2026 Myra Lee Adams Goff Scholarship Award Essay – by Jaelynn Davidson

The Texas Hill Country was a stunning and dangerous arena of cultural conflict in the mid-19th century. To the Texas nobility of the Adelsverein, it was a fantasy of a “New Germany”; to the German peasants who arrived on the shores of the Texas coast, it was a last hope of a new life; but to the Penateka Comanche, it was the Comanchería, their ancestral domain. Although Prince Carl of Solms-Braunfels is said to have founded New Braunfels, it was his successor, John O. Meusebach, whose brilliance of diplomacy ensured that Comal County would not only survive, but flourish. The Meusebach-Comanche Treaty of 1847 was the single most important event in the early history of the county, an extraordinary occasion of mutual respect and unbroken peace in the American frontier.

Upon John O. Meusebach’s arrival in New Braunfels in 1845 to assume the position of Commissioner General, he found a colony on the brink of disaster. The colony’s finances were in shambles, and the people were dying from disease and starvation. More urgently, the land grants that the settlers received were located far within Comanche territory, well north of the Comal Springs. Although the zeitgeist of the time was one of military conquest and displacement of Native Americans, the intellectual pragmatism of a scholar and bureaucrat like Meusebach dictated that if New Braunfels was to survive, it could not be an island of Europeans at war with their neighbors.

Meusebach went on an expedition with only twenty men as an entourage to the very heart of the San Saba hills. This was viewed as a suicide mission by most. However, Meusebach knew something that his contemporaries did not: the importance of “The Word.” He was determined to meet the Comanche chiefs, namely Buffalo Hump, Santa Anna, and Old Owl, without the Texas Rangers and the U.S. Army. This was a level of respect for the Comanche that was unheard of at the time.

The treaty that came out of this was revolutionary. It was not a treaty of surrender, but of co-existence. The Germans agreed to share their land and their resources, and in return, the Comanche agreed to allow the settlers to farm and travel through the area. Perhaps most importantly, the treaty allowed the Comanche access into the town of New Braunfels to trade. This brought a unique cultural exchange to Comal County, where Comanche men were often seen in the town plaza trading skins for German goods. This would have been unthinkable in other parts of Texas.

The importance of this occurrence cannot be overstated with regards to Comal County. While other frontier settlements were marred by decades of “Indian Wars,” New Braunfels was spared the bloodshed that defined the Texas borderlands. This gave them the space needed to concentrate on the development of the infrastructure that defines the county today: the mills along the Comal River, the Sophienburg, and the educational system. The treaty gave the area the literal and figurative “breathing room” that was needed for the German culture to take hold and thrive without being strangled by the specter of violence.

Today, the legacy of Meusebach’s diplomacy is incorporated into the very fabric of the identity of Comal County. It is a reminder that the history of the county is not simply one of European settlement, but of American adaptation. As Myra Lee Adams Goff so often said in her historical writings, the history of Comal County is the history of “grit.” It took grit to cross the Atlantic, but it took a different kind of courage – the courage of diplomacy – to walk unarmed into the hills to shake hands with a supposed enemy.

In sum, while the physical features of the New Braunfels heritage site – The Gruene Water Tower, the Faust Bridge, and the Comal Springs – are integral to our heritage, it is the Meusebach-Comanche Treaty that is the unseen foundation upon which all of these rest. John O. Meusebach’s decision to reject the status quo of violence in the 19th– century frontier in favor of a more peaceful approach has made Comal County a shining example of industry and culture. It is a testament to the fact that peace is not merely the absence of war but a function of respectful and courageous negotiation.

“Around the Sophienburg” is published every other weekend in the New Braunfels Herald-Zeitung.

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By Tara V. Kohlenberg —

For more than 90 years, the Sophienburg Museum and Archives has maintained artifacts and archival documents to keep the history of New Braunfels alive. Part of our mission is to not only preserve the history of New Braunfels, but to share the stories with the generations that follow. It is both exciting and necessary for the next generation to come back and share with us.

