Sunday, April 7th, 2013
By Myra Lee Adams Goff
On May 8, 1914, the New Braunfels Herald’s front page story announced that “a model federal highway was to be built from Austin to San Antonio”. This Federal Post Road was a forerunner to IH 35. The same year that the road was completed in 1916, a young man from Ohio named Joe Sanders arrived in New Braunfels. He would have a huge impact not on the highways but on the backroads of Comal County.
State legislator S.V. Pfeuffer considered this new highway the most important project ever started anywhere in Texas. He believed it would inaugurate an era of road building that would never stop. The old Post Road from Austin to San Antonio had deteriorated badly over the years with some sections having no topping and some sections muddy.. Crossing over the Cibolo Creek was often flooded.
Joe Sanders’ story has to do with roads, automobiles, and tourism. Because of a bout with typhoid fever, a doctor suggested that he move south. Choosing New Braunfels, he brought with him a natural knowledge of the newly invented automobile. He took a job locally with Hippolyt Dittlinger, a local successful businessman.
Around the turn of the century the automobile had made its debut in New Braunfels.The first automobile dealership in town was Walter Gerlich Auto Co. opened in 1912. Gerlich sold Buicks and Model T Fords. By 1916 other auto dealers in town were: Hamilton Zipp selling Hudson and Dodge; Zoeller, Voigt & Bornemann, dealers selling Oakland High Speed Motor Cars; Baetge Auto Cycle Co. selling Willys-Knight autos; D. Stahl & Son selling Studebakers; Gruene Bros. Auto Agency at Goodwin selling Velie and Maxwell cars; C.H. Bruemmer Auto Shop selling Crow & Elkhart and Velie. Source: (Sesquecentennial Minutes, Nuhn and Skoog)
The touring car was the most popular car. It was an open car and the public had the idea that this car was safer. As a touring car, more could be seen on a tour from an open car. Of course, dust was a big problem because early roads were dirt. Traditionally drivers wore long coats and goggles to protect from the dust. They had to scramble to put up the top when it rained. The gas tank was under the front seat and had to be removed to fill the tank. Car lights operated with gas or carbide generators and sometimes kerosene oil lamps. The car had to be cranked to get it started. Flat tires were a big problem.
Now with the highways everyone had access to transportation. The Red Ball bus lines from San Antonio to Austin were nothing more than touring cars that could carry six passengers.
By the 1920s tourist courts popped up along the highways and served as rest stops .By 1927 Texas had 18,728 miles of highways with only 9,271 hard-surfaced. Source (Jasinski)
Back to Joe Sanders. When he arrived in NB in 1916, the circumstances were ripe for his abilities and interests. He loved the highways and roads, the mechanics of the new automobiles,the touring cars, the backroads and the Dittlinger family.
Hippolyt Dittlinger , a very successful businessman, hired Joe to work on all of his cars and be his chauffer. Dittlinger owned three Franklin cars, air-cooled with a wooden frame, the “Cadillac” of the time. Most cars in NB were Model T’s, much more affordable than the Franklin.
Sanders became acquainted with all the roads in Comal County by “touring” the back roads. He often came across motorists who were lost. He decided he would make road signs from wood painted white and lettered with black stencils.The Texas Highway Dept. posted state and federal route signs by 1929 but there were no signs for the backroads.
This was quite an undertaking on Joe’s part and when he was elected commander of the local American Legion, their members helped to install the signs. As if Joe wasn’t busy enough, he designed an illustrated map of these roads showing tourist destinations .This 1933 map listed every road and village and gave mileage between various points. 5,000 copies were made to give away. Other maps followed and he issued a series of editions until his last map in 1960.
With time, more and more roads were constructed in the County and a beautification program during the 1936 Texas Centennial (spearheaded by Mrs. H. Dittlinger) helped the local tourist industry and helped to establish historical markers.
Laurie Jasinski wrote the book “Hill Country Backroads” honoring the accomplishments of her grandfather, Joe Sanders. Her book which includes three maps can be purchased at Sophie’s Shop at the Sophienburg. Jasinski’s book contains much more information than I could ever put in this column. It’s a good read.

