By Tara V. Kohlenberg —

While scouring an old Herald-Zeitung for some trivial unrelated detail, I came across a photo of an early 20th century view of downtown New Braunfels. It was taken from a postcard of West San Antonio Street. The corresponding article described the names and locations of the businesses that would have been seen in that photo, alongside the same information from the view in 1973. I was able to find the color version of the postcard at the Sophienburg Museum and Archives.

Today, we will do a little time-travel Tour of West San Antonio Street. Get your time-travel goggles on and try to keep up as we go block by block. Looking down West San Antonio from Main Plaza, the first building visible on the left side where the old Texas Commerce Bank stands, was the Robert Krause Building. Built in 1860, the red brick building with a covered porch housed the O.L. Pfannstiel Racket Store and the F.C. Hoffmann Jewelry Store, with both families living upstairs. It was razed in 1931 to build the art deco First National Bank.

Adjoining the first Robert Krause building was the Piggly Wiggly store, Keinburgs Restaurant then Ed Moeller’s Cafe and Pete Wagenfuehr’s barbershop. Together, the spaces became Krause’s Fashions in the ‘60s and ‘70s. That whole building was taken in by Texas Commerce Bank in their early 1980s expansion/remodel of First National Bank.

The corner of West San Antonio and Castell was the site of the Oberkampf Saloon and Beer Garden. Jacob Schmidt built a three-story building in 1922, housing the Jacob Schmidt Company on the ground floor until the ‘80s. It is now occupied by the Phoenix Saloon.

Across Castell, on the corner was S.V. Pfeuffer & Holm Department Store and the post office. Woolworth’s occupied the whole first floor of that building until sometime in the 80s. The building now houses the Downtown Antique Mall.

Next in line at 223 W. San Antonio, was Willie Ludwig Saloon which became JCPenney, now home to Scores. Next, at 233, was Charles Wells Bakery, which became Plumeyer’s Bakery and eventually Poll Parrot Shoes. Mode O’Day ladies’ fashions occupied the 239 W. San Antonio building in the ‘60s-’70s. Both of the buildings housing Poll Parrot and Mode O’Day are home to the Art League. Next to that was Peerless Pharmacy, which became today’s Dancing Pony. Keep in mind that the upstairs of all of these buildings were occupied by doctors, lawyers, and other offices.

Close to the middle of the block was the original grand Seekatz Opera House, which burned to the ground in 1941. The replacement building housed the Jacob Mendlowitz Company before being taken over by Paul Bruner’s in the 1970s. Bruner’s was noted for the large floor-to-ceiling display windows and a center island of display windows out front. Ron Snider remodeled the retail space into a venue, calling it the Seekatz Opera House in the ‘90s. It is now the home of Traveling Gypsy Antiques.

The little narrow building, Elizabeth James Salon, originally housed Seekatz Butcher Shop followed by New Braunfels Candy Kitchen in the ‘30s and Great Western Finance in the ‘60s-’70s. Heritage Supply occupies the 1918 red brick building which in past years was home to Braunfels Studio.

The current Lone Star Lounge was originally Rahe Grocery. Over the years it became the Depot Drink Stand and Ortiz’s Recreation Center and more recently The Cork Wine Bar. On the end, before the railroad tracks, there was originally something called Seekatz Candy Store which is where Staunch Rugged Clothing is located.

Beginning back at the Plaza to time travel down the right side of the street, where Moody Bank now stands, was a different (new) Krause Building. In the early 1900s, it housed the Streuer Brothers Saloon with a bowling alley in the back. After that, a slick new modern building was built to house the United Gas Company with lots of windows over black, glass-like panels. It was remodeled by Guaranty State Bank.

Next to that, was Streuer & Hoffmann Co. groceries, followed by William Tays Saddlery and harness Shop. In 1910, R.B. Richter built a two-story brick building to house Richter’s Drug Store with the family quarters upstairs. A narrow part of the ground floor was parsed out for Imperial Barber Shop which maintained that spot until at least the late ‘70s. Every teen girl of the ‘70s will remember that the vacated drug store space became the Hang-Up apparel store. It is now Remax Realty. R.B. Richter built a smaller two-story building next door in 1920. It housed Shellaby’s for 20 years and is now occupied by Capital Title.

The current Callaghan’s Pub is a collection of buildings. Originally the Gruene Building sat on the corner of Castell housing the Baetge Saloon. When two newer one-story buildings were built, the Jacob Mendlowitz Company occupied them with a small shop parsed out for Rachelle’s Fashions.

Across Castell, the original Voelker Drug Store, became Shoeland, Ray Allen’s Mens Wear, Chollett’s and then Red Stag. The adjacent new rooftop bar, Cowboys and Cadillacs, sits on a long history of tenants including Ludewig Furniture, Stehling Brothers, Paul Bruner’s, Anthony’s and Seguin Beauty.

Elite Barber Shop spot was at one time the site of Buske Restaurant. In the ‘60s it was occupied by Goepf Jewelers and then Johnson Barber Shop. The Scoop Street slot was occupied by Plaza Meat Market at the turn of the century. The latest building on that site has hosted M&M Jewelers and James Avery Jewelry.

Before it was Moonshine and Ale, it was Fritz Schumann Butcher Shop, H. V. Schumann Drug, and in the ‘60s and ‘70s, Connie’s Shoes.

The 1893 Louis Henne building has always housed Henne Hardware. Sadly, after more than 130 years, it is no longer a hardware store. Across the alley is the original Henne Tin Shop, the stucco building previously the home of Kneupper’s Music in the ‘30s, Kickin’ K and now Le Petite Sweet. Gourmage occupies what was Goepf Jewelers in the 30s, and possibly where Hoerster Goodyear Tire was pre-1968. Both of those buildings housed H&H Sales (fabric) and is where Ducky’s started out.

