By Tara V. Kohlenberg —

I have written many times about the treasures of New Braunfels, the people, places and things in our history that make our community so special. Some are prominently displayed — Main Plaza, the Plaza Fountain and such. Others are hidden in plain sight. Some are so well hidden that we do not even recognize it as a treasure.

Today I will tell you about a lesser-known treasure in town, the old pioneer’s home on Coll Street. It is unremarkable in appearance and easy to miss. It sits on a large L-shaped lot that wraps around to Clemens Avenue, which is difficult to distinguish except on a map. The house is located directly across the street from Carl Schurz School and yet has remained fairly invisible to passersby. It has been hidden behind overgrown trees and underbrush until just recently.

The pioneer is Jean Jacques von Coll. You may have heard his name if you hang around in museums. So, who is von Coll and why is this guy with a French name important enough to have a street named after him in a German settlement?

Born Johann Jakob von Coll in Wiesbaden, Germany, in 1814, he was a lieutenant in the service of the Duke Adolph of Nassau. At the age of 27, von Coll and a group of young officers attended a neighbor’s party while still being under the effects of their alcohol consumption the night before. An exchange of words left both the neighbor and von Coll insulted. A duel was called for, but was quickly called off as neither involved could clearly remember who threw the first insult.

Rumors flew about von Coll leaving town to escape a duel, impacting the future of his military career. The entire officers’ corps was commissioned to learn the truth. Von Coll, believing that he would be dishonorably discharged, resigned at the behest of Duke Adolph of Nassau who suggested that he serve in the military of another country. Von Coll eventually joined the French military and changed his name to Jean Jacques von Coll. Illness caused him to be discharged after six months.

He became involved with the Adelsverein (German Emigration Company), where he was assigned to help with the settlement of Germans in Texas. He led the first German immigrants from Galveston inland on December 29, 1844.

Von Coll was given town lot #25 on Main Plaza (now Schmitz Hotel and NB Coffee). He and partner Adolph Nevendorf operated a lucrative saloon and store at that location. Incidentally, the Sophienburg Museum and Archives currently has the original saloon doors on display. They also have the original matching double doors of his home on Coll Street in the collection.

Von Coll was appointed by Prince Carl of Solms-Braunfels as the financial officer for the Adelsverein. Not only responsible for keeping the accounts, von Coll was responsible for the new colony’s supplies (kept in the magazine on Sophienburg property) and how they were distributed to the colonists.

For this service, he received acreage adjacent to the Adelsverein Sophienburg property where he built his home. The original acreage encompassed several modern-day city blocks, from Coll Street to San Antonio Street and from Magazine Avenue to Guenther, which includes Clemens Avenue. We will connect these dots in a minute.

Von Coll is famous for stopping New Braunfels from being renamed “Comal.” In 1852, he was elected mayor but served only two months before he was murdered in his store by a discontented settler. Apparently, one of the immigrants walked into von Coll’s store arguing that the Adelsverein was not living up to the promises made in the old country. It resulted in von Coll being shot.

He left behind a wife, Margarethe Elisabeth Schertz, who had come with the Castro colonists, and two young daughters, Kathinka, age 3, and Elisabeth (Bettie), not yet one year old, to live in the home he had built on Coll Street.

The house is built, as many 1845 homes were, a basic house with multiple additions. The small center section is of fachwerk construction (exposed beam frame with straw/mud bricks and stucco exterior). The second, larger section is rectangular and built of stone. The third addition, on the opposite side of the fachwerk house, was built much later in the 19th century after von Coll’s death. The collage of building and window styles is cool to see in person.

And what of von Coll’s little family? Von Coll’s widow, Maragarethe, married Karl Heinrich Guenther. They continued to live in the home at 624 Coll Street. They went on to have seven children between them. Guenther had a brewery on the Comal River. After Guenther died, Margarethe ran the business, becoming the first women brewer.

Daughter, Kathinka, married Senator William Clemens, Jr. Their beautiful home stood on what is now the parking lot of Arlon’s Market at Clemens and San Antonio. Clemens served on the Texas Penitentiary Board and the Clemens Unit of the Texas Department of Criminal Justice is named after him. Daughter, Bettie, married Otto Simon.

This just goes to show you that just because something looks unremarkable does not mean that it does not hold a remarkable amount of history or that the history will always be there to see.

Comal County has more than 124 markers highlighting the historical significance of buildings, areas and events; however, for every marked place or building, there may be two or three times more that remain unmarked for various reasons and an unbelievable amount that have been lost. The Comal County Historical Commission works diligently to identify and mark as many historically significant places and buildings as possible before they disappear into a parking lot. If you know of something out there, let them know.

Sources: Sophienburg Museum and Archives.

“Around the Sophienburg” is published every other weekend in the New Braunfels Herald-Zeitung.

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By Keva Hoffmann Boardman —

New Braunfels citizens have never been shy in expressing their opinions in print or in demonstration. No other subject was more hotly contested than the issue of prohibition.

In December 1917, the 18th Amendment – the Prohibition Amendment – was passed. It banned the manufacture, sale, or transportation of intoxicating liquor. However, the political, moral and constitutional fight over prohibition in Texas began when The Republic of Texas passed the first local-option law in 1843. This allowed towns and counties, not the Republic, to decide the issue for themselves. The ensuing years saw the slow swing from anti-prohibition to prohibition.

In 1887, prior to a statewide prohibition referendum, the local newspaper ran many articles and editorials against prohibition. The referendum failed spectacularly across the state: 220,627 votes against, 129,270 in favor. After the referendum’s defeat, Bulverde made it known that there was not one vote cast in favor of the referendum in their precinct. Clear Springs held a huge victory dance. One local establishment even refused to sell a beer to a local prohibitionist telling him to “go drink water”. In the following month, the “Victory Banner of 1858” was delivered to New Braunfels from the States Executive Committee of the Anti-prohibitionists. The banner, featuring Sam Houston and his motto “Texas and Freedom”, was given as an award for the staunch anti-prohibition feelings displayed at the polls. The banner also commended Comal for being the leading democratic county of the State.

