By Keva Hoffmann Boardman —

On February 27, 1977, Herb Skoog recorded the 21st interview of the Sophienburg Museum’s “Reflections” oral history program. Herb interviewed Jerome Nowotny. It is one of the best episodes in the series — a real humdinger.

Jerome Nowotny is perhaps best remembered for his enormous “Beer Bottles of the World” collection. 6,000-plus bottles are on permanent display on the Wurstfest grounds inside the Spass Haus. In his oral history interview, Jerome revealed that his passion for collecting beer bottles began when he was a child growing up during Prohibition. I’ll share a bit of his reminiscing:

… There were so many wonderful places to buy illegal homemade beer. They were called bootlegging joints. New Braunfels was very famous for good bootleg joints. People from Houston, San Antonio … they came from everywhere to get this good New Braunfels beer…

Albert Nowotny was Jerome’s dad. Albert ran a business known as “The House the Jack Built” on W. San Antonio Street. It was a restaurant, gas station and Indian relics museum with a tourist camp of cottages out back. The business began in 1927 and added a concrete building in 1930. It flourished through the 1940s, then became Zoeller’s Funeral Home in 1953. In 1981, the building became the Comal County Juvenile Residential Supervision and Treatment Center. Just a few weeks ago, the building was demolished to make way for a new building on the Connections Individual and Family Services campus. (See https://sophienburg.wpenginepowered.com/the-house-that-jack-built/).

The House the Jack Built sold near-beer during Prohibition. Near-beer had only ½ of one percent alcohol. Jerome explained to Herb Skoog that breweries still made real beer and then “distilled it, warmed it up” to evaporate the alcohol. Only near-beer could be legally sold.

… When people came to our place for hamburgers, they would often ask, “Where can we get good beer?” There were so many places it wasn’t difficult to find one if you knew … but you could drive all over town and never find a place if you didn’t know, because every yard had a ligustrum hedge …

Many yards in New Braunfels were bordered by ligustrum hedges instead of wooden fences. It was common practice to set up your bootlegging operation behind the hedge in the back yard. As a child, Jerome’s father would periodically send Jerome to one of the known bootleg places to get real beer for the customers. He always had to go to different ones so that “the Revenuers” wouldn’t catch on and friends get in trouble. Customers tipped Jerome $5 to go on these procurement expeditions. Jerome jokingly said that some people said he was “a pimp for the bootleggers.”

The 18th Amendment made it illegal to SELL alcoholic beverages from 1920-1933. As a citizen, you could brew up to 200 gallons of beer a year to use for personal consumption. You could NOT SELL beer to anyone else. Legally, you needed to have a doctor’s prescription to purchase any kind of alcohol to use “for medicinal purposes.”

Comal Brewery was the only beer brewery still in business by the time of Prohibition (the building is now the New Braunfels Smokehouse Ice Plant facilities). Comal Brewery made real beer and then turned it into near-beer; however, over time, the alcohol content began inching its way back up to real beer. At that point, “the Revenuers” (government agents who collected taxes and enforced laws against illegal alcohol manufacture) raided the place and destroyed all the brewing equipment:

… ”The Revenuers” came in and chopped up all the big copper kettles and everything…that was the end of it. Then it became an ice factory …

I am envisioning a whole “Andy Griffith” episode. I can only imagine how distraught the citizens of New Braunfels were.

Mr. Skoog asked Jerome if there were other folks in New Braunfels who got caught and sent to jail for bootlegging. The answer was “yes”, but they both agreed it was still too early to drop any names — several well-known bootleggers were still living! In New Braunfels, those men who did a spell in jail for bootlegging were not looked upon as hardened criminals.

The discussion on bootlegging is just one part of this great interview. Jerome also told wonderful stories about collecting the almost 14,000 beer bottles that made up his collection. Jerome also shared fascinating memories about his time as a comic actor in Hollywood!

If you want to hear all of Jerome’s interview, you can visit the Sophienburg Museum & Archives to hear or purchase this oral history; there are over 2,000 recordings of other New Braunfels citizens to choose from. You can also go to the New Braunfels Public Library and check out “Reflections” interviews to listen to.

