PHOTO CAPTION: Early 20th century color postcard view of West San Antonio Street.

By Tara V. Kohlenberg —

While scouring an old Herald-Zeitung for some trivial unrelated detail, I came across a photo of an early 20th century view of downtown New Braunfels. It was taken from a postcard of West San Antonio Street. The corresponding article described the names and locations of the businesses that would have been seen in that photo, alongside the same information from the view in 1973. I was able to find the color version of the postcard at the Sophienburg Museum and Archives.

Today, we will do a little time-travel Tour of West San Antonio Street. Get your time-travel goggles on and try to keep up as we go block by block. Looking down West San Antonio from Main Plaza, the first building visible on the left side where the old Texas Commerce Bank stands, was the Robert Krause Building. Built in 1860, the red brick building with a covered porch housed the O.L. Pfannstiel Racket Store and the F.C. Hoffmann Jewelry Store, with both families living upstairs. It was razed in 1931 to build the art deco First National Bank.

Adjoining the first Robert Krause building was the Piggly Wiggly store, Keinburgs Restaurant then Ed Moeller’s Cafe and Pete Wagenfuehr’s barbershop. Together, the spaces became Krause’s Fashions in the ‘60s and ‘70s. That whole building was taken in by Texas Commerce Bank in their early 1980s expansion/remodel of First National Bank.

The corner of West San Antonio and Castell was the site of the Oberkampf Saloon and Beer Garden. Jacob Schmidt built a three-story building in 1922, housing the Jacob Schmidt Company on the ground floor until the ‘80s. It is now occupied by the Phoenix Saloon.

Across Castell, on the corner was S.V. Pfeuffer & Holm Department Store and the post office. Woolworth’s occupied the whole first floor of that building until sometime in the 80s. The building now houses the Downtown Antique Mall.

Next in line at 223 W. San Antonio, was Willie Ludwig Saloon which became JCPenney, now home to Scores. Next, at 233, was Charles Wells Bakery, which became Plumeyer’s Bakery and eventually Poll Parrot Shoes. Mode O’Day ladies’ fashions occupied the 239 W. San Antonio building in the ‘60s-’70s. Both of the buildings housing Poll Parrot and Mode O’Day are home to the Art League. Next to that was Peerless Pharmacy, which became today’s Dancing Pony. Keep in mind that the upstairs of all of these buildings were occupied by doctors, lawyers, and other offices.

Close to the middle of the block was the original grand Seekatz Opera House, which burned to the ground in 1941. The replacement building housed the Jacob Mendlowitz Company before being taken over by Paul Bruner’s in the 1970s. Bruner’s was noted for the large floor-to-ceiling display windows and a center island of display windows out front. Ron Snider remodeled the retail space into a venue, calling it the Seekatz Opera House in the ‘90s. It is now the home of Traveling Gypsy Antiques.

The little narrow building, Elizabeth James Salon, originally housed Seekatz Butcher Shop followed by New Braunfels Candy Kitchen in the ‘30s and Great Western Finance in the ‘60s-’70s. Heritage Supply occupies the 1918 red brick building which in past years was home to Braunfels Studio.

The current Lone Star Lounge was originally Rahe Grocery. Over the years it became the Depot Drink Stand and Ortiz’s Recreation Center and more recently The Cork Wine Bar. On the end, before the railroad tracks, there was originally something called Seekatz Candy Store which is where Staunch Rugged Clothing is located.

Beginning back at the Plaza to time travel down the right side of the street, where Moody Bank now stands, was a different (new) Krause Building. In the early 1900s, it housed the Streuer Brothers Saloon with a bowling alley in the back. After that, a slick new modern building was built to house the United Gas Company with lots of windows over black, glass-like panels. It was remodeled by Guaranty State Bank.

Next to that, was Streuer & Hoffmann Co. groceries, followed by William Tays Saddlery and harness Shop. In 1910, R.B. Richter built a two-story brick building to house Richter’s Drug Store with the family quarters upstairs. A narrow part of the ground floor was parsed out for Imperial Barber Shop which maintained that spot until at least the late ‘70s. Every teen girl of the ‘70s will remember that the vacated drug store space became the Hang-Up apparel store. It is now Remax Realty. R.B. Richter built a smaller two-story building next door in 1920. It housed Shellaby’s for 20 years and is now occupied by Capital Title.

The current Callaghan’s Pub is a collection of buildings. Originally the Gruene Building sat on the corner of Castell housing the Baetge Saloon. When two newer one-story buildings were built, the Jacob Mendlowitz Company occupied them with a small shop parsed out for Rachelle’s Fashions.

Across Castell, the original Voelker Drug Store, became Shoeland, Ray Allen’s Mens Wear, Chollett’s and then Red Stag. The adjacent new rooftop bar, Cowboys and Cadillacs, sits on a long history of tenants including Ludewig Furniture, Stehling Brothers, Paul Bruner’s, Anthony’s and Seguin Beauty.

Elite Barber Shop spot was at one time the site of Buske Restaurant. In the ‘60s it was occupied by Goepf Jewelers and then Johnson Barber Shop. The Scoop Street slot was occupied by Plaza Meat Market at the turn of the century. The latest building on that site has hosted M&M Jewelers and James Avery Jewelry.

Before it was Moonshine and Ale, it was Fritz Schumann Butcher Shop, H. V. Schumann Drug, and in the ‘60s and ‘70s, Connie’s Shoes.

The 1893 Louis Henne building has always housed Henne Hardware. Sadly, after more than 130 years, it is no longer a hardware store. Across the alley is the original Henne Tin Shop, the stucco building previously the home of Kneupper’s Music in the ‘30s, Kickin’ K and now Le Petite Sweet. Gourmage occupies what was Goepf Jewelers in the 30s, and possibly where Hoerster Goodyear Tire was pre-1968. Both of those buildings housed H&H Sales (fabric) and is where Ducky’s started out.

The old First National Bank building later became City Bakery, Ye Olde Music Shoppe and eventually Mayo Investments. The Brauntex Theatre was built in 1942 on the site of the old John Faust Company.

Our city changes constantly, but we have managed to hold on to our downtown culture. I have only hit on the highlights of the past 115 years. This is by no means an exhaustive list, but I am sure that no matter your age, you will recognize a few of these places on West San Antonio Street. Perhaps it will jar a memory loose, like cherry phosphates at Peerless Pharmacy or new Easter shoes at Poll Parrot.

Source: Sophienburg Museum and Archives.

“Around the Sophienburg” is published every other weekend in the New Braunfels Herald-Zeitung.