By Simon V. Simek —

Considering the rainy days we had last week after such a long dry spell, we thought it relevant to help tell the history of New Braunfels’ eternally erratic weather, and our long-standing feud with rushing water. Diving into the archives, we found some tremendous accounts of how our predecessors fared in their own times against the elements.

The drought of the 1950s is one of the worst, if not the worst, recorded in New Braunfels history. New Braunfels was still largely agricultural, and without modern water solutions, local farmers and ranchers struggled to yield crops and raise livestock. Caroline Stange sat down in 1982 as part of our ongoing Reflections program, a local ongoing oral history effort from the Sophienburg since 1976, to tell her story and detail her experience of the ‘50s drought and the flood of 1972.

Mrs. Stange moved here a little later in life, when she finally agreed to follow her soldier son who was stationed nearby in 1955. At first, she found New Braunfels to be exceptionally clean and friendly, but also incredibly dry and hot, even in January. She had come from California, where the flowers bloomed and the weather was fair, and Texas seemed like an arid land devoid of her beloved flowers. Day after day it was dry, and her ranching neighbors had taken jobs in town to make ends meet. She regretted her move and prayed that it would rain for just five minutes. Even Landa Park and Comal Springs dried up. Finally, in 1957, the rains came, in the form of a flood, but nonetheless Mrs. Stange was thrilled to see flowers and green.

1957 was not the only flood that Mrs. Stange experienced in her adopted home. She remembered vividly the 1972 flood that happened just a decade prior to the recording. It began with a 2:00 AM call from her neighbor, who fought the loud drops on her tin roof for attention. The neighbor had heard the police come by and order residents to evacuate their homes, a warning Mrs. Stange didn’t hear. They wondered where to go, maybe to her son’s home in McQueeney, but they believed it too far. This was for the best, as that day his home would get 18 inches of water inside of it. They tuned in to the radio to hear Herb Skoog notify them that shelter was available at the civic center. The electricity had gone out in the neighborhood, but they were able to navigate their way to the lights at the civic center. While there, they saw the damage that the flood had already caused, like the mother who had her baby swept from her arms and the elderly woman wrapped in blankets who had just stood on her kitchen sink in neck-high waters to be rescued through the kitchen window. They stayed the night and returned home the next day to find Camp Warnecke’s tea towels littered about in the trees. News would stream in the next few days of others who were lost, some of them friends and neighbors. Mrs. Stange’s home was undamaged, but the flood had already wrecked its havoc on her life.

Caroline Stange and her story help visualize the seeming cycle of floods and droughts that our piece of Texas endures constantly. The Torrey mills experienced a form of this cycle as well in the previous century, although the determination to defy nature is a little more surprising.

For whatever reason, fire, air, and finally water all plotted against the earth and stone of John Torrey’s riverside plot at the juncture of Comal Creek and Comal River. Today, this is the tube chute, but it was the Torrey family who built the first dam for power. John Torrey and his brothers hailed from up North but came to Texas as entrepreneurs who sold merchandise to incoming Texas settlers. Following their success, John Torrey acquired the doomed plot of nearly two acres in 1848. He built a gristmill (grain) and sawmill, and later added a factory that made goods for the home like doors and blinds. On November 14, 1861, the first disaster struck and the entire complex burned down.

He quickly replaced these losses with a four-story stone building. Soon after, machines for cotton spinning and looms were added to the top floor. This became the first cotton factory in Texas, and it began production in 1865. In 1869, a warning came, and a flood damaged the building and some machinery, but production could continue. Just two months later, a tornado ripped through town, and the Torrey mill’s top floor was destroyed along with all the machinery.

Rebuilding was underway for three years, and in 1872, just weeks before operations could resume, the mill was struck for the last time. The summer torrent came, as it so often does, and Mrs. Trappe recalled the incident in 1945: She was only sixteen, and it had rained over 12 inches the night before, washing away the newly built iron bridge over the Comal. She watched as John Torrey and four others tried to move some of the machinery and materials from the first floor to the second. But the dam had gone, and the water pushed the building off its foundation. As it was readying for its collapse, the five men made it to the roof and looked for any escape. The only option was to grab on the telegraph wires which crossed the river. All five successfully took hold, and were able to swing towards land, jump, and ultimately save themselves. It is said that Mr. Torrey bore his losses without a murmur of despondency, but soon after he left New Braunfels for good and started again in Hood County.

New Braunfels and her residents have long been afflicted by volatile weather and overflowing riverways. That is not going to change. It is up to us, current residents of Comal County, to find the solutions, whatever those may be, to ensure our homes are here to stay for future generations.

Sources: New Braunfels Herald-Zeitung, John F. Torrey and Brothers by Susan Morrison, Around the Sophienburg by Myra Lee Adams Goff, Reflections 287 (Caroline Stange).

“Around the Sophienburg” is published every other weekend in the New Braunfels Herald-Zeitung.

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I really haven’t lived through a major war, but my mom and dad did. I have heard their stories and they are very different because Mom lived on a ranch/farm north of Fredericksburg and Dad lived in New Braunfels. Myra Lee Adams Goff grew up with my dad and she described those times through the eyes of the child she was then. In light of the current world situation, I thought it would be good to reprise Myra Lee’s article and see how New Braunfels coped back then with the uncertainty and fear that such times engender. — Keva Hoffmann Boardman

Around the Sophienburg, December 27, 2006

By Myra Lee Adams Goff —

It’s the end of December and this pesky little song has entered my head again and won’t leave. “Let’s remember Pearl Harbor as we did the Alamo.” I’m back in Julia Odiorne’s fourth-grade class at Lamar School. Earlier, on December 7, 1941, a surprise attack on the U.S. fleet at Pearl Harbor had suddenly plummeted our country into World War II. We sang this song with gusto because as Texans we would never forget the Alamo and now we would be called on to “Remember Pearl Harbor” forever.