FYI: Jerome Nowotny passed on in 1992 at the age of 77. Sadly, for many of us locals, Herb Skoog passed away recently on February 3, at the age of 93. Herb and his velvety voice will be truly missed.

Sources: Sophienburg Archives, “Reflections” oral history program #21 — Jerome Nowotny.

“Around the Sophienburg” is published every other weekend in the New Braunfels Herald-Zeitung.

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By Tara V. Kohlenberg —

Some stories write themselves. Some, like this one, began as one idea before evolving into something completely different. The idea stemmed from a visit with Myra Lee Adams Goff, (you know, accomplished author and the one that started this column) when she handed me a copy of the The Golden Book of Favorite Songs. I had seen copies of this songbook in the Sophienburg Archives, but never researched it. I took it as a challenge.

The gold-colored 126-page booklet by Hall & McCreary Company, copyrighted in 1915 and 1923, was a favorite keepsake of hers, in part because she sang from the book when she was in school at the Lamar Ward School. A ward is like our attendance zone today. It was also the book used when she began teaching at Lamar Elementary School in 1954. Same school, updated name.

A man by the name of Curt E. Schmidt was named prin­ci­pal of Carl Schurz Ward School in 1931, a year be­fore Myra Lee Adams Goff was born. Schmidt had be­gun his teach­ing ca­reer in 1922 in a one-room school­house in Gille­spie County be­fore teach­ing Eng­lish at New Braun­fels High School. While at Carl Schurz, he earned his law de­gree from St. Mary’s Uni­ver­sity in 1942, leav­ing ed­u­ca­tion to prac­tice law. He re­turned to ed­u­ca­tion as prin­ci­pal of Lamar El­e­men­tary in 1950.

At that time, prin­ci­pals were not re­quired to teach classes, but he of­ten taught art and mu­sic. He was fond of The Golden Book of Fa­vorite Songs. The book was a teacher’s dream, teach­ing mu­sic, his­tory, pa­tri­o­tism, read­ing and re­li­gion all in one. It had songs of every genre: chil­dren’s songs, Christ­mas, Civil War, folk, pa­tri­otic, re­li­gious, Ne­gro “spir­i­tu­als”, with many of the songs’ his­to­ries be­ing given. There were also read­ings or recita­tions: Lin­col­n’s Get­tys­burg Ad­dress, Pledge of Al­le­giance and Twenty-third Psalm. Curt Schmidt led songs from the song­book fre­quently. He or­ches­trated chil­dren’s skits and mu­si­cal pro­grams every year.

Mrs. Goff graduated from Texas Christian University in 1953. Her first teaching job was at Lamar Elementary. Principal Curt E. Schmidt hired her because she could play the piano. She taught music and handwriting to fourth, fifth and sixth graders. She had a degree in secondary education, and there she was, hired to teach music to elementary kids. What’s more, she could not read a lick of music. She played by ear from the age of seven. If she heard it, she could play it.

As Mrs. Goff tells it, at one particular school assembly, while Schmidt was leading songs, he called out a Civil War song on page number sixteen, “Just Before the Battle, Mother.” Well, Mrs. Goff did not know it. She told me that she suffered through, plinking around, pretending, when he finally stopped to ask her what she was playing. She said, “I told you I couldn’t read music.”

I had a natural curiosity about Curt Schmidt. We lived next door to him on Magazine Street for a couple of years up until I was old enough to start school. I never attended school where he was principal. I would later see him orchestrating the Kindermasken Parade when school teachers helped put it on. I thought that the old German dance, Herr Schmidt, was about him. I remember him to be very energetic, almost intense about things. I wondered if my memories about his nature were correct.

Curt Schmidt was an innovator. He was proud of his German heritage and felt strongly about preserving the ways of the ancestors. German language had not been taught in New Braunfels schools since World War I. After thirteen years without German language instruction, Schmidt felt the children needed it. In 1931, he organized German Summer School, devoted entirely to teaching the German language, folkways, folk songs and German pioneer traditions. The number of German School students grew from the initial forty to over three hundred per summer over the years.

