WEIHNACHTSMARKT 2026
November 20th – 22nd
THE GALA: November 19
New Braunfels Convention Center
Tickets Coming Soon
November 20-22, 2026
10am-5pm
A Premier Christmas Shopping Event Benefiting the Sophienburg Museum & Archives Since 1988.
Weihnachtsmarkt (Vy-noks-markt) is a vital fundraiser for the Sophienburg Museum & Archives, furthering our mission of Creating Connections and Enriching Lives through the Power of History. All proceeds go to support museum operations and educational programming.
Enjoy an exclusive Christmas shopping experience at Weihnachtsmarkt, a German-style Christmas Market with a Texas Twist. The market will offer authentic German collectibles and ornaments, unique decorations, specialty items, fabulous gifts, apparel and antiques. Select from a wide array of retail merchants and artisans.
Merchants
Our first Market was held in 1988. We only utilized the ballroom half of the Civic Center, but it was a rousing success. The market has grown and expanded through the years, but has maintained the special traditions of Christmas handed down from our German ancestors, while staying true to the market mission of benefitting the Sophienburg Museum & Archives.
Heritage Partner
$25,000
Exclusive sponsorship level with customized benefits
Diamond
$10,000
- Two (2) reserved Tables of eight (8) at The Gala
- Eight (8) VIP reserved parking passes at The Gala
- Four (4) tickets to Breakfast with Santa
- Four (4) additional multi-day market admission tickets to share
- Premier event, website, and marketing communications logo recognition
- Night at the Museum: private, after-hours cocktial party/event at Sophienburg Museum and Archives at agreed upon date
Gold
$5,000
- One (1) reserved table of eight (8) at The Gala
- Four (4) VIP reserved parking passes
- Two (2) tickets to Breakfast with Santa
- Four (4) additional multi-day market admission tickets to share
- Premier event, website, and marketing communications logo recognition
Silver
$2,500
- Reserved seating for four (4) at The Gala
- Two (2) VIP reserved parking passes
- Four (4) additional multi-day market admission tickets to share
Bronze
$1,000
- Tickets for four (4) to The Gala*
- One (1) VIP reserved parking pass to The Gala
- Event & website recognition**
Friend of Santa
$500
- Tickets for two (2) to The Gala*
- Event & website recognition**
Friend of Sophie
$250
- Two (2) market entrance tickets for Friday-Sunday
- Website recognition**
**Sponsorship deadline is November 1st
Additional recognition opportunities available to Diamond, Gold, and Silver Sponsors
Gala Music Sponsor
$2,500
Photo Booth
$2,500
Santa Sponsor
$2,500
Cup Sponsor
$2,500
Sponsors
Thank you, sponsors.
This great event is made possible because of generous sponsors. We are so grateful for the support of our sponsors, who are committed to the New Braunfels community.
Weihnachtsmarkt is the largest fundraiser for the Sophienburg Museum & Archives, furthering our mission of Creating Connections and Enriching Lives through the Power of History. Fashioned after the open air Christmas markets of Germany, this glittering indoor event offers Private Party shopping from over 60 vendors and artisans.
DIAMOND
GOLD
SILVER
BRONZE
Midtex Oil
Friend of Santa
Friend of Sophie
Contact Us
Weihnachtsmarkt is held at the New Braunfels Civic and Convention Center and benefits the Sophienburg Museum and Archives
Phone 830.629.1572
Email weihnachtsmarkt@sophienburg.com
Weihnachtsmarkt
New Braunfels Civic/Convention Center
375 S. Castell Ave.
New Braunfels, Texas 78130