Miss Odiorne tacked a map of the world on the wall that she had gotten from the Weekly Reader, a newspaper for children. Every time Germany won a battle, she would place a little swastika on the map and for Japan it was a little white flag with a red “rising sun” in the middle. Naturally when the U.S. won, there were stars and stripes. For all that first year, there were almost nothing but swastikas and red suns, and that was scary.

We kept on singing and doing our part as children. The Junior Texas Rangers, as the children were called, collected scrap metal and even gum wrappers. New Braunfels was cleaned out of scrap metal. Newsman Roger Nuhn wrote that school children collected over a half-million pounds of scrap, including the cannons on Main Plaza. My Girl Scout troop collected string and I never knew why. We folded bandages, and I did know why. The Red Cross was very active in that endeavor.

A Civil Defense League was formed under the leadership of Mayor Walter Sippel. Citizens were assigned to air raid shelters in basements of schools, churches and public buildings. Now get this: Lamar’s basement is about 10 x 10 and there were about 350 people living in the area. We would be mighty cozy. Mock air raids, announced by the fire siren, were conducted on a regular basis. We were, after all, close to the many military bases in San Antonio.

The PTA at Lamar installed blackout curtains in our auditorium so that if there was a bomb dropped on New Braunfels, the children would be hidden. I never really understood that either, because we never were at school at night, but at least once a week, we were able to see our geography movies without the interference of the sun.

Rationing had become a way of life. Sugar, gasoline and tires were all rationed. A family was issued ration stamps according to the size of the family. Cookies were not as plentiful, Hershey bars were not to be found, and no frivolous driving could be done. If a tire went bad, just park the car in the garage for the duration of the war. My friends and I walked everywhere.

Every family was encouraged to plant a Victory Garden and the water rates were lowered for that project.

Right down on Main Plaza there was a Center for Service Men in the old Landa Building (present day Commissioners Court parking lot). Open to all servicemen and women, they would arrive on buses from San Antonio on weekends. The downstairs had a radio, nickelodeon, piano, pool tables, card tables and lots of food provided by local clubs. Upstairs there were 100 beds. Dances were planned at the center as well as at Landa Park. Thousands of servicemen and women would come to New Braunfels on weekends. In the end, 73,000 servicemen and women registered at the center.

Making money for the war effort was a big thing. The selling of war bonds was a huge activity and each county was expected to sell an allotted amount.

We sat in front of the radio as we now do the television. The news was always bad and as young teenagers, we listened to the terrible problems of Stella Dallas and One Man’s Family, two popular radio soap operas. “If you think you’ve got it bad, think about their problems.” Father Barber solved his family’s problems with a calming, “Yes, yes.” That was it.

When the war was over in 1945, the newsreels of the concentration camps that were in the movie theatres were shockingly real, and we knew then the importance of sacrifice. Almost 1,500 men and women served their country from New Braunfels, and sadly 38 gave up their lives.

“Around the Sophienburg” is published every other weekend in the New Braunfels Herald-Zeitung.

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By Tara V. Kohlenberg —

I blink my eyes and the town is growing, changing, faster than ever before. That is why I’m drawn to write about the houses and downtown buildings that were old and classic when I was a child. These buildings have connections to people. I want others to know the importance of those connections and for the history to be recorded. Today, we also talk cars.

If you were to look around our ever-expanding New Braunfels today, one could count approximately seven car dealerships. Back in 1949, when the community was much, much smaller, there were actually thirteen dealerships. The Chrysler Dodge dealership was begun in New Braunfels by the Becker family ninety years ago.

August B. Becker, originally from Frelsburg, Texas, moved his family to Seguin in 1921 to run a dairy farm. While in Seguin, he worked for Seguin Motor Company. Becker Motor Company, known then as Becker Chevrolet, was founded on November 16, 1928, by August and his son-in-law, Louis Niemeyer. It was originally the holder of the Chevrolet dealership, which they bought from Jess Sippel. Becker Chevrolet was located in the Forshage Building at 474 W. San Antonio St. Earlier in the year, I told you about the historic Holz-Forshage-Krueger building on W. San Antonio St. and the long line of automobile dealerships that filled its spaces. Becker was there for five years.

August Becker did well with the Chevrolet brand, but he did not like that General Motors required all financing be done through them. He also took issue with GM’s practice of sending cars to the dealer whether they wanted them or not. In 1932, Chevrolet shipped sixty new cars just as the new 1933 model was coming out. The Becker sales staff went door to door in a thirty-mile radius of New Braunfels until all the units were sold. It was the last straw for August Becker and the Chevrolet franchise was sold to the Kruegers in September of 1933.

When the Beckers were trying to decide what franchise to seek out, the agent for the Dodge Division of Chrysler Corporation loaned them a demonstrator for a week, which sealed the decision for Dodge. Upon taking the Dodge franchise, Becker Motor Company moved to the Baetge Garage on South Seguin Avenue. It was located where the Wright Building now stands across from Naegelin’s Bakery.

In 1935, Becker Motor Company moved down the street to 300 South Seguin Avenue, which is now a parking lot for First Protestant Church. About this same time, Niemeyer was bought out by August Becker’s son, Walter. Sometime later, August’s other sons Leroy and George also joined the partnership. The building that they occupied on the corner of South Seguin and Coll Street was owned by Marvin Jarisch. At the end of World War II, Jarisch obtained the Kaiser/Frasier franchise (predecessor of Jeep) and wanted his building back.