The summer program ran until it was crushed by World War II. Since the United States was at war with Germany, everything German became suspect again. Promoting the German language was considered subversive and the German program ended in 1940. You will frequently see the German language textbooks Deutsche Fibel (German Primer) and Erstes Lesebuch (First Reader) that he used in German Summer School in the Sophienburg collection, or estate sales. We have one of each at our house. Schmidt was very persistent. Later, in 1954, as principal of Carl Schurz, he was instrumental in finally getting German and Spanish language electives back into the elementary schools.

Curt Schmidt was ambitious. He first served as principal of Carl Schurz, then after returning from his law practice, he served as principal at Lamar for three years before returning to Carl Schurz. By the time Mrs. Goff returned to teaching after having a family (no pregnant women could teach!), Curt Schmidt was the superintendent of New Braunfels School District. Mrs. Goff’s teaching career led her to Carl Schurz, Lamar and New Braunfels Junior High before authoring her own articles and books to preserve the history of New Braunfels.

Schmidt served as superintendent from 1962 to 1966, during which time he established the first area vocational school in Texas, inaugurated the first Head Start program and established a vocational school of nursing. Overall, he spent forty years as an educator, mostly in New Braunfels. Some loved him, some did not, but he accomplished a lot in his time. He again practiced law from 1970 until his retirement in 1982.

Curt Schmidt loved his German heritage and his community. He was active in Scouting his whole life, earning the Silver Beaver and Scoutmaster Key awards. He was a charter member and past president of the New Braunfels Rotary Club, and active with the Sophienburg Memorial Association. Schmidt wrote and illustrated two books about German Texan pioneers and was the local correspondent to the San Antonio Light for ten years.

I may not have fulfilled my task of writing an article about The Golden Book of Favorite Songs, but in this final year of Lamar Elementary, I have managed to tie together a bunch of things that I did not know about before writing this article: the Songbook, the German primers, German School, Mrs. Goff and Herr Schmidt. It is almost like the Six Degrees of Curt Schmidt. Too much?

Sources: Myra Lee Adams Goff; Sophienburg Musuem and Archives.

“Around the Sophienburg” is published every other weekend in the New Braunfels Herald-Zeitung.

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By Keva Hoffmann Boardman —

I have heard some murmurings in town lately about a place called The House that Jack Built. As often happens at the Sophienburg, I had already done some research into this business. Let me share some facts and a couple stories that I discovered along the journey.

In February of 1927, Albert Nowotny began working on improving his cold drink/confectioners stand located at 1413 West San Antonio Street. Over the next couple of years, he enlarged the nice wood-framed confectionary to accommodate his collection of Native American artifacts as a little museum. Behind that, he constructed a tourist camp which included little cottages facing a central court and a modern bath house and restroom for tourists to use. A tourist court was a fairly new idea that came with the proliferation of automobiles and building of the highway system.

Nowotny’s business was good and in 1930, the little attractive wood-framed confectionary gave way to a new “fireproof” structure. The carpenter on the job was Jack Gill, so the name of the business became The House that Jack Built. The House that Jack Built was designed to mimic the Pueblo-style architecture found in New Mexico and Arizona which better suited Nowotny’s burgeoning Native American collections. The new multi-level building featured a stucco exterior with exposed, extended roof beams and natural pole ladders between the levels for authentic detailing.

The interior had a unique, multi-colored broken tile-and-concrete patterned floor. Cases lining the walls were filled with Native American artifacts collected by Nowotny in the New Braunfels area as well as other examples from the American Southwest, Mexico and even head-hunter axes from the Philippines. Displayed were large quantities of painted pottery, stone tools and points, and shell and bone jewelry.