Prohibition gained ground after the turn of the century. Texas “drys” tried to pass prohibition legislation again in 1908 and 1911.

The most colorful and “heartfelt” demonstrations Comal Countians have ever undertaken were anti-prohibition events. In October 1908, several rallies were held in the county with the largest taking place on Main Plaza. Symbolically empty beer kegs and planks performed the job of bench seating. Participants needed to be comfortable while listening to the several important and influential men speaking in German about the loss of personal liberties from prohibition laws. German speaking events were very popular and drew people from all the neighboring counties.

Then in 1909, New Braunfels made headlines across the state. Prohibitionist Texas Governor Thomas Mitchell Campbell declared war on the counties not enforcing the 1907 Baskin-McGregor Act. The act mandated that saloons in Texas be closed on Sundays and prohibited women (waitresses, bartenders or prostitutes), musical entertainment and gambling from barrooms. “Sunday closing” or “Blue laws” meant that establishments in urban areas selling alcohol had to close at midnight on Saturday and stay closed until Monday morning. For New Braunfels, the part of Baskin-McGregor that applied was the enforcement of the Sunday closing law. It was a true infringement and violation of their personal liberty; never in 63 years had local businesses been forced to “put the lid on” Sundays.

The governor issued ultimatums to towns with large German populations like Galveston, San Antonio and New Braunfels. These were followed by threats to enforce the Baskin-McGregor Act by sending in the Texas Rangers. Governor Campbell put on more pressure and considered holding back money from the County Commissioners until they agreed to comply and enforce the law. Men from Austin came to talk to the locals and local leaders went to Austin to talk. December 29th was set as the day of reckoning. With Rangers enroute, New Braunfelsers locked the doors of their drinking places at noon and participated in a very formal, very somber “Funeral for Lady Liberty and Lady Freedom”.

Hundreds of local men, donned in their best black suits and top hats, met on West San Antonio Street. Following the famed “Victory Banner of 1858”and the “Banner of 1887” carried by Ferdinand Paulus and Julius Wills (both famed for their acting abilities), the men walked slowly and purposefully in mourning behind a decorated caisson carrying life-size coffins fashioned from heavy paper. Inside were paper “corpses” of Liberty and Freedom. Local leaders were pallbearers. On either side of the funeral wagon were large signs flaunting the words, “We close of our own accord and not by force” and “Farewell to our local self-government”.

A 25-piece brass band followed the hearse playing a specially composed, “Baskin-McGregor Waltz”. The waltz was “pronounced by music critics to be a gem in its own way.” Straight rows of male mourners walked in stately manner behind the band. Black draped bicycles, wagons and carriages of more mourners made up the rest of the parade. Another draped wagon filled with an orchestra brought up the rear.

The funeral march made its dignified way three quarters around the Plaza. The male mourners then joined women and children already gathered around the Bandstand. The newspapers estimated that a crowd of more than a thousand attended the demonstration.

Incredible photos of the event show that a long paper banner was unrolled which was covered with a tongue-in-cheek German poem and illustrations. After the obligatory speeches and obituary, the townspeople cremated the effigies of Lady Liberty and Lady Freedom. Yes, they were burned right there on the Plaza.

You have to wonder if the Texas Rangers were standing there watching this truly remarkable example of First Amendment freedoms along with the reporters. I am certain many out-of-towners agreed with the New Braunfels citizens.

You will be able to learn more about this event in a special exhibit at the Sophienburg Museum & Archives opening this summer.

“Around the Sophienburg” is published every other weekend in the New Braunfels Herald-Zeitung.

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By Tara V. Kohlenberg —

When I was 6 years old, I remember proudly being able to finally count to 100 without messing up. I counted 100 pennies. I counted 100 M&M’s (though I rarely made it through that without eating some). Those were tangible. It is still very hard for me to wrap my head around counting 100 of anything intangible … like 100 years. What was it even like 100 years ago in 1926?

Well, World War I ended in 1918. The U.S. economy was humming along, and automobiles became common place. Queen Elizabeth II was born, and the magician Houdini died. The famed U.S. Route 66 was established, connecting Chicago, Illinois to Santa Monica, California. Closer to home, the towering Comal Power Plant (LCRA, now The Landmark Apartments) was built, and, believe it or not, the Women’s Civic Improvement Club funded the installation of a women’s restroom under the bandstand on Main Plaza.

As New Braunfels grew, the number of churches grew to serve the needs of people moving into the community. In August of 1925, an announcement appeared in the New Braunfels Herald touting Rev. H. Schliesser, a field missionary of the Lutheran Texas Synod, was in New Braunfels to organize a Lutheran congregation. The first services, conducted in German, were upstairs at Mergele Hall.

The Mergeles of Harry Mergele’s Hall are founding families from France. They were merchants. Their home is the little green building that sits behind the store at 166 Comal Avenue (now the chiropractor office). Mergele Hall may not ring a bell with you because the building has had so many other occupants. The two-story building, now the home of Water 2 Wine at 185 S. Seguin, has housed many entities over the years, including a place for the militia to drill, a dance studio, piano studio, and an assembly hall, part of Denson-Dedeke Gifts (downstairs) in the ‘80s and the original retail space for Celebrations Bridal (upstairs). St. Paul Lutheran was one of many churches that got their start upstairs at Mergele Hall.

The new Evangelical Lutheran St. Paul Congregation was established and officially recognized March 21, 1926. The church continued to grow under the guidance of the Rev. H Schliesser. The services were conducted in German in the morning and English in the afternoon with Sunday School in between.

By October 1926, the Lutheran Mission Board of the Iowa Synod voted to contribute to the St. Paul congregation, helping them purchase a house and lot on San Antonio Street for a parsonage, along with two adjacent lots to build a church on Santa Clara. They operated out of those few buildings for a while as they continued to grow their services.

Within a year, they added a St Paul Lutheran Ladies Aid and St. Paul Luther League (for teens), and the St. Paul Lutheran Brotherhood. 1928 saw more opportunities to participate in worship with the creation of the sanctuary and junior choirs. Then, the Great Depression hit.