Property was purchased at 547 South Seguin Ave. from Mr. Silvers. Being 1945 and the end of the war, building materials were hard to come by. They constructed the new Dodge dealership out of material salvaged from the demolition of two warehouses at the Landa Mill’s property adjacent to Landa Park. Concrete blocks were not available, so they were made at the building site. Who would ever suspect that sparkling white/gray stucco building was made from salvaged materials? The basic design of the building was sound and has served well for more than 75 years.

The dealership continued to change and grow. In 1946, returning veteran George E. Becker bought into the business. In 1957, August Becker, the founder, passed away. In 1959, they added the DeSoto franchise, but by 1961, it was out of production. In 1966, Walter and George E. Becker bought out their brother, Leroy.

Becker obtained the Chrysler/Plymouth franchise when Ruppel Auto Co. (just a couple of doors down from them) went out of business in 1972. In 1973, the partnership reorganized as a corporation with Walter Becker, brother George Becker and Walter’s son, Arno. After Walter retired, his daughter Cora Jane Becker Welsch and her husband Fritz Welsch became stockholders.

Becker Motor Company has grown, survived a couple of fuel crises and the near bankruptcy of Chrysler Corporation. Yet, it was still consistently a recipient of the Five Star Achievement Award for 34 years. On October 22, 2001, after 73 years, Becker Motor Company signed a Buy-Sell Contract with Kahlig Enterprises.

On March 4, 2002, Bluebonnet Chrysler Dodge opened their doors in the Becker building. They embraced the community, the history, and even the iconic blue and white neon sign greeting customers. They have continued to grow, taking over the old dental office next door and filling the showroom floor with office cubicles. Bluebonnet has even continued the tradition of super achievements, ranking number one in RAM truck sales nationally. Now it is their turn to move. Bluebonnet Chrysler Dodge RAM has purchased ten acres between I-35 and Old 81 to continue what the Becker family began.

I hope the old WWII era building and its iconic blue and white sign will still be loved after they leave.

Sources: Sophienburg Museum & Archives; Wes Studdard, Bluebonnet Motors.

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By Keva Hoffmann Boardman —

Decorations for Christmas are up at the Sophienburg Museum and Archives. This year we are highlighting 20th century Christmas décor of the 1920s–1960s. You will be wonderfully transported back to your childhood. We also discovered several large boxes with Christmas lights which led me to look into the history of Christmas tree lights.

Candles were the first lights used on Christmas trees. Using tiny Christmas lanterns in the 1870s, counterweighted holders in the 1890s and clip-on holders after 1900, people would light their trees with candles for a brief moment of wonder. Live flames and dry fir or cedar was a dangerous combination, so a bucket of sand or water was kept nearby for expected emergencies. A heavy rug was placed under the tree to catch dripping wax; the rug morphed into the modern-day Christmas tree skirt.

Thomas Edison invented the first practical light bulb in 1879. In 1882, his associate Edward Johnson used that technology to electrically light the Christmas tree in his home. It created quite a stir since the tree also used electricity to rotate and blink on and off.

An electrically lighted Christmas tree was displayed in the White House in 1895. This brilliant exhibit fueled the public’s growing fascination with electrically lighted trees. In response, the General Electric Co. (GE) offered, for the first time, sets of pre-wired carbon filament lights for Christmas trees in 1903. At a time when the average wage was 22 cents a day, a $12 box of 24 pre-wired lights was very pricey. In 1906, Germany and Austria introduced electric figural Christmas lights to the increasingly interested American consumer.

GE launched new Christmas light outfits using the Mazda bulb in 1916. The Mazda was a globe-shaped bulb with a tungsten filament. Other manufacturers of stringed lights paid to use GE’s new Mazda bulbs in their sets. GE replaced the globe-shaped bulb with a flame-shape or cone-shape light bulb in 1919 and it, then, became the industry standard up into the 1960s. By the 1920s, all American lighting manufacturers had converted to tungsten filament bulbs.

The Tri-Plug was invented in 1921 by Lester Haft and allowed several strings of lights to be connected; this was a game changer for the industry. The many companies jumping into the lighting game compelled the Underwriters’ Laboratories (UL) to publish quality standards in 1921, and by 1929, lighting sets carried the UL tag.

In 1924, GE and Westinghouse replaced the smooth cone-shaped lamps with smaller ribbed bulbs. The National Outfit Manufacturing Association (NOMA) was formed by 15 lighting companies; the trade association eventually merged into the NOMA Electric Corporation and became the largest Christmas lighting company in the world.

No Christmas lights were manufactured during 1941-1945 due to WWII although companies sold out their back stock. In 1946, NOMA introduced the Bubble Light, which became the world’s best-selling Christmas light set. Other companies followed with their own bubbling light designs. Cloth-covered lighting wires were also changed to vinyl, plastic and rubber coverings following the war.

Italy introduced Americans to the Fairy Light or miniature lights in 1950. First produced with the bulbs wired directly into the light string, these gradually became the familiar plastic base push-in lamps now in use. Twinkling Lamps, units built with a flasher bulb, first made their appearance in 1955, an innovation still widely popular today.

In 1959, the Aluminum Specialty Company first introduced the aluminum Christmas tree The Evergleam and marketed it as a permanent tree not an artificial tree. (I see what they did there.) Since aluminum is highly conductive, electric lights then on the market could not be used with these new trees and the only way to light them was with a spotlight or rotating color wheel. The aluminum tree craze lasted until 1965 when “A Charlie Brown Christmas” aired on CBS which likened the metal tree to out-and-out commercialism.

Massive importation of light sets from places like Japan and Hong Kong severely impacted and caused the collapse of many American lighting companies. By the 1970s, Americans were almost exclusively lighting their trees with imported miniature lights.

Thought you might enjoy this description of the mini lights most of us use.