In an effort to promote the love of history, the Sophienburg Memorial Association established the Sophienburg History Award honoring Myra Lee Adams Goff for her dedication to the community and her steadfast love of history. The award, established in 2013, recognizes a student who demonstrates a love and passion for New Braunfels history. The 2025 recipient chosen by the Sophienburg Memorial Association is Rebecca Zuniga. She is a senior at New Braunfels High School and will be attending Endicott College in Massachusetts in the fall. The following is an essay about a historically significant event or person in Comal County submitted as a requirement of the scholarship application.

By Rebecca Zuniga

On the heels of Women’s History Month, I want to recognize someone who has worked together with our community to pave a pathway to honor and dignify those who have come before us and perhaps easily forgotten through the rigors of life. New Braunfels has had many great people who have worked to mold and shape its community to be what it is today and left a profound impact on our identity as a community and on us as individuals. One person near and dear to my life and a living historian, has been at the forefront of a grand partnership with the Sophienburg Museum to expand the documentation of the rich history and cultural heritage of New Braunfels, and carry out its mission of telling the stories about real people in our community.

Estella Delgado Farias is my grandmother. She is a humble woman who has always had a giving heart, especially when it comes to family. Growing up, she would ensure I understood that family had existed before me who shaped who I was, even if I didn’t know who they were directly. She ensured that I knew where our ancestors had come from, and how far my family and I have been able to get today because of them, and the many partnerships they developed in our community along the way. Her passion for ancestry and heritage, has been a driving force for her work in establishing a genealogy database for people in New Braunfels that are of Mexican descent. She had a vision, and through the work of equally visionary community members, she brought it to life. Because of her leadership, she gave our community time to pause and reflect upon the many Mexican American New Braunfelsers, whose families transcend generations, and lived to lay the foundation to the New Braunfels we know today.

As a young child in elementary school, my own experience through her efforts seemed minimal at the time, but as I have researched, interviewed and learned more about her work, I have been in awe of all she has accomplished. One weekend, my grandmother asked my sister and me if we would like to help her with a project she was working on. Not thinking much of it, we said yes, and so she took us along with our cousins to Our Lady of Perpetual Help Cemetery. At the time, none of us truly understood why we had to tell her the names on gravestones as well as that person’s birthdate and death date, however, I now understand what she was doing. She was completing records for the cemetery and securing the resting place for the many people who were lost because of incomplete records. There were some graves that hadn’t been formally documented, but she knew that leaving the records as they were was not an option. She wanted to ensure that everyone was accounted for and had their special resting place known. She validated the many lives of people she did not personally know. My grandmother believes that no one should ever be forgotten and their work has shown exactly that.

Through the years, she has been able to give a voice to a section of the New Braunfels community that has always felt forgotten. Estella Farias’ work isn’t only of historical preservation, but of also giving hope to the Mexican-Americans of New Braunfels that their history is important enough to be documented and recognized along with all others.

“Around the Sophienburg” is published every other weekend in the New Braunfels Herald-Zeitung.

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By Tara V. Kohlenberg —

We are fortunate to live in a community proud of its heritage, culture and architecture. Our historic districts and downtown are proof of that pride. It seems so very idyllic, people creating a community by the river, building homes and businesses. The town prospers and new brick buildings to replacing the first crude wooden structures so that they will last. Or do they?

Those that we still see close to Main Plaza seem to be surviving, but a number of lavish 19th- and early 20th-century homes were torn down to make way for business structures. Think Landa mansion or the Timmermann house. I think of them as “ghost homes,” because the memory of their haunting beauty is all that is left.

One such ghost home stood on the corner of W. San Antiono Street and Academy Avenue where it was first occupied by the Holz family. Nicholas Holz, at age 20, immigrated from Germany in 1852. He was a blacksmith and wheelwright by trade who did well over the years. His son, Adolph, joined him in N. Holz & Son Implement Co. and in 1908, they built a large two-story building at 474 W. San Antonio St. to sell farm implements, buggies, and wagons. In 1909, Nicholas retired from business and it was sold to Bartels, Sands & Co.

