By Keva Hoffmann Boardman —

On February 27, 1977, Herb Skoog recorded the 21st interview of the Sophienburg Museum’s “Reflections” oral history program. Herb interviewed Jerome Nowotny. It is one of the best episodes in the series — a real humdinger.

Jerome Nowotny is perhaps best remembered for his enormous “Beer Bottles of the World” collection. 6,000-plus bottles are on permanent display on the Wurstfest grounds inside the Spass Haus. In his oral history interview, Jerome revealed that his passion for collecting beer bottles began when he was a child growing up during Prohibition. I’ll share a bit of his reminiscing:

… There were so many wonderful places to buy illegal homemade beer. They were called bootlegging joints. New Braunfels was very famous for good bootleg joints. People from Houston, San Antonio … they came from everywhere to get this good New Braunfels beer…

Albert Nowotny was Jerome’s dad. Albert ran a business known as “The House the Jack Built” on W. San Antonio Street. It was a restaurant, gas station and Indian relics museum with a tourist camp of cottages out back. The business began in 1927 and added a concrete building in 1930. It flourished through the 1940s, then became Zoeller’s Funeral Home in 1953. In 1981, the building became the Comal County Juvenile Residential Supervision and Treatment Center. Just a few weeks ago, the building was demolished to make way for a new building on the Connections Individual and Family Services campus. (See https://sophienburg.wpenginepowered.com/the-house-that-jack-built/).

The House the Jack Built sold near-beer during Prohibition. Near-beer had only ½ of one percent alcohol. Jerome explained to Herb Skoog that breweries still made real beer and then “distilled it, warmed it up” to evaporate the alcohol. Only near-beer could be legally sold.

… When people came to our place for hamburgers, they would often ask, “Where can we get good beer?” There were so many places it wasn’t difficult to find one if you knew … but you could drive all over town and never find a place if you didn’t know, because every yard had a ligustrum hedge …

Many yards in New Braunfels were bordered by ligustrum hedges instead of wooden fences. It was common practice to set up your bootlegging operation behind the hedge in the back yard. As a child, Jerome’s father would periodically send Jerome to one of the known bootleg places to get real beer for the customers. He always had to go to different ones so that “the Revenuers” wouldn’t catch on and friends get in trouble. Customers tipped Jerome $5 to go on these procurement expeditions. Jerome jokingly said that some people said he was “a pimp for the bootleggers.”

The 18th Amendment made it illegal to SELL alcoholic beverages from 1920-1933. As a citizen, you could brew up to 200 gallons of beer a year to use for personal consumption. You could NOT SELL beer to anyone else. Legally, you needed to have a doctor’s prescription to purchase any kind of alcohol to use “for medicinal purposes.”

Comal Brewery was the only beer brewery still in business by the time of Prohibition (the building is now the New Braunfels Smokehouse Ice Plant facilities). Comal Brewery made real beer and then turned it into near-beer; however, over time, the alcohol content began inching its way back up to real beer. At that point, “the Revenuers” (government agents who collected taxes and enforced laws against illegal alcohol manufacture) raided the place and destroyed all the brewing equipment:

… ”The Revenuers” came in and chopped up all the big copper kettles and everything…that was the end of it. Then it became an ice factory …

I am envisioning a whole “Andy Griffith” episode. I can only imagine how distraught the citizens of New Braunfels were.

Mr. Skoog asked Jerome if there were other folks in New Braunfels who got caught and sent to jail for bootlegging. The answer was “yes”, but they both agreed it was still too early to drop any names — several well-known bootleggers were still living! In New Braunfels, those men who did a spell in jail for bootlegging were not looked upon as hardened criminals.

The discussion on bootlegging is just one part of this great interview. Jerome also told wonderful stories about collecting the almost 14,000 beer bottles that made up his collection. Jerome also shared fascinating memories about his time as a comic actor in Hollywood!

If you want to hear all of Jerome’s interview, you can visit the Sophienburg Museum & Archives to hear or purchase this oral history; there are over 2,000 recordings of other New Braunfels citizens to choose from. You can also go to the New Braunfels Public Library and check out “Reflections” interviews to listen to.

FYI: Jerome Nowotny passed on in 1992 at the age of 77. Sadly, for many of us locals, Herb Skoog passed away recently on February 3, at the age of 93. Herb and his velvety voice will be truly missed.

Sources: Sophienburg Archives, “Reflections” oral history program #21 — Jerome Nowotny.

“Around the Sophienburg” is published every other weekend in the New Braunfels Herald-Zeitung.

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By Keva Hoffmann Boardman —

Last week I took on the challenge of finding out about City Lot 89. It is located on the corner of South Seguin Avenue and Coll Street, across from the First Protestant Church. We know it today as the location of Johnson Furniture Co and their lovely, landscaped corner.

This prime real estate was first drawn by lot from the Adelsverein’s land grant by Aloys Rosser in 1848. Rosser sold it to Jacob Winkler in 1850, who quickly flipped it to H. Bevenroth. By 1854, Bevenroth’s estate had sold Lot 89 to Charles Rossy and his wife, and they sold it to Carl Floege. Six owners in six years — I’m guessing that maybe they wanted farmland not city property or perhaps saw a quick way to make some cash.

Carl Floege, a cabinetmaker by trade, immigrated to Texas in 1849. After obtaining Lot 89 in 1854, he built a home and his first general store on the property. He built a much larger, two-story business on Main Plaza (location of Utilities building) and a larger home off Market Plaza. Impressive! More impressive, he used his carpentry skills and know-how to build the first low-water bridge over the Comal at West San Antonio Street (1856), the Torrey Mill bridge on the Comal at Bridge Street (1867) and a new high-water bridge over the Comal (1873) at the location of his former low-water bridge after it had washed away.

Mr. Floege also used his trade to work on the first Comal County Courthouse (1856), a new 66-foot river ferryboat (1859), add rooms to the New Braunfels Academy (1867), deal with city streets and drainage issues (1873-1874), and build numerous stores and homes. Carl could truthfully say he built a lot of old New Braunfels with his two hands.