The old First National Bank building later became City Bakery, Ye Olde Music Shoppe and eventually Mayo Investments. The Brauntex Theatre was built in 1942 on the site of the old John Faust Company.

Our city changes constantly, but we have managed to hold on to our downtown culture. I have only hit on the highlights of the past 115 years. This is by no means an exhaustive list, but I am sure that no matter your age, you will recognize a few of these places on West San Antonio Street. Perhaps it will jar a memory loose, like cherry phosphates at Peerless Pharmacy or new Easter shoes at Poll Parrot.

Source: Sophienburg Museum and Archives.

“Around the Sophienburg” is published every other weekend in the New Braunfels Herald-Zeitung.

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By Tara V. Kohlenberg —

I often think about living in New Braunfels and how fortunate we are to have wonderful century-old buildings everywhere. I don’t necessarily think about that when I am trying to dodge tourists crossing the streets of downtown or hurrying to be on time to some destination, but I do think about it. I love how the downtown buildings have evolved over time and taken in new businesses. A recent visit to Myron’s Steakhouse on North Castell Avenue reminded me of visits to the same building many years before, piquing my curiosity about its history and how my memories match up.

The sleek stucco building was built in 1924. The Palace Theatre, owned by A.J. Loehman and John H. Stahl, was one of several movie and entertainment houses in New Braunfels. The partnership dissolved by October of 1925, but Stahl continued to run the theatre for a few more years. By June of 1932, the building was sold to R.B. Gode to satisfy debts. Clearly, I was not around in 1924, but we need to back up even further to pick up the details of what came after the theatre.

Just before the turn of the century, a young girl named Milda Richter moved to New Braunfels with her mother. Money was scarce, so the girl began doing housework for the Gruene family at a very young age. She later worked for a restaurant in town. In 1912, Milda met and married a young man and they set about their life’s journey.

There was an establishment at that time, on the corner of San Antonio Street and North Castell Avenue (where Callahan’s stands now), that sold wine, liquor and cigars, otherwise known as a saloon. If patrons wanted food, they were directed through the saloon to a restaurant connected in the back. There was also a door facing Castell Avenue. The young couple bought said restaurant from Mr. Edmund Runge, the owner, for $175.

The couple opened their new business under the name Fritz Bloedorn’s Restaurant. It was hard work. Everything was cooked on a wood-burning stove. No gas or electric ovens. No microwaves. Plus, they had two children to care for. Fritz soon left. When they divorced in 1921, Milda retained the restaurant. Milda lived above the restaurant, raised her children and ran the restaurant by herself. Milda was friendly, outgoing, and compassionate in caring for her customers. She earned the name “Ma” from Walter Faust, Sr. and the name stuck. She built a great reputation; she built a great business; and she survived the Great Depression.

By the end of 1932, Milda had a terrific opportunity to rent the much larger space right next door in the former Palace Theatre. The building renovations allowed enough space for the restaurant and one other tenant, the Central Meat Market, owned by A.G Startz and Erwin Startz. Bloedorn Café opened in the renovated Palace Theatre building on February 1, 1933. It eventually became known as just “Ma’s Café”.

Restaurants in New Braunfels were a little different than today. There were a lot of people who lived in a boarding situation. In other words, they rented a room with no kitchen, so they had to take their meals at a café. Every meal. Ma cooked breakfast, lunch and dinner. There was usually a special of the day with limited choices. Many of the patrons ate there several times a day.

Ma was an innovative cook. She bought fresh vegetables from farmers who came to the back door. Fresh chickens were delivered on Fridays, LIVE, which then had to be plucked and butchered to cook for Sunday dinner. On one occasion, someone brought soft-shell turtles to the back door and she made turtle soup.

When Prohibition was repealed in 1934, Ma’s was one of the first restaurants in New Braunfels to get a beer license to better serve her customers. Before that, beer was only consumed in saloons.

Food was rationed during World War II. The purchase of meat, sugar, coffee, and butter required ration stamps. Restaurants were required to take their menus and the sales book for the month in order to obtain food stamps for the coming month. Ma survived many hardships — single motherhood, the Great Depression, and World War II — and yet was very generous with others. She never turned away a hobo, but she would give them something to do to earn their food. Ma was known to open the café to boarders on Christmas Eve. On New Year’s Eve, she would start her day early in the morning, preparing the day’s meals as usual, before hosting a huge New Year’s Eve dinner and after-dance meals. There were a lot of people that even showed up during intermission from a nearby dance for a bite to eat. Then she would start all over again at 5 a.m.

Milda’s children Arthur and Erna helped their mother a lot. She operated the café for 47 years until her death in 1961. Her son, Arthur, and his wife, Louise, ran it for 19 more years. People are more likely to know Arthur by “Schimmel”, which in German means “white horse.” He was given the nickname because as a child he had very white blond hair. I remember Schimmel as a gregarious man who served the biggest, best hamburgers ever.

It was during Schimmel’s time at the helm that a group of men began meeting after work to discuss the affairs, events and politics of the day. This group was composed of local bankers, businessmen, doctors, dentists, lawyers, and salesmen. Their camaraderie developed into a Stammtisch table. For those who do not actually know what a Stammtisch is (even though you might see the word as a heading above the events in the Herald-Zeitung) it is a “regulars’ table”. Twenty-six men routinely met at Ma’s to enjoy discussion and a round or two of adult beverages. Besides meeting regularly, the group took a page out of Ma Bloedorn’s playbook and sponsored a yearly feast for the people who worked downtown. Ma’s generous soul fed the community for many years from downtown New Braunfels.

Sources: Sophienburg Museum and Archives; Dennis Schwab.

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