The “free” museum also contained “a part of Chief Geronimo’s poisoned arrows and water jug.” Amongst the many antique pistols, guns, swords and daggers from the Texas-Mexican War, the Spanish-American War and the Civil War, were “Jesse James’ pistols, a dueling sword lost in 1541 belonging to Coronado and bullets fired by Zachary Taylor into the walls of Mission Obispado at Monterrey on his way to Mexico City.”

Stuffed animals peered from the corners and case tops. Trophy heads and horns hung above on the walls vying for attention amongst beautifully-colored, hand-woven Indian blankets. Nowotny also sold Native American and Mexican artifacts, jewelry and blankets as well as tourist trinkets made in Japan. At one point in time, according to Ogden Coleman, there was even a live bear on a chain!

The confectionary/café featured Mexican food, fried chicken dinners, hamburgers and sandwiches which were served at tables scattered in the center of the large room amidst the historic collections.

Albert Nowotny’s sons helped to run The House that Jack Built. Jerome described an interesting prohibition-era story in his oral history recording at the Sophienburg.

Local newspaperman, Fred Oheim once said, “… that the making of beer at home was legal. You could make up to 200 gallons of wine per family and a certain amount of beer per year, but, it required a federal license. Selling beer, wine, etc. to other folks was illegal … the Revenuers would come and put you in jail for selling not producing it.”

Businesses, also, could not sell alcoholic beverages, but during Prohibition, tourists would stop at The House that Jack Built for a hamburger and ask where they could get real beer. According to Jerome Nowotny, there were “many, many, many men” in New Braunfels that made and sold beer. The stills were usually hidden by hedges of Ligustrum which were commonly used around town in place of wood fences.

Albert would tell son Jerome, “Gehen mit die Leute, nicht der Herr.” (Go with the people, not with God.) He then gave Jerome an address for a local “small businessman”. Jerome would escort the tourists to that location where they would buy beer and then usually tip him $5 — very good money in those days. Albert never sent him to the same place twice in a row in order to make sure all “small businessmen” got a fair chance for a sale and to protect them by “spreading the risk, so-to-speak, of the illegal operators.”

In the 1940s, Percy and Norma Rose Richter rented and operated The House that Jack Built. My dad, Carroll Hoffmann, worked there as a busboy. It was no longer a museum but a very popular café and bar. It did, however, have a totem pole out in front of the building. Open 11 am to 11 pm, the café often ran out of food on Saturdays. My dad would ride his bike to work from Academy Street in the morning and Mr. Richter would put his bike in the back of the truck and take him home at night. Dad had to be there early to mop the colorful floor. He would always check for change beneath the tables and in the coin return slots of the little jukebox selection boxes on the tables. Does every little boy do this?

The building was altered again before my Dad’s time. The second-floor rooms had been enlarged into a banquet hall and the front half fenced in to create an outdoor terrace. Newspaper advertisements announce dance bands and society articles record parties that took place at The House that Jack Built. My dad said it was tricky for the waitresses to get food and drink up the stairs. He remembers that NB Highschool Head Coach Weldon Bynum took the ’48-’49 football team up there to eat steaks one night. Apparently even back then, football players were BMOC.

After the Richters, the café was run briefly as the Langston Café. In 1953, Felix and Harry Zoeller purchased the building and it became Zoeller Funeral Home until 1978. Harry Zoeller said that the unique tile floor was one of Nowotny’s selling points for the building. The Comal County Juvenile Residential Supervision and Treatment Center (Teen Connection) bought the building in 1981. The House that Jack Built/Zoeller Funeral Home presently houses Connections.

Sources: Sophienburg Museum & Archives; “Reflections” oral History program #21; NB Herald archive; Heritage Exhibit notes; personal interviews.