In 1939, Rev. H.A. Heineke formed a building committee to begin planning a new church building. The church, designed by noted architect, Jeremiah Schmidt, and built by C. R. Roessler, was built of native fieldstone with beautiful dark wood interior beams/trim and stained-glass windows. The $6,000 ($110,000 today) note covered the building and furniture. The church, now known as the Chapel, was dedicated on April 14, 1940. The Chapel is one of the only Jeremiah Schmidt buildings in New Braunfels without a Texas State Historical marker.

St. Paul’s congregation continued to grow, much like churches across the U.S. in the 1960s. This growth prompted the congregation to expand their footprint. In 1962, a new, larger sanctuary was built. The new church building wrapped around the original Jeremiah Schmidt chapel, with its modern design incorporating similar stone, wood beams and colorful stained-glass windows.

With New Braunfels being 180 years old, you might wonder why it took 80 years for a Lutheran church congregation to be established. Well, there is a whole backstory to that. The Lutheran denominations began in Europe and arrived in Texas with German, Swedish, Czech immigrants. In 1850, Pastor Kleiss of Baden, Germany, arrived in Texas to check out the possibilities for new Lutheran congregations. He established himself in the Hortontown and Neighborsville communities across the river from New Braunfels.

In 1851, the German-speaking congregation erected St. Martin Church, the oldest Lutheran church in Texas. A school building was built in 1870 (still standing across from New Braunfels Conservation Society gate). The congregation grew until the turn of the century. St. Martin’s was part of the Evangelical Lutheran Synod of Texas. It became difficult to supply churches with German-speaking pastors who were of Evangelical or Reformed faith. When services were discontinued, the congregants attended nearby German-speaking churches, First Protestant Church in New Braunfels or Friedens Church in Geronimo.

St. Martin’s Church was taken over and restored by the St. Paul Lutheran Congregation in 1963. St. Martin’s Church was moved to its present place in the Hortontown Cemetery when Loop 337 was built and is marked by a Texas Historical Marker. St. Paul Lutheran Church still holds special services in St. Martins.

One hundred years ago, St. Paul Lutheran began a journey in Christ and extended itself to not only take care of future congregants, but to honor the history of Lutheranism in Texas. Here’s to counting 100 more years!

Sources: Sophienburg Museum and Archives

“Around the Sophienburg” is published every other weekend in the New Braunfels Herald-Zeitung.

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By Keva Hoffmann Boardman —

On February 27, 1977, Herb Skoog recorded the 21st interview of the Sophienburg Museum’s “Reflections” oral history program. Herb interviewed Jerome Nowotny. It is one of the best episodes in the series — a real humdinger.

Jerome Nowotny is perhaps best remembered for his enormous “Beer Bottles of the World” collection. 6,000-plus bottles are on permanent display on the Wurstfest grounds inside the Spass Haus. In his oral history interview, Jerome revealed that his passion for collecting beer bottles began when he was a child growing up during Prohibition. I’ll share a bit of his reminiscing:

… There were so many wonderful places to buy illegal homemade beer. They were called bootlegging joints. New Braunfels was very famous for good bootleg joints. People from Houston, San Antonio … they came from everywhere to get this good New Braunfels beer…

Albert Nowotny was Jerome’s dad. Albert ran a business known as “The House the Jack Built” on W. San Antonio Street. It was a restaurant, gas station and Indian relics museum with a tourist camp of cottages out back. The business began in 1927 and added a concrete building in 1930. It flourished through the 1940s, then became Zoeller’s Funeral Home in 1953. In 1981, the building became the Comal County Juvenile Residential Supervision and Treatment Center. Just a few weeks ago, the building was demolished to make way for a new building on the Connections Individual and Family Services campus. (See https://sophienburg.wpenginepowered.com/the-house-that-jack-built/).

The House the Jack Built sold near-beer during Prohibition. Near-beer had only ½ of one percent alcohol. Jerome explained to Herb Skoog that breweries still made real beer and then “distilled it, warmed it up” to evaporate the alcohol. Only near-beer could be legally sold.

… When people came to our place for hamburgers, they would often ask, “Where can we get good beer?” There were so many places it wasn’t difficult to find one if you knew … but you could drive all over town and never find a place if you didn’t know, because every yard had a ligustrum hedge …

Many yards in New Braunfels were bordered by ligustrum hedges instead of wooden fences. It was common practice to set up your bootlegging operation behind the hedge in the back yard. As a child, Jerome’s father would periodically send Jerome to one of the known bootleg places to get real beer for the customers. He always had to go to different ones so that “the Revenuers” wouldn’t catch on and friends get in trouble. Customers tipped Jerome $5 to go on these procurement expeditions. Jerome jokingly said that some people said he was “a pimp for the bootleggers.”

The 18th Amendment made it illegal to SELL alcoholic beverages from 1920-1933. As a citizen, you could brew up to 200 gallons of beer a year to use for personal consumption. You could NOT SELL beer to anyone else. Legally, you needed to have a doctor’s prescription to purchase any kind of alcohol to use “for medicinal purposes.”

Comal Brewery was the only beer brewery still in business by the time of Prohibition (the building is now the New Braunfels Smokehouse Ice Plant facilities). Comal Brewery made real beer and then turned it into near-beer; however, over time, the alcohol content began inching its way back up to real beer. At that point, “the Revenuers” (government agents who collected taxes and enforced laws against illegal alcohol manufacture) raided the place and destroyed all the brewing equipment:

… ”The Revenuers” came in and chopped up all the big copper kettles and everything…that was the end of it. Then it became an ice factory …

I am envisioning a whole “Andy Griffith” episode. I can only imagine how distraught the citizens of New Braunfels were.

Mr. Skoog asked Jerome if there were other folks in New Braunfels who got caught and sent to jail for bootlegging. The answer was “yes”, but they both agreed it was still too early to drop any names — several well-known bootleggers were still living! In New Braunfels, those men who did a spell in jail for bootlegging were not looked upon as hardened criminals.