Mini lites truly have a mind of their own. As soon as they are removed from the box when new, they cling together in a “hive”, resisting any attempt to free them. Shaking them annoys the mini lites very much. It makes them cling even tighter, until the only method of untangling is a pair of scissors. Should you be lucky enough to actually free them, the strands fall to the floor, immediately running for cover under your feet. (This is witnessed by the sound similar to cracking a walnut.) Once the lights are untangled, the cat becomes VERY interested in them. I believe it is the tuna flavored wire that they use. No matter, because before they can get to the tree, the cat will have chewed through the cord in 6 places. Well! You made it this far! The lights somehow make it to the tree. You of course pre-tested them, so they will work. What you fail to realize, is that the mini lites are not going to fail until they are on the tree. — Chris Cuff

You can visit the Sophienburg Museum Tuesday through Saturday from 10 a.m.-4.p.m. (Please note that the Sophienburg will be closed for Thanksgiving November 24-26, 2022.) Or, you can bring your little ones to see St. Nicholas on Monday, December 5 for $5 per family. Reservations are required for this event; call 830.629.1572.

Sources: Sophienburg Museum and Archives collections; www.oldchristmastreelights.com.

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By Tara V. Kohlenberg —

When New Braunfels turned one hundred years old in 1945, the U.S. was entering into its fourth year of World War II. Everything went to support the war effort, resulting in rationing of goods to the general consumer. Sales of new cars were restricted, and the speed limit was reduced to 35 mph to save gasoline (and you thought 55 mph was bad). People were required to present ration stamps for the purchase of things we use every day, including sugar, meat, butter, cheese, canned foods, and shoes. Even more difficult to come by, penicillin. Needless to say, there was no birthday party that year.

Come 1946, it was a different story! New Braunfels celebrated everything — the end of the war, the boys being home, and the belated centennial of the founding, all in a three-day extravaganza May 10-12. There was even a bonus celebration, the centennial of the city charter. Texas was a republic when New Braunfels was founded in 1845. Once Texas became a state, New Braunfels received her charter of incorporation as a precinct of Bexar County in May 1846. In August, Comal County was carved out.

In the weeks before the celebrations began, New Braunfels was transformed. Buildings and homes all along the parade route were decorated with red, white and blue bunting and freshly cut cedar garland. Patriotic banners were strung across the streets of downtown welcoming the more than 50,000 paradegoers. On the west end of the Main Plaza, the Centennial Committee had constructed a log cabin resembling the original government building named “Sophienburg” by Prince Carl. It was quite an attraction and made a dandy information and registration booth. Bleachers were set up in front of the courthouse for the honored pioneers and descendants with a reviewing stand just across the way.

The grand events began Friday on Main Plaza. Honored guests were marched from the Faust Hotel behind the Texas A&M College Band. It was estimated that more than 10,000 people gathered for a Welcome Home Party, where the public was invited to meet and greet the returned veterans, the pioneers (yes, there were some still around) and descendants of pioneers. Cases of bottled soda water were iced down for the crowd in front of the courthouse. The official opening of the Centennial Celebration was signaled by seven cannon salutes. The Honorable Coke Stevenson, governor of Texas, delivered a speech praising the spirit of the pioneers. Guests were then treated to an hour-long concert by the one hundred-piece Texas A&M College Band. The music of the garden party continued into the night, with dancing beginning at 10 p.m.

On Saturday morning, in what could be called a great Chamber-of-Commerce move, the businesses and industries of New Braunfels opened their doors for a public open house. There were also sightseeing tours to all points of interest in and around the city. At the same time, the Sophienburg Museum Garden was the site of a special program honoring early settlers and descendants of early settlers. As the day moved on, a late season norther blew in with dark clouds threatening the day’s list of activities. The fall-like weather did not seem to bother the visitors, the kids dressed as cowboys, Indians, clowns, Mexican vaqueros or their parents that lined up for the Kindermasken Parade. Area papers claimed that at least 500 children were expected to be in the parade to carry on the tradition of their parents and grandparents. At 2:30 that afternoon, the Centennial Children’s Parade stepped off behind the Texas A&M College Band. I wonder how many of those boys eventually became a member of that band. As it had for years, the parade began at the Academy Street Gym, winding its way through town, around the plaza and all the way into Landa Park for barbecue and band concerts. The biggest hit of the three-day celebration seemed to be the Comanche Indians. Special guests of the Centennial Committee, Chief Baldwin Parker, son of Quanah Parker and Cynthia Ann Parker, and members of the Comanche tribe traveled from Oklahoma. They camped in Landa Park the whole time, staying in teepees and performing authentic tribal dances at events each of the three days. My dad, who was about 12 at the time, told me about Indians being in Landa Park, but he could not remember why. This explains it. The second day ended with the Grand Centennial Fireworks, a band concert by the American Legion Band and dancing in the park.

Sunday’s festivities began in churches throughout town, with special memorial services honoring pioneer mothers and those who made the supreme sacrifice in service to our country. After church, everybody headed out to Landa Park for a huge centennial barbecue before the parade. The Grand Centennial Historical parade, began promptly at 3 p.m., and depicted the history and progress of the city over the past 100 years. Led by Grand Marshall R. R. Coreth on a milk-white steed, the parade contained 37 floats and 20 other entries, including gray-bearded Spanish-American War veterans and early pioneers, followed by the young ex-servicemen of WorldWar II. The floats were beautifully decorated, depicting early schools, churches, pioneer life and local industries The Dittlinger float had a cage of live chickens. There were ox-drawn wagons and beautiful palomino horses. There was marching music from one end to the other with the 36th Division National Guard Band, the Austin American Legion Drum and Bugle Corps, New Braunfels High School Band, and the Southwest Texas State Teachers College Band (now Texas State University). The brisk wind and light sprinkles failed to dampen the spirit of the participants or the estimated 50,000 spectators. The evening closed out with a concert at Seele Parish House followed by Centennial Dances in Landa Park as well as various halls around town. It was quite a celebration, unrivaled by any held before. And as the old society columns used to say, “A good time was had by all.”