Carl Floege sold Lot 89 to Rudolph DuMenil in 1858, after the completion of his larger store and home. DuMenil had emigrated from Germany in 1850, and first lived in Hortontown where he ran a meat market for about eight years. In 1858, he moved into the old Floege home and set up his own general merchandising business in the old Floege Store. DuMenil literally sold everything but the kitchen sink — Hungarian grass, bois d’arc saplings for living fence lines, whiskey and brandy, clothing, dry goods, lead and percussion caps, hardware, tobacco products, paint, stoves and kitchenware. Maybe he did sell the sink! Rudolph also sold an ambulance, pianos and did freighting as well as being involved in local education as a trustee at the New Braunfels Academy.

In 1875, DuMenil auctioned off his store inventory and rented the store building to Carl Floege’s son Herman to use as a wagon business. When Herman Floege moved his business elsewhere in 1881, the store was rented to Homans Saddlery/Leather shop.

Lot 89, with the old Floege home and store, was sold by the DuMenils to Cuno “C.J.” Ludewig in 1902. Mr. Ludewig and his brothers had started a furniture business in 1887 at the location of the old Krueger Chevrolet building (across from Granzin Bar-B-Q). C. J. Ludewig took over the business from his brothers and moved it to the Seguin Street property in 1905. The family lived in the old home and ran the furniture company out of the DuMenil store. In 1929, a new “modern” brick building was built next to the old DuMenil store. It had the first elevator in any building in New Braunfels. Almost 3,500 townspeople attended the new store opening event where souvenir ashtrays featuring Charles Lindbergh’s face were distributed. The building was just one of several “modern” buildings built just prior to the market crash of 1929: Travelers Hotel (Faust) 1927, Comal Power Plant (Landmark) 1926, Greyhound Bus Station (Celebrations) 1929, Booker T. Washington School 1929, and the old City Hall 1929, to name a few.

All three of Ludewig’s sons helped in the store. Local competitors included Jahn Furniture Co., Lack’s Furniture & Automotive, and Starke’s Furniture in Seguin. Ludewig’s sold all kinds of high-quality manufactured furniture that included kitchen, living and bedroom pieces. To promote their company, C.J.’s son, Monroe F. “Fatty” Ludewig, began giving out “little Lane cedar chests” to graduating senior girls in New Braunfels. I still have mine!

When the Ludewig fam­ily de­cided to get out of the busi­ness, they leased the 1929 fur­ni­ture build­ing and the old Du­Me­nil store to Wal­lace and Dorothy John­son in 1966, who con­tin­ued to run the busi­ness un­der the name John­son Fur­ni­ture Co. In 1972, the John­sons bought the prop­erty out­right. In 1984, the old Du­Me­nil Store was sold and moved to Gruene (Hunter Junc­tion) where it sur­vives.

Wal­lace and Dorothy’s daugh­ter Carol pur­chased the prop­erty from her par­ents in 1989 and runs the John­son Fur­ni­ture store to­day. She con­tin­ues the legacy of pro­vid­ing qual­ity fur­ni­ture and decor to New Braun­fels cit­i­zens that be­gan on Lot 89 over 120 years ago.

If you have never been in­side this his­toric fam­ily busi­ness, you have a chance to prac­tice yoga in it on Thurs­day, Oc­to­ber 10, 2024, from 5:30–7 p.m. The $15 fee ben­e­fits the So­phien­burg Mu­seum & Archives. Fol­low­ing prac­tice, a bev­er­age and his­tory talk will let you ex­plore the build­ing.

If you are not into yoga, drop by the store, say hello and check out all the good stuff. Carol’s got a chair, bed or table that is bound to have your name on it.

Sources: Sophienburg Museum & Archives: Ludewig, Floege and DuMenil family histories; Reflections program #918-Monroe C. Ludewig; New Braunfels Herald and Neu Braunfelser Herald newspaper collections.

“Around the Sophienburg” is published every other weekend in the New Braunfels Herald-Zeitung.

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By Tara V. Kohlenberg —

When I was in junior high school, I sometimes would tag along with my dad when he drove my Oma to Comal Cemetery. She tended my Opa’s grave twice a month. While they were scraping the dirt and replacing the flowers, I would wander through the gravestones. It may sound goofy, but I loved the way that they were perfectly aligned, each with their own color and design according to the personality of the person laid beneath them. I rarely made it down to the “really old” part of the cemetery before we had to go, but I loved seeing the “cemetery trees” (Italian cypress and cedar bushes) that had long ago outgrown their originally intended landscape purpose. It was not until much later that I came to love Comal Cemetery for the history that it holds.

The arrival of German immigrants on Texas shores in 1845 opened the doors to a new life, adventure and unfortunately, untimely death. Some immigrants died on the way to their new town and impromptu burials were performed along the road. By July 31, 1845, 505 people had arrived in New Braunfels. When surveyor Nicolaus Zink laid out the town, he reserved a little over 4 acres of land on the southwest side of town for the New Braunfels Cemetery. Settlers kept coming to New Braunfels and sadly, 293 burials took place in the New Braunfels Cemetery between 1845-1846.

New Braunfels continued to grow, prompting the later settlers to seek land/housing across the Comal River. The new developments of Braunfels and Comal Town eventually became known as Comaltown (although still part of New Braunfels). A new cemetery, Comal Cemetery, was established in Comaltown in March 1868. It was perched on the bluff above the Guadalupe River where Common Street came to a dead end.

New Braunfels businessman John F. Torrey issued a promissory note, donating 8 acres of land plus $500 to three trustees for use only as a public graveyard, with the exception of a small plot of land for his family. There were additional stipulations that it be fenced and have a proper hearse to transport bodies for burial. The first known interment in the cemetery was Fredrick (Fritz) Hartwig on August 12, 1873. The City of New Braunfels took over administration of the cemetery from the Comal Cemetery Association in January 1887 (at John Torrey’s request) in exchange for $1.00.

The Comal Cemetery acreage has increased over the years. The original cemetery of 8 acres gained 6.93 acres in 1913 when Henry Kellermann sold his land adjoining the Torrey acreage. A small amount was gained when heirs of John Torrey, signed a quit claim deed to the original Torrey family plot, as their father had died and been buried elsewhere. Then in 1927, it gained another 10 acres with the purchase of land formerly belonging to E.A. and Ella M. Eiband. Today, the cemetery covers almost twenty-five acres and is the final resting place of over 12,550 souls.

The earliest graves are laid out in an east-west orientation, with feet to the east. I was always told that with feet to the east, your face will see the rising sun forever. It must have been an inefficient use of the land because in the later sections, graves are slightly akilter, with feet facing more northeast and mostly parallel to Common Street. I get it, perfectly square plots. The square plots hold 4 graves and most likely were sold as a “family plot”.