That same year, Adolph Holz engaged architect Carl von Seutter of San Antonio to design a magnificent home at 417 W. San Antonio St. Von Seutter was well known for designing the now-historic home for Otto Koehler, founder of the San Antonio Brewing Association which became Pearl Brewing Company.

The magnificent home was built by Christian Herry for $15,000 with a crew of about 15, including his sons. Louis Herry was the project superintendent. Son Otto was the masonry foreman and son Alfred was a plasterer. The house was a two-story brick with elements of both Greek Revival and Beaux Arts styles of architecture. The building’s symmetry was offset by gabled front and side-porch porticos. Large, ornate Corinthian columns supported double galleries with heavy balustrades, gracefully wrapping around the front and side of the house.

The opulence of the interior was testament to the owner’s wealth. The grand staircase and house trims were all dark wood. The entry hall floor was parquet laid out in 12-nch sheets. The living room walls had special designs created in plaster to look like large picture frames without the pictures. A mural in a tree pattern was painted on the dining room walls. At the back of the house was a solarium with black and white tiles with a view of a magnolia tree.

The tin roof was crafted to resemble Spanish tile. Beneath the house, a large basement held a washroom and a storage space for wood carried upstairs in a dumbwaiter. Behind the house was a carriage house/livery that eventually became a garage.

After the elder Holzs died in 1910 and 1915, Adolph turned his sales savvy to real estate development. He and his wife raised their four children while enjoying a healthy social life. He was neighbors with George Eiband and Wm. Clemens. Things seemed to go south, however, when multiple lawsuits over real estate compensation were filed against Adolph and wife, Hulda, in the early ‘20s. Multiple properties were sold on the courthouse steps to satisfy their debts, including the implement building at 474 and a storefront at 301 W. San Antonio (now Clay Casa) in 1921. The house was sold to Otto Timmermann Sr. for $19,500 (about $2.5 million today) in 1924 before she and Adolph moved to San Antonio. Hulda died in 1925 after a long illness. Adolph ended up working as a farm laborer in Atascosa County for a time before living out his life with daughter and son-in-law, Ella and Harry Kastener in Milltown.

The next resident of the house was Otto Timmermann Sr. He was the son of Heinrich “Henry” Timmermann, who immigrated in 1850. Mr. Timmermann and wife, Alma Stautzenberger, of Guadalupe County, were farmers. He was said to be the land baron of Geronimo Creek. Upon his retirement, they moved into the old Holz mansion.

Otto Sr. lived in the home about 14 years until his death in 1938. Mrs. Timmermann continued to live in the house on the first floor. After World War II, when returning soldiers took up most of the town’s apartments for rent, Mrs. Timmermann rented out the top floor as a separate apartment. The second floor had a small kitchen, a living room, bedrooms and one bathroom in the hall. One of the bedrooms had six windows. Boarders had to use the back stairs and door, never the main entrance.

Mrs. Timmermann died in 1960. In 1962, the estate sold her house to Rudy Seidel. He used it as a temporary warehouse for hi-fidelity consoles, radios, cameras and electronic flash equipment for Seidel Camera next door. The house was then sold to Howard Hoerster.

It was said that the house had fallen into disrepair, but as a little girl, I looked at that house every time we passed by on the way to my Oma’s house. The grand entryway out front was huge in my eyes. I really wanted to be able to go inside one day, but that was not to be. In January of 1964, the beautiful, old, stately mansion was torn down. I cried. At seven years old, even though I did not know anyone that lived there or how important the architect was, I knew it was a treasure lost and I cried.

Howard Hoerster owned Hoerster Tire & Supply, which was previously located at 270 W. San Antonio St. (now Gourmage). They tore down everything but the large magnolia tree that stood outside the solarium window. They filled in the basement, smoothed it over and built a brand new 6500 square foot brick tire store and service center. The building served thousands of automobiles over time as Hoerster, Goodyear Service Center and DeStefano Tire before being refitted as an office building a couple of years ago.