Bring your pioneering spirit to the Kindermasken Parade followed by the 175th Anniversary Founders’ Day Parade. See you there!

Coronavirus Update: In the interest of health, safety and an abundance of caution all 175th-hosted events scheduled for March 14-22, 2020, celebrating the 175th Founding of New Braunfels have been postponed to September/early fall 2020. The rescheduled events are highlighted in the Since 1845 Calendar.

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Sources: Sophienburg Museum and Archives

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By Tara V. Kohlenberg —

With the upcoming bridge closure, much has been written about daily street traffic and river traffic and where they all will go, but it was the announced change in the Comal County Fair Parade route that got people talking. The most vocally opposed viewpoints were adamant that “the parade should be kept the way it has always been.” I suspect that they might not currently live in New Braunfels or be aware of the whole bridge issue, but I know that the fair parade has taken at least two different routes in my lifetime. So, were there others?

The forerunner of the Comal County Fair was a fundraiser for the new Krankenhaus (hospital) and took place in November 1892 as part of the hospital dedication. The event happened on the grounds of the Krankenhaus at the corner of Seguin and Zink (now Sts. Peter & Paul parking lot). The first actual Comal County Fair happened in November 1894 on Harry Landa property near the entrance of Landa Park. After four years at that location, the Comal County Fair moved to property in Comaltown. The fair enjoyed both successes and disappointments over the next few years, but the Fair Association finally disbanded in the years leading up to and during World War I.

In 1923, the Comal County Fair Association reorganized. Coincidently, 1923 is also when the new San Antonio Street bridge over the Comal River was completed, giving greater access to Comaltown. It also meant better access to the fairgrounds which sat at the end of Common Street.

The Comal County Fair grew and added more events and attractions. In 1928, the parade was added. The 1928 parade began at “The High School” located at the corner of Mill and Academy. It stepped off on Academy, turned left on San Antonio and proceeded all the way to the fair- grounds.

In 1929 and 1930, they got really creative. They again started at the High School, stepped off on Academy, turned left on W. San Antonio, around the Plaza (remember there was two-way traffic on the Plaza back then) and right on S. Seguin. From there, the parade went right on Coll, right on Castell, right on W. San Antonio again, around the Plaza a second time and then continued on to the fairgrounds. It must not have been as long of a parade as we are accustomed to now or they would have run into one another.

By 1931, they came to their senses and were back to straight lines. They started at the High School, from Academy to San Antonio Street all the way to the fairgrounds.

The 1934 parade started in the same place and stayed on San Antonio Street, but they disbanded at Market Street, not crossing the bridge.

1946 was a very special year. 1945 was the actual Centennial of the Founding of New Braunfels, but because of World War II, all celebrations were postponed until 1946. 1946 was also the actual one hundredth anniversary of the founding of Comal County. Everything that year was Centennial themed, thus the Centennial Fair. That parade took place in October 1946 with much fanfare, although it ultimately followed the same route from the High School down to Dittlinger’s.

By 1958, the parades formed up at Wuest’s grocery store on the corner of Clemens and W. San Antonio (now parking lot of Arlan’s Grocery) and followed San Antonio down to disband at the bridge. The Pet Parade would go first; they would wait for the morning train to pass and then the rest of the parade would go. In the late 60s and early 70s, the parade formed up at Wuest’s, but would turn onto S. Seguin and disband at Garden Street (Civic Center).

By the 1980s, the parade began at the HEB parking lot at Santa Clara and W. San Antonio Street (now McKenna Center) before heading down to the bridge. There have been times that it continued over the bridge to Eagles Hall. More people, more parade participants, more trains that will not change their schedules for parades and bridge projects may instill more changes in the future. But for now, they are sticking with straight lines. The 126th Comal County Fair Parade will form up on S. Seguin at Hampe (Post Office area) and proceed down Seguin, around the Plaza, continuing northwest to Bridge Street.

In 2020, we will also have a Founders’ Day Parade in March. Let’s hope the route is much simpler than the 1946 Centennial Founders Parade which was held on May 12, 1946. The following is what they put in the 1946 program book; you WILL need a map for this.

Parade will form at the Fair Grounds; West on E. Common Street to S. Union Avenue; South on S. Union Avenue to W. Dittlinger Street (now San Antonio Street); across bridge into E. San Antonio Street; West on E. San Antonio Street around the North side of Plaza into W. San Antonio Street; Out W. San Antonio Street to N. Walnut Avenue; North one block to W. Mill Street; East on W. Mill to N. Seguin Avenue; South on N. Seguin Avenue to Plaza, around West Side of Plaza into W. San Antonio Street; One block West on W. San Antonio Street to S. Castell Avenue; South on S. Castell Avenue to W. Garden Street; One block East on W. Garden Street into S. Seguin Avenue; North on S. Seguin Avenue to Plaza, around East side of Plaza into E. San Antonio Street and back to point of beginning.

Whew! I got confused typing it!

Sources: It’s Fair Time! by Myra Lee Adams Goff; The Herald-Zeitung; Sophienburg Museum & Archives.

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Oh. This. Car.

The circa 1930 photo of Locke’s Nursery & Floral Co. parade entry is fantastic, isn’t it? It was taken in front of one of the Locke greenhouses at 298 West Landa Street. The entire car has been draped with what looks like shiny (green?) colored fabric so that real flowers, vines, ivy, moss and ferns could be pinned or even sewn on. The hub caps are stuffed with fringed fabric. A large parrot is perched on each of the front corners of the roof. Decorative cords extend from the hood ornament all the way over the roof. Wait a minute — is that the FTD Mercury logo on the hood?