My Opa’s was an 8-grave plot, curbed and covered in sandy dirt and a caleche rock mix, much like the rest of the cemetery. Everything was dirt, including the spaces between the graves and the roads. A good family tended their loved one’s gravesites to keep the weeds off. Grass growing on a grave was said to be disrespectful. The wealthier families, like in the old part, had fancy Victorian wrought-iron or pipe fences around their plots (in very rural areas, it was to keep animals from grazing). Some families completely covered the family plot over with concrete to permanently prevent weeds. Others marked their plots by planting evergreen bushes at the corners, which then grew into huge “cemetery trees” that can be seen from a distance. Comal Cemetery was a “scraped earth” type cemetery until at least the late 1970s before allowing grass to grow between the grave plots.

One of the most unique features of Comal Cemetery is that unlike some cities, Anglo Americans, African Americans and Hispanic peoples are buried in the same cemetery. It was Mr. Torrey’s wish to establish a Freedman’s section. Sexton’s records prior to 1917 were lost, but between 1917 and 1957, over 200 burials took place in the Freedman’s section. Citizens petitioned City Council and were granted the addition of more burial spaces in the Freedman’s section. One of those citizens was Amos Ball Jr., who was the city’s Animal Warden for 26 years and is buried there. Another notable burial in this section is Ruth D. Harper, who was born in New Braunfels and taught and served as principal at Booker T. Washington. Notable Hispanic persons resting in Comal Cemetery include Thomas Sias Villanueva, Sr, a distinguished Army veteran, who worked for the City of New Braunfels as the cemetery sexton for 20 years; and the Rev. Daniel Campos, a Pentecostal minister, who began the Iglesia Santa Pentecostes Jerusalem church, in 1958, serving the Hispanic community in New Braunfels for 35 years.

Remains of some of the earliest New Braunfels settlers can be found in the oldest part of the cemetery including those from Germany, France and other parts of the United States. The more notable persons found in Comal Cemetery are Ferdinand Lindheimer; Hermann Seele; Ernst Gruene; and H. D. Gruene, (son of Ernst), who built the now famous gin, saloon, store, and dance hall in Gruene, TX. One important, but lesser-known person buried there is Daniel Murchison. He was born in North Carolina and moved to Texas when he was 23. He was hired by Prince Carl as a guard for the early colonists. He went on to help with the Veramendi’s Braunfels and Comal Town developments; served in the 11th Texas Legislature, representing Comal County; and helped revise the state constitution.

The headstones marking a life gone in Comal Cemetery are truly like stepping-stones through New Braunfels history. Comal Cemetery received a Historic Texas Cemetery designation in 2000. It will soon receive a Texas Historical Marker from the Texas Historical Commission. Please watch for the marker dedication ceremony announcement.

Sources: Sophienburg Museum & Archives; Comal County Historical Commission

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By Myra Lee Adams Goff —

It’s the same business, in the same place, run by the same family for 100 years. That’s Doeppenschmidt Funeral Home, now involving the fourth generation. And it doesn’t look like they are going to run out of clients any time soon.

In the early 1900s, on the corner of Seguin Ave. and Mill St. where Doeppenschmidt’s is located, Balthesar Preiss operated a livery stable, feed store and transfer service. They met trains and rented carriages for shopping, balls, and weddings. By 1912, a new building housed Baetge & Stratemann livery, transfer, feed and stable. Also in the same building on the left-hand side was Ed. Baetge and Gus Stollewerk working for Balthesar Preiss & Co., undertakers. By 1916 the double business advertised Ed. Baetge and Mrs. Otto Stratemann running the B. Preiss & Co. livery and feed stable and Baetge and Curt Ruedrich as undertakers for B. Preiss & Co.

Oscar Doeppenschmidt bought out Baetge and bought the building from Otto Stratemann in 1923. Up until that time Doeppenschmidt had a “pressing parlor” (cleaning and pressing) on W. Castell St. located in a building in the parking lot across from the Convention Center. He also operated an auto service station at 400 W. Seguin Ave. which was the vicinity of the former Hollmig’s Drive Inn. There he advertised as an agent for Chandler and Hupmobile cars, oil and gas.

After Doeppenschmidt took over the business where it is now located, he hired A.C. Moeller in 1928 for the first remodeling of the building for $10,000, no small amount at that time. Now look at the photograph dated 1927 and you can see what Doeppeschmidt’s business included. The man on the far right is Oscar Doeppenschmidt in front of a hearse. Notice the curtains and urn in the window. Next to that is an ambulance. It looks like the hearse, but has a red cross on the window. Originally these vehicles could be changed from hearse to ambulance and vice-versa. The other vehicles in the lineup were used as taxis and buses. Bus service was provided daily between San Antonio and Austin. In the center of the building are two archways and inside is a waiting room. Drivers of the vehicles were Richard Moeller, Marvin Rheinlaender, and Alvin Winkler.

Notice also the two gas tanks with the Magnolia Oil Company display. The two story building was constructed with apartments upstairs. Possibly there was also a saloon, not at all unusual in New Braunfels.

Another remodeling took place in 1972. The business by this time was solely Doeppenschmidt Funeral Home. Doeppenschmidt’s advertisement in the Herald was “Everybody wants a neat funeral for a small fee, a blessing to the poor and a help to the rich.” The advertisement claimed, “No commercialism, a chapel for 200 people and has the appearance of a quiet corner of a cathedral.” And it claims that the embalming room is not the gloomy den Dickens pictured in one of his novels, but has white tiling and bears the resemblance of the operating room of a modern hospital.

Why is the building called a home? An advertisement in the newspaper shows that “home is a real concern to their patrons.” You enter the parlor, like in a house for an atmosphere of homelike comfort. Services held as if they were held in one’s own “home”. Wonderful floor covering was laid out by Johann Jahn. Otto Rabenaldt was the licensed embalmer, assisted by Alice Dickerhoff.

Some old-timers and some not so old remember some of the funeral practices here in New Braunfels. Before television and radio, a rather ominous looking notice was printed on a small 4×7 inch white card with black borders. These cards with the deceased name were distributed around town. The early, early ones were in German script. Homes were draped with the colors of mourning – black or shades of dark grey. Funeral wreaths were hung on the outside door and inside the house over pictures, doors and windows. Sometimes mirrors and portraits of the deceased were covered with light veils.