I have visited Europe and have seen for myself the way different communities hold on to their culture. They still live and work in places that are sometimes 1,000 years old. The structures are proudly maintained for the next generation. Even in areas where war has scarred the land, buildings show dedication to restoration. They are not torn down or drastically altered for the new and trendy. I hope that New Braunfels can embrace and support our historical organizations and commissions in trying to prevent our architectural treasures from becoming “ghosts” as New Braunfels continues to grow at breakneck speed.

Sources: Sophienburg Museum and Archives.

“Around the Sophienburg” is published every other weekend in the New Braunfels Herald-Zeitung.

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Encore of November 1, 2006

By Myra Lee Adams Goff

Get ready to celebrate New Braunfels’ heritage. Long before the Chicken Dance entered the city limits, the Wurstfest was held in a hole in the ground next to Main Plaza. Of course, this wasn’t the first location.

The brainchild of veterinarian and city meat inspector Dr. Ed Grist, and organized by Grist, Joe Faust and Tom Purdum, Wurstfest had its beginning in December of 1961. Herb Skoog recalls that the first celebration was going to be in Landa Park, but because of rain it had to be moved to the National Guard Armory.

Two years later in November of 1963, the celebration moved downtown. This is where the “hole in the ground” comes in. It was located where the Utilities parking lot is and here’s the story:

At first a store owned by Gustavus Conrads was located in this spot and in 1864 it was bought by Ernst Sherff. He enlarged the store, even adding a campground out back for those who came to town from the country.

The store was eventually bought by George Knocke and George Eiband and became Knoke and Eiband. In 1907 the store was sold to Ernst Eiband, brother of George, and Emil Fischer. Under their leadership, Eiband and Fischer opened a modern establishment in 1912. Sporting a skylight in the middle of the roof and a grand staircase to the mezzanine, the store held a spectacular opening, even allowing other merchants to display their goods. After a few years this staircase was torn out, the mezzanine closed, and the basement was opened up.

Finally the store was incorporated and run by Eiband’s sons, Ernst Jr., James, Anselm, and daughter Mrs. Max Wommack. Also in that management team was Fischer’s son, Carlo. Marijane Fischer Stafford is the daughter of Carlo and has been researching the store history for the last few years.

Up until March 2, 1947, Eiband and Fischer Store was a thriving business. Then came that fateful day of the largest fire downtown since the Seekatz Opera House burned. Beginning in the basement, the fire raged undetected during the night until the early morning hours when a salesman called on Naegelin’s Bakery next door and noticed smoke. By the time the fire department got there, the damage was done to the building, and one fireman, Ernst Alves, was killed. Stafford says that the cause of the fire is still not known but that there was speculation of a defective small motor in the basement.

A small part of the store was left (where the Utilities building is) and the corporation continued business for a few years. The gaping hole on the Plaza sat there for years, ugly and empty, a reminder of that fire.

Now Wurstfest enters the picture fourteen years later in 1963. The basement hole was cleared out, colored lights hung in the air and for three years, it was a popular place for that celebration. The old Eiband and Fischer vault left in the hole was an innovative, cool place for food and beer storage.

Certain times and places conjure up pleasant visions, and in my memory bank is Wurstfest in the hole. Resembling a WWII bombed out shelter, it was transformed by the magic of music, lights, and celebration. With a little bit of imagination, you could look up and visualize what Eiband and Fischer had been. Wurstfest only stayed in the hole for three years and then moved to Landa’s cottonseed storage building, now known as Wursthalle.

In 1969 the entire Eiband and Fischer property was purchased by local investors and eventually sold to the New Braunfels Utilities.

After you’ve been to Wurstfest, polka on up the hill to the Sophienburg and learn some NB history. The collection ladies have put together a dandy display of beer steins. They are empty, of course. Some dating back to the late 1800s, they are mostly gifts from Walter Faust, Jr., Emmie Grube, and the Eiband family. Steins often have little tidbits of wisdom on them and I like this one: “Trink was klar, Lieb was rar” or “Drink what is clear, and love what is rare “ (exquisite).