It was August 18, 1910. Thirteen florists met at the Society of American Florists convention in Rochester, New York, and formed the country’s first flowers-by-wire service. The new group, Florists’ Telegraph Delivery Association (FTD) would use the telegraph system to partner flower shops. The idea was the brainchild of John Valentine who had the idea of expanding the floral industry by offering customers a way to send fresh flowers anywhere in the United States.

Valentine was already using the telegraph system to get orders from out-of-state florists. He would cut, arrange and pack the flower order, then send it by train in an ice (refrigerated) car to its destination. He guaranteed his fresh flowers in an incredible three- to five-day delivery time! By networking the FTD members via telegraph though a central clearing house, florists around the country could fill orders for clients in just hours. Valentine even came up with the slogan: “Say It With Flowers.”

In 1912, FTD introduced their logo — Mercury Man — a symbol still in use today. This same symbol graced the hood of the Locke’s Nursery parade car.

I got to wondering just when New Braunfelsers were able to participate in this flower-by-wire technology. How fantastic it must have been to be able to “Say It With Flowers” to friends and relatives seldom seen. A dig into the newspapers revealed that two local floral companies were members of FTD as early as 1926: Locke’s Nursery & Floral Co. and Linnartz Floral Co. In a time when women often grew their own flowers for gifts and decor, these two businesses appear to be the first to venture into the floral industry.

Locke’s Nursery was begun by Johahn Joseph Locke in 1856, on Comal Creek (Town Creek development and Landa Street). In the 1870s, the business was taken over by his eldest son, Otto Martin Locke Sr., and was renamed Comal Springs Nursery. In 1928, his sons, Herman and Otto Jr., split the business: Otto and wife Etelka opened Locke’s Nursery on property between W. San Antonio Street and Highway 81 South; Herman and wife Thekla (along with their son Howard) formed Locke Nursery and Floral Co. at the old property in the area of Lockner (Locke Nursery), Floral and Howard (Howard Locke) streets. According to newspaper adverts, Thekla ran the floral company part of the business.

Linnartz Floral Co. was located at 876 and 882 W. San Antonio St. Curt Linnartz had built a grocery store on the property around 1920 (today that’s the William Edge Salon across from the Children’s Museum). He added a 14×15-foot building next to his store to accommodate his wife Paula’s flower shop a few years later. The shop was expanded to include a glassed-in greenhouse for growing flowers and plants year round in the mid-1920s. Linnartz Floral Co. got its own phone line in 1926. Upon retiring in the mid-1940s, Curt and Paula sold both the grocery store and the floral company building to Erno Weyel. Some of us remember Weyel’s Foodliner.

These two seem to have been the main town florists and the only ones regularly advertising in the newspaper and phone books throughout the 1920s and 1930s. Both Locke and Linnartz participated in several FTD-sponsored National Flower Shut-In Day events. This was a nationwide noncommercial project that utilized over 5,500 florists together with local garden clubs and other organizations to distribute bouquets and potted plants to hospital patients, disabled veterans, handicapped children and other shut-ins. Its objective was to make a large part of the shut-in population “happy with the gift of flowers.”

It didn’t take long for other townsfolk to get into the flower biz. A quick scan through old phone books, city directories and newspaper adverts revealed a growing number of florists and nurserymen springing-up all over town.

• 1928 — A. W. Steinbring Nursery, Wald Road
• 1937 — New Braunfels Nursery and Floral Co., 288 W. Landa St.
• 1945 — Weidner’s Flowers, 1153 Lee St., FTD member
• 1947 – Viola’s Flowers, 822 W. San Antonio St., FTD member
• 1950 — Salvador Gonzales Nursery, Highway 81 West. FYI: When Landa Park Manager Harley Schulz had the giant elephant ears thinned out each year, Gonzales would trade shrubbery and plants for the elephant ear bulbs! He would sell the bulbs and plants to his customers.
• 1952 — Eduardo Sanchez Nursery, 1614 W. San Antonio St.; Kiesewetter Gardens, 224 Landa St.; Kneupper Flower Shop, 287 W. San Antonio St.

The floral industry in New Braunfels exploded in the 1950s due to an increase in population and in expendable finances.

Even in my lifetime, women who grew and cut flowers from their own yards began ordering flowers to give to friends or use for church and event decoration.

Today, there are about a dozen florists and half a dozen nurseries in NB, and that is without counting lumber companies and grocery stores. We can still “Say It With Flowers” and I, for one, am happy about that!

Sources:

• New Braunfels Herald-Zeitung — Sophienburg collection
• New Braunfels telephone directories and city directories — Sophienburg collection
• Curt Linnartz recording — Sophienburg “Reflections” oral history program
• “Locke nurseries business of the past” — Around the Sophienburg, newspaper article August 26, 2012

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Almost everywhere we go in New Braunfels, there is history hidden in plain sight. Perhaps it is something we drive by daily, but when asked about it, can’t recall where it is. Perhaps it is a building that looks like any other built within the last twenty years, except it is closer to a century old. Some things we just take for granted, like “ice”. Yes, ice, that clear, cold object floating in your tea prompting the name, “Iced tea”. Have you ever thought about how they got “ice” in South Texas? It is available from the door of most refrigerators now, but what about a 175 years ago? Ice has only been manufactured in New Braunfels for a little over a hundred years.