Thousands of years ago all over the world, there is evidence that black was the color of funerals. Fear of the departed, not respect for them, was the reason. Covering oneself with black garments protected the person from spirit possession by the deceased. Widows wore a veil and black clothing for a year to hide from her husband’s spirit. These color practices have been all but forgotten by the younger generation and a majority of the older generation say “thank goodness”.

Going against these customs of wearing black brought social ostracism to the widow. Remember how Scarlett O’Hara was ostracized in “Gone with the Wind” when she abandoned the black clothes for brighter ones? Customs influence many of our actions and sometimes we don’t even know why, but I would never wear a red dress to a funeral, but not because of fear of the spirit possession.

Since the spirit domain was darkness, candles were lit to keep the dark spirits away. This practice comes from ancient people’s use of funeral torches around the body. The word funeral comes from the Latin “fumus” meaning “torch”. Doeppenschmidt used to turn on a light outside when there was a body inside.

The term “funeral home” no doubt comes from the importance of the home for funerals long before funeral homes. When a person died, the family would lay the body somewhere in the home, usually the parlor. Relatives and friends were invited to view the body. Then a casket was chosen from the undertaker’s supply or one could be ordered. The first NB undertaker, Balthesar Preiss, made his caskets. Some caskets were closed and some were open with a glass covering. By the way, the word “casket” comes from the Greek “kophinos” meaning basket. You can guess why, can’t you? The body was restrained in a basket with a rock on top to keep the spirit from escaping. While burying six feet under was thought to be a good practice, the basket, and finally the coffin was even safer. After the six feet under practice, a large stone was put on top of the coffin to keep the soul inside, hence we have the word “tombstone”.

Four generations of the Doeppenschmidts have run the business started by O.A. Doeppenschmidt in 1923. After he died, his wife, Emmie, and their son Bennie and wife Ruth, ran the business. The last two generations are Carl and his daughter, Michele.

In celebration of 100 years of business in the same place, Doeppenschmidts have again remodeled the funeral home, taking it back to the pre-1972 stately historic look.

Sources: Around the Sophienburg, by Myra Lee Adams Goff; Sophienburg Museum and Archives

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By Tara V. Kohlenberg —

Okay, time for another House story. This House is not a stately manor made of brick, (or straw or wood, nor is it coveted by a wolf). This House is of flesh and blood. Umm, no, not horror movie style. Today’s story is about George House and the property located at North Seguin Avenue and Zink Street. The unassuming little one-story building located on that corner is an office building — now. But it was once a real hoppin’ place, and oh, and the stories it could tell!

George Warren House was born in 1907 in Uvalde, Texas. He and his family lived all over Southeast Texas during his childhood due to his father’s job. He attended school through the 8th grade, leaving to help the family by working whatever jobs he could: chopping cotton, working at filling stations, shooting galleries, dry goods store, bank, and an oil company.

He was really good at his oil company job. While working for the oil company during 1926, he made his first trip to New Braunfels in his Model T. He thought it was the prettiest place he had ever seen. He went to Landa’s Park to swim. He thought the elephant ears lining the banks of the river were beautiful. (Remember, the park was still private property owned by Harry Landa at that time). On another trip through Oklahoma, he met his wife, Rosalea. They were married in 1927. Their daughter, Mary Anne, was born two years later in Houston.

The House family began visiting New Braunfels in 1936. They were taken with the beauty of New Braunfels and visited as frequently as possible. When there was no available accommodation, they would camp across the river from Camp Warnecke (where Scout Hut now stands).

George House worked in oil exploration before working for Dow Chemical in Freeport for 17 years. After more than a decade of camping trips along the Comal River, George and Rosalea might have been some of the first Houstonians to relocate to New Braunfels when they moved here in 1948. They bought a lot on the corner of North Seguin Avenue and Zink Street and built a copper and brass gift manufacturing business. The copper and brass steins, cups, and decorative tray inventory would be loaded into a woody station wagon to sell to retailers across the South under the Steincraft brand.

Metal materials became hard to get when the Korean War broke out in 1950, so they shifted gears. Steincraft gifts expanded to become Steincraft Drive-in Grocery. Their son, George W. House, Jr., “Sonny”, was born in August of 1950, on the day they received their first truckload of groceries from San Antonio.

Although Warnecke’s Drive-in is thought to be the first drive-in grocery in New Braunfels, it and the Steincraft Drive-in Grocery business were the precursors to today’s ice houses and convenience stores like 7-Eleven, Stop-n-Go and Toot-n-Totem.

New Braunfels boasted a population of 12, 210 in 1950. While not big by any means, the city was considered The Beauty Spot of Texas. Visitors traveled from all over to see Landa Park, and the drive-in grocery was located in the best spot ever to sell ice and picnic supplies to them on their way to Landa Park. Steincraft was the perfect tourist stop, be it for ice, picnic supplies, jewelry, or German cuckoo clocks.

About 1952, the House’s daughter, Mary Anne, and son-in-law, Stan Hollmig, became partners. The industrious family expanded their drive-in grocery by adding a kitchen with short orders, on-premise beer license, delicious chicken “fried by two old hens”, and a long carport for drive-in orders (Sonic drive-in style). By June 1956, they renamed the store Stan Hollmig Drive-In, in honor and recognition of their son-in-law, a noted professional baseball player and Houston Astro scout.

George House liked baseball and could talk baseball all day. When Craig and Sonny were old enough to play Little League, Mr. House coached. Stan Hollmig Drive-in sponsored a Little League team from the mid 1950s to at least 1972, modeling good sportsmanship for hundreds of boys. Hollmig’s also participated as an official weigh-in station for the annual deer hunting contests, even when it was still Steincraft Drive-In. Whether about baseball, deer hunting, or politics, you could almost always find a good discussion going on at Hollmig’s,

For the Houses and Hollmigs, it was always about family and community. The Houses built a home adjacent to the drive-in. Mary Anne and Stan Hollmig welcomed a son, Craig, about six months before George House, Jr. “Sonny” House was born. Cheryl Hollmig came along a little later. All three grew up together at the drive-in.

In later years, the Houses changed gears again. They turned their home into an antique business and lived in an old fachwerk home that they had salvaged outside of Gruene. He was definitely a heck of a good House.

