New Braunfels founder Prince Carl Solms and his bride Sophia are taking on a hip, modern style in a new branding campaign for The Sophienburg Museum and Archives (SMA) that hopes to generate awareness of the city’s historical significance and the early lives of Germans who settled in Texas. 

Several of New Braunfels notable cultural and historical personas will be recognized through the new campaign, including Commissioner General of the Adelsverein John Meusebach, Father of Texas Botany Ferdinand Lindheimer, first New Braunfels teacher and community activist Herman Seele and his daughter Emme Seele Faust, and Wurstfest founder Ed Grist. 

“The campaign aims to bring a fresh look to the remarkable leaders and cultured stories of New Braunfels’ and Comal County,” said SMA Executive Director Jennifer Singleterry. “The Sophienburg Museum & Archives houses the largest collection of German Texan culture in the state. The new campaign is meant to honor that significance, and draw relevance to the bright, colorful world of  history. I mean, who says history can’t be a little fun?”

The new campaign rolls out in early June with a new logo and ads, alongside architectural features on the museum grounds. “As we lead into the Sophienburg’s July 4th parade, where the community gathers to celebrate, we hope residents take notice of the new, fun look—and it inspires them to visit and support the museum,” said Singleterry.