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The year 2018 marks 75 years of Scouting for New Braunfels Troop 133 sponsored by First Protestant Church. Seventy-five years is a significant milestone… so my story topic is born. At the beginning of any project, we tend to use the “scatter gun approach,” which is a broad search to see what pops up. All the pieces are laid out and we begin to connect the dots. There is almost always a random fact or two that do not connect to anything, but are interesting enough to save for later. My basic Boy Scout history search tells me that the Scouting Movement began in England in 1908 when the Scouting for Boys: A Handbook for Instruction in Good Citizenship was published by British General Robert Baden-Powell. The volume set out practical advice on camping, outdoor life and survival, as well as how to live an upstanding, moral life. It was not until February 8, 1910, that the Boy Scouts of America (BSA) was incorporated under the laws of the District of Columbia. Several scouting type programs for boys started independently in the U.S. with many of these Scout programs eventually merging with the BSA. Scouting is said to have begun in New Braunfels in 1916. However, we discovered one 1936 newspaper account where C. A. Jahn, former mayor of New Braunfels, and other prominent citizens claimed that two companies of Boy Scouts existed in New Braunfels during the Civil War. His account of over 100 school boys from age eight years on up was reportedly backed by former State Senator Ferdinand Weinert of Seguin, who also served with the original Boy Scouts. Random fact not pertaining to the story, but cool never-the-less. As scouting grew, the Scouts took on greater responsibility during WWI, including the selling of Liberty War Bonds. Ever notice how Scout uniforms in Norman Rockwell paintings looked like World War I army uniforms? It is no coincidence. The first uniforms were copies of the U.S. Army uniforms of the time complete with knickers, puttees, button-down collar coat and campaign hat. Over the years, shorts became the norm with variations of khaki and olive green changing with the decades, but the tenets of scouting have remained the same.

New Braunfels had several troops throughout the city, mostly sponsored by churches or service organizations. The number of scouts and troops continued to grow until World War II when it was common for troops to fold as their leaders were called to serve. Two such New Braunfels troops, 103 and 104, were combined to form Troop 133. It was in October of 1942 that the First Protestant Evangelical and Reformed Church submitted the charter application for Troop 133. They listed Herbert Adams as their Scout Master. Dr. L.G. Lehmann and Eugene Haas (noted as “in the Army”) were listed as Assistant Scoutmasters. Members of the Troop Committee were George E. Nowotny (Chairman), W. H. Vollmar, A.C. Bremer, Arno Bartels, Edgar J. Reininger and Oscar Haas. Those Scouts listed on the original Charter paperwork were Clarence Alfrey, Jr., Robert M. Billings, Jr., Clarence Dietert, Robert Fischer, Frederick Frueholz, Jr., Billy McClughan, Willie George Ramm, Roger Wegner Reeves, Anthony Reininger, Randolph Reininger, Fred Rothberger, Bobby Schmidt, Marcus Wenzel, Carol Gene Willms, Ellis Wingfield, Wallace Howard, Jr., Edward Summers, Rudy Otto Wesch, Archie H. Heimer, Atwell Scholl, Clinton Scholl, Richard Maroney, Stanley Reinshagen, Jim Bob Belk, James Louis Jonas, Charles Edwin Berger, Elwyn Stobaugh, and James Harold Hingst. The troop was chartered with 28 Scouts ages 12 to 15, which made up four Patrols. There were 16 scouts of Tenderfoot rank; two of Second Class rank; five of First Class rank; four of Star rank, and one at Life. The highest achievement/rank in the Boy Scouting program of the Boy Scouts of America is the Eagle Scout. The requirements to achieve the rank of Eagle take several years to complete. The first Troop 133 Scout to become an Eagle was Clarence Alfrey, Jr., on October 10, 1944. In their 75 years, Troop 133 has awarded 176 Eagles. That does not include the sixteen awarded by Troop 104 and the nine awarded by Troop 103 between 1930 and 1943. You probably know many, as they were or are visible leaders in our community.