The discussion on bootlegging is just one part of this great interview. Jerome also told wonderful stories about collecting the almost 14,000 beer bottles that made up his collection. Jerome also shared fascinating memories about his time as a comic actor in Hollywood!

If you want to hear all of Jerome’s interview, you can visit the Sophienburg Museum & Archives to hear or purchase this oral history; there are over 2,000 recordings of other New Braunfels citizens to choose from. You can also go to the New Braunfels Public Library and check out “Reflections” interviews to listen to.

FYI: Jerome Nowotny passed on in 1992 at the age of 77. Sadly, for many of us locals, Herb Skoog passed away recently on February 3, at the age of 93. Herb and his velvety voice will be truly missed.

Sources: Sophienburg Archives, “Reflections” oral history program #21 — Jerome Nowotny.

“Around the Sophienburg” is published every other weekend in the New Braunfels Herald-Zeitung.

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By Tara V. Kohlenberg —

If I had a magic wand, I would restore buildings that were torn down or significantly altered in downtown New Braunfels before the Downtown Historic District was established in 2012. The very first one on the list would be the old JP Morgan Chase Bank office building on Main Plaza.

The imposing dark brick and glass structure has always stuck out like a sore thumb on our beautiful Main Plaza. It does not blend in with the rest of the early 20th century buildings lining San Antono Street. That is not the fault of JP Morgan Chase Bank. It was like that when they got it. JP Morgan Chase was only a successor bank to the legacy established long ago by First National Bank in downtown New Braunfels.

That legacy began with a trio of New Braunfels businessmen, Walter Tipps, William Clemens and Joseph Faust, who formed a very successful merchandising business in about 1875. Tipps severed the relationship and moved to Austin. The business became Clemens and Faust. Before banking establishments, money was loaned by merchants. The two business owners operated a private bank out of the Clemens and Faust store.

Clemens and Faust Bank was nationalized in 1890, becoming First National Bank with a capital stock of $50,000. In 1894, they built the first actual brick and mortar bank building. The Romanesque Revival red brick, two-story building still stands next to the Brauntex Theatre.

Through good leadership and smart business decisions, First National Bank grew stronger and bigger. They purchased a property on the corner of Main Plaza (Old Krause Building) which had been occupied by the Public Service Company until they moved into their new building across the Plaza in 1930. The Old Krause building was razed (another building lost) so construction of the bank building could begin. By 1931, First National Bank was able to move into a beautiful new, state-of-the-art two-story bank located at 111 W. San Antonio Street. The plans were drawn up by Giesecke and Harris of Austin along with local architect Jeremiah Schmidt.

Local papers of the time reported that the new First National Bank was built in the “modernistic trend,” which we now know as Art Deco style architecture. Art Deco became popular in the 1920s and is, I think, my favorite period of architecture. Elements of the Art Deco style include vertical lines, geometric shapes, slender forms and the use of metals in the designs. The best part about it is that many times the buildings from this period were designed holistically, with furniture, light fixtures, and other components designed in tandem with the building itself. Many different Art Deco Buildings use angular geometric motifs within the interior and exterior, which all work to tie the whole design together (think Chrysler Building!).

The new First National Bank building was an absolute show place. The gleaming white limestone building stood like a monument upon a pedestal of shiny black granite that wrapped around its base. Growing up in the 60s and 70s, I remember every kid ran their hands across the smooth surface of that granite when they walked by. In the summer, it was blazing hot-to-the- touch, which was quite a contrast to the cooled air inside. I remember the lines carved into the stone that ran up and down the building. Around the windows and top of the bank, there were carved geometric accents, almost Aztec in nature, set into the stone. Above where First National Bank was carved at the top of the structure, was a huge flagpole extending at a 45° angle over San Antonio Street.

The bank had two entrances: one facing San Antonio Street, one facing the Plaza. The big double doors on each entrance were heavy. They were made of metal and glass with cut out geometric aluminum grillwork over the glass. All the bank tables and fixtures were specially designed of aluminum and marble. The elongated aluminum light fixtures hung from the ceiling two floors up. There were sconces of similar design visible on the mezzanine above. The tellers worked behind tall counters where the protective cages were of aluminum with the same geometric grillwork as the doors and ceiling light fixtures. The vault and safe deposit boxes stood behind a huge, gated aluminum fence.

The floors were of terrazzo tile. You could hear the click of high heels or men’s shoes walking in the bank and people talking in muffled tones. Bank tables of aluminum and marble stood in the middle of the lobby, where customers could fill out their deposit slips. As a child, the tables seemed especially tall to me because I could not reach the pens, checks or deposit slips in the center slots of the table. Think about that, they actually provided blank checks for you to write in your information… and trusted you.

First National Bank stood watch over Main Plaza and the community of New Braunfels through good times and bad. In 1976, First National Bank merged with Texas Commerce Bankshares. It was sometime in the early 80s that Texas Commerce Bank expanded the bank footprint by taking in the adjacent building.

The expansion meant renovations of the bank building, both inside and out, to make the two buildings look like one. Texas Commerce completely wrapped the original stone and granite building with dark red brown brick, as well as using it on the expanded portion. The building is now very fortress-like and not in keeping with our traditional downtown look, but there it is. They also stripped out all the Art Deco décor and aluminum grill work from the First National Bank interior, replacing it with more inviting glass and wood and carpet. Texas Commerce Bank bopped along as a successful member of the New Braunfels community until they were purchased by JP Morgan Chase Bank in 1998.

JP Morgan Chase Bank grew their footprint to accommodate a growing New Braunfels, adding other bank locations on Walnut and Hwy 46. In about 2022, Chase opted to leave their downtown location.

Now, while I know that this sounds like a downer kind of story with no way for my magic wand to really put things back like it was, there are some bright spots. The brick wall simply wrapped the 1931 building. In theory, the original limestone and granite still exists, hiding behind that brick fortress … and it might possibly be restored. If so, it would definitely be worthy of a historical marker.