Stan Hollmig Drive-In was closed in 1974, and the buildings became the offices of Hollmig Engineering & Surveying. Now, history could be yours. The Hollmig’s office building is currently vacant and available for rent.

Sources: Sophienburg Museum & Archives; Sonny House; Craig Hollmig; Cheryl Hollmig Warnecke.

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By Tara V. Kohlenberg and Mark Rahe —

I love the buildings in New Braunfels. I especially like the ones in downtown New Braunfels and Comaltown. Built over a period of 150 years, each building tells a story in every little detail of each window, porch, and roofline. They are a snapshot of the historical development of New Braunfels. Of course, I have my favorites, but then there are those that just break my heart because they look so sad.

The white house on the corner of Seguin Avenue and Garden Street is the perfect example of a heartbreaker. It has tragically deteriorated before our eyes. Even in its current state, it is captivating. So, what’s the story with this forlorn looking beauty?

For starters, it is known as the Blumberg House, so named because it was built by F.G. Blumberg, businessman and former mayor of New Braunfels, for his bride Bettina Scholl. Built about 1900, the Blumberg House is a typical example of the Queen Anne style Victorian house, generally built between 1880 and 1910. With its steep roof form, the cutaway bay window and asymmetrical placement of the rounded, wrapped porch, the house presents as a classic example of the Queen Anne style, even though there were a number of odd additions made to the house sometime after 1922 that do not necessarily fit the style.

The roof styles changed slightly over the span of the Queen Anne period. The pitch of the hip roof was initially very steep about 1885, becoming only slightly less so around 1895, as seen in the Blumberg House. After 1905, the pitch became much less steep, making the gable roof the more predominant feature. The Blumberg House’s steeply hipped roof and lower forward facing dominant cross gable, is common to over half of all Queen Anne-type houses. In addition, the Blumberg House’s overwhelming hip roof is ornamented with a cool decorative bay window dormer, topped with a simple pediment roof.

Another characteristic of the Queen Anne style is decorative detailing. The fanciful style seems to abhor flat, boring surfaces; therefore, they overly decorated absolutely everything, including the porch with its decorative trim spindlework suspended around the top. The repetitive pattern of wood lathe-turned sticks are called spindles because the design resembles wooden sewing thread spindles or “spools” used at the time. While the Blumberg House spindles are each the same, the simple knob-like beads, when designed in staggering patterns can resemble the notes found on a sheet of music. Spindlework has also been referred to as “gingerbread,” or Eastlake-style detailing, named for the 19th century English furniture maker Charles Eastlake. The porch columns and balustrade are composed of beautifully detailed period-styled turned wood. Even the cutaways at the front bay window and brackets at each porch column contain intricate wooden fret-sawn patterns.

By the time the Blumberg House was under construction, the railway was well established in New Braunfels, making possible delivery of all sorts of goods, including construction materials, ordered through catalogs. Decorative house ornamentation like spindlework was mass-produced and sold in pattern books with names like Anna Marie, The Lisa, The Mary Elizabeth. It’s likely the spindlework and possibly other ornamentation and turned wood constructs on the Blumberg House were sourced in this way.

Queen Anne s

tyling actually uses many other decorative devices to break up flat surfaces. They either do it spatially by the addition of bays, towers, overhangs or wall projections, or texturally by the use of varied wall materials with differing patterns and textures. Though the house does not have the tower structure so often identified with this style, the dominant feature of the Blumberg House is the asymmetrically placed cutaway bay window “cut away” from the overhang above it. The bay window provides the same function as inclusion of a tower, adding an intentional randomness. Likewise, the broadness of the hip roof plane that dominates the front of the house is broken by the elegantly proportioned dormer window noted previously. As for a textural contribution, they added chamfer-cornered horizontal bands of wood shingles that look like fish scales on the gables of this particular house.

So, just who is this F.G. Blumberg who owned such a magnificent home on the main thoroughfare of New Braunfels? Ferdinand Gustav Blumberg was the last of 11 children born to German immigrant farmers in Schumannsville, Texas, in 1879. He worked hard to move up in the world and had a lot of different kinds of jobs. He was listed as a dry goods salesman when he married Bettina Scholl in 1900. That is when their beautiful home was built on Seguin Street (changed to Avenue in 1926). By 1910 he was in the wholesale malt liquor business. He served as a director of the Chamber of Commerce and director of New Braunfels State Bank. He was listed as president of that same bank in 1920. Ferdinand was elected mayor in 1922 and 1924. In 1926, his fortunes began to change. He lost re-election in April of 1926, suffered financial misfortunes later in that year, and finally filed for bankruptcy. The bank sold off what was known as the Blumberg Building (the two-story building on Main Plaza now housing New Braunfels Coffee across from the courthouse) to satisfy debts.

About that same time, F.G. Blumberg left town. The beautiful Blumberg House passed to his wife, Bettina, in October of 1926. He married Elvira Tolle on February 14, 1927. Unfortunately, the notice of his divorce from Bettina was published four days later. Ferdinand went on to be a credit manager for car dealerships in San Antonio and Corpus Christi areas before returning to New Braunfels in the late 1930s to retire. Ferdinand died in 1952. His second wife, Vira, lived until 1981 on Tolle Street. He never produced heirs.

First wife Bettina maintained her residence in the Blumberg House until 1948 when she it sold to O.A. Stratemann Sr. It was utilized by the Stratemann family, as far as we could discern, as a rental property until a few years ago. The home has fallen into disrepair and was recently sold. I hope that magnificent example of Queen Anne architecture will go on living in New Braunfels for another 100 years.

Sources: A Field Guide to American Houses (1984, 2013), Virginia Savage McAlester; Sophienburg Museum & Archives.

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By Keva Hoffmann Boardman —

I have heard some murmurings in town lately about a place called The House that Jack Built. As often happens at the Sophienburg, I had already done some research into this business. Let me share some facts and a couple stories that I discovered along the journey.

In February of 1927, Albert Nowotny began working on improving his cold drink/confectioners stand located at 1413 West San Antonio Street. Over the next couple of years, he enlarged the nice wood-framed confectionary to accommodate his collection of Native American artifacts as a little museum. Behind that, he constructed a tourist camp which included little cottages facing a central court and a modern bath house and restroom for tourists to use. A tourist court was a fairly new idea that came with the proliferation of automobiles and building of the highway system.