Troop 133 usually met at the Seele Parish House on the campus of First Protestant Church. In 1955, the Herald-Zeitung reported that the church and Troop negotiated the lease of the property at the corner of Coll and Market Streets just across the Comal River from Camp Warnecke (now Schlitterbahn). But what about the buildings? Another mystery to be unraveled! There were different stories handed down about origins of the Scout Hut buildings, including once being pieces of the old New Braunfels Academy or possibly being old Air Force barracks moved on to the property. What we found was more convoluted. In 1901 there was a rural school called Lone Star School located two miles west of New Braunfels (now San Antonio Street). In 1953, Lone Star School was annexed by New Braunfels Independent School District, to become Lone Star Elementary. Two buildings were sold to the highest bidder and moved off of the old school site in fall of 1955 to accommodate building the new Lone Star Elementary. One building was moved to the corner of Howard and Fredericksburg Streets and became the Girl Scout Little House. The other-plus year old building(s) were moved to the corner of Coll & Market to become the Troop 133 Scout Hut — where many a Scout has played ‘kick the can’, hidden in the rock pile, run through the storm drains, ‘zip- lined’ over the Comal and climbed the tower. The Troop’s history would not be complete without mentioning some of the former Scoutmasters who have helped to mold adventurous boys into well rounded men, including Mr. A. M. Moellering, Mr. Rochette Reinarz, Mr. Nathan Rheinlander, and Mr. Jack Reinarz. Congratulations to the men, scouts and parents of scouts of Troop 133 in keeping the scouting tradition strong for 75 years! We would all do well to follow the Scout Oath:

On my honor, I will do my best To do my duty to God and my country and to obey the Scout Law; To help other people at all times; To keep myself physically strong, mentally awake and morally straight.

Sources:

• Sophienburg Archives, New Braunfels Herald-Zeitung Collection
• Rural Schools and Teachers in Comal County, Texas 1845-1956 by Alton Rahe
• A Journey in Faith by R.M. Gregory and M.L. Goff

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I was born in New Braunfels in 1932 on Camp Street in a home built by my grandfather. My parents were Marcus and Cola Moeller Adams. I am a fifth-generation New Braunfels, Comal County, Texas, and American citizen and proud of it.

It is 2006 and I have just been asked to write a column for the Herald-Zeitung newspaper and I am on my way to a meeting about the column.

I left my home on Camp Street where I was born, turned left on Union Avenue towards East San Antonio Street, reflecting on the changes since I grew up in New Braunfels. At this time of year (early spring), there are no river floaters and I recalled that my swimming was done almost entirely in the spring-fed pool at Landa Park and the rapids at Camp Warnecke. I don’t even remember swimming in the Comal and never in the Guadalupe. Hinman Island was a wilderness area.

Many of the homes on Union Avenue have been beautifully preserved and many are now businesses. This practice of conservation has become a satisfactory practice for homes that are now on commercial streets.

Turning right onto San Antonio Street, I drove over the old bridge towards the Plaza. I decided to drive around the Plaza, just to prove that I could do it. There used to be two-way traffic around the Plaza. All the locals knew the rules, but it sure was confusing for newcomers and visitors.

Driving through town on San Antonio Street, all the old buildings are there. I know those buildings because A.C. Moeller, my grandfather, built lots of them. His name is on the cornerstones as well as on the sidewalks. Of course, the beautiful Landa House on the Plaza is gone and on the corner of West San Antonio Street and Academy, one of the loveliest homes in town, the Holz home, gave way to changes that took place here in the late 1960s. That same era eliminated the Garwood home on Seguin Avenue and the bathhouse and other buildings in Landa Park. Those in town who see the value in historic buildings are fighting hard to save existing artifacts. Many people have witnessed the conversion to the “concrete and asphalt” jungle in other parts of the state.

Now I’m on Academy Avenue, one street within the first named historic district in New Braunfels, the Sophienburg Hill. The Sophienburg Museum and Archives is in this district and it’s where I research my facts for their column, “Around the Museum and Archives.”

Writing this column is as close as I can get to living the life of Brenda Starr, Reporter, of the comic strip of my younger days. Her character was the inspiration that began my long-time journalistic career.

In New Braunfels High School in Hallie Martin’s journalism class, my dream of being Brenda Starr was inspired when the San Antonio Light contacted her to recommend a student to report New Braunfels news to be printed in that newspaper. My friend, Phyllis Reininger and I took on the challenge. My next journalistic experience came when I was a senior and had an invitation from Helen and Joe Baldus who wanted me to write a weekly column for their newly established Town and Country News. It was embarrassingly called “Myra-Go-Round” but it could have been the launching of a history column 50 years later.