And the aluminum grill work? Well, some of that was salvaged and stored in a barn until a couple of years ago. That treasure has been refurbished and is currently on display in the Sophienburg Museum reading room. Check it out.

Sources: Sophienburg Museum and Archives.

“Around the Sophienburg” is published every other weekend in the New Braunfels Herald-Zeitung.

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By Tara V. Kohlenberg —

Reaching a certain age and lifespan in New Braunfels entitles me, and others like me, to call buildings/places by other names and not sound crazy. It is like a secret code. We can use the “old” name when referring to a current building, and not many will know what we are talking about. Recently, we were talking about the New Braunfels Social Club building located at 353 S. Seguin Ave., which has nothing to do with the current establishment by that name on West San Antonio Street.

As you know, New Braunfels is known for being a social city, thanks to our founding fathers. When German immigrants came to Texas, they brought more than just tools and clothes to start a new life, they brought their culture, work ethic, music, and family values. They also brought their desire for socialization. They participated in organizations of all kinds — singing societies, shooting clubs, athletic clubs.

Eventually, athletic clubs became less about physical fitness and more about social activities — billiards, card games (skat) and nine-pin bowling. Bowling teams from various clubs around town would compete with one another, as well as travel to other towns to compete for prizes. One of the earliest organizations was the New Braunfels Social Club founded in 1864.

Unfortunately, much of the New Braunfels Social Club organization history has been lost. From what I can tell, they were more of what we now think of as a bowling team. They had no “lanes” of their own, so they bowled at established bowling alleys. They may possibly have taken their name from a hosting bowling alley. Advertisements posted in the Zeitung all-German language paper in 1890 noted that the Social Club Saloon Beer Hall and Bowling Alley, owned by Mangliers, was formerly known as Hasenbeck’s Saloon. The ads of the day gave no addresses, but Karl Hasenbeck showed up in the 1890 census as a barkeeper on Seguin Street.

In 1910, the New Braunfels Social Club organization built a building for their members at 353 S. Seguin Ave. The 1907 Sanborn maps indicate that two bowling lanes, a separate smaller building, and a beer garden had existed on that same property. The one-story Social Club building has many characteristics of the Richardsonian Romanesque period, including grand architectural elements of a heavy stone façade with columns, arched windows and stained-glass detail more like one would see on a large three-story courthouse. The new building had room for club activities and enclosed bowling lanes.

Nine-pin bowling was a team sport. As New Braunfels Social Club membership increased, their support for the community grew, holding fundraising events for Red Cross donations and to buy War Bonds. They did well. In 1930, they expanded, installing first-class billiards tables, card tables, and more bowling lanes for members. Initially, the lanes were set up for nine-pin bowling. Ten-pen bowling became more prevalent with the invention of mechanical pin setting machines in the 1950s. New Braunfels Social Club voted to install pinsetter equipment in 1959. They enjoyed success until a public bowling alley opened in the early ‘60s. Club membership dropped by 75 percent over an eight-year period and they could no longer keep up with expenses. The New Braunfels Social Club made the painful decision to close their doors for good in October 1968 due to overwhelming debt, a good deal of which was attributed to pinsetter equipment. The building would not sit empty for long.

The City of New Braunfels was looking for a site on which to build a new civic center. The City Master Plan recommended a convention site on IH 35 at Walnut (across from H-E-B). The city placed a bid of $35,000 for the Social Club property, only to have it rejected by the club’s membership. The city withdrew the offer but let it be known that it was prepared to initiate condemnation procedures to acquire the property. The Social Club received one other bid for $40,000 and accepted, even though the purchase price would not cover the club’s entire $51,000 debt. So, who outbid the City? The Elks!

A local chapter of the Benevolent and Protective Order of Elks was chartered in 1963. The New Braunfels Elks Lodge No. 2279 leased the old Oasis Club property (current location of Microtel Inn & Suites on Business 35) for their new home. This fraternal organization, built on the tenets of “Charity, Justice, Brotherly Love and Fidelity,” fit right into the fabric of New Braunfels. Their membership grew quickly over the next five years and sought to build their own lodge building. The Elks had already purchased a piece of land on Highway 46 South for their new lodge. When the Social Club building came up for sale, they jumped on it and closed in January of 1969.

The Elks put in over 5,000 volunteer hours to remodel the old Social Club, including removing the bowling lanes and transforming the area into a dance floor. The eight maple bowling lanes weighing 56,000 pounds were painstakingly taken up and reassembled, pegged, glued and refinished to create an 1,800-square-foot dance floor. Think giant jigsaw puzzle. That’s commitment! The new Elks Lodge No. 2279 was dedicated in August 1969. The 114-year- old lodge building has been and continues to be one of the most popular venues in New Braunfels.

On a side note, the New Braunfels Social Club decision to accept the Elks’ bid over the city’s, to some was controversial, but ultimately, it was the membership’s call. They basically saved the 1910 treasure. Had the vote gone the other way, the Social Club bowling alley would have been torn down and the Civic Center would have been built on the other side of the street.

Sources: Sophienburg Museum & Archives.

“Around the Sophienburg” is published every other weekend in the New Braunfels Herald-Zeitung.

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By Tara V. Kohlenberg —

The world is full of magnificent works of art and sculpture, some of which are centuries old. New Braunfels is even home to one, featuring a female figure and gargoyles. Now somewhat obscured by trees and traffic, the 19th-century Victorian fountain was actually the beginning of our Main Plaza.

In 1845, surveyor Nicholaus Zink was contracted to lay out the town of New Braunfels. He allowed for the Plaza at the junction of San Antonio and Seguin Streets. It has always been oval-shaped. The Plaza was known for many years by New Braunfels citizens as “our park” because no other was available. It was simply a large, flat, clean space in the crossroad where the townspeople gathered for concerts, parades and community events.

The only mode of transportation at that time involved horses or oxen, which both required water. The idea for a central watering hole/fountain on Main Plaza initially came about in 1887. The idea was quashed after complaints by local merchants.