Nowotny’s business was good and in 1930, the little attractive wood-framed confectionary gave way to a new “fireproof” structure. The carpenter on the job was Jack Gill, so the name of the business became The House that Jack Built. The House that Jack Built was designed to mimic the Pueblo-style architecture found in New Mexico and Arizona which better suited Nowotny’s burgeoning Native American collections. The new multi-level building featured a stucco exterior with exposed, extended roof beams and natural pole ladders between the levels for authentic detailing.

The interior had a unique, multi-colored broken tile-and-concrete patterned floor. Cases lining the walls were filled with Native American artifacts collected by Nowotny in the New Braunfels area as well as other examples from the American Southwest, Mexico and even head-hunter axes from the Philippines. Displayed were large quantities of painted pottery, stone tools and points, and shell and bone jewelry.

The “free” museum also contained “a part of Chief Geronimo’s poisoned arrows and water jug.” Amongst the many antique pistols, guns, swords and daggers from the Texas-Mexican War, the Spanish-American War and the Civil War, were “Jesse James’ pistols, a dueling sword lost in 1541 belonging to Coronado and bullets fired by Zachary Taylor into the walls of Mission Obispado at Monterrey on his way to Mexico City.”

Stuffed animals peered from the corners and case tops. Trophy heads and horns hung above on the walls vying for attention amongst beautifully-colored, hand-woven Indian blankets. Nowotny also sold Native American and Mexican artifacts, jewelry and blankets as well as tourist trinkets made in Japan. At one point in time, according to Ogden Coleman, there was even a live bear on a chain!

The confectionary/café featured Mexican food, fried chicken dinners, hamburgers and sandwiches which were served at tables scattered in the center of the large room amidst the historic collections.

Albert Nowotny’s sons helped to run The House that Jack Built. Jerome described an interesting prohibition-era story in his oral history recording at the Sophienburg.

Local newspaperman, Fred Oheim once said, “… that the making of beer at home was legal. You could make up to 200 gallons of wine per family and a certain amount of beer per year, but, it required a federal license. Selling beer, wine, etc. to other folks was illegal … the Revenuers would come and put you in jail for selling not producing it.”

Businesses, also, could not sell alcoholic beverages, but during Prohibition, tourists would stop at The House that Jack Built for a hamburger and ask where they could get real beer. According to Jerome Nowotny, there were “many, many, many men” in New Braunfels that made and sold beer. The stills were usually hidden by hedges of Ligustrum which were commonly used around town in place of wood fences.

Albert would tell son Jerome, “Gehen mit die Leute, nicht der Herr.” (Go with the people, not with God.) He then gave Jerome an address for a local “small businessman”. Jerome would escort the tourists to that location where they would buy beer and then usually tip him $5 — very good money in those days. Albert never sent him to the same place twice in a row in order to make sure all “small businessmen” got a fair chance for a sale and to protect them by “spreading the risk, so-to-speak, of the illegal operators.”

In the 1940s, Percy and Norma Rose Richter rented and operated The House that Jack Built. My dad, Carroll Hoffmann, worked there as a busboy. It was no longer a museum but a very popular café and bar. It did, however, have a totem pole out in front of the building. Open 11 am to 11 pm, the café often ran out of food on Saturdays. My dad would ride his bike to work from Academy Street in the morning and Mr. Richter would put his bike in the back of the truck and take him home at night. Dad had to be there early to mop the colorful floor. He would always check for change beneath the tables and in the coin return slots of the little jukebox selection boxes on the tables. Does every little boy do this?

The building was altered again before my Dad’s time. The second-floor rooms had been enlarged into a banquet hall and the front half fenced in to create an outdoor terrace. Newspaper advertisements announce dance bands and society articles record parties that took place at The House that Jack Built. My dad said it was tricky for the waitresses to get food and drink up the stairs. He remembers that NB Highschool Head Coach Weldon Bynum took the ’48-’49 football team up there to eat steaks one night. Apparently even back then, football players were BMOC.

After the Richters, the café was run briefly as the Langston Café. In 1953, Felix and Harry Zoeller purchased the building and it became Zoeller Funeral Home until 1978. Harry Zoeller said that the unique tile floor was one of Nowotny’s selling points for the building. The Comal County Juvenile Residential Supervision and Treatment Center (Teen Connection) bought the building in 1981. The House that Jack Built/Zoeller Funeral Home presently houses Connections.

Sources: Sophienburg Museum & Archives; “Reflections” oral History program #21; NB Herald archive; Heritage Exhibit notes; personal interviews.

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By Tara V. Kohlenberg —

The summer I graduated from high school, I think the New Braunfels city limits signs boasted a population of 19,000. The county had a whopping 34,000. Since then, the city limits signs have moved further out, taking in the wonderful little communities that existed peacefully “in the country” for more than a hundred years. One such community is Freiheit.

Freiheit was first known as the San Geronimo School community. The school was in operation before 1883. In 1891, for the sum of one dollar, Henry A. Rose donated land for a school about three and a half miles northeast of New Braunfels. Located on the east corner of Prairie Lea Road (now Freiheit Road or FM 1101) and Barbarossa Road, the San Geronimo School was named for the nearby San Geronimo Creek. It was also known as Rose’s School. It was originally a one-room school, expanding to two rooms that taught first through 10th grades. In 1949, the San Geronimo School was consolidated into the Goodwin Rural High School along with Austin Hill, Church Hill, Hunter, Thorn Hill, and Watson schools. The San Geronimo school house was moved to the Goodwin Rural High School campus. It now resides at Conservation Plaza. That still doesn’t explain the Freiheit, but hang with me.

Near the San Geronimo School, at the crossroads of Eberling Lane and Prairie Lea Road, a store was opened in about 1898 or 1990 by Robert Schuenemann, the son of pioneer Fritz Schuenemann, to serve the farmers of the area. The community was known as Schuenemann Settlement. The store changed hands among Schuenemann family and ended up with Ernst Schuenemann. In 1906, Alonzo and Bessie Nolte bought the store. In January of 1910, the Noltes leased to the Freiheit Kegel Verein (Freheit Bowling Club) a 22-foot by 108-foot strip of land adjacent to their store at the cost of one dollar for 99 years. The Freiheit Kegel Verein drew up formal by-laws and elected officers in August of that same year.