It is fairly easy to understand that the meals prepared by the founders of New Braunfels were probably meager by our standards. They ate what they hunted and harvested fresh from the garden because the food spoiled quickly. Meats were smoked or dried to preserve them. Vegetables and fruits were canned or made into jams to have food throughout the winter months. Up North, ice was harvested from the frozen lakes and streams during the winter and stored in ice houses. The ice was then delivered by wagon to help keep food cool in ice boxes during the summer months. Large blocks of ice were put into the top compartment to keep the foods cool below. By the 1850s, ice was being shipped to the southern U.S. by special insulated trains and boats. In 1859, French engineer Ferdinand Carré patented the first absorption refrigerator. One of his machines was shipped through the Union blockade to Mexico and eventually was moved into San Antonio, Texas. By 1867, there were three companies in San Antonio making artificial ice. By 1900, there were 766 ice plants in the U.S. with 77 in Texas. It wasn’t until 1916 that New Braunfels got its first ice plant, Citizens Ice Company, built by E. A. Clousnitzer.

Located at 262 Jahn St., Citizens Ice Company plant consisted of a mechanical refrigeration system, water cooling tower, ice pit that formed 300-pound blocks of ice and a cold storage vault. The plant originally had the capacity to produce ten tons of ice per day. A 1926 expansion increased the output capacity to thirty tons per day. The ice was delivered by horse-drawn wagon to homes in New Braunfels. The ice plant was in full operation until about 1960. It sat vacant until restored and made into a discotheque/supper club called “The Ice House” by Mike Kilgore in 1974. Since then, it has had several incarnations as a club/bar and is currently known as “Conway’s”.

Mr. Clousnitzer was quite the entrepreneur. Born in Germany in 1869, he not only built Citizens Ice Company in New Braunfels, he built a second plant in Taylor, Texas, and obtained a plant in Temple. He was very civic minded and generous to this beloved city. In 1935, he donated the Civil War Memorial “To the Memory of our Fallen Soldiers of the Civil War 1861-65”, honoring all soldiers of that war. In 1937, he donated a second war memorial, “The Spirit of the American Doughboy”, honoring the soldiers of World War I, as well as donating six palm trees which were planted along the streams of Landa Park. Both statues can be found on the plaza. You can read more about them in the Around the Sophienburg article by Myra Lee Adams Goff at https://sophienburg.wpenginepowered.com/statues-on-plaza-honor-soldiers/.

There was also another ice plant in New Braunfels, not quite as easily seen, but you probably know it. New Braunfels Brewery was established in 1918. Since brewing beer and ice for cooling went together, the New Braunfels Ice Company was begun within the same plant. Located at 441 N. Guenther St., it produced 300-pound blocks of ice. By 1922, New Braunfels Ice doubled their capacity. During prohibition, the brewery closed and the ice plant was acquired by South Texas Ice. In 1945, RK Dunbar bought the company. He eventually sold off three of the plants and kept the two located in Seguin and New Braunfels. In 1950, when the Dunbars established the New Braunfels Smokehouse restaurant, the ice portion of the business still operated under the name South Texas Ice for many years. The Seguin plant was sold off in 1974. The Smokehouse continued to make block ice until the mid-80s when they began producing the clear cubed ice that you find in your ice chest or party drinks today.

Look at that, a whole article about something as small as an ice cube. Drive around, see what you’ve missed and stay cool!

Sources:

• Sophienburg Museum & Archives
• Mike Dietert
• New Braunfels Herald-Zeitung

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New Braunfels. Fast-growing Central Texas city. Most likely the only American city founded by a Prince. Settled by Germans. If you live in or near New Braunfels, you probably know this. Here at the Sophienburg Museum and Archives, we tell the story of New Braunfels every day, but did you know our beloved “Beauty Spot of Texas” was a Plan B?

During the 1840’s, Europe was in turmoil both economically and politically. Noblemen from several German states decided to “help relieve” overcrowding by colonizing the new Republic of Texas (as England had done in America). They created the Verein zum Schutz deutscher Einwandrer in Texas (Society for the Protection of German Immigrants in Texas) or simply, Adelsverein (Society of Noblemen). Prince Carl of Solms-Braunfels was selected to go ahead to secure the needed lands and provisions. The Adelsverein was able to recruit many countrymen who desired a new life in Texas. The first three ships sailed in October 1844, with one trunk per family (and you thought our airline bag fees were tough!). Many emigrants had sold all they had to pay for the trip which was to include passage, transportation from coast to settlement, 320 acres of land, housing, warehouse of provisions, implements, seeds, farm animals, education and churches in the Fischer-Miller Grant. Prince Carl, arriving in Texas ahead of the group, learned that the Fischer-Miller Grant was out in the middle of Commanche hunting territory and too far from the coast. He seriously needed a Plan B. On March 16, 1845, he purchased a 1265 acre tract nestled on the edge of the Balcones Escarpment between two rivers for the bargain price of $1111. With the ink barely dry on the land deal, the Prince and his entourage met the first immigrants at the Guadalupe River on Good Friday, March 21, 1845. Each immigrant was offered a half-acre town lot and 10 acre farm lot, quite a let down from the promised 320 acres. The Adelsverein’s rating went down from there.

The next wave of German immigrants arrived between the fall of 1845 and April 1846. More than 5200 people landed in Galveston and Indianola and were left to fend for themselves. There were no wagons because they were hired out to haul for the Mexican War. There was no housing, forcing some to camp for more than six months under tents, exposing them to harsh winter weather conditions on the coast. An epidemic broke out, with more than two-thirds of the immigrants falling ill. Of those who decided to travel onward to New Braunfels, proportionately few made it. They brought the epidemic with them, losing family members along the road and infecting their new town. Instead of being greeted by a Prince, the sick and starving immigrants arrived to see the river swollen from floods, unable to cross. They were promised provisions of food, finding instead nothing on hand but cheap “unwholesome beef”.