New Braunfels celebrated their 50th anniversary in 1895. In September of that year, Hermann Seele, president of the anniversary celebration committee, approached the city council for permission to erect a water fountain to beautify the Plaza, utilizing surplus funds from the celebration.

The committee chose the fountain design from the J.L. Mott catalog. The cast iron structure, said to be 19 feet tall, features a female figure in Greek-style robes atop two lower pans and a basin. The figure is holding a vase above her head with water that sprays from the top of the vase into the pans below. She is listed as “The Vase Bearer” in the catalog. There are two types of gargoyles (carved faces with spouts that drain water). The top pan is round, decorated with leaves and flourishes, supported by a center column. Water flows into the lower pan from the mouths of stylized sea horses (or maybe griffons) that adorn the center column. The lower pan is octagonal, adorned with eight sheep’s heads spouting water into the octagonal basin made of concrete and metal.

The natural-colored cast iron fountain was purchased from J.L. Mott Company of New York for $3,000 with anniversary funds and donations. After all was said and done, there was a remaining balance of $58.05, which the city paid. It was installed on the Plaza in 1896.

By 1897, there were problems with people watering their stock at the water fountain. To discourage the practice, the city spent $342 to have the fountain area high curbed. Later in 1897, the city began planting shrubs and trees to beautify the Plaza. The Band Stand came along in 1905.

The beautiful work of art took center stage on Main Plaza for years without issue. In 1963, the New Braunfels Lions Club took on the project of refurbishing the fountain and landscape improvement. The fountain was sandblasted and received new lighting, additional sprays and a new off-white paint job. A new rock wall enclosing a planted area was also added. It was indeed a beautiful sight at night.

For many more years, the fountain survived freezing temperatures and drought. It also survived pranksters that found “soaping of the fountain” a novel idea. Soap seriously damages the workings of fountains and is no laughing matter.

1976 brought about a flurry of improvements to go along with the nation’s Bicentennial Celebration. The complete renovation of Main Plaza was the project of the Rotary Club. Eighteen months of planning and $100,000 of work later, Main Plaza was completely redone. The fountain received a new watering system sending the water up instead of down with indirect lighting installed around it. At 80 years old, the Main Plaza fountain was also designated a historic landmark by the New Braunfels Landmark Commission.

The grand fountain’s age began to show. In 1985, the fountain was turned off. The mechanics of the fountain were in good shape, but the cast iron structure was succumbing to sheet rust on all of the interior surfaces. She was slowly rusting to death.

In 1992, Mayor Clinton Brandt formed the Plaza Fountain Restoration Committee. They were in for a shock when they sought restoration quotes. Yikes! That little $3,000 fountain needed $50,000 of work!

The two-year fundraising campaign raised $54,000. The Mott fountain was fully restored to her original cast iron color by Robinson Iron of Alexander City, Alabama. It took approximately four months. Robinson Iron had restored at least sixteen other Mott fountains previously. At the time, there were known to be about 35-40 Mott Company fountains left in the United States, with ours being one of the finest.

The fountain once again took her place on her pedestal in December of 1993, a full year before the slated Sesquicentennial Celebration in 1995, and all was right in the universe. Except — a drunk driver plowed through Main Plaza in November 1994, shattering the fountain and causing $50,000 in damages. The driver was not insured, nor was the car he was driving. Robinson Iron repaired the 100-year-old fountain and returned it to its rightful place by the end of January 1995 in time for the Sesquicentennial events.

Fast forward to today — our precious fountain is 128 years old. Sadly, due to water restrictions, the fountain is turned off. She looks a little rough but is still a treasure. Come see her up close and personal. No ticket required.

She will be waiting for you to join her on Main Plaza for the Ol’ Fashion Fourth of July Parade and Patriotic Program which has been presented by the Sophienburg Museum and Archives in collaboration with the City of New Braunfels since 1978. Wear your Star-Spangled-Banner best and be there!

Sources: Sophienburg Museum & Archives; Smithsonian American Art Museum’s Inventories of American Painting and Sculpture database.

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By Tara V. Kohlenberg —

Have you ever tugged at a loose thread only to find that the thread was not really loose, resulting in an irritating unraveling of sorts? I recently pulled at said “loose thread,” but the odd “thread” that I pulled exposed a beautiful tapestry with a surprising outcome. Last month, I wrote about the beautiful cut limestone house in Comaltown built by Johann Georg Moeller (spelled with an OE) that was finished in 1866. The home was purchased in 1881 by Johannes Mueller (spelled with a UE). When I checked it out to make sure that it wasn’t just a mix up of vowels, I found a whole lot more.

Who was Johannes Mueller spelled with a “UE”? Johann or Johannes, the German form of John, was a common name. There are a ton of Johns in the world, and so it was with Johannes. This particular Johannes Mueller was born November 22, 1823, in Welsch-Neudorf, Nassau (Germany). He, along with who may have been his maternal uncle and family (Stendebach), set sail for a new life in September 1845 aboard the Ship Auguste Meline. At the ripe old age of 22, he arrived in Galveston on December 9, 1845, and made his way to New Braunfels, in what were the waning days of the Republic of Texas.

About that same time, a young woman by the name of Maria Magdelena Rheinlander arrived in Galveston on the Barque B. Bohen, December 22, 1845, with a man destined to become her husband. She wed Gottlieb Heldberg in New Braunfels in May of 1846, but her “happily-ever-after” was short-lived. Gottlieb was killed by Indians in August 1847 when Magdelena was pregnant with their daughter, Anna. Johannes and Magdelena met in 1847 and married in December 1848.

Johannes appeared to be an ambitious soul. In his first years in Texas, Johannes engaged in the freight hauling business. Freight by wagon was the only way to get goods into and out of New Braunfels for a number of years since the railroads did not arrive until 1880. Johannes was in business with Mr. John Halm until 1869 before dissolving the partnership. Besides the freight business, Johannes had opened a store, which was known as the Hannes Mueller Store selling dry goods, groceries, shoes, boots, and cutlery to name a few things.