Joe Sanders and his road signs. (Laurie P. Sanders collection)
Tags: . He would have a huge impact not on the highways but on the backroads, 1912, 1914, 1916, 1920s, 1927, 1929, 1933, 1936, 1960, American Legion, Austin, automobile dealership, automobiles, back roads, Baetge Auto Cycle Co., beautification, book, Buick, businessman, C.H. Bruemmer Auto Shop, Cadillac, carbide, chauffeur, Cibolo Creek, coats, Comal County, Crow & Elkhart, D. Stahl & Son, Dodge, dust, federal highway, Federal Post Road, flat tires, Franklin, gas, gas tank, goggles, Goodwin, Gruene Bros. Auto Agency, Hamilton Zipp, highways, Hippolyt Dittlinger, historical markers, Hudson, Interstate Highway 35, Jasinski, Joe Sanders, kerosene lamps, Laurie Jasinski, map, Maxwell, mileage, Model T Fords, motorists, New Braunfels, New Braunfels Herald, Nuhn, Oakland High Speed Motor Cars, Ohio, rain, rest stops, road signs, roads, S.V. Pfeuffer, San Antonio, Skoog, Sophie’s Shop, state legislator, Studebaker, Texas, Texas Centennial, Texas Highway Deptartment, The Red Ball bus lines, touring car, tourism, tourist courts, transportation, typhoid fever, Velie, village, Walter Gerlich Auto Co., Willys-Knight autos, Zoeller Voigt & Bornemann, “Hill Country Backroads”, “Sesquecentennial Minutes”
Posted in Around the Sophienburg | Comments Off
Tuesday, September 20th, 2011
By Myra Lee Adams Goff
There were only three times in the long history of the Comal County Fair that the fair was postponed. Two times had to do with weather and one time had to do with war.
The very first fair was scheduled to be held in November 1893. The recently organized Comal County Fair Association, under the leadership of Harry Landa, chose Landa’s Pasture for its location (LCRA later on). The Association owned no property so it rented this pasture from Landa for four years. Because of a drought, the dust was so bad that the fair had to be postponed until the following November of 1894.
The next time the fair was postponed was 1942-1946. Like so many events, the Comal County Fair was put on hold during World War II. The last year of a full-scale fair was 1941. The war was a sad time and celebrating just wasn’t in the plans. Trying to keep the fair alive, the directors carried on small stockshows and rodeos with no prizes, in other words, nothing that involved money.
New Braunfels’ Centennial in 1945 was postponed until the following year. The Centennial Fair of 1946 was the first complete fair in five years. It was good to celebrate with a fair and a parade.
Read about this Centennial Fair at Sophienburg.com Sept. 22, 2009. The NBHS band led the parade in their brand new blue and white wool uniforms. With military precision, the band played the John Philip Sousa marches. The pet parade was a huge success and this led to an even bigger pet parade the following year with 120 pets entered, even a zebra, a baby donkey, squirrels, foxes, an African tiger in a rolling cage. There were 36 horses from the Mission Valley Guest Ranch. The next year, because of several anthrax cases in the county, the Fair Association eliminated all livestock exhibits and shows. The parade banned all hoofed animals and of course that meant horses.
The years 1949 and 1950 were really boom years for the fair. Unusual animals started appearing in the pet parade. Joyce Eberhardt entered a doodle bug and won the smallest pet category. What ever happened to doodle bugs? I haven’t seen one in a long time, but I recall how entertaining they were on the Lamar School playground.
Horse races were popular and Reagan Calhoun, rodeo chairman, reported that he was looking for broncos that were “really mean.” Also on the rodeo grounds Walter Sippel demonstrated harness racing. This was a sport that had been featured in the early years. Sippel was considered one of the outstanding harness race men in the southwest.
Let’s jump up to 1954. This was the beginning of the worst drought in the history of the city. The average rainfall for New Braunfels is a little over 30 inches. In ’54, the yearly rainfall was slightly over 10 inches. The drought lasted two more years with 23 inches in ’55 and 18.44 inches in ’56.
This three-year period was when the springs dried up, there was no water in Landa Lake and both the Guadalupe and the Comal were reduced to a mere trickle. The fair rocked along in the dust. Does anyone remember the city water trucks that sprinkled the roads to try to eliminate the dust?
Now jump forward to 1957 when the rainfall for the year was 51.88. By Wednesday when the carnival rolled into the fairgrounds, eight inches of rain fell so, they just parked on the paved center street of the grounds. The fairgrounds turned from a lake to a swamp — just dried-up grass and mud, and lots of it. The fair was postponed for two weeks.
The Comal County Fair generates much interest and enthusiasm year after year. It becomes part of childhood, growing up, and part of old age. The show must go on.

Landa Park Springs - Drought dried up the Landa Park Springs in 1954, ’55 and ’56, but the Comal County fair rocked along in the dust.
Tags: 1942-1946, 1945, 1946, 1949, 1950, 1954, 1957, anthrax, broncos, carnival, Centennial Fair, Comal County Fair, Comal County Fair Association, Comal River, doodle bug, drought, fairgrounds, Guadalupe River, harness racing, Harry Landa, horses, Joyce Eberhardt, Lamar Elementary School, Landa Lake, Landa’s Pasture, LCRA, livestock, Mission Valley Guest Ranch, NBHS, New Braunfels Centennial, New Braunfels High School, November 1893, November 1894, parade, pet parade, rain, rainfall, Reagan Calhoun, rodeos, springs, stockshows, Walter Sippel, war, weather, World War II
Posted in Around the Sophienburg | Comments Off