building located at 173 E. San Antonio St. directly behind the Landa store. It had windows all around, along with doors on the front & back. It also had a side door to slip into the big store through the alley. So, why would you build a new building on property that had to be sold?

The Landa Milling Company was finally sold in June of 1926. In reading a copy of the will, it explains that only the business properties had to be sold. There were other tracts of land bequeathed to each of the children/heirs that were not included in the “ten year” requirement. Harry received the two-acre main plaza property from his mother. I suspect that Harry may have built the building for his own personal office as his office phone was listed at the 173 address in 1928. He had posted “new stucco store for rent” for the same address.

In January of 1929, the Herald announced that the City Library was being moved from the corner Landa store to another location. Harry completely re-did the big store to accommodate Montgomery Ward in a long-term lease (which lasted less than a year due to the Crash). The stucco building behind Montgomery Ward, the Landa residence and Mill St. cottage were listed for rent. Harry Landa died in 1951. His holdings around Main Plaza were sold in 1954 to Jac Eisenberg (owner of Eisenberg Furniture in old Montgomery Ward Store). He then old the properties to First Federal Savings & Loan in 1957. First Federal occupied the Landa Mansion from 1948 until they moved into the renovated corner building in 1958. The mansion was torn down in 1964.

A myriad of entities rented the little stucco building through the years. The Landas hosted the Public Library at 173 E. San Antonio in 1931, before it moved to the Sophienburg Museum in 1933. In 1940, Tip Top Cleaners occupied the building. And as a side note, Fred and Maria Luna and Modern Beauty Salon were listed in the adjacent fachwerk building at 189 E. San Antonio (now gone). In the late ‘40s, the stucco building was the site of the Casa Blanca Café & Bakery, also associated with the Maria Luna Meza family.

In the ‘50s, it housed Comal Insurance, Hoppe School of Music and Guadalupe Valley Memorial Park sales office. In 1966, the building was remodeled with the memorable tile and mansard roof. Modern Beauty Salon and owner Maria Meza, became the longest resident of that address. Somewhat like the Landas, Maria Mena Luna Meza established her own family enterprise and legacy. As a young woman, she began her first hair salon in January of 1935. She opened Modern Beauty Salon two doors down in 207 E. San Antonio. The shop moved to the 189 address, operating there for about twenty-six years before moving into the 173 address, which lasted about fifty-four years. Eighty-five years of Modern Beauty Salon, plus all of the other family café’s, bakeries and homes that took place in that one little strip of downtown New Braunfels, is quite a legacy, which has almost all been demolished in the name of progress. The little stucco building, built by one ambitious merchant and taken up by another ambitious business owner, was worth saving!

On the cold, drizzly morning of December 15, 2020, the little stucco building was loaded onto a specialized trailer, like a giant pallet jack. They estimated the weight to be about 35,000 pounds. Surprise! It was more like 85,000 pounds. The little building made its way down Comal Street, made the corner at Coll Street, and on to its new spot, right behind Dr. Fred Frueholz’ stately home located at 305 S. Seguin. See how I did that? The building will be restored and used for historical education. We are beyond grateful to those involved in the restoration.

Sources: Sophienburg Museum & Archives; Around the Sophienburg by Myra Lee Goff

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Texas is the perfect environment for many creatures. One of them is snakes, and here in central Texas we have poisonous ones: copperheads, coral snakes, cottonmouths (water moccasins) and rattlesnakes. Early Comal Countians were very familiar with our slithering neighbors. The NB Zeitung records many encounters by citizens all around the county — – many of them deadly. Here are some of the early ones:

• 1855 — Joseph Scherz of Cibolo DIED of snake bite.
• 1859 — 6-yr-old son of Mr. Hazeldanz of 8 Mile Creek DIED of rattlesnake bite.
• 1860 — Son of Wilhelm Fehlis of York Creek found DEAD of snake bite where he was picking dewberries.
• 1861 — G. Sacherer killed 6’8” long, 10” diameter rattlesnake.
• 1868 — Son of Kresche DIED of snake bite and Bartels loses horse from snake bite, both from Hortontown.
• 1874 — Morhoff of Comaltown bitten on hand by rattlesnake.
• 1880 — C.J. Wells, caretaker of mail and stagecoach stop, DIED of snake bite.
• 1881- Child of Mr. Riesling of York Creek bitten by rattlesnake while picking cotton; Johanna See DIED of rattlesnake bite; Henry Lueers of Purgatory Springs killed 6’ rattlesnake that had 10 baby rabbits inside; Mrs. Wilhelm Uhle bitten by snake.
• 1882 — Child of Christian Pape and child of Jacob Heidrich bitten by rattlesnake.
• 1886 — F. Alves killed large rattlesnake with 13 rattles; F. Donnerberg of Blanco, killed rattlesnake with 15 rattles and five unhatched eggs.
• 1887 — 8-yr-old son of W. Fenske of Davenport bitten by copperhead.
• 1890 — Julius, son of Fritz Coers, DIED of rattlesnake bite; son of Theo. Heise of Hancock Valley bitten by rattlesnake.
• 1894 — Carl Brehm of Selma and Fritz Buch of Schumannsville bitten by rattlesnakes; 8-yr-old daughter of Heinrich Jentsch of Huaco Springs and 4-yr-old child of George Beierle DIED of snakebite.
• 1895 — Mr. Thormeyer bitten by rattlesnake; John Sippel killed rattlesnake with 12 rattles; 65-yr-old Marie Werner DIED from rattlesnake bite; Heinrich Jentsch of Hueco Springs killed 30 rattlesnakes on his farm from January until October (he lost his daughter to snakebite in 1894).
• 1896 — Hermann Dierks and Mrs. Frank Nowotny bitten by rattlesnake; 10-yr-old son of Syl. Steubing DIED from rattlesnake bite.
• 1900 — 2-yr-old son of Carl Tonne of Davenport bitten on the leg by rattlesnake.
• 1901 — 10-yr-old daughter of Fritz Scheel of Anhalt DIED of rattlesnake bite while walking to school.
• 1902 — Willie Bremer of Bracken bitten by rattlesnake; son of Friedrich Jonas bitten by rattlesnake while picking cotton.
• 1903 — Heinrich Harborth and H. W. Glenewinkel found nest of snakes in Harborth’s pasture and killed an 8’ prairie snake and 12 rattlesnakes; Max Heimer of Smithsons Valley and Theodore Holekamp bitten by rattlesnakes; Marie Syring bitten by snake while cutting corn tops on her father’s farm.
• 1904 — 19-yr-old Eduard Jonas bit by rattlesnake in cornfield; Arno Jentsch bitten by snake; 8 yr-old son of Heinrich Schneider bitten on finger by rattlesnake.
• 1906 — Franz Preiss and Ottomer Linnartz were at Twin Sisters and came upon a rattlesnake running with 12 babies. She saw them and swallowed all the little snakes. 8-yr-old daughter of Rudolph Jonas DIED of rattlesnake bite.
• 1919 — 9-yr-old daughter of Ernst Pape of Sattler DIED of rattlesnake bite.

The paper also has articles on how to treat snakebite. In 1855, it suggested the use of whiskey and button snakeroot (Eryngium yuccifolium or Liatris squarrosa, both go by the common name “rattlesnake master”). I had to do some research. The chewed roots were applied to wounds and used as a cure for snakebite by Native Americans. They also used it to expel worms, induce vomiting and treat liver trouble. The plant could be used in the treatment of disorders of the kidneys and sexual organs since it had diaphoretic, diuretic and (in large doses) emetic properties. Other ailments treated with button snakeroot were infectious fevers and respiratory complaints. Did the whiskey just make it go down easier?

My dad recently told me a story about my granddaddy. When he was a little boy growing up in Schumannsville, he stuck his hand down a rat hole. He got bit by a rattlesnake. His mom ran to the chicken house and grabbed a hen “that was sitting on eggs.” Ripping it apart down the middle, she wrapped the chicken around his hand and left it on the wound until the “meat turned blue.” Granddaddy got sick, but it didn’t kill him. David Hartmann recently shared this same cure on a Facebook post, so it must have been common knowledge for folks around here. A friend of mine who grew up in Mexico says they used to do the same thing. A dead chicken? Apparently, the chicken’s body temperature is higher and this draws the poison into it and out of you. I don’t know the medical reason, but it saved my granddaddy’s life.

Back then, fewer people meant more places for these creatures to live. Today, with all the new building and loss of farm and pasture land, you’d think we would see a decline in the snake population. But not around my house. I know some of you like snakes and just walk around them. That’s fine. But even when I know the role they play in “the circle of life,” I’d rather not share my space with them. I live on property known as “Rattlesnake Hill” by old-timers. A couple of years ago, my mom killed over 20 rattlers one spring. This spring we have had three sightings and two exterminations….one got away into the bushes. One of the deceased had actually moved in under my back porch. For over a month we could hear the rattles go off every time we walked over the floor. Named the thing Sparkles. Sparkles scared my exterminator away…literally. Finally, my son met Sparkles on the its way out from under the house, with a .22.