The store, located on the corner of Main Plaza and San Antonio Street, was a two-story structure which later became the Streuer Brothers. When I was young, it was the site of the United Gas Company (now Entex) and eventually a bank building (Guaranty State Bank, Mbank and Moody Bank). Like many store owners in 19th-century New Braunfels, the Hannes Mueller family lived on the second floor above the Hannes Mueller Store (and there were a lot of people in that family).

Hannes really had his fingers in a bit of everything. While still involved with the freight company, he also served as both town Marshall and County Treasurer from September 1863 to July of 1865. In his later years, he was elected city Alderman (precursor to our city council members) from April 1881 to October 1883.

He somehow earned the nickname “MuellerHannes”. Literally translated it would be “MuellerJohnny”. MuellerHannes was said to be a very humorous man. His friends told many anecdotes about him. One of his friends was Anselm Eiband, editor and publisher of the New-Braunfelser Zeitung. He printed his anecdotes about MuellerHannes in the newspaper. Nice friends.

Johannes had developed quite the business acumen and accrued quite a bit of land in their lifetimes. In 1881, they bought the beautiful rock home in Comaltown and six adjacent lots. In 1882, their son, Henry, joined the family business. They also sold two acres of land west of town to the trustees of Three Mile School. It later became Lone Star School in 1901.

Johannes and Magdelena shared 62 anniversaries (62!) together. He died in 1908 at the age of 85 and she, the following year at 82. Their lives and the lives of their thirteen children, 59 grandchildren, and 26 great-grandchildren played out in the newspapers: births, birthdays, weddings, anniversaries, deaths, funerals. It was the long listing of their family members at each gathering that caught my eye. I know those names. I know those people. In the story about the Moeller House, I told how the youngest Mueller daughter, Emma, married a grandson of Georg Moeller. What I did not tell you was that Johannes and Magdelena’s third child, daughter Marie, born 1853, who married Theodor Meckel, is my great, great grandmother. Little did I know I was writing my own family history when I first started the Moeller House story. Pulling the thread that leads to another branch of your family tree is pretty cool. And very addicting.

The Sophienburg Archives is an absolute gold mine for finding things like this. Even if you use Ancestry.com, there are things found in the Red Family Surname Books and the hanging files that most people don’t know about. And if you are working on a family history, I would strongly recommend giving a copy to the Archives, both for safe-keeping and as a resource for others. Digital records/photos may be great, but paper documents are priceless.

Sources: Sophienburg Archives: Red Family Surname Books; Rural Schools and Teachers of Comal County, Texas, 1854-1956; Alton J. Rahe.

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By Myra Lee Adams Goff — (Originally published December 13, 2006)

I am sure you have seen our beautiful lighted Comal County Courthouse. The Grand Dame of Main Plaza buildings is 125 years old. In December 1898, the courthouse was inspected and given the seal of approval by the Commissioners Court. A translation of an article in the Neu Braunfelser Zeitung, done by Robert Govier, Ph. D., for the Sophienburg, states:

“On Christmas Eve a splendid picture was made by our new Courthouse whose many rooms were lit by electric lights in such a manner that the warm glow emanated from its many windows, reaching far into the night from the three-story building.”

From that same translation you can get a fair picture of what downtown New Braunfels was like at Christmas time. Druggist Bruno Voelcker, on the corner of San Antonio and Castell (Red Stag), had the latest gift — a Kodak — for sale. He stated, “You can get pictures with it.” Then you could hop over to the Phoenix Saloon and buy fresh pig’s feet. You could then finish up your day by watching the New Braunfels Fire Department Band marching “snappily” down the street and listen to their concert on the plaza.

Much later, in 1936, Bill (Willie) Vollmar, proprietor of Vollmar’s 5¢ to $1 Store, located where the Art League is now, is given credit for first bringing Santa Claus to town. Santa Claus arrived not by sleigh but by train! He was welcomed at the station by a crowd of hundreds made up of parents and children. After a formal appearance on the plaza, the jolly old guy made his headquarters inside Vollmar’s store. It was a huge marketing success for Vollmar and the other downtown businesses also profited from his vision.

Vollmar was born and raised in Seguin, and he and his wife Alice moved to New Braunfels in the early ‘20s. First, he was a shoe salesman at Jacob Schmidt and Son and then was manager of the Values Store. By 1932, he had saved enough money to buy the store from his employers, and he opened Vollmar’s 5¢ to $1 Store.

The Vollmars had no children of their own, but they loved them. The Christmas season was special to “Uncle Willie.” My friend, Pat Langston (was Patsy Harmon), who lived downtown in her early years, shared with me her first visit to the “real” Santa at Vollmar’s at the age of five. Having seen only pictures of the fat, jolly elf in magazines and books, she was shocked by a six-foot very thin version. Oh well, he brought presents.

Langston told me other memories she had that related to Vollmar’s Store. How many of you remember perfumery like the “over-the-hill” Tigress, Woodhue, and Tabu? Then there was that remarkable Tangee lipstick that came in pink only, but turned different colors on different people. Pat described the wonder-inducing candy cases at the front when you entered the store with their array of tempting sweets and chocolates. During the summer, she was allowed to buy a new tin bucket with a shovel for her family’s annual vacation to the coast.

Some people just make you laugh and Willie Vollmar was one of them. He could tell comical stories for hours and was president of just about every club in town. He eventually sold his variety store and started working for Krueger Motor Co. At Christmas, he would dress up in a Santa costume and go deliver new cars. After work, he would visit children and grandchildren that he knew from the past — still dressed as Santa, of course.

Christmas in old New Braunfels was wonderful and magical. Hope your Christmas this year was just as precious.

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By Keva Hoffmann Boardman —

Emmie was not just any little girl. Born Sept 15, 1867, she was the daughter of civic and cultural leader Hermann Seele and his wife Mathilde nee Blum.

Much was expected of Emmie.

