The Beckers of New Braunfels

By Tara V. Kohlenberg — I blink my eyes and the town is growing, changing, faster than ever before. That is why I’m drawn to write about the houses and downtown buildings that were old and classic when I was a child. These buildings have connections to people. I want

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Photo Caption: Logan Summerville, Myra Lee Adams Goff Sophienburg History Award and scholarship recipient, with Myra Lee Adams Goff.

Sophienburg History Award 2023

By Tara V. Kohlenberg — Now in our 90th year of existence, the Sophienburg Museum and Archives has maintained artifacts and archival documents to keep the history of New Braunfels alive. Part of our mission is to not only preserve the history, but to share the stories with the generations

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Remembering when Wurstfest was at a hole in the ground

Encore of November 1, 2006 By Myra Lee Adams Goff Get ready to celebrate New Braunfels’ heritage. Long before the Chicken Dance entered the city limits, the Wurstfest was held in a hole in the ground next to Main Plaza. Of course, this wasn’t the first location. The brainchild of

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2018 Sophienburg scholarship awarded

By Tara Voigt Kohlenberg — School is out and summer is here, heralding the throngs of visitors that will be descending upon our beautiful rivers and lakes. They come because they are drawn by the water, not unlike people who have come here for hundreds of years. Or they come

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Naegelin’s Bakery still baking

By Myra Lee Adams Goff Let’s talk bread – white bread, rye bread, pumpernickel and even a variety of different yeast breads that are sweet. All these goodies come out of the oldest continuous bakery in town, Naegelin’s Bakery. Zuschlag In early, early, early New Braunfels, the bread that was

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Phoenix Saloon applies for historical designation

By Myra Lee Adams Goff Another downtown building, the Phoenix Saloon owners Ross and Debbie Fortune, are applying for a Texas Historical Marker. The Phoenix Saloon history really does live up to the story of the Phoenix, a legendary bird that builds its own funeral pyre, throws itself into the

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Former Eiband & Fischer store to receive historical marker

By Myra Lee Adams Goff A Texas Historical Marker honoring Eiband & Fischer store is being cast at the foundry in San Antonio, soon to be installed at the site of the one-time famous mercantile store. You or your family may remember this store if you were in New Braunfels

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New Braunfels Coffee Company popular until 1950

By Myra Lee Adams Goff The Zuehl Family Book at the Sophienburg contains a rather well-known story to local historians. It was written by Wilhelm Zuehl when he was in his 70s as he recalled coming to Texas with his family as an 18-year-old in 1846. His family was on

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