RIP, Sparkles.

Sources: https://pfaf.org/user/Plant/aspx?LatinName=Eryngium; https://gardensoftheblueridge.com; https://botanical.com/botanical/mgmh/s/snabut57.html; Neu Braunfelser Zeitung collection, Sophienburg Museum and Archives

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Don’t know your early NB history? No excuses, people. There are many outstanding works of art and memorials you probably see every day just driving through our beautiful downtown. Pack up the kids or load up your Omie and Opie and take a mini field trip or two. Enjoy the summer weather and connect with your community’s past.

Start with a trip to the NB Civic Center on S. Seguin St. for a really good overview of New Braunfels’ beginnings. Out in front is a bronze of our city founder, Prince Carl of Solms-Braunfels. Did you get that? Solms-BRAUNFELS. There. You know how we got our name. We are the only city in Texas founded by a Prince!

Walk up on the front porch and you will find an entire wall of metal plaques that lay out the basics of our town’s history. There are 20 etched metal “photos” of early NB sites and leaders and four rectangular metal etchings of the German immigrants’ journey from Indianola. It’s a lot to take in, but there is more.

Go around the left side of the building. You will pass a blue-tiled fountain that honors citizens who have been designated as “Legends”. These individuals have given countless hours to make our city better. Maybe one day your name will be etched into our history.

Continue to the back entrance and find a long polished grey granite marker in the flower bed. Check out the towns the immigrants passed through as they followed the Guadalupe River up from the coast. That trip took almost six weeks to walk. I just drove that route with a group of fellow citizens; it took us a day in an air-conditioned van. I can truthfully say that I would not have made it to NB. No apology.

Another concentration of art, architecture and memorials is found on our beloved Main Plaza. On the north side, find the rough pink granite rock with a plaque from the City’s 150th Anniversary; it has an outline of the changes made to the Plaza. Having been planned from day one to be the City Center, the Plaza is almost overflowing with information of our past.

And flowing in front of you is the Plaza Fountain, bought and installed in 1896, with funds from the City’s 50th Anniversary celebration. The fountain has not only survived time, it has survived being hit (and badly damaged) several times by drunk or speeding drivers. Did you know that the fountain has not always been black?

The Bandstand has been New Braunfels’ centerpiece since 1905. Just imagine that for over a century, singing and shooting society festivals, presidential and gubernatorial visits, community meetings, concerts and city anniversaries have been celebrated in its shadow. It has witnessed hundreds of 4th of July, Dies y Seis, Loyalty Day, Comal County Fair and Kinder Maskenball parades. Innumerable wagons, carts, bicycles, automobiles and trucks have circled around the octagonal red-roofed little building. Just stand in it and you are a part of that history!

Near the Bandstand is the “Friendship Tree” (Freundschaft Baum) dedicated to YOU, the citizens of New Braunfels. If you circle the Plaza, you will find four polished pink granite markers for the 150th Anniversary. Take some large sheets of paper and some crayons and make rubbings of the crests. Can you figure out what the symbols mean?

At the east end of Main Plaza are two memorials to Comal Countians who fought for our rights and freedoms in the Civil War and WWI. Note that the Civil War monument honors all men who died, both North and South. I like what that says about our town.

If you still haven’t had your fill of history, you can read the marker on our century-old, restored Comal County Courthouse. Take time to go inside and explore the exhibits and spaces of this unique and stately structure; believe me when I say there will be some fun surprises.

Cross Seguin St and grab a cup of coffee at Crosswalk in the former lobby of the Schmitz Hotel where you will walk on floors that knew the footsteps of Texas Rangers, Civil War officers and men, cotton merchants and so many more. I suggest you park yourself in a chair on the front porch. Take a little time to watch present day history happen right before your eyes and be thankful for the all the people who have made New Braunfels so wonderful.

FYI: Saturday, May 19th is FREE Museum Day from 1-4pm. Take advantage of this once a year freebie.

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The multitude of seasonal well wishes received over the past month got me to thinking. Christmas cards and actual phone calls seem to be dwindling while texts, Instagram and Facebook posts (at least at my house) are on the rise. It’s amazing to consider just how far communication technology has come.