Hermann Seele was known as “The Soul of New Braunfels”, a name given him in honor of his impact on the newly founded town. In German, Seele means soul – his name was quite prophetic. He was the first school teacher in NB, holding classes in an elm grove on Coll Street just three months after the emigrants’ arrival to the banks of the Guadalupe and Comal Rivers. Seele organized traditional German societies to protect and keep the cultures of the “Old Country” alive. Vereins (Clubs) and parades like the Gesangverein (singing club), the Drama Club, the Türnverein (gymnastic club), Maifest (May Day) and Kindermaskenball and Parade (children’s masked) promoted both health and culture and kept the German language and literature alive.

Hermann Seele petitioned and got one of the State’s earliest school charters from the Texas Legislature for the formation of the New Braunfels Academy, the first public school in NB. He also helped win the lawsuit of the Veramendi heirs vs the citizens of NB, giving townfolks peace of mind and continued ownership of their property.

Seele was mayor and alderman, preacher and teacher and statesman — a tough act to follow, but Emmie did just that.

Emmie grew up amongst the second generation of the families who had immigrated to Texas. Her father’s stature in town assured her place in town society. She learned, played and worked with members of leading families such as Clemens, Faust, Moreau, Lindheimer, Voelcker, Forcke, Klappenbach and many more. Emmie attended the New Braunfels Academy, however, her father was no longer teaching. She was taught to sew, play several instruments and speak and perform in public (Declamation was a subject in school). Emmie participated in parades, played bridge and performed in plays.

In 1893, she married John Faust, one of the sons of Joseph Faust. Joseph, along with Mr. Clemens and Mr. Tipps, founded The First National Bank in 1881. Son John was also in banking, as well as merchandising, cotton buying and other lucrative endeavors. Throughout their marriage, John and Emmie travelled extensively, taking ocean liners to Europe, and trains to Mexico and parts of the US. Local newspapers record a 1904 trip to Mardi Gras in NOLA and to the St. Louis World’s Fair. They had one of the first automobiles in town and drove to San Antonio to watch “motion pictures”.

Emmie gave birth to twins within their first year of marriage; sadly, one child died at birth leaving them with only their daughter Stella. Stella contracted malaria and the Fausts took her to several health resorts including San Antonio and Mineral Wells and to doctors in San Antonio and Houston.

In 1905, the Fausts moved into their grand new home built on the 300 block of W. San Antonio Street. Still standing, this lovely, ornate, Queen Anne-style home cost $6,700 to build. The contractor/builder, Adolph Moeller, reportedly fell off a 20’ scaffolding while working on the home and ended up with “a slight head injury”.

Emmie and John doted on little Stella. She had tea parties with friends and her Seele cousins. They bought Stella wonderful life-size plaster statues in Germany of Rotkãppchen und der Wolf. These graced the landing of the ornate main staircase of the Faust Home. They were later given to the Sophienburg Museum where they still delight children and adults alike.

Stella Faust died in 1908 at the age of 14 years. It was not unexpected but hit the parents hard. John died in 1926 at the age of 65. Emmie dove head-first into philanthropic works, many benefitting the children of New Braunfels. Her tireless good works and generosity soon earned her the name of “Tante Emmie” (Aunt Emmie) from the many real and “adopted” nieces and nephews in the community.

Tante Emmie was a founding member of the Sophienburg Memorial Association in 1925, and a major contributor and donor to the building of the Sophienburg Museum in 1933. Through her time, efforts, planning and money, she built the city’s first public library in 1938. The cost of $7,500 was paid by her alone as a gift to the children and citizens of New Braunfels. No wonder they named it the Emmie Seele Faust Library in her honor.

Tante Emmie then bought and had installed the first traffic light in New Braunfels. Placed at the intersection of W. San Antonio and Academy Streets, it provided safe crossing for the schoolchildren who had to walk from the Academy to the new library on Coll Street.

Tante Emmie served on city anniversary and various parade committees including Maifest, the May Day celebration begun by her father. She was a major organizer of the 1946 Texas German Pioneer celebration, which included the unveiling of the bronze and granite German Pioneer Monument created by the sculptor Hugo Villa. It stands in Landa Park.

Tante Emmie was a longtime member the NB Bridge Club, the NB Garden Club and the Concordia Gesangverein (singing club). She was instrumental in the formation of the NB Parent-Teachers Association and a member of the NB Music Club.

Tante Emmie was one of the tireless ladies of the Womens Civic Improvement Club and a donor to their projects, some of which were a shelter out at the cemetery and building a women’s bathroom under the Bandstand on Main Plaza. As a woman, having a bathroom on the Plaza was/is a stroke of genius!

Tante Emmie was also generous to New Braunfels hospitals. She donated “a new electrical suction and ether apparatus” for use in the old Krankenhaus which made it easier to remove the tonsils and adenoids of children. She later made the largest single donation towards the building of the new New Braunfels Hospital.

Tante Emmie was a member of the German Protestant (First Protestant) Church. She was active in the adult choir, the Frauenverein (womens club) and served as church organist for 14 years. She attended services regularly until a few weeks prior to her death; on cold Sundays she could be seen sitting at the back with a mink stole around her shoulders. She also contributed to the construction of the Seele Parish Hall which was named in honor of her father.

Emmie Seele Faust died quietly at her home in New Braunfels on Sept 28, 1957 — just two weeks after her 90th Birthday.

An Oscar Haas article in a 1950 edition of The Austin American newspaper contained this quote from Tante Emmie:

“All my life, my heart’s desires have been centered in the civic interests of my home city, the city my father helped to establish in 1845. Here, he married. Here, he reared his family. Our family grew up with this community.”

In German we have a saying, “Die Apfel fãllt nicht weit vom Stamm.” (The apple doesn’t fall far from the tree.) Tante Emmie, like her father Hermann Seele, gave to her community in ways we still enjoy today. As one of a later generation of adopted “nieces and nephews” of Tante Emmie, I am thankful for her energetic generosity and truly proud of her amazing legacy in New Braunfels.

Well done, Emmie.

Sources: Neu Braunfelser Zeitung, New Braunfels Herald, New Braunfels Zeitung-Chronicle, The Austin-American; Sophienburg Museum & Archives.

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