I began my study of journalism at Texas Christian University, but after a year, found out that journalism was more than Brenda Starr had portrayed. I switched my major to education to be able to teach history, German and English. I met Glyn Goff at TCU and we got married in 1952. I wanted badly to move back to New Braunfels and so we did.

I began my teaching career of 31 years in 1953. I had three children, Karen in 1956, Patty in 1959 and Marc in 1962. After staying home for eight years, I returned to teaching.

After retiring in 1991, Rosemarie Leissner Gregory and I formed a writing partnership that resulted in the publication of three books about New Braunfels history, Kindermaskenball, Past and Present; New Braunfels, Comal County, A Pictorial History; and A Journey in Faith, the History of First Protestant Church. The last book that I wrote independently was about the Comal County Fair, It’s Fair Time.

All of the research for writing these books led me to become well acquainted with the Sophienburg Museum and Archives. In 2006, Linda Dietert, Executive Director of the Sophienburg, asked me if I would be interested in writing a column about New Braunfels and Comal County history for the Herald-Zeitung. Of course, I said yes. Linda, Doug Toney and I worked out the details for a column twice a month and I have been doing that ever since for 11 years.

My creed is what my mother told me, “Always write the truth,” and “Never write down what you wouldn’t want everyone in the world to read.”

After eleven years, people are still asking me how I come up with my subjects and the answer is simply “There is no end to history and those who make it are so interesting.” I hope you have enjoyed reading this column as much as I have enjoyed writing it.

Can you just imagine how future generations will view us? Change will happen and the “good old days” are now. I love living in New Braunfels. “In Neu Braunfels ist das leben schön.”

On Tuesday, May 23^rd from 2-4 pm, a special event will occur at the Sophienburg. This event is the release of the book, Around the Sophienburg and it contains all of the articles that I have written over the past 11 years. It also contains the photographs that appeared in the newspaper. My daughter, Patty, painted the artwork for the cover and illustrated 26 pictures that will be on display on the 23^rd. Due to the generosity of some special Sophienburg donors, the cost of the publishing of the book was underwritten so all proceeds go to benefit the Sophienburg Museum and Archives. Many people over the years have cut the articles out of the newspaper and saved them in very large notebooks. The published book contains over 250 articles and photos and is almost 500 pages.

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The Texas Historical Commission is taking on a two-year project documenting the Sixth Principal Meridian Highway in Texas. Don’t know where it is? The highway has been a major highway north to south since 1911. The Commission is gathering information on travel related structures along the highway. New Braunfels is part of that survey.

In 1911 John C. Nicholson, a Kansas lawyer and supporter of the Good Roads Movement, organized the International Meridian Road Association wanting a highway from Canada to Mexico. This was the beginning of the Meridian Highway. It is not a completely new highway as many segments of the highway follow Native American paths, Spanish explorer paths, military roads and cattle trails.

When the Texas Highway Department was created in 1917 the Meridian Highway in Texas was called State Highway 2 which meant it was the second most important highway in Texas. The highway in Texas is approximately 900 miles. With the adoption of the interstate highway numbering system, this highway became US 81 for the most part and much of the segments now follow IH 35, one of the nation’s busiest interstate highways. The highway links Canada to Mexico and also continues as the Pan-American Highway that stretches from Alaska to Argentina. As far as Texas was concerned, a 1953 Texas Parade article noted that US 81 was in the process of being widened to a four-lane divided roadway from Fort Worth to San Antonio and the author called the road the “main street of the Lone Star State”.

No doubt, the availability of automobiles and trucks in the 1900s changed the way of life for all Texans, but good roads were hard to find. The Meridian Highway going from north to south opened up all avenues of trade and travel which affected auto repair garages, gas stations, diners, tourist camps, auto courts, motels, road markers, bridges, traffic signs, and of course road constructions and maintenance. This important corridor was a big boost to tourism. Think about our tourism in Comal County and how it would have been affected by the lack or automobiles and the roads on which they travel.