This is where I tell you that the Freiheit Kegel Verein was a 9-pin bowling club. There are many differences between 9-pin and 10-pin bowling. Bowling began in 200-300 A.D. when German monks introduced bowling as a religious ritual, whereby one’s ability to knock down cones (Kegel in German) representing sins determining the need for penance. Martin Luther called the game “Kegels” and standardized it to nine pins. Nine-pin bowling was popular up until the late 19th century. Nine-pin was outlawed to stop people from gambling, but a tenth pin was added to get around the law and now we have 10-pin bowling.

In 10-pin bowling, each individual bowler throws ten frames, in the same order each time. The individual scores count. Pins are set up in a triangle where the goal is to knock down all pins. In 9-pin, it is a team sport with six team members who throw six frames. The pins are set up in a diamond configuration with the goal to knock down all but the center “kingpin”. The team captain decides the order based on the skill of each member since the frame is not reset until every pin is down. Only the team score counts. 10-pin alleys were found mostly in saloons and places frequented by men. 9-pin bowling alleys were most often built by clubs that catered to families. Freiheit Kegel Verein became synonymous with the area, and Freiheit, Texas was born.

The first Freiheit bowling building was built by club members of wood on cedar post foundation with wood shingles. The two lanes were constructed with 1-by-8 maple lumber purchased from Henne’s Hardware. Lighting was by kerosene lamps. Heat was provided by a potbelly stove. Cooling was provided by opening hinged push-open board windows.

In 1946, the club built a new, bigger building using the two old maple lanes installed in the new building along with two lanes that were purchased and moved from a San Antonio church basement. In 1963, the club broke ground on a third (current) building on adjacent acreage. Even though it is a modern facility they still use human pinsetters.

And the store? Noltes sold the store to Max and Bertha Meyers. After Hermann Ludwig returned from World War I in 1920, he and his wife Linda purchased the store from the Meyers and called it Ludwig’s Store. There was a store and a house with dance hall between. In 1927, the dance hall burned down. The store survived the depression and prohibition. In 1949, the Ludwigs tore down the old store and built the current Freiheit Country Store out of the salvaged materials. Both the store and the neighboring bowling alley often served as a polling place for Election District #16. In 1975, Kermit and Laverne Kraft bought the store, doing away with the dry goods part and promoting the bar. The next owners were Shorty and Rosie Haas in the ‘80s, who began serving burgers and promoting the family atmosphere. Freiheit Country Store was purchased by Mike Reimer and partners in 2006. They expanded the food menu and added music, becoming a restaurant and popular music venue. While being surrounded by the New Braunfels urban sprawl, the Freiheit Bowling Club and Freiheit Country Store continue to keep the community’s past alive.

Sources: Sophienburg Museum & Archives; Sophienburg Reflections Oral History Program #849; Freiheit Kegel Verein 100th Anniversary by Karen Saur Lackey; Rural Schools and Teachers in Comal County, 1854-1956 by Alton J. Rahe; www.tshaonline.org/handbook.

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By Keva Hoffmann Boardman —

What do New Braunfels and the 1929 Academy Award for Best Production (Picture) have in common?

The answer is in Jack Kaufmann’s oral history recording for the Sophienburg Museum’s “Reflections” radio program. Jack’s father, John P. Kaufmann, Sr., owned and ran one of the early theaters or movie houses in New Braunfels. Jack could remember the switch from silent films to the “talkies.” He was a very young boy when the news that former World War I pilot, now Paramount movie director, William Wellman was going to make a film in San Antonio.

Starring Richard Arlen, Charles “Buddy” Rogers and Clara Bow, “Wings” would be a movie about planes and pilots in WWI. Filming began on September 7, 1926, and ran through April 7, 1927. It was awarded the “Oscar” for Best Production (Picture) at the first annual Academy of Motion Picture Arts and Sciences award ceremony in May 1929. It was also the only silent film to win that distinction. “Wings” was filmed nine years after the end of WWI. Director Wellman recreated war-torn France at multiple San Antonio locations: Camp Stanley (Bullis), Fort Sam Houston, Kelly Field, the Oppenheimer Ranch off Culebra — and the Guadalupe River in New Braunfels!

Beginning with a $2 million budget, Wellman convinced the U.S. Army Air Corps to chip in the equivalent of $16 million in men and equipment to make the war epic. The U.S. Army 2nd Division used the filming as a legitimate training exercise, using 5,000 soldiers, 300 pilots, 100 airplanes, five tanks and uncounted artillery pieces. The coordination of the battle scenes also earned “Wings” the only Academy Award given for Engineering Effects.

Most of the movie was shot at Camp Stanley. The Army had pounded the ground with shells to imitate the pock-marked French countryside. Real soldiers dug the miles of trenches that were used for the recreation of the Battle of Saint-Mihiel. Every detail, from the landscape to troop movements, followed the actual military orders and written accounts. Wellman spent 10 days rehearsing the battle scene in order to capture the perfect five minutes of film in one take. Why? Because everything but the bullets, shells and smoke bombs simulating poison gasses, was real. Artillery, tanks, exploding mines, airplane crashes — all were real. The U.S. Army had stipulated $10,000 insurance policies be taken out on every serviceman for good reason; there were two injuries and one unfortunate fatality.

New camera techniques were developed to shoot the spectacular aerial footage. Cameras were mounted on the front of the planes in both directions so that the pilot’s face could be seen straight on and the viewer could experience the pilot’s view of the battle. Wellman even waited four weeks for the blue Texas sky to get cloudy so that the aerial maneuvers would have a better impact through a sense of scale against the clouds.

I could list a hundred interesting facts and details about “Wings,” but I want to get back to the New Braunfels connection. Two stories have been handed down through the last 90 years. In 1980, Jack Kaufmann recalled the event from Jan 1927:

“… they had a crash scene that they made at Planters & Merchants, what is now Mission Valley Mills … Richard Arlen was supposed to have been shot down. So they put an old airplane up there on a ramp, on top of this bluff, above the river. And, ah, they started that airplane up and just let it go off the ramp. And then they had cameras down below and they just filmed it when it went down into the water and crashed. Then they stopped the cameras and then Richard Arlen waded out in the water and got in the airplane and they turned the cameras back on and he crawled out … why they did that I don’t know, because they crashed many and many a plane over at Camp Bullis with pilots in them and everything.”

Well, Jack, I’m thinking that although Richard Arlen was a WWI pilot and could fly, he was also the leading man and they couldn’t take the chance of an accident. For you newer-to-town folks, Mission Valley Mills is that giant building behind the Marketplace Shopping Center.

