WEIHNACHTSMARKT 2026
November 20th – 22nd
THE GALA: November 19
New Braunfels Convention Center
Tickets Coming Soon
November 20-22, 2026
10am-5pm
A Premier Christmas Shopping Event Benefiting the Sophienburg Museum & Archives Since 1988.
Weihnachtsmarkt (Vy-noks-markt) is a vital fundraiser for the Sophienburg Museum & Archives, furthering our mission of Creating Connections and Enriching Lives through the Power of History. All proceeds go to support museum operations and educational programming.
Enjoy an exclusive Christmas shopping experience at Weihnachtsmarkt, a German-style Christmas Market with a Texas Twist. The market will offer authentic German collectibles and ornaments, unique decorations, specialty items, fabulous gifts, apparel and antiques. Select from a wide array of retail merchants and artisans.
The Gala
Thursday, Nov. 19th
6:00 – 9:00 p.m.
Join us for an enchanting evening at the Gala at Weihnachtsmarkt on November 19, 2026, from 6 to 9 PM. Step into a world aglow with twinkling lights, festive music, and the heartwarming spirit of the holiday season. Savor delectable seasonal treats, mingle with friends old and new, and enjoy joyful entertainment surrounded by the cozy charm of a traditional Christmas market. Whether you come to celebrate with family or to simply soak in the magic, this unforgettable gathering invites you to create cherished memories and start your holiday season with laughter, warmth, and wonder. Festive attire is encouraged.
The Brunch
Friday, Nov. 20th
9:00 a.m. – 10:30 a.m.
Indulge in a delightful holiday experience: Savor a sumptuous catered brunch and indulge in a festive beverage while getting an exclusive sneak peek at the latest holiday fashions from our charming Weihnachtsmarkt vendors. Join us for a cozy morning of culinary delights and Christmas market style! Then shop till your heart (and shopping list) is full!
Kaffeeklatsch
Friday, Nov. 20th
1:00 – 3:00 p.m.
Kaffeeklatsch means “coffee chatter” and is a time to visit over a cup of coffee and a sweet pastry. Come out to try your hand at the German art of Scherenschnitte. Translated “scherenschnitte” means “scissor arts” in English. Spend the afternoon with Bette Spain, an expert in this unique craft. She will guide you through intricate Christmas designs which use single pieces of paper.
Breakfast With Santa
Saturday, Nov. 20th, 21st & 22nd
9:00 – 10:00 a.m.
Enjoy a morning full of fun and magic and festivities with Santa himself! The Weihnachtsmarkt team has prepared for Santa’s arrival with a classic Christmas experience, featuring a delicious breakfast for the children, arts & crafts, and photos with Santa. Don’t miss this cherished holiday tradition!
Event purchase includes one child ticket (seated) and one adult ticket (standing), any additional adults attending will need a market ticket ($15.00 admission).
Majong
Saturday, Nov. 20th
1:00 – 4:00 p.m.
Join us on Saturday, November 22nd from 1pm – 4pm for a fun, festive & exclusive Mahjong Open Play event. This event will be hosted by Serving Up Mahjong and 4 Blondes Mahjong of New Braunfels. This is a fabulous way to celebrate the season with friends in a fun and friendly competition, where strategy, skill and camaraderie come together!
Holiday Tea
Sunday, Nov. 22nd
1:00 – 3:00 p.m.
Join us as we celebrate the season at Holiday Tea, Sunday November 23rd from 1 to 3pm. You will be seated in our beautifully decorated “tearoom” at Weihnachtsmarkt, which will include elegantly set tables with proper tea settings. Enjoy a full English afternoon tea service, provided by Austin English Tea Company. The holiday tea includes delicious tea sandwiches, traditional scones with jam, and tasty desserts. Alongside this decadent tea service, pots of excellent quality loose-leaf tea will be served. Your ticket includes a market day pass, so plan to stroll the market finish up your market shopping before or after high tea!