How do we know these things? Whatever did we do before Ancestry.com? Much like people document their lives in photographs or on social media, people wrote accounts of their travels in diaries, journals and letters back home. And just like today, important actions were recorded in the minutes of meetings of government and social organizations, providing us all a wonderful treasure trove of what early New Braunfels was like. Except, it is all in old German. Enter Oscar Haas and his curiosity.

Oscar Haas was born in October of 1885, at Cranes Mill, a third- generation descendant of German colonists in Texas. His ancestors were among the 5000 immigrants landing in Indianola in the fall of 1845. He moved with his family to Blanco County and then in 1897 to New Braunfels at age 12. He attended the old New Braunfels Academy for third through sixth grade before going to work in a grocery store. He worked his way to a dry goods business partnership. In 1934, at age 49, Haas was elected Comal County treasurer. For twenty-eight years he served the county. It was during his time in the courthouse that he discovered the original Commissioners Court minutes book of 1846. His discovery immediately sparked a lifelong interest in our history and sharing it with others. He began writing articles about the details of the court minutes for the Neu Braunfelser Zeitung (German) and the New Braunfels Herald. Now remember, the minutes were in old German script. He actually copied and hand wrote the full translations of the documents on whatever scraps of paper he had – the backs of calendars, old election ballots, etc. before writing the articles. In 1944-45, he wrote the columns “99 years ago” and “100 years ago” before the city celebrated its Centennial. He continued to write articles until his retirement in 1962, when he focused his energies on writing a book, History of New Braunfels and Comal County, Texas 1844-1946. Published in 1968, it was the most comprehensive book written about the founding of New Braunfels, becoming the bible of local historians and genealogists. 2018 marks the 50th anniversary of the book. It is still in print (fourth printing) and can be found at Sophie’s Shop inside the Sophienburg Museum and Archives. Here’s to Oscar Haas, successful businessman and public servant, and most notably a “history geek” extraordenaire.

Sources:

• History of New Braunfels and Comal County, Texas, 1844-1946 by Oscar Haas
• Sophienburg Archives

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Education was of paramount importance to the German immigrants. Basic education classes were started for their youth in the more populated areas soon after their arrival to Texas. However, this was not the case for rural settlers where more formal education was slower in coming.

There are four phases of formal education that existed in the rural area of Comal County during the past one hundred seventy-two years.

In the first phase, rural settlers were kept busy clearing the land, building shelters and planting crops. Many times “book learning” was considered a luxury when compared to the necessities of making a living of the land. Many of the settlers had a good education and soon realized that their children did not have the same opportunity in the rural setting. After a while, usually some respectable individual took on the responsibility of teaching children in his immediate surrounding during the approximate 1845 to 1868 time period. A list of some of the dedicated individuals follows: Rev. August Engel (Cranes Mill), Albert Wunderlich (Potter’s Creek near Fischer), Adolph Schlameus (Herrera, Spring Branch, Fischer), Ferdinard Nehls Sr.(Solms),Carl Ohlrich (Smithson Valley), Rev. Louis C. Ervendberg (Orphan Home, Gruene area) and Anselm Eiband (Schoenthal). These dedicated teachers received no outside support except for appreciation and a few stipends from the neighbors for their loosely structured periodic classes.

The advancement of formal education throughout the years was very dependent on technical and social advances that existed during the time period. During the first phase of education, walking, riding horseback or in a wagon was the primary mode of transportation.

The second phase of education started in 1854 when the law establishing the first public system in Texas was enacted. At this time the county was divided into school districts with three trustees in charge of each district. Many of the schools were established by the local participants, and the State paid each district according to the number of students in the district. There were essentially 29 rural “one-room” schools in 21 “Common” districts in Comal County. The County Superintendent with the help of the County School Board managed all of the rural schools in the County. This era ended in the 1940s.

During this phase students used State issued text books and the use of community telephone became rather common. Cars were being added to the transportation system while many homes were still without electricity.

The third phase began when the rural population of the County grew smaller since next generation families were smaller in number or found work elsewhere. Many of the scattered rural schools no longer had a sustainable student base to exist. Individual small schools were not able to offer the variety of subjects needed for a well-rounded education. Thus, in 1944, the first Rural High School District (Sherwood Rural High School) was formed in northern part of the County by consolidating eight of the rural schools in the area. The next year, 1945, the Bulverde Rural High School was formed by consolidating six rural schools. The Goodwin Rural High School was formed from seven rural schools in 1949. The final Comal Settlement Rural High School was formed from five rural schools in 1958. The remaining three of the 29 rural schools became part of New Braunfels Independent School District (NBISD). The rural high schools offered instructions through the tenth grade.

By the 1940s, the roads had been greatly improved and busing transportation became more practical.

The fourth phase of education in the rural County began when NBISD had grown to the point when it could no longer accept the county school transfers to complete their requirements for an accredited high school diploma. Up to this point the New Braunfels High School was the only high school in the county. In November of 1956, the citizens of the county approved the creation of the Comal County Rural High School District with the County Superintendent as its administrator and a single board of trustees. In 1968, the district became the Comal Independent School (CISD). Now the district is independent of municipality, county or state lines, and the board is allowed to hire its own superintendent and deal with the State directly.

In 2016, the Comal Independent School District celebrated its 60^th year of Excellence is an Attitude motto.

As it is well known, many technical changes have occurred during the past sixty years. Community telephones were practically replaced with electronic devices (i.e. cell phones). Electronic communication, with easy updates, has practically replaced books, while television and computers made instant communication possible from almost anywhere in the world. Who knows what the fifth phase of education may be like.

More details on the phases of education can be found in the book entitled Rural Schools and Teachers in Comal County, 1854-1956 by Alton J. Rahe. The book, published in August 2017, is sold at the Sophienburg Museum and Archives and all proceeds from the sales of the book go to the Sophienburg.

Sources:

• [SOURCE]

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