New Braunfels, being the Beauty Spot of Texas, had a lot to gain from this highway. In 1924 the Official Automobile Red Book showed the route of the highway to be from just north of NB to just south as follows: One would travel along Post Road and cross over the Guadalupe River at the Faust Street Bridge, turn right on to Seguin Ave. and continue to the Main Plaza. After circling the Plaza, head out West San Antonio St. and then travel on FM 482. Later after the US 81 bridge was constructed the route changed slightly and became US 81 and then finally became IH 35.

The Texas Historical Commission has begun its survey collecting information of historic structures that were influenced and benefitted by the Meridian Highway. When the survey is complete, results will be published and made available to the public. In some of my past articles, I have written about several businesses along the New Braunfels downtown route that I think will qualify as examples of what was on the Meridian Highway. Now I will talk about one automobile business that I haven’t written about that was actually located in three locations along the route. Possibly no business benefitted more from a good highway than the automobile industry.

Becker Motor Company began in 1928 when August Becker and his son-in-law Louis Niemeyer held the Chevrolet franchise for Comal County. August Becker had been connected with the Seguin Motor Co. for several years. He and his son, Walter, bought the Forshage Building at 472 W. San Antonio St. from Jess Sippel. The Becker Chevrolet Company was founded with August Becker as general manager and owner and located in that building.

The Great Depression had an impact on the automobile business. During this time period General Motors sent cars to the dealers, whether they wanted them or not. This situation became a point of contention to August Becker because just as the new Chevrolet models were coming out, G.M. sent him sixty 1932 cars to sell. This was during the height of the Great Depression. Can you see the problem? August, his son Walter, and some of the sales staff literally went from door to door selling cars within a 30 mile radius. All the cars were finally sold but, needless to say, Becker soon changed his franchise to Dodge/Plymouth and the name of the dealership became Becker Motor Company.

For a short time Becker Motor Company moved to the Baetge Motor Sales location now the Rahe-Wright building at 162 S. Seguin Ave. and then in 1935 moved to 300 South Seguin Ave. located where the First Protestant Church parking lot is. This building subsequently held other automobile-related business like Carl Ohm Motor Co. and the last was Dietert Auto Supply owned by Darvin Dietert. First Protestant bought the property to increase their parking capacity.

The final move for the Becker Motor Company occurred right after WWII when it moved to 547 S. Seguin Ave. its last home. The building was constructed from the demolition of two warehouses from the Landa Mill property. Concrete blocks were made on the spot.

Additional adjoining property, and properties across the street were purchased by the company. In 1972 the Chrysler franchise was obtained when Ruppel Auto Co. went out of business. In 1973 Becker Motor Company was reorganized as a corporation and finally sold in 2002 to Bluebonnet Chrysler Dodge but the building still stands.

The Becker family members have in their possession a collection of photographs of the

history of Becker Motor Company. They have allowed the Sophienburg Archives to scan these photos and make them part of its vast collection. A particular one-of-a-kind collection is black and white photographs taken by George Becker with a little Kodak camera. The collection is of 18 early Dodge trucks sold to local businesses and individuals. Names are on the back. Once again, if you have been hanging around in New Braunfels long enough, you will recognize some of these names:

“Tate” in front of a Fritos truck by the business that is now the First Protestant Church parking; Pittman’s Red and White truck; Sattler Feed Store truck; county road crew in front of truck; Oscar Brehmer in front of farm truck; Ed Soechting Mobile Oil truck; Curt Linnartz in front of delivery truck; Handy Andy grocery truck; Loeps Plaza Market downtown; First NB garbage truck; Erwin Staats Meat Market truck; Hanz Schwamkrug in front of New Braunfels Sausage Factory; plus many pictures of old buildings and unidentified trucks.

Thank you, Texas Historical Commission for taking on the Meridian Highway project and adding to the information that the Sophienburg has. I think there’s no doubt that we will all benefit.

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