The other leading man in “Wings” was Buddy Rogers. He was often billed as “America’s Boyfriend” and a real favorite of the ladies. On the day of filming, the seven Timmermann sisters came over from Geronimo to catch a glimpse of Rogers. Thrilled to get to see him making a movie, they joined other citizens crowding on the railroad tracks above the river. (I wonder if they were on the bridge?) When the day’s filming was over, the seven girls “worked up enough courage to introduce themselves to Buddy Rogers and his mother.” Through the next 40-plus years, Rogers, his mom, and the Timmerman sisters kept their friendship going through cards and Christmas gifts. Buddy Rogers returned to San Antonio in 1967 and he invited the brave and bold seven Timmermann sisters to a revival of “Wings,” where they were his guests at the gala for Kelly AFB’s 50th Anniversary.

So there you go — the first Best Picture Award and New Braunfels. Without the Sophienburg’s “Reflections” oral history program, stories like these would be forgotten. Our history would be lost. If you know of someone who needs to share their stories for posterity, please contact the Sophienburg at 830.629.1572 or email us at archives@sophienburg.com.

The “Reflections” program is aired every Sunday at 9 A.M. on radio station KGNB at 1420 AM. Recordings are available for purchase at the Sophienburg Museum & Archives.

Sources: Sophienburg Collections: Jack Kaufmann Reflections program #204; New Braunfels Herald and Neu Braunfelser Zeitung newspaper collections; https://www.wnyc.org/story/184071-wings-oscars-first-best-picture/; https://variety.com/1927/film/reviews/wings-3-1200409954/; ; https://www.expressnews.com/150years/culture/article/War-movie-Wings-brought-Hollywood-to-SA-6192708.php

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By Tara V. Kohlenberg —

When the Museum is quiet, like it has been for the past few weeks, I like being in the exhibit hall. In fact, my favorite thinking spot is sitting on a bench in there, just listening. In the silence, one can almost hear the sounds of New Braunfels’ past; the wheels of a carriage on unpaved streets or the voices of children responding to the old teacher’s bell. I seem to be drawn to the wall where our immigration story begins. As I stare at the whiskered faces of the town’s first leaders, I wonder about the women of the day. Do they only take honors for being strong pioneer women who love and birth children while tending the garden and the house? What of the first women leaders? The Archives hold their stories.

One of the first we hear about is Mrs. Margaret Ullrich. Her husband, George Ullrich was hired by the Adelsverein as the wagon master. Margaret and their 3-year-old child rode with him as he guided the first group of emigrants from the coast to their new home in New Braunfels. I’ve often thought about my Texas ancestors and I can tell you that riding and/or walking 150 miles up from the coast to New Braunfels is not my idea of fun, especially with a 3-year-old! Margaret and all the women that survived that trip get my vote as super-heroes.

Mrs. Louise Benner, wife of New Braunfels Postmaster Adolph Benner, became one of the first post-mistresses ever appointed in the United States (and first in New Braunfels) upon his death in 1857. Mrs. Benner served until after the Civil War, at which time she was promptly replaced by Christian Holtz. During Reconstruction, all public servants that had served in the Confederacy were replaced. Incidentally, there has only been one other woman to serve as postmistress in NB – Charlsie Witham in 1927.

Lina Chapa Delgado, born in 1906, was a nurse’s aide before becoming an LVN. She is thought to be the first Certified Midwife in New Braunfels. She delivered over 1600 babies in more than 40 years of service to the community. Her first delivery was Juanita Castro in 1931.

The roles held by women, mostly as nurses and teachers, slowly changed. The 19th Amendment, ratified in 1920, gave women equal rights to vote and serve on juries, but it took a while for that to make its way to New Braunfels. In 1951, Miss Etelka Lucas became the first City Corporation Court Judge (equivalent to our current Municipal Court Judge), a position she held until 1955. She was the first woman ever to serve in any judicial capacity in Comal County.

In January of 1955, Mrs. Robert (Gretchen) Uhr was the first woman juror ever seated in Comal County. In fact, the entire 6-person jury for which she was selected was all female, which was quite something for that time

Also in January 1955, Mrs. Frank Oprysnek became the first woman to serve on an official governing body of New Braunfels (before we had City Manager format). The 43-year-old widow of the late Commissioner Frank Oprysnek was appointed over nine other applicants to fill the unexpired term of her husband. The job paid $125 per month plus a $50 expense account. In today’s dollars, that would be approximately $1206 per month with a $482 expense account. Her duties as assigned by Mayor Schwandt included parks and plazas, cemeteries, city hall, library, hospital and sewage disposal plant.

In 1961, the first woman elected to the Comal County Board of School Trustees was Mrs. Robert (Bessie) Long, a former home demonstration agent and teacher.

There were plenty of women running in the most recent Texas primary, but it took a long time to get there. It was 118 years after the creation of Comal County that a woman was elected as Comal County Clerk. In 1964, Mr. Otto Rohde, the Clerk of twenty-five years, died. Mrs. A. D. (Irene Staats) Nuhn, long time county employee, was appointed to fill his position until the election. She subsequently ran and was elected, holding that position for 16 years.

1964 must have been a really good year for women because Mrs. Clinton (Margaret) Naegelin, retired schoolteacher, became the first woman elected to City Council. She also went on to become the first woman Mayor Pro Tem and Mayor, all within three years!

Women also began making their mark in the business world, in positions mostly occupied by men. Miss Angelina Morales succeeded her father, Charlie Morales, as manager of Morales Funeral Home in March 1969. She was the first woman mortician and funeral director in New Braunfels.

In 1970, accomplished artist and realtor, Mrs. Claudine Hovestadt, was elected first woman president of New Braunfels Board of Realtors. Women were not just moving up locally. Mrs. Harry (Clara) Heidemann, President & manager of Natural Bridge Caverns, which was dedicated August 5, 1964, was elected the first Woman President of National Caves Association in 1971.

The last on my list of firsts is Olivia Perez. She made her mark by becoming the first female patrol officer of New Braunfels Police Department in 1976 while proudly carrying on her family’s tradition of law enforcement (like her two older brothers). Perez was one of three females in the Police Academy, but she scored the highest marks of all 33 students in her class.

These first women paved the way for others. Their service to our beloved community really prepared the way for all of us as we strive to make New Braunfels the best it can be.

Sources: Sophienburg Museum & Archives.

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