Long distance communication by man has taken several forms. Telegraphy is the transmission of ideas through symbols, unlike “pigeons” which deliver an actual message. Early examples include smoke signals, beacons, reflected light signals, and flag signals like on ships. The harnessing of electricity in the 19th century brought about the invention of electrical telegraphy, eventually leading to wireless telegraphy, the internet, and instant messaging. The first commercial telegraph system was installed in England in May 1937.

Closer to home, the first telegraph lines and poles were installed in New Braunfels in 1865. The telegraph office was located in several places around town during its tenure (see NB Herald-Zeitung article by Myra Lee Goff, Around the Sophienburg, May 17, 2015). Alexander Graham Bell was awarded the first patent to “transmit sounds” on March 7, 1876. Bell Telephone was organized July 9, 1877. Finally, on December 10, 1895, when New Braunfels was 50 years old, the New Braunfels City Council passed an ordinance granting Southwestern Bell Telephone & Telegraph Company the right “to erect and maintain on the streets, alleys, and public ways, poles, fixtures and wires necessary and convenient for the purpose of supplying New Braunfels citizens with communication by telephone.” New Braunfels came of age when the first telephone lines were actually installed on January 23, 1896.

The Southwestern Bell Telephone & Telegraph office was above Voelcker Store (now Red Stag) on the corner of Castell and Seguin Streets. Inside, “Telephone Girls” or “Central” worked in shifts at the switchboard. In an anonymous letter to the editor of the NB Herald on February 3, 1905, someone raved on the efficiency of the operators of Central, who answer each call on average within seven to ten seconds and processed some fifteen calls per minute or nine hundred per hour. The writer also calls out those who become impatient and “sass Central”, who by training and etiquette do not sass back. It seems the current habit of blasting an unseen person with rudeness online is not new.

“Even the butcher and the baker, the grocer and the clothier keep customers waiting minutes rather than seconds before asking: “What can I do for You?” Yet how rarely a customer thinks of “sassing” a store clerk for being dilatory or negligent or stupid, even though the indifference or the stupidity or the arrogance shown is exasperating? Why make this distinction: Is it because the clerk is a living entity whose resentment will be emphatic and Central (operator) is unseen”.

As New Braunfels grew, the number of telephones grew, as did the amount of business conducted by phone. In Reflections Oral History Program #32, recorded in 1977, guests Mrs. Emilie Feigerle and Mrs. Hedwig Bose shared their memories of working for the telephone company. Both ladies began their employment with Southwestern Bell Telephone & Telegraph in 1915-1916. They recalled that only women age 17 or older would be hired to run the switchboards. They reported the company being over Voelcker’s and then maybe in the Schmidt building. The operators would plug in whenever a shutter opened on the board and ask, “number?” before plugging into that slot. If someone wanted to make a long distance call, the local operator wrote out a ticket and then switched them over to the ‘toll’ operator. Twenty-four hour service was available… the night switchboard girl slept there.

The numbers in town were all plain numbers on single lines. The Zeitung’s number was 86. Out in the rural areas people hung their own lines. Several people would be on just one line, so they had to listen for their specific number of rings, like five or six rings. Sometimes it was a combination of short and long rings. The ladies explained that they knew a lot of what was going on in town. “We were not allowed to listen in but you know, sometimes the key would accidentally flip open a little bit. We didn’t have to listen much, because we knew every man that had three or four women on the string in town. We knew which numbers they called.”

The ladies also remembered the Armistice of WWI on November 11, 1918. “She and I,” recalled Mrs. Bose, “were the only ones there that morning when the Armistice was declared. Johnny Platz was the manager and he went down and brought in people from the street to show them how busy we were. There wasn’t a shutter that wasn’t flapping. People were calling each other to tell about the war. To talk about the War ending. All of the whistles were blowing. It was quite an event!”

In 1925, the Blumberg building was built (now housing the coffee shop and offices across the street from the Courthouse). On January 1, 1926, the telephone exchange moved to its second floor. Long-time New Braunfels residents still remember the telephone office at this location. If you are curious, the Sophienburg Archives has all the New Braunfels phone books dating back to 1906.

I have mixed emotions about those days. I long for that more personal connection between people, the face-to-face conversations, the slower pace of life – while I shoot off an email to my daughter and order that fantastic blouse online, on my phone.

Sources:

• Haas, Oscar, History of New Braunfels and Comal County, Texas
• Reflections #32, Sophienburg Museum and Archives
• Around the Sophienburg, www.sophienburg.com
• New Braunfels Herald

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