Merchants
Our first Market was held in 1988. We only utilized the ballroom half of the Civic Center, but it was a rousing success. The market has grown and expanded through the years, but has maintained the special traditions of Christmas handed down from our German ancestors, while staying true to the market mission of benefitting the Sophienburg Museum & Archives.
Thank you for your interest in becoming a Weihnachtsmarkt Merchant.
2025 WEIHNACHTSMARKT MERCHANT APPLICATION
Weihnachtsmarkt is a juried retail gift market and a fundraising event for the Sophienburg Museum and Archives in New Braunfels, Texas. Our market is November 21, 22, and 23, 2025. Our Gala Preview Party opens the market on Thursday night, November 20th.
Merchants must provide pictures of their merchandise and booth arrangement with their application regardless of participation in previous Weihnachtsmarkt events. Only merchandise described or pictured in this application will be reviewed and allowed to be displayed in your booth.
Currently, only 10’x10’ booths are available with a rental fee of $600.00.
A convention decorating service is employed to pipe and drape each booth. Weihnachtsmarkt can supply tables and chairs upon request. One 110-volt electrical outlet is provided per 10×10 booth. A wireless internet connection is available.
Weihnachtsmarkt is held at the New Braunfels Civic and Convention Center in downtown New Braunfels. Restaurants and lodging are available nearby.
This application is for review purposes only. Submission of this application for review does not imply acceptance for Weihnachtsmarkt.
Please return to or email at:
Weihnachtsmarkt Merchant Chairman
Sophienburg Museum and Archives
401 West Coll Street New Braunfels, Texas 78130
weihnachtsmarkt@sophienburg.com
Questions can be addressed to Teresa Johnson at 830-708-2896 or teresajohnson@gvtc.com
Heritage Partner
$25,000
Exclusive sponsorship level with customized benefits
Diamond
$10,000
- Two (2) reserved Tables of eight (8) at The Gala
- Eight (8) VIP reserved parking passes at The Gala
- Four (4) tickets to Breakfast with Santa
- Four (4) additional multi-day market admission tickets to share
- Premier event, website, and marketing communications logo recognition
- Night at the Museum: private, after-hours cocktial party/event at Sophienburg Museum and Archives at agreed upon date
Gold
$5,000
- One (1) reserved table of eight (8) at The Gala
- Four (4) VIP reserved parking passes
- Two (2) tickets to Breakfast with Santa
- Four (4) additional multi-day market admission tickets to share
- Premier event, website, and marketing communications logo recognition
Silver
$2,500
- Reserved seating for four (4) at The Gala
- Two (2) VIP reserved parking passes
- Four (4) additional multi-day market admission tickets to share
Bronze
$1,000
- Tickets for four (4) to The Gala*
- One (1) VIP reserved parking pass to The Gala
- Event & website recognition**
Friend of Santa
$500
- Tickets for two (2) to The Gala*
- Event & website recognition**
Friend of Sophie
$250
- Two (2) market entrance tickets for Friday-Sunday
- Website recognition**
**Sponsorship deadline is November 1st
Additional recognition opportunities available to Diamond, Gold, and Silver Sponsors
Gala Music Sponsor
$2,500
Photo Booth
$2,500
Santa Sponsor
$2,500
Cup Sponsor
$2,500
Sponsors
Thank you, sponsors.
This great event is made possible because of generous sponsors. We are so grateful for the support of our sponsors, who are committed to the New Braunfels community.
Weihnachtsmarkt is the largest fundraiser for the Sophienburg Museum & Archives, furthering our mission of Creating Connections and Enriching Lives through the Power of History. Fashioned after the open air Christmas markets of Germany, this glittering indoor event offers Private Party shopping from over 60 vendors and artisans.
DIAMOND
GOLD
SILVER
BRONZE
Midtex Oil
Friend of Santa
Friend of Sophie
Contact Us
Weihnachtsmarkt is held at the New Braunfels Civic and Convention Center and benefits the Sophienburg Museum and Archives
Phone 830.629.1572
Email weihnachtsmarkt@sophienburg.com
Weihnachtsmarkt
New Braunfels Civic/Convention Center
375 S. Castell Ave.
New Braunfels, Texas 78130
