830-629-1572 | Open Tuesday-Saturday 10 a.m.-4 p.m.


2015_weihnachtsmarkt_logo_w300A Premier Christmas Shopping Event Benefiting the Sophienburg Museum & Archives Since 1988 


(Vy-noks-markt) is the largest fundraiser for the Sophienburg Museum & Archives, furthering our mission of Creating Connections and Enriching Lives through the Power of History. This annual event takes place the weekend before Thanksgiving,  all proceeds go to support museum operations and educational programming.  Our fundraising goal for the year is $150,000.

Enjoy an exclusive Christmas shopping experience at Weihnachtsmarkt, a German-style Christmas Market with a Texas Twist.  Held in the New Braunfels Civic Center with authentic German collectibles and ornaments, unique decorations, specialty items, fabulous gifts, apparel and antiques. Select from a wide array of retail merchants and artisans.

Weihnachtsmarkt 2018 — Donors (PDF)

Weihnachtsmarkt 2018 — Merchants

Photos from the 2017 Star Party


$12 daily admission

Friday, November 22, 2019 | 10:00 a.m. – 5:00 p.m.

Saturday, November 23, 2019 | 10:00 a.m. – 6:00 p.m.

Sunday, November 24, 2019 | 11:00 a.m. – 5:00 p.m.

Other Events

Star Party
Thursday, November 21, 2019, 6:00 – 9:00 p.m.

Glittering Charity Gala with private preview shopping, cocktails & cuisine | $75 per person
Tables and Sponsorships are available!

Reservations required by 4:00 p.m. on Friday, November 10.

“Elfies” with Santa
Saturday & Sunday During Show Hours

Wear your best Christmas dress or sweater and come snap photos with Santa! (Elf ears optional)


New Braunfels Civic/Convention Center

375 S. Castell Ave.
New Braunfels, Texas 78130

Learn more