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The Sophienburg History Award was established in 2013 and honors Myra Lee Adams Goff for her dedication to the community and her steadfast love of history. The award recognizes a student who demonstrates a love and passion for New Braunfels history. The 2021 recipient chosen by the Sophienburg Memorial Association to receive the award is Mia Weidenbach. She is a senior at New Braunfels High School and will be attending Texas A&M University in the fall. The following is the essay about a historically significant event or person in Comal County submitted as a requirement of the scholarship application.

By Mia Weidenbach

Julius F. Schwandt Jr. helped shape New Braunfels while sharing his authentic German heritage with the community. I cannot help but share my excitement in learning about the impact Julius F. Schwandt Jr. had on New Braunfels! My mom is Michelle Schwandt. While she was not born in the Schwandt family, she married into it.

You can imagine how shocked we were when we learned that my mom’s favorite home, in New Braunfels, actually belonged to Julius Schwandt Sr. and then belonged to Julius F. Schwandt Jr. While traveling down Mill Street, my mom always pointed out the welcoming little green home with the large porch swing and gingerbread architectural features. One day, my mom spoke with the owner and to her amazement, my mom learned that Julius Schwandt Sr. built this home in 1900. In fact, the home is still known as the Julius Schwandt home!

The Schwandt family is steeped in German heritage and has invested in our community for over a century. By serving as the Mayor of New Braunfels, for two terms, Julius F. Schwandt Jr. played a vital role to the citizens of New Braunfels. He served on many committees and commissions in the area. Julius F Schwandt Jr.’s childhood home has been restored to its original beauty and was honored with the prestigious Historic Landmark designation in 2012. The New Braunfels City Council voted unanimously to approve the home as a designated Historic Landmark. This has preserved the history and highlighted the importance of the Schwandt House to the original Folk Victorian Architecture.

Our once small town is quickly losing our heritage to parking lots and commercial real estate development. We must do all we can to honor those who came before us and preserve the heritage that has made New Braunfels that special German town that so many have come to love and call home.

Let’s go back a hundred or so years and learn a little about the Schwandt family. Shortly before 1900, Julius Schwandt Sr. left Germany and headed to the promise land of the United States. Having traversed the countryside, Julius found Comal Town and decided to put his roots down. Not long after arriving in New Braunfels, Julius married Clara Rahe. According to the 1900 Census, Julius and Clara were full time residents of New Braunfels. At that time, the Schwandt’s had two children Julius F. Schwandt Jr. and Norma Schwandt. The 1900 census states that Julius was a blacksmith.

Prior to building their home, the Schwandt’s were able to purchase lot #9 from William Geue for $300.00. The lot was from the original 10acre farm lot #2 that was sold by Charles Seibert. William Geue bought the 10-acre parcel for $800.00 and then platted the land to create a subdivision. What makes this property unique is that it is located in the first subdivision beyond the Original Town Lots. The subdivision was located off Ferguson Road which is still in existence today. You may be wondering how this has any relevance to our community now.

My parents, Scott and Michelle Schwandt are in real estate. New Braunfels real estate is one of the most sought-after assets in all the state. The preservation of historic real estate may be one of the most important factors in being able to protect our heritage. To know that my parents share the Schwandt name but also have a love for our town and the desire to protect our most beloved heritage makes me so proud!

In order to honor the Schwandt Family name and preserve our German Heritage, I hope to serve our community one day by buying a piece of history. I plan to protect what I can from the constant destruction that growth is bringing to New Braunfels. My college career is just starting but I plan to raise my family in New Braunfels because no matter what it will always be home. My deepest hope is that we will maintain the culture, heritage, history and architecture by protecting and preserving it rather than tearing the homes down to make room for parking or office buildings. One day, I will make an impact just like Julius F. Schwandt Jr. has!

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